The document discusses key systems and terminology related to cultural analysis from an anthropological perspective. It describes 7 cultural systems: kinship, educational, economic, political, religious, association, and health. It also outlines 6 key cultural terminology concepts: patterns and themes, explicit and implicit culture, micro- and subcultures, universals and diversity, rational/irrational/nonrational behavior, and tradition. Throughout, it provides examples to illustrate each system and concept. In closing, it briefly discusses the cultural bias of omitting the 13th floor in some Western elevators due to superstition around the number 13.

1. SYSTEMS
APPROACH
TO CULTURE
AND
KEY CULTURAL TERMINOLOGY
By : GROUP 2 : INTERACTIVE AND MULTIMEDIA DESIGN
CS101: DIGITAL SOCIETY AND CULTURAL ECOLOGY
COLLAGE OF SOCIAL COMMUNICATION INNOVATION : SRINAKHARINWIROT UNIVERSITY

2. THE YOUTH
SUBCULTURE
HAS SIMILAR TASTES
THAT GO BEYOND
NATIONAL DIFFERENCES.
- Anthropologists reminded
@ SYSTEMS APPROACH TO CULTURE
Image From : http://nnym.youthministry360.com

3. SYSTEMS APPROACH
TO CULTURE
 Because there are many different
anthropological approaches to
cultural analysis.
 A system, in this sense, refers to
an ordered assemblage or
combination of correlated parts
that form a unitary whole.
Image From : http://wallpaper-hit.blogspot.com

4. 1. Kinship System
 In many countries, there may be an extended family that consists of
several generations held together.
 Such families have a powerful influence on child rearing, and often
on nation building.
 Family influences and loyalties can affect job performance or
business negotiations.
Image From : http://commons.wikimedia.org, http://arjarnbomb.blogspot.com

5. A nuclear and rather independent unit.
Image From : http://blog.luxetravel.com

6. 2. Educational System
Young or new members of a society are provided by educational.
 Educational systems may be formal
and informal within any culture.
 The training plan had better include
the rote method.
 In some societies the training would
be for sophisticated technological
positions.
Image From : http://commons.wikimedia.org, http://arjarnbomb.blogspot.com

7. 3. Economic System
1
2
advanced free enterprise systems
socialist or communistic
societies base on centralized
planning and control
developing nations moving from
the agricultural to industrial or
post-industrial stages
Image From : http://www.dailymail.co.uk, http://www.buzzle.com, http://www.telegraph.co.uk

8. 3. Economic System
 Today, economies are mixed —
some supposed Third World
economies have high technology
sectors.
 Another trend beyond national
economies is toward regional
economic cooperatives or
association that cut across national
and ideological boundaries.
Image From : http://www.enjoy24.lv

9. Have high technology sectors but still labor used.
Image From : http://www.nysepost.com

10. 4. Political System
 The dominant means of
governance for maintaining
order and exercising power or
authority
Image From : http://www.lakeliveslife.com

11. 4. Political System
The transition from totalitarian to more democratic.
1
 The global manager is forced to
understand and deal with
governments as they presently are
structured with all their diversity.
 Some suffer from cultural lag and
are back in the agricultural stage
of development.
2
3
4
Image From : http://www.demotix.com

12. 5. Religious System
 The means for providing meaning and motivation beyond the material
aspects of life.
 This transcending system may lift a people to great heights of
accomplishment.
 Diverse national cultures can be somewhat unified under a shared
religious belief.
Image From : http://msa.maryland.gov

13. 5. Religious System
 Religion dominates legal and political
systems.
 The influence of religion is culturally
weakening in some states.
 Religion can also be a source of
divisiveness and conflict in society.
 History demonstrates that in the name
of religion, zealots and extremists may
engage in culturally repressive
behavior
Image From : http://www.thewaytohappiness.org
http://healthycurezone.blogspot.com

14. “Reincarnation” which is enshrined in its major religion.
Image From : http://www.back2godhead.com

15. 6. Association System
 The network of social groupings that
people form, whether in person or
electronically.
 These may range from fraternal
and secret societies to
professional/trade associations.
 Some cultures are very group
oriented and create formal and
informal associations for every
conceivable type of activity.
Image From : http://www.resourcenter.com

16. 7. Health System
 The concepts of health and
wholeness, well being and medical
problems differ by culture.
 Some countries have witch doctors,
spiritual remedies, and herb
medications.
 In this century modern health-care
workers are more open, and are
even practicing cross-cultural
medicine.
Image From : http://www.resourcenter.com

