StoryShifter is a proposed online entertainment portal that aims to attract socially conscious millennials through art, fashion, and entertainment focused on social issues, while collecting data on user viewing habits to provide feedback to content producers. It seeks to be the "go-to" site for socially responsible entertainment by housing various creative works and generating recommendations like Netflix. StoryShifter is currently seeking $125,000 in seed funding to hire key staff, develop its minimal viable product, and launch private and public betas.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Get Digital - an introduction to digital integrationPurple Vision
Get Digital - how to integrate digital tools and channels to deliver stronger communications and deeper customer relationships.
This guide is for charities and non profits who are looking at how to integrate digital tools and tech to deliver better customer service and improved engagement.
Get Digital is an introduction to digital integration from Purple Vision - a consultancy for non-profits specialising in CRM, digital, analytics and all things data .
The guide is intended as a starting point to hep non profits consider what might be holding them back from making a start and look at ways of making small steps towards a digital future.
Pittsburgh Nonprofit Summit - Technology & Social Media GPNP
You are probably aware of the Pittsburgh Day of Giving through Pittsburgh Gives, and you have heard that there are online tools out there that can help you raise money; but how can you optimize your Pittsburgh Gives opportunity and where do you find those online tools? Online funding platforms are becoming increasingly popular and mobile networks are also entering this realm. Join our panel of experts and learn about the various ways you can use funding platforms and mobile networks to increase giving.
The Millennial generation will have a bigger impact on the future of media over the next five years than any other demographic group. But a new Economist Group study finds many misconceptions about this group when it comes to their attitudes, media habits and their understanding of the relationship between media and marketing. Check out the UK results.
The Sharing Economy: Where We Go From HereLeo Burnett
The above is a report compiled by Leo Burnett aimed at uncovering the unspoken realities of the American sharing economy. Visit humansbeing.leoburnett.com for more information.
- -
PRESS RELEASE
NEW RESEARCH GETS INTO THE UNDERBELLY OF THE SHARING ECONOMY
A U.S. Study by Leo Burnett Decodes What Brands Need to Know About the Future of American Entrepreneurship
CHICAGO – A new study by global advertising agency Leo Burnett, “The Sharing Economy: Where We Go From Here,” reveals the surprising and unspoken realities of the sharing economy in America and what’s truly happening in it. The research provides insights into how people perceive, and participate in, the sharing economy.
“The sharing economy is taking on a life of its own, but it is much more nuanced than we realized,” said Chief Strategy Officer Mick McCabe, Leo Burnett USA. “Our research reveals the psychology and the behaviors of sharers that can help guide brands including why people share and why they do not.”
Sharing has more texture than what’s largely reported in the media. People are chiefly motivated by practical needs, convenience and the ability to save or make money. A nominal 35 percent of people are primarily motivated to share by altruism, community and the environment.
About Humans Being
Inspired by Leo Burnett’s HumanKind philosophy, Humans Being is a thought leadership series and ongoing exploration that pieces together the story of us. It’s a study on the changing face of humanity in culture, society, emotion, values and the human condition. We explore the intersection of where cultural trends become norms and ultimately mores. Humans Being “Sharing” follows the “Relationships” and “Technology” editions that explore the cultural and technological influences on relationships and the changing role of technology in society. Visit humansbeing.leoburnett.com for more information.
About Leo Burnett
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees. The global agency works with some of the world’s most valued brands including Coca-Cola, Fiat, Kellogg’s, McDonald’s, Nintendo, P&G, Samsung and Tata among others. For the past four years, Leo Burnett has been ranked #1 in "New World Thinking" by The Gunn Report. In 2014, Leo Burnett was named "Network of the Year" at the International ANDY Awards, ADC Awards, MENA Cristal Festival and at the inaugural Cannes Health Lions. To learn more about Leo Burnett Worldwide and its rich, 80-year history of creating iconic brands, visit our site, Facebook page and follow us via @leoburnett.
