Herein the INDIAN MARKETING ENVIRONMENT is described.

1. INDIAN MARKETING ENVIRONMENT
The term Marketing Environment refers to the forces and factors that
affects the organization ability to built and maintain good relationship
with its customers. Marketing environment surrounds the organization
and it impacts upon the organization. Marketers have to interact with
internal and external people at micro and macro level and builds
internal and external relationships. The key elements of marketing
environment are as follows :-
Internal Environment,
Micro Environment, and
Macro Environment.

2. EmergingTrends
• Online Marketing
• Integrated marketing
• Chinese Invasion
• Quick Launches
• Social media marketing
• Increasing Consumer Confusion
and Loyalty
• Customer location
• Too Much of Price Differential
lead to Post Purchase
• Integrated marketing

3. Trend 1—Connectivity and Convergence:
● Rise of Connected Devices in India
● Connected Devices and India’s Internet Economy
● India Mobile Apps Economy
Trend 2—Bricks and Clicks:
● E-Retailing Landscape in India
● India Online Retail Audience
● India Online Shopping Preferences
Trend 3—Social Trends:
● Social Trends in India
● The Middle Bulge
● Wealth Pyramid

4. ● Four Main Trends in Urbanisation
● India Urbanization Rate
● Mega Regions in 2025 and Beyond
Trend 5—Smart is the New Green with Smart Cities:
• Smart City Investment
● India Plans for Smart Cities
Trend 6—Future of Energy and Resources:
● India’s Future Energy Mix
● Liquids—Future of Oil Availability in India
● Fuel Prices

5. ● Healthcare Market Outlook for India
● Growth Avenues for Segments
Trend 8—Future of Mobility:
● India’s Mobility Trends
● Car Sharing
● Ola and Uber
Trend 9—Innovating to Zero:
● Examples of Innovating to Zero
● Power of Shunya (Zero)—Examples of Innovating to Zero in
India
Trend 10—Future of Infrastructure:
● Indian Infrastructure—An Estimated Trillion Dollar Investment
● Infrastructure Funding Mechanisms

6. How To Do SWOT Analysis In Marketing?
What is SWOT?
SWOT is basically the acronym for; Strengths, Weaknesses, Opportunities, and Threats. It
is a very effective tool used in the business industry to form strategies. You synthesize
the data from internal factors to find out your strengths and weaknesses. You use the
external factors to identify the threats and opportunities.
SWOT Analysis in Marketing
SWOT analysis in marketing is almost the same thing as a normal. SWOT analysis. In
this case, you do the analysis to form marketing strategies. SWOT analysis in marketing
will help you decide which marketing strategy you should use to get the best result for
your business. The strategy will help you to capitalize on the opportunities using all the
strengths. It will also help to avoid the threats and minimize the weaknesses.

7. SWOT ANALYSIS
Strength Weakness
- Excellence in your area - High price on specific product
- Quality and Tradition
- Audience of all ages
- Socio-environmental responsibility
- Innovation and Creativity
Opportunities Threats
-Cosmemetics - Competition
- Market Segments -New technologies
- Innovative Proposals

9. Faber-Castell is one of the world's largest and oldest manufacturers of
pens, pencils, other office supplies (e.g., staplers, slide rules, erasers,
rulers)[1] and art supplies,as well as high-end writing instruments and luxury
leather goods. Headquartered in Stein, Germany, it operates 14 factories
and 20 sales units throughout the globe. The Faber-Castell Group employs a
staff of approximately 7,000 and does business in more than 100
countries.The House of Faber-Castell is the family which founded and
continues to exercise leadership within the corporation.

10. Thank You….
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