Drones are a different kind of new technology from what we’re used to. They offer something else: the conquest of physical space, the extension of society’s compass, the ability to be anywhere and see anything.
For the past few years, one of the most exciting class of gadgets on display has been drones. They got cheaper, lighter, and easier to use even as they became more powerful.
We believe 2015 is an important year for drones as they will change how brands interact with consumers in both advertising and events, and here's everything you need to know about the drone technology.
Ben Sheehy discusses how both Amazon and Google continue to push forward with plans for one day offering an unmanned delivery service. This service, which would use drones, is not currently permitted by FAA regulations. Google and Amazon have been testing their drones overseas and are looking at whether it is a viable option in the United States.
Drone Aviation Holding Corp. (DAHC) provides critical aerial and land based surveillance and communications solutions to government and commercial customers.
Drone use by firefighters isn't really new, departments all over have been using drones to assist in putting out fires for several years. While it is true that irresponsible use of UAVs is a major problem for fire departments, the responsible use of this technology can also be greatly beneficial to firefighting efforts – see how drones are being used for firefighting.
Class presentation discussing the economic impact of drones as well as what kind of drone technology companies are implementing or planning on implementing.
Ben Sheehy discusses how both Amazon and Google continue to push forward with plans for one day offering an unmanned delivery service. This service, which would use drones, is not currently permitted by FAA regulations. Google and Amazon have been testing their drones overseas and are looking at whether it is a viable option in the United States.
Drone Aviation Holding Corp. (DAHC) provides critical aerial and land based surveillance and communications solutions to government and commercial customers.
Drone use by firefighters isn't really new, departments all over have been using drones to assist in putting out fires for several years. While it is true that irresponsible use of UAVs is a major problem for fire departments, the responsible use of this technology can also be greatly beneficial to firefighting efforts – see how drones are being used for firefighting.
Class presentation discussing the economic impact of drones as well as what kind of drone technology companies are implementing or planning on implementing.
Drones are a different kind of new technology from what we’re used to. They offer something else: the conquest of physical space, the extension of society’s compass, the ability to be anywhere and see anything.
For the past few years, one of the most exciting class of gadgets on display has been drones. They got cheaper, lighter, and easier to use even as they became more powerful.
We believe 2015 is an important year for drones as they will change how brands interact with consumers in both advertising and events, and here's everything you need to know about the drone technology.
"Are Drones our best friends?" by Nicola Marietti
Close to 4.3 million drones were shipped worldwide in 2015, and with each drone sold, the risk of 'bad-drone' abuse increases. During those years unexpected convergent consequences explode onto the drone scene at once .A drone is an aerial robot that can be controlled remotely or autonomously, drones are now effective data gathering platforms, Computer vision, sense-and-avoid and optical tracking become standard in consumer drones. Are we safe from a little drone attack? How we can defend our site from this new threat. Security solutions are the big new deal the next future.
Insight into an Emerging Technology: Commercial DronesFoiz Rahman
The idea of using civil or commercial drones is relatively new. The usage of drones in various purposes in everyday life is being discovered and the usage is gradually expanding. This report mainly focuses on civil drones with an insight into the technology, usage and future prospects.
Session to introduce Rakuten Drone project, and to explain Rakuten’s approach towards emerging Drone technology.
The session will cover both general information about drone industry like regulation issues, and more detail information about
our new technology behind Sora Raku service, which was held at Camel Golf Course held in May
https://tech.rakuten.co.jp/
As technology evolves, society changes to adapt and incorporate the new technology into people's daily lives. Drones are a fairly new innovative technology that companies like Verizon and Amazon are trying to incorporate in their products. However, are drones evolving too fast where unethical practices will arise?
A brief discussion about Drones 0r Quadcopters. A drone is a as simple as robot but works in air. It follows your commands as you want to. So, it is pdf format. If you want to edit and make some research on it, Ask me anytime.
P.S It is in pdf because, ppt don't embedd fonts.
In accordance with the present dependence on UAVs and Drones, these Unmanned Aerial Vehicles have proved them a great asset. These UAVs are expected to serve a great role in almost every field like military, agriculture, police, disaster management, industrial management, educational field etc. in the coming future which has been described in the given slides.