###
Multichannel Marketing for the Small NonprofitJulia Campbell
Social and Web 2.0 technologies have changed not just how we market and promote our programs and services, but also how we manage and lead our organizations, and how we build communities and create movements. Understanding the multichannel landscape is more important than ever before, as the pace of change is growing exponentially.
Email communications, social media, and mobile are important, but how will they help your nonprofit and the issues you work on every day? Most importantly, how the heck do you integrate and utilize these tools successfully without losing your mind?
This workshop will help you answer these questions, specifically with the small nonprofit in mind, and will guide you through the planning and implementation of online multichannel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time.
Get Digital - an introduction to digital integrationPurple Vision
Get Digital - how to integrate digital tools and channels to deliver stronger communications and deeper customer relationships.
This guide is for charities and non profits who are looking at how to integrate digital tools and tech to deliver better customer service and improved engagement.
Get Digital is an introduction to digital integration from Purple Vision - a consultancy for non-profits specialising in CRM, digital, analytics and all things data .
The guide is intended as a starting point to hep non profits consider what might be holding them back from making a start and look at ways of making small steps towards a digital future.
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
Digital Politics: A briefing on new media for the Victorian caucus.Tim Evans
Forget the old rule about not discussing politics. Australians love sharing their political opinions, particularly from behind a touchscreen. In this presentation for the Victorian caucus, I've examined some of the key trends affecting governments and politicians.
Read on for insight into what's changing in digital, how politicians and governments take advantage of it, and what politicians can do right now to win.
How social segments can improve your marketing impact, presented by David Rab...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, MotiveQuest's David Rabjohns explains how you identify, engage, and measure your impact on micro markets.
He shares his ideas based on his experience working with social marketing pioneers at brands like General Mills, Samsung, and Ford.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
ENCUENTRO INTERNACIONAL DE POSGRADOS
EPIDEMIOLOGÍA CRÍTICA Y GESTIÓN
Participación social y determinación social de la salud: El caso del consejo ciudadano sectorial de la salud
World Economic Forum Young Global Leaders Sharing Economy Position Paper June...Collaborative Lab
This paper seeks to place the sharing economy on the global agenda for companies, governments, communities and entrepreneurs alike. It is presented by the WEF YGL Sharing Economy Working Group which is part of the Circular Economy Innovation and New Business Models Initiative.
The goal of this paper is to explain what the sharing economy is and why it holds potential, focusing on key principles, drivers, trends and models. It maps out critical factors and conditions required for access-based business models to scale up, and identifies both opportunities and possible challenges to their success. It also embeds the sharing economy within a larger context and movement focused on resource efficiency, sustainability, changing demographics and user behaviors.
The sharing economy represents one of several substantive investigations by the WEF community into new disruptive business models that are impacting industries, value chains and systems around the world. It is intended to serve as an input to future WEF summits, sessions and engagements focused on the future of business, cities, technology, demographic shifts and a variety of sector-specific verticals.
Digital Politics: A briefing on new media for the Victorian caucus.Tim Evans
Forget the old rule about not discussing politics. Australians love sharing their political opinions, particularly from behind a touchscreen. In this presentation for the Victorian caucus, I've examined some of the key trends affecting governments and politicians.
Read on for insight into what's changing in digital, how politicians and governments take advantage of it, and what politicians can do right now to win.
How social segments can improve your marketing impact, presented by David Rab...SocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, MotiveQuest's David Rabjohns explains how you identify, engage, and measure your impact on micro markets.
He shares his ideas based on his experience working with social marketing pioneers at brands like General Mills, Samsung, and Ford.
