This PPT was made to cover for a project in ACCA studies related to Business Awareness. Sharing it here for comments and further use by whomsoever needed. Good Luck!
Fabindia was founded in 1960 to develop markets for hand-woven Indian crafts and provide rural employment. It started as an exporter of upholstery fabrics and opened its first retail store in 1974. Today it has over 170 retail outlets in India and abroad and sells a variety of textile, clothing, food and personal care products. Fabindia's supply chain is based on partnerships with over 22,000 artisans across India to source and produce products while maintaining quality standards. It uses technology and centralized processes to streamline ordering and delivery operations to improve the supply chain.
Manyavar is an Indian ethnic wear brand founded in 1999 that specializes in traditional outfits like sherwanis, kurtas, and jackets for men aged 10-45 and recently launched a women's brand called Mohey. The brand has over 400 stores across India, the US, UAE, Nepal, Bangladesh, and Saudi Arabia and aims to represent Indian elegance. It is known for campaigns around celebrations and festivals as well as initiatives like Manas Foundation, which funds heart surgeries for children. Manyavar has grown rapidly since 2007 and become a nationally recognized brand in India through its stores, sponsorship of cricket teams, and film advertisements.
Fabindia is one of India's oldest organized retailers of ethnic wear, operating 188 stores across India and internationally. It works with over 30,000 artisans across India to produce over 155,000 stock keeping units of clothing, home decor, and other products that celebrate Indian tradition and provide sustainable livelihoods. Founded in 1960, Fabindia has grown over the decades and now has four verticals - sourcing, retail, manufacturing, and global sourcing and partnerships. It focuses on sustainability and community development while facing challenges from lower marketing, delays from artisans, and competition from other ethnic brands.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
This document provides an overview of the apparel retail industry in India. It notes that the Indian retail sector accounts for over 20% of GDP and is growing rapidly. The apparel sector is a large and growing part of Indian retail. The domestic apparel retail market was worth $33 billion in 2009 and is projected to reach $100 billion by 2020, growing at an 11% compound annual rate. Key drivers of growth include rising incomes, urbanization, and the expansion of organized retail. While men's wear currently dominates the apparel market, women's wear is the fastest growing segment and is expected to become the largest in the future. The availability of raw materials and expertise in apparel manufacturing provide strengths for the industry in
Fabindia was founded in 1960 to develop markets for hand-woven Indian crafts and provide rural employment. It started as an exporter of upholstery fabrics and opened its first retail store in 1974. Today it has over 170 retail outlets in India and abroad and sells a variety of textile, clothing, food and personal care products. Fabindia's supply chain is based on partnerships with over 22,000 artisans across India to source and produce products while maintaining quality standards. It uses technology and centralized processes to streamline ordering and delivery operations to improve the supply chain.
Manyavar is an Indian ethnic wear brand founded in 1999 that specializes in traditional outfits like sherwanis, kurtas, and jackets for men aged 10-45 and recently launched a women's brand called Mohey. The brand has over 400 stores across India, the US, UAE, Nepal, Bangladesh, and Saudi Arabia and aims to represent Indian elegance. It is known for campaigns around celebrations and festivals as well as initiatives like Manas Foundation, which funds heart surgeries for children. Manyavar has grown rapidly since 2007 and become a nationally recognized brand in India through its stores, sponsorship of cricket teams, and film advertisements.
Fabindia is one of India's oldest organized retailers of ethnic wear, operating 188 stores across India and internationally. It works with over 30,000 artisans across India to produce over 155,000 stock keeping units of clothing, home decor, and other products that celebrate Indian tradition and provide sustainable livelihoods. Founded in 1960, Fabindia has grown over the decades and now has four verticals - sourcing, retail, manufacturing, and global sourcing and partnerships. It focuses on sustainability and community development while facing challenges from lower marketing, delays from artisans, and competition from other ethnic brands.
Evaluating the brand Loyalty of Fabindia (including common problems that fashion brands face) through a survey including a set of questionnaire with results in form of pie charts. Also a complete brand research for Fabindia with hypothesis and problem solving solutions.
This document provides a detailed study of the Indian brand Fabindia. It summarizes Fabindia's history and evolution, product mix, target customers, store formats, size in terms of number of stores and employees, vision, mission, values, expansion plans, CSR mission, competitors, and financial highlights. Fabindia is an Indian lifestyle brand founded in 1960 that sources products from artisans across India and has over 240 stores in India and abroad. Its vision is to celebrate Indian culture and harness business to support artisans while delighting customers.