Drone Market Research 2016 - How is it Shaping Up?Partha Chowdhury
Drones are at the forefront of revolutionizing market across various application areas. The current consumer base of non-military drone is around 1 million and market size estimated to be 9 Billion USD & 12 Billion USD in 2015 respectively for Military & Non-Military Drones. There are 3 categories of model- Entry Level Hobbyist priced at $300-$500 per kit, next level devices from around $750 per kit, Enterprise models costing from $10000 and up.....
This presentation is a result of personal market research project and intended to be used as a reference to derive useful insights. All the facts have been taken from trusted business intelligence sources mentioned at the 'Decision Support References' page at the last. Please feel free to send in your queries at partha2ch@gmail.com
CONTENTS-
Executive Summary…………………………………………….3
Application Areas………………………………………………..4
Executive Summary—Market Measurements……………....5-6
Key Trends Shaping Drone Market……………………………7
Top 3 Growth Drivers……………………………………………8
Top 3 Challenges……………………………………………10-12
Market Size and Forecast……………………………………..13
Decision Support References……………………………...14-15
In the Slide, we have given a brief Introduction about the Drones and its emerging technology. The content provided would be really simple for the beginners to understand and gain a complete idea about the introduction to Drones or UAVs.
This presentation is about ISRAELI drones....by taking through from the article
The link is:(http://www.businessinsider.com/israel-the-land-of-drone-startups-2016-3)
Drones are a different kind of new technology from what we’re used to. They offer something else: the conquest of physical space, the extension of society’s compass, the ability to be anywhere and see anything.
For the past few years, one of the most exciting class of gadgets on display has been drones. They got cheaper, lighter, and easier to use even as they became more powerful.
We believe 2015 is an important year for drones as they will change how brands interact with consumers in both advertising and events, and here's everything you need to know about the drone technology.
"Are Drones our best friends?" by Nicola Marietti
Close to 4.3 million drones were shipped worldwide in 2015, and with each drone sold, the risk of 'bad-drone' abuse increases. During those years unexpected convergent consequences explode onto the drone scene at once .A drone is an aerial robot that can be controlled remotely or autonomously, drones are now effective data gathering platforms, Computer vision, sense-and-avoid and optical tracking become standard in consumer drones. Are we safe from a little drone attack? How we can defend our site from this new threat. Security solutions are the big new deal the next future.
Insight into an Emerging Technology: Commercial DronesFoiz Rahman
The idea of using civil or commercial drones is relatively new. The usage of drones in various purposes in everyday life is being discovered and the usage is gradually expanding. This report mainly focuses on civil drones with an insight into the technology, usage and future prospects.
Session to introduce Rakuten Drone project, and to explain Rakuten’s approach towards emerging Drone technology.
The session will cover both general information about drone industry like regulation issues, and more detail information about
our new technology behind Sora Raku service, which was held at Camel Golf Course held in May
https://tech.rakuten.co.jp/
As technology evolves, society changes to adapt and incorporate the new technology into people's daily lives. Drones are a fairly new innovative technology that companies like Verizon and Amazon are trying to incorporate in their products. However, are drones evolving too fast where unethical practices will arise?
A brief discussion about Drones 0r Quadcopters. A drone is a as simple as robot but works in air. It follows your commands as you want to. So, it is pdf format. If you want to edit and make some research on it, Ask me anytime.
P.S It is in pdf because, ppt don't embedd fonts.
In accordance with the present dependence on UAVs and Drones, these Unmanned Aerial Vehicles have proved them a great asset. These UAVs are expected to serve a great role in almost every field like military, agriculture, police, disaster management, industrial management, educational field etc. in the coming future which has been described in the given slides.
Drone Market Research 2016 - How is it Shaping Up?Partha Chowdhury
Drones are at the forefront of revolutionizing market across various application areas. The current consumer base of non-military drone is around 1 million and market size estimated to be 9 Billion USD & 12 Billion USD in 2015 respectively for Military & Non-Military Drones. There are 3 categories of model- Entry Level Hobbyist priced at $300-$500 per kit, next level devices from around $750 per kit, Enterprise models costing from $10000 and up.....
