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MEET
$ The world’s largest public corporation by revenue
$ The largest private employer in the world
$ The largest grocery retailer in the USA
$ The largest toy seller in America
$ Each year 93% of the American
households do shopping in some Wal-
Mart store at least once
$ 8,500 stores in 15 different countries
Summery:-
:- wall mart was open in 1962 by Sam Walton in Rogers,Arkanasas ,has become largest retail
in the world with more than 4,600 store locations and approximately $ 1.25 million associate
worldwide.
After the death of Sam Walton in 1992 wall mart, continues to be successful reaching record
annual save of $ 244.5 billion and earnings of $ 8.0 billion in fiscal 2003. The current
leadership present challenges are maintaining this phenomenal growth.
Wall mart Target “Bring It home to USA”
After some time NBC news channel leaked a video in which they found clothing that been
made abroad hanging on racks,under maid in USA ,sign in 11 wall mart stores,In addition the
program showed a tape of children sweing at wall mart ,Bangladesh and they were under 14
years, which disobey child labour rule.
A company official had also a surprise visit ,but they couldn’t find anything.then CEO David
Glass sated I cant tell you today that illegal child labour hasn’t happened ,some place , some
where ,all we can do is our best to prevent it
Meanwhile ,wall mart beganing considering international explanation in march 1994 .The
company baught 122 wool cloth stores .formely owned by wool worth crop .the l;argest single
purchase wal-mart and in 2003,wall-mart ‘s international division was the second largest with
respect to sales & lerning ,the almost 1,200 international location had $41 billion , In Sales
abd ab operating profit $2 billion
April 19, 2006
Important People
• Co-founders, Sam and James “Bud” Walton started 1st Wal-Mart in Rogers,
Arkansas, 1962
• David Glass was named president 1984, in 1988 he became chief executive
officer
• S. Robson Walton named chairman of the board in 1992
• President and CEO in 2000- H.Lee Scott
• Vice President- Laura Philips
• Sam’s Cultural Legancy:-
• Wall mart’s success reason is because it build up its culture .Rob
Walton ,the company’s current chairman of the board says ,although wall mart has grown large ,we
still focus daily on the culture and value established his Father Sam Walton.
• Sam Walton founded and build wal-mart around three basic beliefs “Respect for the individual
,service to our customers ,and striving for excellence”. wall mart slogan that “our people make
respectily for and commitment to its employees.
• Mart Stores’s current president and CEO observes “Sam was never satisfied that prices were as low
as they needed to be or that our product ‘s quality was as high as they deserved he believed in
concept of striving for excellence before it become a fashionable concept.
• Three critical element in wall mart approach to customer services are the sundown rules.
• Every day low prices is an other important operating philosophy .wal mart be lives that by lowering
mark up. It will earn more because of increased volume ..thereby bringing consumers added value
for the dollar every day.
• While wall mart enjoyed phenomenal success there is no guarantee that it will continue to do so in
the future.As the company ‘s 2003 annual report points out, preserving and advancing the every
day low prices cocept and helping thousands of new associated to embrace the customer –
centered wal-mart culture are essential for the company to continue growing.
Mission Statement
•Salogans:-o
“Respect for the individual ,service to our customers ,and striving for excellence”.
beliefs “Respect for the individual ,service to our customers ,and striving for excellence”.
•Wal-Mart’s key objectives..
According to the case reading of Wal-Mart, its two main objectives are: (a). providing the
customers what they want, when they want it, all at a value, and (b) treating each other as
we would hope to be treated, acknowledging our total dependency on our associate-
partners to sustain our success.
April 19, 2006
SWOT
Increase the amount of hypermarkets, supermarkets
in 50
states as well as connect to the private satellite
systems
Create mission statements for all of the acquired
companies and the different divisions of Wal-Mart
Use the Most Admired Company award as leverage
to advertise the wide variety of merchandise
Use the Buy American policy to advertise
nationally how American Wal-Mart is
Increase minority sales through buying minority
products and selling them in discount stores .
Use point-of-sale bar code scanning as
leverage over competitors like Target
Offer more merchandise that is not apart of the
"Buy American" policy to attract more customers
Find a solution to the monopoly that has been created
and come up with a new concept to beat the problem.