The full title is "Understanding the new breed of digital donors and how to maximise your fundraising through their networks" and this presentation was given by Bryan Miller and Jonathan Waddingham at the 29th International Fundraising Congress in Holland on the 22nd and 23rd October 2009
USING SOCIAL MEDIA TO INFLUENCE POSITIVE BEHAVIOUR CHANGESocial Change UK
How can social media influence positive beahviour change? Can social media change the world? Kelly Evans gave this presentation at the East of England Social Marketing and behaviour Change conference in 2012 for the Chartered Institute of Marketing (CIM)
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
ENCUENTRO INTERNACIONAL DE POSGRADOS
EPIDEMIOLOGÍA CRÍTICA Y GESTIÓN
Participación social y determinación social de la salud: El caso del consejo ciudadano sectorial de la salud
Whether offline or online, your relationship with the public and the media has the power to mobilize new people to undertake the kinds of activities that have the intent or effect of influencing government action, public policy, public participation, social change. Find out how...
MTM - 2021 Seminar - Bright Side of Technology - Feb 2021SamuelWarner9
With lockdown shaping much of our experience in 2020 - and having a continued impact into 2021, the role of digital tools and platforms has never been more prominent. As a result, our relationship with technology - how we use it, and how we feel about it (or perhaps more importantly, how it makes us feel) is undergoing a transformation. The same digital platforms and devices we have told ourselves to detox from have become the only means of keeping in touch with others, providing us with endless entertainment and offering us community.
As we kick into 2021, we ask how brands can adapt to these changes, reaching out to displaced, remote consumers and meeting their expectation of a more positive role of tech.
South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
Few could argue that stortelling is a powerful tool to inspire action and change, and to influence thought leaders and decision makers. The shape and delivery of stories has also shifted dramatically in the digital era. Long-form narrative and conventionalism journalism now share a stage with messages 140 characters or images that disappear in seconds after they are opened. There have never been more ways to reach audiences, but it's also never been more difficult to really reach them.
Digital Immersion: What's Next for Social Media MarketingAndy Hunter
Social Media Evolution. An Open Thinking Exchange long form, digital immerson report on the state of social media for marketers.
Report curated and written with Graham Saxton, Ipsos Open Thinking Exchange - Global Insights..
From the Ipsos The Open Thinking Exchange, the innovation center of Ipsos, an independent company which ranks fifth among global research firms. Our mission: to challenge convention, take risks and use our collective intelligence in the service of our clients to foster innovation.
How to Use HealthyCity.org to Influence PolicyHealthy City
These slides are from a webinar designed to demonstrate how to use HealthyCity.org to inform and communicate your advocacy and policy goals. Integrating the data and tools available on HealthyCity.org into your organizational advocacy and policy strategies can broaden efforts to influence decision-making at the local, state, and federal level.
In this training you will learn how to:
- Research relevant resources and data throughout California such as demographic, health, education, and housing to inform your organizational policy proposals.
- Create maps and charts that can visually communicate your advocacy message to impact policy decisions.
- Gather data to enhance on-the-ground knowledge of the community’s perspective and needs in relation to specific policy proposals and decisions.
- Connect communities, advocates, and decision-makers to information and data to stimulate action for policy change.
How to Use HealthyCity.org to Influence PolicyHealthy City
These slides are from a webinar designed to demonstrate how to use HealthyCity.org to inform and communicate your advocacy and policy goals. Integrating the data and tools available on HealthyCity.org into your organizational advocacy and policy strategies can broaden efforts to influence decision-making at the local, state, and federal level.
In this webinar you will learn how to:
- Research relevant resources and data throughout California such as demographic, health, education, and housing to inform your organizational policy proposals.
- Create maps and charts that can visually communicate your advocacy message to impact policy decisions.
- Gather data to enhance on-the-ground knowledge of the community’s perspective and needs in relation to specific policy proposals and decisions.
- Connect communities, advocates, and decision-makers to information and data to stimulate action for policy change.
civ.works: The Comprehensive Platform for Participatory Democracy and Budgeting.Civic Works
A single sign on social platform catalyzing citizen engagement in participatory democracy, participatory budgeting and citizen-led legislation and policy.
The Complete Guide to Evolution of Media & Entertainment .pdfalexzender432
Media & Entertainment have a profound impact on how we live our daily lives, how we perceive the world, and how we interact with it. The media and entertainment sector includes a wide range of experiences and content, from popular films and albums to engaging video games and hit TV series.