This presentation is a result of personal market research project and intended to be used as a reference to derive useful insights. All the facts have been taken from trusted business intelligence sources mentioned at the 'Decision Support References' page at the last. Please feel free to send in your queries at partha2ch@gmail.com
CONTENTS-
Executive Summary…………………………………………….3
Application Areas………………………………………………..4
Executive Summary—Market Measurements……………....5-6
Key Trends Shaping Drone Market……………………………7
Top 3 Growth Drivers……………………………………………8
Top 3 Challenges……………………………………………10-12
Market Size and Forecast……………………………………..13
Decision Support References……………………………...14-15
In the Slide, we have given a brief Introduction about the Drones and its emerging technology. The content provided would be really simple for the beginners to understand and gain a complete idea about the introduction to Drones or UAVs.
This presentation is about ISRAELI drones....by taking through from the article
The link is:(http://www.businessinsider.com/israel-the-land-of-drone-startups-2016-3)
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
mCommerce - A Frsh Look At Why It Matters Doug Robinson
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
A brief overview of the growing mCommerce market, its characteristics and impacting trends. Our analysis looks into different segments of the industry: App-based services, On-Demand Services, Marketplace, Mobile Retail, Retail Enablement and Mobile Payments, and provides overall predictions for the future of the industry.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
We are living in an era where data from multiple devices and connected objects and software systems are being intertwined to create a multitude of new services and performances– all without ruining the consumer experience.
If Apple Watch is successful, it will consolidate and standardize our expectations of wearable technology, in the same way that the iPhone did for the mobile market in 2007. This broad acceptance of the digitally-enhanced self will pave the way for other technologies that are still emerging at the fringes of the consumer domain.
Drones: The Insurance Industry's Next Game-Changer?Cognizant
Drones promise to be the next disruptive technology -- poised to dramatically alter how industry sectors, including property and casualty insurers, conduct business. Drones have the potential to streamline and reduce the cost of insurance-related processes, including claims adjustment, risk-engineering, post-catastrophe claims settlements and weeding out fraudulent agricultural claims.
Drone research - commercial application - draft onlyTheodore Le
The first draft of my writing on commercial drone application. This document does not follow APA standard and should be nowhere close to the final version (which is not gonna be disclosed anyway)
Drone Insights 2021, and its Impact on other sectors in IndiaKaushik Biswas
The Booming Drone Industry and its prospect by 2025. What are the sectors in which Drones can be used in India, the regulatory frameworks comparing World Vs India, What are the Top 3 companies we can do business with, who are the other players in the industry?
I have also done a small survey on what Indians think about the drone industry overall, and finally a conclusion on where we are vs the world
The need for adopting drone services as an important part of farming processes is driven by a large group of end users, including farmers, who are moving towards smartly integrating the information gathered by these drones for pesticide management and better irrigation methodologies. Infrared and high-precision images of crops and soil quality that help farmers to ascertain the stress levels of crops and their growth parameters will continue to fuel the demand for drone services in the agricultural sector.
Drones are Unmanned Aerial Vehicle (UAV). Let's understand how drones are of best use and how they can be widely used across the world in top industries. View the current and future uses of the latest drone technologies.
With drone sales set to rise more than
80 per cent this year, to approach
US$500 million, Euroasia Industry
explores some of the most prospective
applications across the commercial
and consumer spectrum.
With drone sales set to rise more than
80 per cent this year, to approach
US$500 million, Euroasia Industry
explores some of the most prospective
applications across the commercial
and consumer spectrum.
Unlocking the Skies_ The Evolution of UAV Aircraft.pdfbillwbkmk
The first trials with unmanned aerial vehicles (UAVs) were conducted during World War I, when piloted planes were used for target practice and reconnaissance. But unmanned aerial vehicles (UAVs) didn't start to get major attention for their civilian uses in the late 20th century.