This document provides an overview of the apparel retail industry in India. It notes that the Indian retail sector accounts for over 20% of GDP and is growing rapidly. The apparel sector is a large and growing part of Indian retail. The domestic apparel retail market was worth $33 billion in 2009 and is projected to reach $100 billion by 2020, growing at an 11% compound annual rate. Key drivers of growth include rising incomes, urbanization, and the expansion of organized retail. While men's wear currently dominates the apparel market, women's wear is the fastest growing segment and is expected to become the largest in the future. The availability of raw materials and expertise in apparel manufacturing provide strengths for the industry in
FabIndia is India's largest private platform for handcrafted products. It has 141 retail stores in India and stores in Dubai, Nepal, and Italy. The document discusses FabIndia's retail and business strategies. It focuses on expanding into new cities and product categories like furniture and organic food. The marketing strategy emphasizes the brand's natural and craft-based products. Customer research found that word-of-mouth and experience in stores are most important. While some shop online, many prefer touching fabrics and the personalized in-store experience.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
Fabindia is an Indian retail chain known for selling handcrafted products sourced from villages across India. The company works closely with over 55,000 artisans, providing design inputs, quality control, access to finance and raw materials. Fabindia's major product lines include textiles like ready-to-wear clothing, home goods made of materials like cotton and silk, as well as non-textile items like furniture, organic foods, and personal care products. With over 259 stores across India and internationally, Fabindia employs a franchise model and relies on word-of-mouth promotion to market its traditionally inspired and handmade products.
Blackberrys is an Indian men's wear brand founded in 1991 with a vision of delighting fashion-forward customers. It has 3 factories that produce 1000 suits and 1500 trousers daily. Blackberrys is accessible across India through 900+ retail outlets and 125 company-owned showrooms. This document discusses the brand's store in Ahmedabad, including its target demographics of upper middle and upper class men, fashion image emphasizing style and innovations, and market research methods used.
Shoppers Stop is one of the largest retail chains in India operating department stores. The document provides details about Shoppers Stop's new outlet opened at Metro Junction Mall in Kalyan, Mumbai. It discusses the advantages of opening an outlet in Kalyan such as bringing luxury shopping experience closer to customers and attracting more footfall. It also mentions some challenges of operating in the location like competition from other brands in the same mall. The document then provides an overview of Shoppers Stop's products, services and business strategy.
Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
Pantaloons is a large format fashion retailer in India and a division of Aditya Birla Fashion and Retail Ltd. It posted revenues of INR 2,164 crores in FY15-16, up 17% from the previous year. Pantaloons retails over 200 licensed and international brands, including 24 exclusive in-house brands. It enjoys a loyal customer base of over 5 million as of March 2016. Pantaloons focuses on the middle and upper middle class urban families in India through its stores, website and various marketing strategies like celebrity endorsements.
In this project, I worked with a group to create a buying plan for the shoes department of Zara. We analyzed up and coming trends for footwear and looked to see how those trends could further expand the ZARA shoe market.
Reliance Industries launched its online fashion portal Ajio.com in 2016. Ajio offers a wide range of clothing, footwear, and accessories. It aims to provide the latest fashion trends to customers aged 18-35. Ajio has a strong social media presence with over 1.6 million Facebook followers and 349,000 YouTube subscribers. It runs campaigns featuring celebrities and influencers to engage customers. Industry analysts predict the online fashion market in India will grow significantly in the coming years, presenting opportunities for Ajio to expand.
This document provides an overview of D'Decor Home Fabrics Pvt. Ltd., a leading manufacturer of home fabrics. Some key points:
1) D'Decor is the world's third largest manufacturer of home fabrics like curtains and upholstery, with over 4000 employees and manufacturing plants in India.
2) It has experienced exponential growth since 1998, increasing its turnover from $8 million to $130 million between 1999-2012.
3) D'Decor produces a wide range of home furnishing products and exports to over 60 countries globally. It aims to be the largest producer of curtain and upholstery fabrics worldwide.
This document summarizes the luxury goods industry and the history and turnaround of Gucci. It notes that industry rivalry is based on quality and image rather than price. Potential entrants are mainly new designers starting their own brands. Buyers include the super-rich and middle-market customers selectively trading up. The document then outlines Gucci's decline in the 1990s but turnaround in 1994 under new leadership, revising its image and focusing on quality, design, and control of distribution channels. By 2000, Gucci had become the third largest luxury group after acquiring other brands.
