The document discusses what makes a video go viral. It notes that videos should be easy to understand, interesting without being over-the-top, and make viewers want to share it with others. People are more likely to share videos that make them happy or that they want to critique. It also advises focusing a video on a specific target audience and their interests to increase sharing. Common triggers for viral videos include instantly grabbing attention, being entertaining, being unique, and keeping the video short.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
This document summarizes a presentation on using social media for small businesses. It discusses 7 elements of successful social media posts, including grabbing readers with titles, using images, and asking questions. It also covers topics like using interns for guest blogging, consistency in posting, and incorporating goals and keywords. Additionally, it provides tips on social media platforms like Facebook, LinkedIn, Pinterest, and location-based services. Overall, the presentation aims to educate small businesses on fundamental strategies for social media and how to develop successful social media campaigns.
This document provides guidance on using photography to effectively market a summer camp. It emphasizes showing campers engaged in activities and having fun, while also depicting the staff, procedures, demographics, and facilities. The photos should tell a story about the camp's values and brand to convince parents their children will have a positive experience. Marketing layouts need photos that represent all aspects of camp life with minimal text. The goal is to ease parents' concerns by prioritizing safety, fun, and what is truly important at the camp.
When designing a new building, how can we use historical precedent to guide us? Which precedents should we select? How should we study and apply them to our designs? Enjoy my powerpoint presentation exploring these issues for the AIBD’s First Tuesday @ 2:00. Full recorded version with audio will be forthcoming from the AIBD.
What have i learned from audinece feedbackHarry Waters
The document discusses what was learned from gathering audience feedback on a music video and website project. Key findings include:
1) A focus group provided useful feedback, but their opinions were sometimes influenced by peers and it was difficult to get clear answers.
2) Presenting to industry experts provided a specialist perspective and led the group to significantly change their original idea.
3) Weaknesses identified through feedback included parts of the website feeling too childish and having too much planned for the initial idea.
4) The feedback helped the group better understand how to apply communication theories like encoding messages and gratification theory.
The document outlines a proposal for a new film photography magazine called "Darkroom" aimed at ages 16-25. The magazine would focus on educating amateur photographers about film photography through articles. It would include features on getting started in film, profiles of professional photographers, and tips for improving skills. Mockups show example layouts for articles and covers. Market research found interest among the target audience. Financial projections estimated the first issue could turn a profit after costs through sales and advertising. The proposal addressed meeting the brief of a self-financing product for a specified youth audience.
The document discusses what makes a video go viral. It notes that videos should be easy to understand, interesting without being over-the-top, and make viewers want to share it with others. People are more likely to share videos that make them happy or that they want to critique. It also advises focusing a video on a specific target audience and their interests to increase sharing. Common triggers for viral videos include instantly grabbing attention, being entertaining, being unique, and keeping the video short.
Your Facebook Business Page is WorthlessMaura Neill
Do you have a Facebook Business Page because someone told you with certainty that “you should”? Are you finding that it’s not bringing in business and referrals the way that you thought it might? Do you feel that every minute you spend on your Business Page is just a waste of time? Delete your Facebook Business Page today and start harnessing the power of your personal profile. Start being truly social on social media and reap the benefits almost immediately. You shouldn’t be doing business via the social, but you should be using the treasure trove of knowledge that Facebook gives you to give better service to your clients and sphere. In this whirlwind session, we’ll cover:
- Optimizing your personal profile for public viewing while keeping your privacy at the same time
- Harvesting the hidden gems of information Facebook provides that you may not know about
- Getting “face-to-face” with clients via Facebook
- Finding your niche – using a hobby or interest that is traditionally an in-person activity into a lead-generating business model
- Avoiding the pitfalls of bad etiquette on Facebook personal pages
This document summarizes a presentation on using social media for small businesses. It discusses 7 elements of successful social media posts, including grabbing readers with titles, using images, and asking questions. It also covers topics like using interns for guest blogging, consistency in posting, and incorporating goals and keywords. Additionally, it provides tips on social media platforms like Facebook, LinkedIn, Pinterest, and location-based services. Overall, the presentation aims to educate small businesses on fundamental strategies for social media and how to develop successful social media campaigns.
