2. CONFIDENTIAL 1
Payklever is an innovative hands-free payment method that allows its
users to pay as they drive
Payklever processes the payment
using previously stored user data
The payment and demographic
information is stored during user
signup process
Each user has a sticker placed
on their car’s windshield
Stickers are provided for free at
Payklever-enabled businesses
or mailed to the user
The system communicates by
widely used radiofrequency
identification (RFID) system
Payklever-enabled businesses
have a reader for the sticker
3. CONFIDENTIAL 2
Hands-free payment offers a faster and safer check-out process in
parking garages, drive-thrus, gas stations and any other business
IN
PARKING
GARAGES
IN DRIVE-
THRUS
• Besides parking and
drive-thru, Payklever
allows conducting
transactions on any
Payklever-enabled
business
• An additional registration
plate check is conducted
with a security camera to
eliminate risk of sticker
cloning
• Besides payment,
Payklever can become an
identification system with
countless applications
Users can avoid the inconvenience of
having to pay from their car:
• Driver can focus on picking up order
• No need to hand over cash, card or
phone or grab payment machine
through window
• Easy to pay even if wallet is in the trunk
or on the back seat
Users reduce stops and skip
lines:
• Automated access with no
need to pick up entry ticket
• Skip payment process in
public at machine
• No stopping to introduce
ticket when exiting
4. CONFIDENTIAL 3
Payklever also provides its business partners with multiple benefits
impacting their sales, costs and ease of management
MANAGEMENT
DASHBOARD1
Parking garage owners
can manage their
subscribers and their
pricing, as well as
conduct real-time
analyses of the user flow
1 For parking garages
INCREASED TICKET
SIZE
Ease of pay is proven to
be a direct driver of
sales, and the
identification of the
customer and their habits
makes upsells easier
BETTER CUSTOMER
EXPERIENCE
Overall experience is an
important driver of
customer’s choice and
therefore has a direct
impact on sales
TARGETED
PROMOTIONS
Recording users’
consumption habits,
allows businesses to
send promotions and
offer fidelity programs
that enhance sales
5. CONFIDENTIAL 4
Fees for transaction and installation will be the first revenue streams,
that will be complemented by leveraging the collected data
PARKING MANAGEMENT CONSULTING
Payklever’s visibility of a business’
user base and flow can be
leveraged to provide consulting
services such as pricing,
advertising, etc.
TRANSACTION COMMISSION
A 4-6% payment processing
commission is charged to the
business partner (similar to what
POS terminals charge)
INSTALLATION FEE
Payklever will charge a fee for the
installation of the system once the
user base is big enough to generate
demand
LOCATION-BASED MARKETING
The users’ information becomes
priceless for conducting targeted
marketing promotions: Demographics
(estimated income, gender, age) and
location at a certain point in time,
based on their transactions
6. CONFIDENTIAL 5
Payklever will leverage its business partners to conduct user adoption
efforts during the first 2-3 months
• Parking subscribers (monthly tenants)
will be compelled to sign up and use a
sticker on their cars
• One-time visitors will be incentivized to
sign up by offering promotions and
explaining the benefits
• The commercial effort will be conducted
by an on-site team at peak hours during
the first 2-3 months, and will be
complemented by a sticker dispensing
machine
PARKING BUSINESSES
• Payklever stickers will be handed over
at drive-thru locations
• In some cases, on-site teams will also
be present on those locations to drive
an additional user adoption
• Adoption rate is expected to be high at
drive-thrus given the significant user
repetition
DRIVE-THRU BUSINESSES
User capture at other Payklever-applicable businesses will follow similar processes
7. CONFIDENTIAL 6
Payment from cars is an increasingly growing trend and speed of
service and convenience are becoming more and more important
26%
27%
16%
57%
37%Carry-out
40%
34%
Drive-trhu
At premise
38%
25%
Chicken Mexican Burger
Distribution of visits to QSR by type
SOURCE: Distribution & # annual visits: QSR web, May 30th 2012 – QSR industry sales: QSR Magazine August 2017 – % of sales in drive-thru: Zenput 2017
12.4bn
# annual visits
$234bn
QSR industry sales
60-70%
140-164bn
Drive-thru sales
8. CONFIDENTIAL 7
BEGINNING OF OPERATIONS
• Operations start in a parking garage in
Brickell in mid-November
• 100+ potential locations in Florida
operated by the same management
company
• Agreement with Farm Stores to start
operation in January 2018
• First facility in Brickell and potential
expansion to 70 facilities in Florida
Additional partnership:
• Exclusive hardware provider
• Technological advisor
• Sponsorship of Payklever at NRF
9. CONFIDENTIAL 8
We are raising $1M to have Payklever to expand in Florida before
finding strategic partners that provide nationwide reach
$
Time
FOUNDERS
$50-100k
INVESTORS
$1M
STRATEGIC PARTNERS
~$3M
• Product and prototype
development
• Opening of first parking
• Expansion within Florida
• Proof of business
concept
• Strategic partnership for
fast nationwide
expansion
EXIT
10. CONFIDENTIAL 9
Our Executive Team
KABIR FRUTOS
General Management
ALEXIS JONAMA
Product & Operations
Kabir has 6+ years of experience in
business strategy and international
expansion. Kabir founded an international
business consulting firm and various
technology startups.
Alexis brings 8 years of experience in the
automotive industry, and 5 years of
operations consulting at McKinsey. He has
a degree in Engineering and an MBA from
INSEAD.
JUAN M. RANCANO
Marketing
DANI ABAD
Technology
Juan Marcos is a creative marketer with
5+ years of community building
experience. He founded Miami’s influential
digital platform Brickell Living, and Brickell
Marketing Group, a creative marketing
and advertising agency.
Dani has 17+ years of tech experience,
leading 50+ IT projects with companies
such as Inditex (Zara). He founded
EcofinCloud.com, a cloud ERP and CRM
and developed Neurafy.com, a virtual
assistant for companies.