Wal-Mart Strengths
Wal-Mart Weaknesses
Wal-Mart Opportunities
Wal-Mart Threats
Submitted to:-
Mrs. Preet Kanwal Submitted by:-
Yashmeet

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wall mart case study

  • 1.
  • 2. MEET $ The world’s largest public corporation by revenue $ The largest private employer in the world $ The largest grocery retailer in the USA $ The largest toy seller in America $ Each year 93% of the American households do shopping in some Wal- Mart store at least once $ 8,500 stores in 15 different countries
  • 3. Summery:- :- wall mart was open in 1962 by Sam Walton in Rogers,Arkanasas ,has become largest retail in the world with more than 4,600 store locations and approximately $ 1.25 million associate worldwide. After the death of Sam Walton in 1992 wall mart, continues to be successful reaching record annual save of $ 244.5 billion and earnings of $ 8.0 billion in fiscal 2003. The current leadership present challenges are maintaining this phenomenal growth. Wall mart Target “Bring It home to USA” After some time NBC news channel leaked a video in which they found clothing that been made abroad hanging on racks,under maid in USA ,sign in 11 wall mart stores,In addition the program showed a tape of children sweing at wall mart ,Bangladesh and they were under 14 years, which disobey child labour rule. A company official had also a surprise visit ,but they couldn’t find anything.then CEO David Glass sated I cant tell you today that illegal child labour hasn’t happened ,some place , some where ,all we can do is our best to prevent it Meanwhile ,wall mart beganing considering international explanation in march 1994 .The company baught 122 wool cloth stores .formely owned by wool worth crop .the l;argest single purchase wal-mart and in 2003,wall-mart ‘s international division was the second largest with respect to sales & lerning ,the almost 1,200 international location had $41 billion , In Sales abd ab operating profit $2 billion
  • 4. April 19, 2006 Important People • Co-founders, Sam and James “Bud” Walton started 1st Wal-Mart in Rogers, Arkansas, 1962 • David Glass was named president 1984, in 1988 he became chief executive officer • S. Robson Walton named chairman of the board in 1992 • President and CEO in 2000- H.Lee Scott • Vice President- Laura Philips
  • 5. • Sam’s Cultural Legancy:- • Wall mart’s success reason is because it build up its culture .Rob Walton ,the company’s current chairman of the board says ,although wall mart has grown large ,we still focus daily on the culture and value established his Father Sam Walton. • Sam Walton founded and build wal-mart around three basic beliefs “Respect for the individual ,service to our customers ,and striving for excellence”. wall mart slogan that “our people make respectily for and commitment to its employees. • Mart Stores’s current president and CEO observes “Sam was never satisfied that prices were as low as they needed to be or that our product ‘s quality was as high as they deserved he believed in concept of striving for excellence before it become a fashionable concept. • Three critical element in wall mart approach to customer services are the sundown rules. • Every day low prices is an other important operating philosophy .wal mart be lives that by lowering mark up. It will earn more because of increased volume ..thereby bringing consumers added value for the dollar every day. • While wall mart enjoyed phenomenal success there is no guarantee that it will continue to do so in the future.As the company ‘s 2003 annual report points out, preserving and advancing the every day low prices cocept and helping thousands of new associated to embrace the customer – centered wal-mart culture are essential for the company to continue growing.
  • 7. •Salogans:-o “Respect for the individual ,service to our customers ,and striving for excellence”. beliefs “Respect for the individual ,service to our customers ,and striving for excellence”. •Wal-Mart’s key objectives.. According to the case reading of Wal-Mart, its two main objectives are: (a). providing the customers what they want, when they want it, all at a value, and (b) treating each other as we would hope to be treated, acknowledging our total dependency on our associate- partners to sustain our success.
  • 8. April 19, 2006 SWOT Increase the amount of hypermarkets, supermarkets in 50 states as well as connect to the private satellite systems Create mission statements for all of the acquired companies and the different divisions of Wal-Mart Use the Most Admired Company award as leverage to advertise the wide variety of merchandise Use the Buy American policy to advertise nationally how American Wal-Mart is Increase minority sales through buying minority products and selling them in discount stores . Use point-of-sale bar code scanning as leverage over competitors like Target Offer more merchandise that is not apart of the "Buy American" policy to attract more customers Find a solution to the monopoly that has been created and come up with a new concept to beat the problem.
  • 13. Submitted to:- Mrs. Preet Kanwal Submitted by:- Yashmeet