This document provides guidance on using photography to effectively market a summer camp. It emphasizes showing campers engaged in activities and having fun, while also depicting the staff, procedures, demographics, and facilities. The photos should tell a story about the camp's values and brand to convince parents their children will have a positive experience. Marketing layouts need photos that represent all aspects of camp life with minimal text. The goal is to ease parents' concerns by prioritizing safety, fun, and what is truly important at the camp.
When designing a new building, how can we use historical precedent to guide us? Which precedents should we select? How should we study and apply them to our designs? Enjoy my powerpoint presentation exploring these issues for the AIBD’s First Tuesday @ 2:00. Full recorded version with audio will be forthcoming from the AIBD.
What have i learned from audinece feedbackHarry Waters
The document discusses what was learned from gathering audience feedback on a music video and website project. Key findings include:
1) A focus group provided useful feedback, but their opinions were sometimes influenced by peers and it was difficult to get clear answers.
2) Presenting to industry experts provided a specialist perspective and led the group to significantly change their original idea.
3) Weaknesses identified through feedback included parts of the website feeling too childish and having too much planned for the initial idea.
4) The feedback helped the group better understand how to apply communication theories like encoding messages and gratification theory.
The document outlines a proposal for a new film photography magazine called "Darkroom" aimed at ages 16-25. The magazine would focus on educating amateur photographers about film photography through articles. It would include features on getting started in film, profiles of professional photographers, and tips for improving skills. Mockups show example layouts for articles and covers. Market research found interest among the target audience. Financial projections estimated the first issue could turn a profit after costs through sales and advertising. The proposal addressed meeting the brief of a self-financing product for a specified youth audience.
Not sure where to find your audience? Stuck wondering if anyone is even listening to your podcast. Don't know where to market next? Then this is the talk for you! Come learn how to get your podcast in front of your target listener, find sponsors, and learn strategies that can help you build an audience.
What will you learn?
-- Learn where to find your podcast audience
-- Understand your hosting statistics mean and what success in podcasting looks like
-- Learn marketing strategies like evergreen content and social media sharing
-- Learn when and how to find sponsors for your podcast
-- Learn how to use your podcast as a marketing channel for other content
The Gagglepod Advantage
Coming to a Gagglepod Meetup comes with the added advantage of being able to ask any question you have about podcasting! Even if you're already podcasting, Gagglepod is all about building a community of podcasters. Come for the talks, stay for the Q&A!
This document provides tips for various aspects of podcasting, including developing the podcast concept, formatting the podcast, using music legally, incorporating other elements, planning considerations, and editing sound. It discusses determining the topic, intended audience, length and frequency of episodes. Format tips are provided for different podcast types like talk shows, music shows and technology shows. It also outlines best practices for using music while avoiding copyright issues and trial lengths for audio vs video podcasts. Overall, the document aims to help podcasters develop a successful podcast by addressing important questions around concept, structure, and production.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends creating videos that showcase your expertise, products, or services and sharing them on websites like YouTube and your own website. Videos help businesses get discovered more easily online, build trust with customers as an industry expert, and foster relationships that can lead to increased sales. The document provides tips on what to include in videos and where to post them to maximize their impact.
The document provides tips for improving English fluency through finding partners and having fun. It recommends using social media or online communities to connect with others pursuing similar goals and discussing goals together to stay motivated. Specific suggestions for finding partners include joining English discussion forums online or taking a class with a friend. Fun ways to improve English mentioned are watching award-winning movies in English, following an English comedian, and learning about North American culture from Ted Talks videos.
The document provides tips for improving English fluency through finding partners and having fun. It recommends using social media or online communities to connect with others pursuing similar goals and discussing goals together to stay motivated. Specific suggestions for finding partners include joining English discussion forums online or taking a class with a friend. Fun ways to improve English mentioned are watching award-winning movies in English, following an English comedian, and learning about North American culture from Ted Talks videos.
Engagement, Impact, and Asks – Using Video Effectively in DevelopmentPhil DiMartino
More of your constituents than ever are connected 24/7, and they’re hungry for content – specifically, video content. In the U.S. alone, the audience of digital video viewers has ballooned to more than 200 million per year. As online video viewership grows at an astronomical rate, it’s essential for development shops of all shapes and sizes to include video content as part of their marketing mix. Come see examples of effective development videos, and learn how you can make video a part of your strategy right away.
Digital Strategy and Audience Growth at AJ+Haris Alisic
The presentation I gave at annual Swedish Radio Super User event (#srsuperuser). Learn about AJ+'s model of working with digital native video and audience. Setting up a digital outlet. Forming an amazing digital team. Staying audience centric. Digital best practices.