17. 8. Recreational System
 The ways in which a people
socialize, or use their leisure time.
 Considered play in one culture may
be viewed as work in another and
vice versa.
Image From : http://blogs.montrealgazette.com, http://www.srt.org.uk

18. 8. Recreational System
 Global communications are
forcefully impacting the media
and entertainment industries.
 The mass media and Internet
become forums for electronic
commerce and exchange in terms
of leisure and recreation.
Image From : http://smc219mikeyoo.wordpress.com

19. KEY CULTURAL
TERMINOLOGY
 The specialists who make a
formal study of culture use terms
that may be helpful to those
trying to comprehend the
significance of this phenomena in
business or international life.
Image From : http://itisadifferentworld.wordpress.com

20. 1. Patterns and Themes
 Some cultural anthropologists
search for a single integrated
pattern to describe a particular
culture.
 To pinpoint a consistent pattern of
thought and action in a culture is
difficult.
 Usually tacitly approved or
openly promoted in the society.
Image From : http://commons.wikimedia.org

21. May be designated as “apollonian”—people who stick to the “middle of the road”
Image From : http://upload.wikimedia.org/

22. That each different way of
life makes assumptions
about the ends or purposes
of human existence, about
what to expect from each
other, and about what
constitutes fulfillment or
frustration.
- Anthropologists reminded
@Explicit and Implicit
Image From : http://pinoy-culture.tumblr.com

23. 2.Explicit and Implicit
 The distinction between public and
hidden culture points up how much of our
daily activity is governed by patterns
and themes.
 Cultural conditioning provides the
freedom to devote conscious thinking to
new and creative pursuits.
 Most cultures tend to discriminate against
certain groups and believers, and this too
may be covert.
Image From : http://sechicafrique.blogspot.com

24. 3. Micro- or Subcultures
 Subcultures may be described in group
classification by age, class, gender, race,
or some other entity that differentiates
this micro- from the macroculture.
 Within a particular religious culture, there
may be many sects or subcultures.
 As with any profession or vocational field
that also has unique cultures, there are
differing specialties and focus that are
subcultures of the main group.
Image From : http://speechandlanguage-kurtin.blogspot.com

25. 4. Universals and Diversity
 The paradox of culture is the
commonalties that exist in the midst of its
diffusion or even confusion. There are
generalizations that may be made about
all cultures that are referred to as
universals.
 Certain activities occur across cultures, but
their manifestation may be unique in a
particular society and brings us to the
opposite concept of cultural diversity.
Image From : http://speechandlanguage-kurtin.blogspot.com

27. 5. Rational / Irrational /
Nonrational Behavior
•A culture is based on what that group
considers reasonable for achieving its
goals.
•From the accepted norms of a society
and may result from an individual’s deep
frustration in trying to satisfy needs
•Neither based on reason, nor against
reasonable expectations— is it dictated
by one’s own culture or subculture.
The meaning of Rational / Irrational / Nonrational Behavior.

28. 5. Rational / Irrational /
Nonrational Behavior
 A great deal of behavior is of this type, and we are unaware of why we
do it, why we believe what we do, or that we may be biased or
prejudiced from the perspective of those outside our cultural group.
Image From : http://www.colorado.edu/

29. 6. Tradition
 Tradition can program a people as to
what are proper behavior and
procedures relative to food, dress, and to
certain types of people, what to value,
avoid, or deemphasize.
 Have a powerful influence on their moral
system for evaluating what is right or
wrong, good or bad, desirable or not.
Image From : http://speechandlanguage-kurtin.blogspot.com

30. 6. Tradition
 Have a powerful influence on their
moral system for evaluating what is
right or wrong, good or bad, desirable
or not and express a particular culture.
 Mass global communications stimulate
acquisition of new values and behavior
patterns that may more rapidly
undermine ancient.
Image From : http://www.iappsofts.com

31. COUNTING
ELEVATOR FLOORS
 It is quite normal in the United States
to see the 13th floor absent in the
selection of floors on the elevator
directory panel. This is due, of
course, to our cultural bias regarding
the number 13 being “unlucky.” By
omitting it in the numbering sequence
of the hotel floors, one avoids the
anxiety of a superstitious customer.
Image From : http://jinkchak.wordpress.com

32. Members
 Panisa Songpakdee
56130010038
 Pattraporn Wangchana
56130010053
 Lalita Tungasvata
56130010057
 Warumporn Laoprakitchaloenporn
56130010058
 Alongkon Ammawongchit
56130010075
 GROUP 2 : INTERACTIVE AND MULTIMEDIA DESIGN
COLLAGE OF SOCIAL COMMUNICATION INNOVATION
SRINAKHARINWIROT UNIVERSITY