Unmanned Aerial Vehicles (UAVs): An Emerging Technology for Logisticsinventionjournals
Unmanned Aerial Vehicles (UVAs), commonly known as drones have extensively been utilized in military operations during the last decade for surveillance, monitoring enemy activities, collecting information, and even attacking military targets and terrorist hideouts. They are also increasingly finding uses in civil applications, such as policing and firefighting and nonmilitary work, such as inspection of power lines and pipelines. Furthermore, corporations utilized them in commercial applications, such as agriculture, logistics, delivering small packages to rough terrain locations, and medication to emergency locations. UAVs are often preferred for missions that are too ―dull, dirty or dangerous‖ for manned aircraft. This paper is exploratory in nature and describes the past and current usage in logistics and military. It further explores design and development considerations of UAVs. This is an emerging technology that will change the landscape of logistics and supply chain management. This research article provides a basic foundation to academicians, researchers, and commercial companies.
Advancements and Applications of Drone Technology: A Comprehensive ReviewIRJTAE
Drones have gained significant attention in recent years due to their increasing utility across various sectors.
These unmanned aerial vehicles come in a range of shapes and sizes, from small consumer drones to large
military-grade UAVs. The accessibility and affordability of drone technology have spurred innovation, leading to
new applications that were once considered impractical or too expensive. The advancement in drone technology
has been fuelled by improvements in battery life, sensor technology, and artificial intelligence, allowing drones
to perform complex tasks autonomously.
The growing use of drones has not been without challenges, however. Regulatory bodies worldwide are
struggling to keep pace with the rapid technological advancements, leading to a patchwork of regulations and
safety standards. Additionally, the potential for drones to invade personal privacy or cause safety risks has raised
public concern. This paper aims to provide a detailed exploration of the current state of drone technology,
focusing on key applications and the challenges faced by the industry. One significant aspect driving drone
adoption is the economic potential they represent. In sectors like logistics and agriculture, drones can
significantly reduce operational costs and improve efficiency. This economic incentive has led to increased
investment in drone technology, further accelerating its development. At the same time, this rapid growth
requires a balanced approach to ensure that drones are used safely and ethically.
2. Introduction to Drones
Markets: Commercial, Military, Hobbyists
Commercialization of Drones
Future Industry of Drones
Table of Contents
3.
4. • A remotely controlled flying robot.
• Drones fly autonomously through software-controlled flight plans that are embedded
in their systems, working in conjunction with GPS.
• Most often associated with the military but has many other applications.
Drones – Unmanned Aerial Vehicles
Search &
Rescue
Surveillance
Traffic
Monitoring
Weather
Monitoring
Firefighting
5. Drones are evolving into a more accessible tool that could eventually be put to various tasks
domestically throughout the country, from delivering groceries to revolutionizing the way farmers
manage their crops.
Drones cont.
$98 billion
12% spent on
commercial
purposes
We predict that 12% of an estimated $98 billion in
cumulative global spending on aerial drones over the
next decade will be for commercial purposes.
Other countries, like Japan and Australia, will continue
to overtake the United States in drone sales if the U.S
does not ease current restrictions.
6. Market Summary
The commercial use of drones will become more conventional, as
the Federal Aviation Administration gradually opens U.S. airspace,
but as of right now the use of “small technology aircraft” is still
banned.
Drones will soon begin taking on a much larger role for businesses
and some individual consumers, from delivering groceries and e-
commerce orders to revolutionizing private security and providing
urgent medical care.
Military Personnel
Hobbyists
Commercial Users
3 Types of Drone
Users
7. •55 pounds or less
•Must stay within operator‟s line of sight
•Cannot fly over 400 ft.
•More than 5 miles away from airports and air traffic
Regulations on Drones
FAA Regulations on Drones:
8. The United States is both the largest
producer and the most frequent user of the
aircraft in military situations. The growth of
the drone market is mostly fueled by
military organizations in the United States.
Market: Military
The United States already uses a wide range of unmanned aerial vehicle (UAV)
systems — ranging from micro UAVs, small enough to fit in the palm of a
soldier's hand, to large UAVs, such as the Air Force's Predator drone, which is
used for both reconnaissance and air attacks.
9. In the past, drones have been deployed over recent conflict
zones such as Iraq and Afghanistan. Army Unmanned
Aircraft Systems contributed 3 million hours of flight time
during this endeavor, giving credibility to the drone market.
80% of those hours were logged in combat situations in Iraq
and Afghanistan, paving the way for commercial drone
markets to develop.
10. Market: Hobbyists
Unlike commercial drone use, drone
enthusiasts capture footage for personal
fun by attaching cameras or purchasing
drones with already built in cameras.
