This document provides a SWOT analysis of Tenerife, Spain. It identifies strengths such as good tourist infrastructure, variety of activities, and warm weather. Weaknesses include an inefficient road network and lack of renewable energy investment. Opportunities exist in technology, sustainable tourism, and social media promotion. Threats include economic crisis, lack of skilled labor, and high tax rates.

1. SWOT ANALYSIS
S P A I N - T E N E R I F E

2. S= STRENGTHS
W= WEAKNESSES
O= OPPORTUNITIES
T= THREATS

3. ★ Great tourist infrastructures such as several harbours and two airports.
★ Wide variety of tourist activities. A relevant National Park “Las Cañadas del Teide”.
★ Warm weather all year round.
★ Natural volcanic beaches. Blue flag beaches.
★ Welcoming and open-minded citizens islanders.
★ An efficient universal health care system (as part of the national one).
★ Traditional high quality cuisine and typical customs from ancient Canarian settlers.
★ Great number of autochthonous plant and animal species.
Skills
➔ Multiple command of languages.
➔ Courtesy and thankfulness.
➔ Teamwork and leadership.
➔ Entrepreneurship.

4. ❏ Inefficient road network and unsatisfactory public transport services.
❏ The distance from the European continent and the lack of raw materials
❏ Lack of awareness of garbage management (recycling) and unregulated sewage.
❏ Poor renewable energy investments compared to available sunlight or wind.
❏ It is mainly devoted to the service sector, with special emphasis in tourism.
SKILLS
❖ Space and road administration.
❖ Recycling and sewage awareness.
❖ Public transport management.
❖ Promotion of other
economical activities.
❖ Adaptation to the modern
world of work.

5. OPPORTUNITIES
➔ Changes in technology and markets on both a broad and narrow scale.
➔ Changes in government policy related to your field of study.
➔ Changes in social patterns, population profiles, lifestyle changes, and so on.
➔ Local events.
➔ Sustainable development through quality tourism experiences.
➔ Creating social media profiles for promoting local products.
SKILLS
● Management of diversity
● Analytical skills
● Use critical thinking
● Higher specialization

6. threats
★ Long-term economic crisis.
★ Lack of skilled labour.
★ Lack of protection in the working area.
★ High tax rates.
★ Lack of improvement in working conditions.
SKILLS
1. Accept hard conditions.
2. Survive in competitive business.
3. Motive and persuade others.

7. THANK YOU FROM SPAIN
IRENE RODRÍGUEZ
MOISÉS JIMÉNEZ