7 components of a Media Brief
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In this presentation I have tried to crisply cover 7 must components for a media brief. Most times its missed and the knowledge of these components can affect the media activity, platform & investment mix to a great extent. Hopefully useful for clients to know and agencies to use.
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7 components of a Media Brief
- 1. O F A P E R F E C T M E D I A B R I E F 7 C O M P O N E N T S
- 2. T H E O B J E C T I V E V E R S U S T H E G O A L The Difference DATE &TIME 1 .
- 3. MARKETING ROADMAP THE PRODUCT OR BRAND THE 360 ACTIVATION VIEW 2 .
- 5. F a c t o r i n g I n Seasonality 4 .
- 7. PlatformsAUDIT OF BRAND PRESENCE ACROSS MEDIA PLATFORMS 6 .
- 9. THANK YOU