Synecdoche is a figure of speech where a part of something refers to the whole or the whole refers to a part. It is considered a type of metonymy, where one thing denotes a related thing. Examples include referring to workers as "hired hands" or describing a beloved in a sonnet through individual body parts rather than as a whole. Synecdoche is commonly used in advertising to engage audiences and in references to sports teams and cities. It requires the audience to make associations between the part and whole.