Uploaded byL'Oréal Talent
A look inside L'Oréal's Divisions: Active Cosmetics
The document outlines L'Oréal's Active Cosmetics Division, highlighting its innovative approach to beauty through technology and a diverse brand portfolio. It discusses the growth strategies and market adaptations of key brands like La Roche-Posay, Vichy, and Skinceuticals, including collaborations with startups and digital transformation efforts. Key case studies illustrate how these brands are responding to market demands and driving consumer engagement.
A look inside L'Oréal's Divisions: Active Cosmetics
- 1. Discover L’Oréal’s ActiveCosmetics Division
- 2. Technology trasforming beautyAcomplementary brand portforlio
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- 9. Product range: 5pillars
- 10. Technology trasforming beautyCasestudy: adapting La Roche Possay to the market
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- 12. Innovation across allour brandsCase study: working with startups Vichy & Shazam
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- 14. Technology trasforming beautyCasestudy: driving consumers to digital & retail
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