The SWOT analysis summarizes the strengths, weaknesses, opportunities, and threats of a project to create an anti-bullying video. The strengths include learning the target age range of 16-19 from research and identifying bullying methods to include. Weaknesses are not listing all bullying methods or asking all crucial questions. Opportunities involve including audience experiences and ideas in the video. Threats are audience members being too shy for interviews, weather affecting filming, and not covering all bullying methods or standing out from other videos.

1. SWOT ANALYSIS

2. STRENGTHS
• WE NOW KNOW THANKS TO OUR PRIMARY RESEARCH
THAT ARE AUDIENCE IS BETWEEN THE AGE OF 16-19
WHICH IS WHERE WE SET OUR TARGET AUDIENCE
• WE NOW ALSO KNOW THE DIFFERENT WAYS THAT OUR
AUDIENCE HAVE BEEN BULLIED SO THAT WE CAN HAVE
THEM AS IDEAS FOR THE VIDEO.
• FROM THE BEGINNING WE KNEW THE CHARITY THAT WE
ARE PROMOTING IN THE VIDEO.
• THE RESEARCH HAS HELPED US NARROW DOWN WHAT
METHODS OF BULLYING WE COULD INCLUDE TO HELP
STOP IT FROM HAPPENING ANYMORE.

3. WEAKNESSES
• WE COULD NOT LIST EVERY POSSIBLE WAY OF GETTING
BULLIED IN THE QUESTIONNAIRE.
• THERE ARE SOME CRUCIAL QUESTIONS THAT COULD
HAVE BEEN ASKED THAT WE DID NOT ADD IN OUR
QUESTIONNAIRE.
• WE DID NOT GET ENOUGH PEOPLE THAT I HAD HOPED TO
ANSWER OUR QUESTIONNAIRE.
• I DID NOT HAVE ENOUGH SECONDARY RESEARCH TO
HAVE A COMPLETE UNDERSTANDING OF WHAT BULLYING
METHODS ARE USED MOST AND OTHER USEFUL
INFORMATION.

4. OPPORTUNITIES
• WE GAVE OUR AUDIENCE THE OPPORTUNITY TO TELLS US
THE TYPE OF BULLYING METHODS SO THAT WE CAN
HOPEFULLY USE THEM IN THE VIDEO.
• WE HAVE AN OPPORTUNITY TO INCLUDE OUR AUDIENCE
IN THE VIDEO THROUGH INTERVIEWS.
• WE HAVE GIVEN OUR AUDIENCE THE OPPORTUNITY TO
GIVE US IDEAS FOR THE VIDEO.
• WE HAVE GIVEN OUR AUDIENCE A CHANCE TO HAVE A
VOICE THROUGH OUR QUESTIONNAIRE AND THE RESULTS
WE HAVE.

5. THREATS
• A THREAT COULD BE THAT ARE AUDIENCE ARE TO SHY TO
GIVE US AN INTERVIEW IF WE DECIDE TO DO INCLUDE
ONE.
• WHEN FILMING THE WEATHER CAN CAUSE A PROBLEM
FOR US AND SLOW DOWN THE PRODUCTION OF THE
VIDEO.
• WE MAY NOT COVER EVERY SINGLE METHOD OF
BULLYING THAT HAS BEEN USED ON OUR AUDIENCE IN
THE VIDEO.
• IT WILL BE DIFFICULT TO MAKE OUR CAMPAIGN VIDEO
UNIQUE TO ALL THE OTHER CAMPAIGN VIDEOS OUT
THERE.

6. THREATS
• A THREAT COULD BE THAT ARE AUDIENCE ARE TO SHY TO
GIVE US AN INTERVIEW IF WE DECIDE TO DO INCLUDE
ONE.
• WHEN FILMING THE WEATHER CAN CAUSE A PROBLEM
FOR US AND SLOW DOWN THE PRODUCTION OF THE
VIDEO.
• WE MAY NOT COVER EVERY SINGLE METHOD OF
BULLYING THAT HAS BEEN USED ON OUR AUDIENCE IN
THE VIDEO.
• IT WILL BE DIFFICULT TO MAKE OUR CAMPAIGN VIDEO
UNIQUE TO ALL THE OTHER CAMPAIGN VIDEOS OUT
THERE.