The FAA suggest hobbyists to take
lessons on safe operation but final rules
will define who qualifies as a hobbyists
and the necessary precautions they need
to take when flying drones.
11. Commercialization of Drones
Offering a wider perspective:
• Getting the perfect shot for a movie
• Transforming the way journalists record video for news coverage
• Showing off homes and surrounding neighborhoods for real estate agents who want to set
themselves apart from others
• Providing football teams with unique video angels of their practices
Solving unique challenges:
• Temporarily expanding cellphone reception at big events like the Super Bowl
• Searching dense forests or remote mountains for missing hikers
• Delivering packages for urgent medical care cases
12. Surveying large industry:
• Inspecting miles of remote power lines quickly or less cost
• Performing safety checks of remote railroad bridges
• Inspecting highway overpasses without shutting down lanes of
traffic
Tackling difficult jobs:
• Making search and rescue missions easier
• Helping scientists conduct research inside volcanic ash clouds,
hurricanes, tornadoes or other spots that not safe for humans.
• Assessing damage for insurance companies after natural
disasters, allowing claims to process faster.
Commercialization of Drones cont.
13. 2014
2021
Unmanned aerial systems markets at $609
million in 2014 are forecasted to bring in more
than $4.8 billion dollars, worldwide by 2021.
14. Offering a Wider Perspective
Just recently, CNN and the FAA launched what they are calling a “research initiative.” Alongside the FAA, CNN will
explore the use of drones in newsgathering and reporting.
The FAA has also allowed six separate TV and movie companies to use drones for filming. The BBC carries its own
drone journalism team, and the CBS News featured a video in December with striking drone footage of the
Chernobyl Exclusion Zone in Ukraine, one of the world‟s nuclear disasters.
Reporters, producers and journalists everywhere could
tell you the variety of drone uses, from documenting the
aftermath of natural disasters to investigating the misuse
of federal lands. Drones have the ability to give people a
greater scope and perspective of what is happening in all
parts of the world.
15. Solving Unique Challenges
Most notably, Amazon announced a drone delivery, Prime Air. The delivery system is designed
to get packages into customer‟s hands in 30 minutes or less using a small UAV.
Drones could allow businesses to deliver products to
consumers without having to send or hire a driver.
16. Last year, a team of engineers in California launched the Burrito
Bomber. Once a user connects with the Burrito Bomber web-app
and orders a burrito, the user‟s smartphone will send their current
location to a local Burrito Bomber‟s. Burrito Bomber then uploads
the waypoint file to the drone and loads the burrito in to a custom
made Burrito Delivery Tube. The drone then flies to the user‟s
location and releases the Burrito Delivery Tube. The burrito
parachutes down to the user, and the drone flies itself home.
17. A Global Initiative
In a recent move, Google acquired Titan Aerospace, a firm that specializes in the production of solar and
electric unmanned aerial systems, for the purpose of high altitude and long endurance flights.
The potential sale could further Mark Zuckerburg‟s Internet.org, a global initiative, which aims to build
and launch a fleet of solar-powered drones to provide real, working Internet access to various, under
developed parts of the world.
Among these initiatives, the founding members of Internet.org hope to:
• Achieve more access to less expensive devices and broad mobile networks
• Improve the efficiency of data handling at the application
• Experiment with new business models that incentivize carriers and device
manufacturers to offer low prices.
18. Tackling Difficult Jobs
Although farming isn't usually associated with cutting-edge technology, agriculture industry could
reap the benefits of drone technology. Large-scale farmers might utilize aerial views from UAVs to
monitor crop growth and as a result devote attention to the crops and livestock that need it.
American farmers are missing out on a huge potential to modernize the way farming is done.
The application of drones could potentially provide $75 billion in economic growth in the American
agriculture sector.
19. Drone Use Outside of U.S
Africa is using drones for conservation efforts to
gather high resolution data to monitor the
distribution of species in their habitats and to aid
the anti-poaching of elephants as well as other
animals.
Australia has approved
plans to buy several
drones to patrol the
country‟s borders with
hopes of preventing illegal
immigration.
