WATCHES COMPANY ROLEX

1. Presented By:-
MEET SHAH (51)

2. INTRODUCTION
• Rolex was founded by Hans Wilsdorf and Alfred Davis
in London, 1905 , Rolex base of operations is in
Geneva, Switzerland in 1919.
• Rolex is the largest single luxury watch brand,
producing about 2,000 watches per day, with
estimated 2013 revenues of US$7.4 billion.
• Also, Rolex is the most reputable
company that exclusively produces a
consumer product.
• It employs over 2,800 employee.

3. Innovation
• The first waterproof wristwatch "Oyster", 1926
• The first wristwatch with an automatically
changing date on the dial (Rolex Datejust, 1945)
• The first wristwatch case waterproof to 100 m
(330 ft) (Rolex Oyster Perpetual Submariner,
1953)
• The first wristwatch to show two time zones at
once (Rolex GMT Master, 1954)
• The first wristwatch with an automatically
changing day and date on the dial (Rolex Day-
Date, 1956)
• The first watchmaker to earn chronometer
certification for a wristwatch

4. History Of Rolex
HANS WILSDORF
• In 1905, at the age of 24, Hans Wilsdorf founded a
company in London specializing in the distribution of
timepieces.
• He began to dream of a watch worn on the wrist.
Wristwatches were not very precise at the time, but
Hans Wilsdorf foresaw that they could become not
only elegant, but also reliable.

5. IN 1908 :-
•Hans Wilsdorf wanted his watches to bear a
name that was short, easy to say and remember
in any language, and which looked good on watch
movements and dials.

6. DATEJUST DAY-DATE ROLEX DEEPSEA
GMT-MASTER II LADY-DATEJUST MILGAUSS
Rolex Collection

7. SEA-DWELLER 4000 SUBMARINER DATE
SKY-DWELLER YACHT-MASTER YACHT-MASTER II
OYSTER PERPETUAL

8. Dr. Rajendra Prasad’s Gold Rolex
Oyster
• The first president of India, Dr. Rajendra Prasad, owned
this watch.
• It was given to him in 1950 during India’s first ever
Republic Day.
• The watch features an 18K gold dial with a map of India
dated 26 January 1950 inscribed
into it.

9. MISSION :-
• To manufacture, distribute and service high-quality
wristwatches.
VISION :-
• To continue the long tradition of excellence that the
Rolex name represents.
MISSION, VISION, OBJECTIVES

10. OBJECTIVES
• Educate the younger market on the value of
wristwatches.
• Create a social media strategy that will
encourage users to interact with the brand as
well as extend the message to a larger
audience.
• Promote the purchase of wrist watches as a
“reward” for key successes in a young man’s
life.

11. Market Segment
• The Current Target market for Rolex is wealthy consumers
that are looking for high quality and exclusivity.
• The products are created for those who want to show off
their wealth. The typical Rolex owner is male and above the
age of 35, sometimes a celebrity or sports figure.
Cameron
Diaz
Roger Federer

12. MARKETING OBJECTIVES
• Product:
The Rolex product will stay very recognizable and
relatively unchanged.
• Price:
The level at which the watches are priced plays a
huge role in the brand's image. For this reason price
will remain the same.

13. • Promotion:
Rolex success relies on the continuation of
promotions through magazines, newspapers ,
selective television programs and prestigious
events.
• Place:
The purposeful placement of Rolex's authentic
dealers in the wealthiest neighborhoods and
districts helps to solidify the brands association
with excellence.

14. FINANCIAL FORECAST
• Increase daily production by 10%. (An extra 200 watches
per day on top of the 2,000 that are already being
produced.)
• Increase sales profit percentage to more than the
percentage of population
growth per year.

15. Hans Wilsdorf Foundation
• Rolex SA is owned by the private Hans Wilsdorf
Foundation, which is registered as a charity and does
not pay corporate income taxes.
• In 2011, a spokesman for Rolex declined to provide
evidence regarding the amount of charitable
donations made by the Wilsdorf Foundation.
• Its owned by an foundation or
charity not by any private owner
so it is non profitable foundation
as they use these money for
development of company and to
pay salaries of worker.

16. SWOT ANALYSIS

17. Price Range of Competitor
Initial level Price
Growth
In
Price

18. • This marketing plan summarizes the main points of how Rolex
will market their wristwatches to a younger generation than the
current target market.
• This expansion will allow Rolex to move into an untapped area
that needs education on the value of a high-quality time piece.
• In order to properly address this objective, Rolex needs to
update their marketing strategy to include a greater presence in
advertisements that target this younger market as well as a
strong showing in the social media realm.
CONCLUSION