FabIndia is an Indian retailer known for ethnic Indian clothing and lifestyle products. They are revamping their online marketing plan to better target customers aged 18-35 in metro and tier 2/3 cities. The summary proposes enhancing their website with customization tools, increasing social media presence, and hosting cultural events to educate customers and strengthen the brand.
Fabindia was founded in 1960 by John Bissell to market the diverse crafts of India and provide rural employment. It began as a wholesale export company and later shifted focus to the domestic Indian retail market. Over the decades, Fabindia expanded its product range and retail footprint across India while maintaining its mission of supporting artisans. A key aspect of Fabindia's business model is working with regional supplier companies that place orders from artisans and supply products to Fabindia stores.
Bata India is one of the largest footwear companies in India. It was incorporated in 1931 and has over 1200 stores across India. Bata India's core strengths include its wide retail presence, strong brands like Bata and Hush Puppies, and focus on product innovation. It faces competition from brands like Liberty, Metro, and Woodland. Bata India focuses on serving customers through multiple retail formats and e-commerce. It also runs social programs to help underprivileged children.
Hidesign is an Indian luxury leather goods brand established in 1978 known for its eco-friendly and handcrafted products. It has grown to a global presence in 23 countries through a distribution network of 2000 stores and manufacturing facilities in 4 locations. The brand targets high-income professionals between 25-40 years old seeking natural, high quality products. Key to its success is differentiation through craftsmanship and positioning as an affordable luxury brand.
Fabindia is an Indian retail chain known for selling garments, home furnishings, and other handcrafted products made by artisans across rural India. Founded in 1960 by John Bissell, it has grown to over 141 retail stores across India and a few other countries. To further its rapid expansion goals, Fabindia is considering raising equity through an IPO or private placements. It also plans to diversify its product categories and expand globally while continuing its focus on regional business programs and opening new stores in emerging cities annually.
This document discusses the history and marketing strategy of Westside, a retail chain owned by the Tata Group. [1] It provides an overview of Westside's introduction, expansion across India, and product categories. [2] The marketing discussion covers their research, 4P's approach including pricing, promotion, place and product placement strategies. [3] A SWOT analysis identifies strengths in brands, locations and quality products, but weaknesses in product range and stock availability.
FabIndia is India's largest private platform for handcrafted products. It has 141 retail stores in India and stores in Dubai, Nepal, and Italy. The document discusses FabIndia's retail and business strategies. It focuses on expanding into new cities and product categories like furniture and organic food. The marketing strategy emphasizes the brand's natural and craft-based products. Customer research found that word-of-mouth and experience in stores are most important. While some shop online, many prefer touching fabrics and the personalized in-store experience.
it is a retail project which consists of a complete analysis of Van Heusen and V.dot from a retail point of view. which is performed for the completion of a retail project in MBA
Fabindia is an Indian retail chain known for selling handcrafted products sourced from villages across India. The company works closely with over 55,000 artisans, providing design inputs, quality control, access to finance and raw materials. Fabindia's major product lines include textiles like ready-to-wear clothing, home goods made of materials like cotton and silk, as well as non-textile items like furniture, organic foods, and personal care products. With over 259 stores across India and internationally, Fabindia employs a franchise model and relies on word-of-mouth promotion to market its traditionally inspired and handmade products.
Blackberrys is an Indian men's wear brand founded in 1991 with a vision of delighting fashion-forward customers. It has 3 factories that produce 1000 suits and 1500 trousers daily. Blackberrys is accessible across India through 900+ retail outlets and 125 company-owned showrooms. This document discusses the brand's store in Ahmedabad, including its target demographics of upper middle and upper class men, fashion image emphasizing style and innovations, and market research methods used.
Shoppers Stop is one of the largest retail chains in India operating department stores. The document provides details about Shoppers Stop's new outlet opened at Metro Junction Mall in Kalyan, Mumbai. It discusses the advantages of opening an outlet in Kalyan such as bringing luxury shopping experience closer to customers and attracting more footfall. It also mentions some challenges of operating in the location like competition from other brands in the same mall. The document then provides an overview of Shoppers Stop's products, services and business strategy.
Lifestyle is a retail chain that began operations in India in 1998 targeting young, fashionable consumers aged 15-35 with growing incomes. It offers a wide range of international and Indian apparel, footwear, accessories and cosmetic brands at affordable price points starting from Rs. 199-299 for women and men respectively. Shoppers Stop is an upscale retailer founded in 1991 targeting upper middle and upper class consumers aged 16-40. It has over 80 stores across India offering premium international and domestic brands of apparel, footwear, accessories, cosmetics and home goods with price ranges starting from Rs. 400-500 for women's and men's clothing respectively.