Video is becoming increasingly important for marketing. It has a high engagement rate and the ability to influence purchases. The presentation recommends incorporating video into 2017 marketing plans, provides tips for creating compelling video content, and emphasizes measuring video performance through key metrics like views, impressions, and engagement rates. Tips include keeping videos short, authentic, and optimizing them across social media platforms like Facebook, YouTube, and Instagram.
This document provides guidance for starting a podcast. It addresses common concerns about not having time or skills. It recommends determining your audience and content plan before starting. It also suggests choosing a podcast hosting platform, developing a content calendar, and considering monetization strategies as the podcast grows. The overall message is that starting a podcast can be easier than many people think by taking it step-by-step and focusing on quality over expensive production.
This document provides 5 tips for spicing up content marketing: 1) Never turn down an invitation to events to expand your audience and stay informed. 2) Be open-minded and try new things to enhance your creativity. 3) Tap into your emotions to engage audiences and trigger emotional responses. 4) Let visual content like pictures and videos dominate to better convey information over text alone. 5) Identify and showcase your company's strengths and utilize all available data in your media.
The document provides tips for increasing followers and engagement across various social media platforms, including Twitter, Instagram, LinkedIn, Facebook, and YouTube. Some key recommendations are to use relevant hashtags on Twitter, maintain an optimal posting frequency, and re-share other people's content. On Instagram, use popular tags, time posts effectively, and leverage popular filters. For LinkedIn, install the follow button on your website, join groups, post expert solutions, share your content, and post job openings. Facebook tips include using engaging content, images, hashtags, and responding to comments. For YouTube, check popular channels, ask influencers to share your videos, and create attractive, high-quality videos.
This document provides tips for increasing followers and engagement across various social media platforms, including Twitter, Instagram, LinkedIn, Facebook, and YouTube. The key recommendations are to use relevant hashtags and tags, maintain an optimal posting frequency, promote and share other's content, engage users through contests and events, leverage popular filters and timing, cross-promote content across platforms, and ask thought-provoking questions. Proper use of images, videos, hashtags, and engaging followers are emphasized across all channels.
The SWOT analysis summarizes the strengths, weaknesses, opportunities, and threats of a project to create an anti-bullying video. The strengths include learning the target age range of 16-19 from research and identifying bullying methods to include. Weaknesses are not listing all bullying methods or asking all crucial questions. Opportunities involve including audience experiences and ideas in the video. Threats are audience members being too shy for interviews, weather affecting filming, and not covering all bullying methods or standing out from other videos.
TFEA 2015 - The Lasting Impression - Putting Your Best Foot Forward OnlineSaffire
This document provides tips and strategies for using social media and digital marketing to promote events. It discusses optimizing Facebook posts and paying for advertising. Twitter strategies like focusing on quality over quantity and using hashtags are covered. Other platforms discussed include Instagram, Snapchat, Pinterest, YouTube and using video in social media and emails. It emphasizes the importance of high quality imagery and provides tools for creating and collecting photos.
This document discusses the concept of vision and how creating a vision board can help clarify goals and dreams for both business and personal life. It defines vision as a vivid mental image of what you want your business or life to be in the future based on goals. Creating a vision board involves cutting out inspiring images and words from magazines to visually represent desired outcomes in areas like finances, relationships, health, and more. Regularly viewing the completed vision board is meant to keep those goals top of mind and help manifest them.
How to Balance Your Upload Schedule for Growth AND Audience SatisfactionGwen Miller
Picture this: you're running a fairly successful content business on YouTube and other social platforms. You've got an amazing channel concept and a really engaged, passionate core audience, but you've stopped growing... Why?? And what can you do about it?! In reality, there are only a few levers you can pull to influence audience growth on these platforms. If you're not pulling any of them, you will simply NOT GROW, no matter how much your subscribers love your content… While this sounds a little gloom and doom, don't panic! The last thing you want to do is end up frantically pulling levers and accidentally alienating your current audience, resulting in net loss, instead of net gain. But never fear!
This presentation will walk you through what levers to pull, what levers to definitely NOT pull, and how you can create that perfectly balanced upload schedule which will accomplish all your growth, engagement, and audience satisfaction objectives!