Social Media For GrantMakers - Florida Philanthropy Summit
StoryShifter(7)
1. StoryShifter: A New Entertainment Portal for the Social
Good
StoryShifter is an entertainment driven software and data science solution for the social good industry.
StoryShifter operates as a B2B2C company with UN/NGO agencies and socially responsible brands as its business customers and socially conscious millenials as its target
users.
The pain point its solving is that there is no go-to site for socially responsible entertainment.
The Problem
The problem StoryShifter is addressing is that there is no "go-to" site for entertainment focused on the social good. This is surprising given that research shows consumers are
more often looking for products based on their environmental/social impact and the majority of millennials choose their workplace based on its purpose. StoryShifter is testing the
hypothesis that users want a destination where they can consume socially conscious entertainment and support creatives/organizations they believe.
"The entertainment sector lags behind most others in corporate environmental and sustainability reporting." -
Claremont McKenna College’s Roberts Environmental Center
The Solution
Provide an online entertainment portal that attracts millennials through socially conscious art, fashion and entertainment while collecting and analyzing data on their viewing habits
and subsequent action steps.
VIEW DEMO AT WWW.STORYSHIFTER.COM
The Competition
Social impact organizations are attracting millennials who are concerned about social issues but not collecting data on what types of stories and narrative engages them and
inspires them to act.
Competitive Advantages
Market Validation & Traction
Market Validation is currently underway with an open solicitation for creative content from various content producer via the FilmFreeway film submission platform. We will also be
creating a sign up page and soliciting members to gauge the potential audience for StoryShifter. I am developing a survey for representatives of UN/NGO agencies, CSR directors
and others to gauge their interest. This section will be updated once we have that information.
"Like science and medicine, [story] plays a major role in impacting and influencing the equation for
dynamically moving our human history forward; for improving our lives; for tearing down the walls that have
long separated us from one another; for connecting, informing, engaging, and inspiring positive social change;
for enlightening and enriching our culture and society; for illuminating our hearts and minds and elevating our
consciousness; and, for delighting and entertaining us, all at once."
Teri Schwartz, Dean, UCLA School of Theater, Film and Television
(Story, Social Responsibility and the Case for a New Model for Entertainment and Performing Arts
Education, Forbes)
The Team & Advisors
The Ask
Looking for $150,000 in seed financing, mentorship, accelerator programs.
StoryShifter
www.storyshifter.com / www.lisarussellfilms.com
lisa@lisarussellfilms.com
125 Ryerson Street
Brooklyn, NY 11205 +1-917-554-4126
Millennials are the biggest
consumers of entertainment
and more engaged with
social causes than any other
generation.
Yet the entertainment industry and UN/NGO sector
remain widely divided in terms of content and culture
that attract millennials..
Millennials will support
brands that support causes
they care about.
Over 90% of millennials aged 21-34 years old will switch
to a brand associated with a good cause yet mainstream
entertainment brands do not provide opportunities for
engagement around causes.
Content producers of social
issue programs do not
understand their audiences.
There are no feedback mechanisms, film rankings, box
office numbers for social good entertainment to gauge
what type of content is effective and resonates with
which demographics and inspires them to act.
StoryShifter: Big data +
entertainment + social
good.
Every view and every click increases social
engagement through collection of data, sharing,
taking a survey, donating, supporting a socially
conscious brand, or signing a petition. Users earn
"reward points" for their actions which translate to free
or reduced tickets to live events from their favorite
artists or swag.
Solicits creative content
from different content
producers.
The platform will house films, videos, PSAs, music,
songs, poetry, creative writing all with a social good
focus.
Netflix model.
StoryShifter will utilize big data and the Netflix model to
collect and analyze users viewing habits and
generate reports for content producers.
Market Size
Total market (4 million UN/NGO agencies + 6 million businesses with CSR) = 10 million
StoryShifter market share = 1 million
Why Now?
Millennials represent $2.45 trillion in spending power, reports Adweek, 70% of them will spend more on brands supporting causes they care about.