Pantaloons is a large format fashion retailer in India and a division of Aditya Birla Fashion and Retail Ltd. It posted revenues of INR 2,164 crores in FY15-16, up 17% from the previous year. Pantaloons retails over 200 licensed and international brands, including 24 exclusive in-house brands. It enjoys a loyal customer base of over 5 million as of March 2016. Pantaloons focuses on the middle and upper middle class urban families in India through its stores, website and various marketing strategies like celebrity endorsements.
In this project, I worked with a group to create a buying plan for the shoes department of Zara. We analyzed up and coming trends for footwear and looked to see how those trends could further expand the ZARA shoe market.
Reliance Industries launched its online fashion portal Ajio.com in 2016. Ajio offers a wide range of clothing, footwear, and accessories. It aims to provide the latest fashion trends to customers aged 18-35. Ajio has a strong social media presence with over 1.6 million Facebook followers and 349,000 YouTube subscribers. It runs campaigns featuring celebrities and influencers to engage customers. Industry analysts predict the online fashion market in India will grow significantly in the coming years, presenting opportunities for Ajio to expand.
This document provides an overview of D'Decor Home Fabrics Pvt. Ltd., a leading manufacturer of home fabrics. Some key points:
1) D'Decor is the world's third largest manufacturer of home fabrics like curtains and upholstery, with over 4000 employees and manufacturing plants in India.
2) It has experienced exponential growth since 1998, increasing its turnover from $8 million to $130 million between 1999-2012.
3) D'Decor produces a wide range of home furnishing products and exports to over 60 countries globally. It aims to be the largest producer of curtain and upholstery fabrics worldwide.
This document summarizes the luxury goods industry and the history and turnaround of Gucci. It notes that industry rivalry is based on quality and image rather than price. Potential entrants are mainly new designers starting their own brands. Buyers include the super-rich and middle-market customers selectively trading up. The document then outlines Gucci's decline in the 1990s but turnaround in 1994 under new leadership, revising its image and focusing on quality, design, and control of distribution channels. By 2000, Gucci had become the third largest luxury group after acquiring other brands.
FabIndia is an Indian retailer known for ethnic Indian clothing and lifestyle products. They are revamping their online marketing plan to better target customers aged 18-35 in metro and tier 2/3 cities. The summary proposes enhancing their website with customization tools, increasing social media presence, and hosting cultural events to educate customers and strengthen the brand.
Fabindia was founded in 1960 by John Bissell to market the diverse crafts of India and provide rural employment. It began as a wholesale export company and later shifted focus to the domestic Indian retail market. Over the decades, Fabindia expanded its product range and retail footprint across India while maintaining its mission of supporting artisans. A key aspect of Fabindia's business model is working with regional supplier companies that place orders from artisans and supply products to Fabindia stores.
Bata India is one of the largest footwear companies in India. It was incorporated in 1931 and has over 1200 stores across India. Bata India's core strengths include its wide retail presence, strong brands like Bata and Hush Puppies, and focus on product innovation. It faces competition from brands like Liberty, Metro, and Woodland. Bata India focuses on serving customers through multiple retail formats and e-commerce. It also runs social programs to help underprivileged children.
Hidesign is an Indian luxury leather goods brand established in 1978 known for its eco-friendly and handcrafted products. It has grown to a global presence in 23 countries through a distribution network of 2000 stores and manufacturing facilities in 4 locations. The brand targets high-income professionals between 25-40 years old seeking natural, high quality products. Key to its success is differentiation through craftsmanship and positioning as an affordable luxury brand.
Fabindia is an Indian retail chain known for selling garments, home furnishings, and other handcrafted products made by artisans across rural India. Founded in 1960 by John Bissell, it has grown to over 141 retail stores across India and a few other countries. To further its rapid expansion goals, Fabindia is considering raising equity through an IPO or private placements. It also plans to diversify its product categories and expand globally while continuing its focus on regional business programs and opening new stores in emerging cities annually.
This document discusses the history and marketing strategy of Westside, a retail chain owned by the Tata Group. [1] It provides an overview of Westside's introduction, expansion across India, and product categories. [2] The marketing discussion covers their research, 4P's approach including pricing, promotion, place and product placement strategies. [3] A SWOT analysis identifies strengths in brands, locations and quality products, but weaknesses in product range and stock availability.