The document discusses the case study of Make Me Vitamin Drinks, a line of vitamin powders designed to be sold as impulse purchases in convenience stores. It introduces the founders and describes their idea to target the convenience store market by offering single-serve vitamin powders. It outlines the formulation, packaging, launch and distribution strategy which involves partnering with a master distributor to place the products in thousands of convenience stores nationwide. The company aims to create a "blue ocean" in the vitamin industry by tapping into the untapped convenience store channel.

1. www.LiquidBrandsManagement.com

2. Beverage
Development case
study: Make Me
Vitamin Drinks
Jorge Olson – Liquid Brands, Management, Inc.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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On this Webinar
Jorge Olson, CEO of Liquid Brands Management, Inc and Author
Jorge Olson is the author of the books “Build Your
Beverage Empire” and “The Unselfish Guide to Self
Promotion”. He’s owned many consumer packaged
goods brands and distribution companies in the USA
and in Mexico. Jorge is also an analyst to Hedge
Funds, Mutual Funds and other institutional investors
that want to invest in the beverage and consumer
goods industries. Jorge is currently the president and
CEO of Liquid Brands Management, Inc.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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About Domic Sohl
Dominic Sohl, Make ME Vitamins Founder
Dominic Sohl is a new-generation young entrepreneur
with visionary ideas of achieving success through
radical new ideas. Dominic attended American High
School in Switzerland, and graduated with a business
degree from Montreux in Switzerland. He is currently
completing his post-graduate studies in
Entrepreneurship in London.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

5. About Rosbeh Barialai
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Rosbeh Barialai, Make ME Vitamins Founder
Rosbeh Barialai is also a new-generation young
entrepreneur with sharp business acumen and an
insatiable energy to work hard. Ross attended
business school in Germany and brings to the table a
wealth of business experience from the shipping and
brokerage businesses.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Items to Discuss
The Idea
Target Market
Formulation
Packaging Design
Launch
Sales & Distribution
Make ME Vitamins Today
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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The Idea
Make ME vitamins is a unique
line of vitamin in powder format
ready to be sold at the check-out
counters and water refrigerator
doors at retail locations.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Target Market
Make ME is targeting the
Convenience Store channel
providing an impulse buy
opportunity.
Make Me taps into 4 major markets:
$642 billion drug, cosmetic & toiletry wholesaling.
The $100 billion beverage industry.
$28 billion supplement industry.
And the $54 billion in convenience store sales.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Formulation
Formulation Make ME
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Package Design
Package Design Make ME
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Make ME Vitamins Launch
Launch Make ME.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Sales & Distribution
Sales & Distribution.
Premier Brands, Inc. is the exclusive master
distributor for Make ME Drinks, Inc.
Premier Brands Inc. currently sells beverages and
nutraceuticals products in the USA and Mexico
including brand name stores like 7-Eleven, Circle K,
Valero, Walgreen’s, AM/PM Shell and independent
supermarkets and convenience stores through
several wholesalers and distributors.
www.makemedrinks.com
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Sales & Distribution
Sales & Distribution.
One of the unique strategies adopted by the company
is selling not just in mass retail but in convenience
stores all over the country. This separates us from
most consumer goods manufacturing companies as
they can’t penetrate this uniquely distinct distribution
channel.
www.makemedrinks.com
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Make ME Vitamins Today
Make ME Vitamins Today
Make ME is creating a «Blue Ocean » in the industry.
We are not competing face-to-face against vitamin companies.
We are selling to the untapped Convenicnce Store Channel.
Make ME is selling as an impulse buy product.
Distributors and Wholesalers carry the product.
www.makemedrinks.com
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Questions?
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

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Contact Us
Liquid Brands Management, Inc.
Visit Our site
Liquid Brands Management, Inc.
Office1: 888-276-5688
Office2: 619-722-5033
Facebook
Friend Us
Twitter
Follow Us
E-mail: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .

17. www.premierbrandsinc.com
Thank You !
And Please register to our next webinar.
CONTACT US
4364 Bonita Rd , Bonita, CA
Phone: 1 888-276-5688
Email: info@liquidbm.com
© 2013 ww.liquidbrandsmanagement.com .