20. Japan has been in the business of
commercial drones for more than a
decade, using its capabilities for
agricultural purposes. Farmers can
monitor crop growth and decide where
to spray pesticides based on an aerial
survey of their crops done by drones.
By selectively spraying the areas that
need attention and avoiding the areas
that do not, farmers are able to save
money and minimize environmental
damage.
21. Drones have created new categories of capabilities that have eclipsed gadgets as tech industry‟s center of
energy and innovation.
Consumers are paying more attention to their mobile environment and want information that is localized
and personalized just for them, especially when it comes to their mobile device.
To be successful, companies must look to connect with consumers in a targeted, relevant and valuable
way. For most mobile marketers, user engagement happening in real-time is what really matters.
EngagementDrones
22. In order to be truly relevant, brands must question how they can add to the experience.
23. In a recent effort to help some 2,500 workers feel appreciated for the work that they do, Coca Cola
has partnered with the Singapore Kindness Movement to fly drones over to workers with care
packages that included pictures of citizens holding up signs with encouraging messages attached to
Coca Cola refreshments.
The result was a delighted group of workers grateful not only for the cold drink, but for a gesture of
acknowledgment that somebody, somewhere was thinking about them.
How Singapore Used Drones To Touch Workers
24. Hungry boys, a creative agency in Russia launched a new campaign for noodle company, Wokker.
Wokker drew the attention of hundreds of potential customers by showcasing their newest dishes on banners
attached to drones. The drones were then launched around high-rise business buildings in Moscow during times
that people were more likely to order lunch.
Hungry Boys says it increased sales for the
company by 40%
Russia First To “Drone-vertise”
25. Drones Trek into the Darkness
In a particularly creative move in 2013, Paramount Pictures promoted its “Star Trek Into Darkness”
film by flying a group of drones over the River Thames in London at night. As the glowing drones
came together they formed the shape of the Stark Trek logo.
26. Over the past couple of years, businesses and major corporations are realizing the benefits of drone
usage, specifically in advertising.
In January of 2014, Minneapolis-based Lakemaid Beer released an ad showing off a real-life service it
created to ship beer to fishers on Minnesota‟s Lake Waconia by allowing customers to call in their
orders to a grocery store.
Drones in Advertising
Drones
27. DroneCast, an advertising agency that specializes in drones, provides users
with drones that can fly with banners to promote events, brands or products. In
an effort to promote BeachGlow, a concert in New Jersey, the company
partnered with the agency to film the crowd and drop glow sticks and t-shirts
using drones.
It‟s Not A Party Without A Drone!
28. Marketing to the right person at the right moment is crucial and technology has made this possible
in ways never imagined before.
Drones are able to reach a wide range of people in a large vicinity in just a short amount of time.
ProximityDrones
29. Drones Do The Impossible
Although Russia requires drones users to obtain prior permission from the country‟s Federal Air Transport Agency
to fly drones, one daring photographer managed to take a photograph of the Kremlin, Moscow‟s closely guarded
official residence of Russian President Vladimir Putin.
30. • Creative Pattern: Swarm flocks around the venue in various formations that engage the audiences
constantly.
• Real-time Motion: Synchronizing the performer, Swarm brings the stage up high and right in front of
every attendee via intellectual programming metrics
• Dronie: (also known as a „sky selfie‟) a 'selfie' taken, not by a camera phone in your outstretched hand,
but by a flying drone camera.
3D user experience during events:
Swarm Drones take flight to better solutions
31. Future of Drones
Privacy and safety concerns still pose the risk of commercial drone flights in many markets. However
as UAVs are rolled out, gradually the benefits of drone-powered commercial applications, such as
environmental monitoring and shipping, will ultimately win public opinion over.
As drone innovation progresses they are quietly proving ways they can save taxpayers money and
help businesses serve their customers better.
32. Key Takeaways
• Drones have innovated capabilities of engagement by taking advantage of proximity and creating
personalized experiences.
• An increasing variety of drone uses offers solutions to unique challenges such as in the American
agriculture sector or for global initiatives to provide internet access in under developed areas of the
world.
• Drones will change how brands interact with consumers in both advertising and events by providing
more precise targeting and real-time shareable mobile moments.
• The future of drones is set to take off as regulations become clearly defined and safety or privacy
concerns are addressed.