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2.  Kohl’s Corporation is an American company.
 It was established in 1962.
 It operates family-oriented department stores.
 It is based in Menomonee Falls, WI, with over
1,160 stores in 49 states across the US.
 Most of these stores are in the Midwest and
West, where the company has a strong
presence.
 Kohl’s maintains consistency in its products,
which largely depend on regional preferences.
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3.  Kohl’s offers a wide range of apparel, footwear
and accessories for men, women and children.
 It has sufficient labor force to drive its business.
 Kohl’s enjoys good reputation and rankings in
America and globally.
 Kohl’s also enjoys loyalty of customers.
 The company has a strong brand image, having
been in existence for half a century.
 Many Americans with the purchasing power
recognize the brand.
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4.  The company lacks foreign customers.
 Limited stock in its in-stores.
 Customers go online for shopping whenever its
stock runs out.
 This may cause inconvenience for some
customers .
 Kohl’s has poor online presence.
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5.  The company has an opportunity to expand its
business to other countries.
 These are in foreign market as a way of
enhancing its customer base.
 The company also has room to explore the
online market.
 This would provide customers to make
purchases with a unique experience.
 The company should also consider having
international shipping .
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6.  Competition from other giants in the Industry.
 The company needs to up its game to counter
the impact of these players.
 Another threat is the rising cost of goods and
services.
 The out-of-stock trend.
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