,Millennials are universally more engaged in corporate social responsibility (CSR) efforts, according to the newly released 2015 Cone Communications Millennial CSR Study.
The study, the most comprehensive snapshot of how Millennials engage with CSR efforts in the U.S., reveals more than nine-in-10 Millennials would switch brands to one
associated with a cause (91% vs. 85% U.S. average) and two-thirds use social media to engage around CSR (66% vs. 53% U.S. average).
Millennials are far more likely to use social media to address or engage with companies around social and environmental issues (66% vs. 53% U.S. average). Although most
Millennials turn to social channels to share and learn, there is also a portion that uses this medium as an avenue to participate in a direct dialogue with companies or
contribute to CSR efforts.
For entertainment and media executives, the formula for success is shifting radically. No longer is it enough to develop content for eyeballs. Now, its critical to create a fan-
centric business.
As fans spend more time on their digital devices, they feel more personally connected to their favorite artists — so much so that they crave more live, direct interactions with
them.
Outcome of US elections will create more loyal customers who seek comfort from socially good content.
Works with artists and fans to end extreme poverty
by 2030.
Global Citizens Festival uses live entertainment to
increase social action.
However, their festival only takes place once a year
and there is no feedback on the impact it has.
StoryShifter will reach concerned millennials where
they regularly consume entertainment - online.
The United Nations Official YouTube Channel has
110,795 subscribers who can watch a variety of
channels specific to their interests.
The video content does not appeal to a general
audience.
StoryShifter will curate the most impactful, inspiring
and moving creative content on humanitarian issues
so that users watch for entertainment purposes.
OkayAfrica is the premiere online destination for
African music, African fashion and culture.
It's YouTube channel has 3,390 subscribers, many
of whom are Africans or of the African diaspora.
However, OkayAfrica does not combine its
popularity and influence around African culture to
the social good.
StoryShifter will become a destination that houses
popular entertainment focused on social issues with
opportunities for viewers to act.
Unique Feature
StoryShifter will utilize principles of machine learning and
big data so that it can quantify its work and influence the
culture around humanitarian storytelling.
First to Market
StoryShifter will have unique partnerships with content
producers such as independent filmmakers, artists, ad
agencies and UN/NGO organizations to maximize
access to content and reach.
Proprietary Technology
StoryShifter will develop an algorithm similar to Netflix
that will make "recommended programs" for users
based on their previous viewing habits and
demographics.
Lisa Russell, MPH
Founder/Chief Executive Officer
Lisa Russell is an Emmy-award winning filmmaker with a Masters in Public Health
(MPH) who has been producing films and creative campaigns for UN/NGO agencies
for the past 10+ years.
She launched StoryShifter when she delivered her first TED Talk for Johnson &
Johnson (TEDxJNJ: Big Data) and is currently in the seed funding stage and is
working on building a solid, diverse tech team.
You can learn more about her work by visiting www.governessfilms.com.
Joe Manfredonia
Advisor
Joe Manfredonia is currently founder and manager of the Johnson & Johnson "Data
Labs", a rapid prototyping facility for predictive analytics, machine learning, and
artificial intelligence applications. Previously, Joe was Regional Service Owner
where he was responsible for delivery of a shared Predictive Analytics service
offering across the US-based enterprise and managed a portfolio of data science
work that spans 2 regions, 4 sectors, and is supported by a team of 5 full-time JNJ
data scientists and a rotating pod of 6 coop students from local universities.
Funding Goals
Currently seeking $125,,000 in seed money.
Text Field
Point. Click. Type.
This is a pretty straightforward text editor. You can even place images, tables, and
links.
Timeline
Idea: October 6, 2016
Seed financing: November, 2016 -January, 2017
Key Hire: February, 2017
Minimal Viable Product: March, 2017
Private Beta Launch: April, 2017
Public Launch: September, 2017
Funding Allocations
$125,000
20% Salaries
20% IT
20% Legal
20% Marketing
20% R&D