The document provides training on various social media platforms and strategies for engaging constituents online. It discusses investing time and resources to properly manage social media accounts. Platforms covered include blogs, Audioboo, YouTube, Twitter, hashtags, retweeting, and email. For each platform, it provides tips on how to use the tools effectively such as keeping posts short, linking to other content, and regularly engaging with followers. The document stresses the importance of social media as part of an overall communications strategy and growing an engaged audience online.
Slideshare allows users to share presentations and now offers the ability to embed YouTube videos directly into presentations. This provides benefits like having all materials in one place for presenters. While YouTube is good for some purposes, Slideshare provides more control and privacy for businesses who want to keep their information private from competitors. Both slide presentations and videos each have advantages depending on the situation - slides allow more interactivity and pacing control by presenters, while videos can be helpful for tutorials, training, examples and visual learning.
This document summarizes a presentation about how video marketing can help promote events. It discusses why every marketer needs video in their 2017 plans, how to create compelling video content, and tips for getting the word out and measuring results. Key points include that 64% of consumers report video influencing purchases and video posts have greater organic reach than photos. It provides advice on setting up a video studio with a smartphone, webcam or DSLR camera, accessories like tripods and microphones, and free or low-cost video editing software. The presentation outlines types of video content like awareness, engagement, products and support and emphasizes keeping videos short, authentic and high-energy to maximize viewership. It also offers ideas for promoting videos at live
Not sure where to find your audience? Stuck wondering if anyone is even listening to your podcast. Don't know where to market next? Then this is the talk for you! Come learn how to get your podcast in front of your target listener, find sponsors, and learn strategies that can help you build an audience.
What will you learn?
-- Learn where to find your podcast audience
-- Understand your hosting statistics mean and what success in podcasting looks like
-- Learn marketing strategies like evergreen content and social media sharing
-- Learn when and how to find sponsors for your podcast
-- Learn how to use your podcast as a marketing channel for other content
The Gagglepod Advantage
Coming to a Gagglepod Meetup comes with the added advantage of being able to ask any question you have about podcasting! Even if you're already podcasting, Gagglepod is all about building a community of podcasters. Come for the talks, stay for the Q&A!
This document provides tips for various aspects of podcasting, including developing the podcast concept, formatting the podcast, using music legally, incorporating other elements, planning considerations, and editing sound. It discusses determining the topic, intended audience, length and frequency of episodes. Format tips are provided for different podcast types like talk shows, music shows and technology shows. It also outlines best practices for using music while avoiding copyright issues and trial lengths for audio vs video podcasts. Overall, the document aims to help podcasters develop a successful podcast by addressing important questions around concept, structure, and production.
This document discusses how businesses can use video to boost their online presence and generate more business. It recommends creating videos that showcase your expertise, products, or services and sharing them on websites like YouTube and your own website. Videos help businesses get discovered more easily online, build trust with customers as an industry expert, and foster relationships that can lead to increased sales. The document provides tips on what to include in videos and where to post them to maximize their impact.
The document provides tips for improving English fluency through finding partners and having fun. It recommends using social media or online communities to connect with others pursuing similar goals and discussing goals together to stay motivated. Specific suggestions for finding partners include joining English discussion forums online or taking a class with a friend. Fun ways to improve English mentioned are watching award-winning movies in English, following an English comedian, and learning about North American culture from Ted Talks videos.
The document provides tips for improving English fluency through finding partners and having fun. It recommends using social media or online communities to connect with others pursuing similar goals and discussing goals together to stay motivated. Specific suggestions for finding partners include joining English discussion forums online or taking a class with a friend. Fun ways to improve English mentioned are watching award-winning movies in English, following an English comedian, and learning about North American culture from Ted Talks videos.
Engagement, Impact, and Asks – Using Video Effectively in DevelopmentPhil DiMartino
More of your constituents than ever are connected 24/7, and they’re hungry for content – specifically, video content. In the U.S. alone, the audience of digital video viewers has ballooned to more than 200 million per year. As online video viewership grows at an astronomical rate, it’s essential for development shops of all shapes and sizes to include video content as part of their marketing mix. Come see examples of effective development videos, and learn how you can make video a part of your strategy right away.
Digital Strategy and Audience Growth at AJ+Haris Alisic
The presentation I gave at annual Swedish Radio Super User event (#srsuperuser). Learn about AJ+'s model of working with digital native video and audience. Setting up a digital outlet. Forming an amazing digital team. Staying audience centric. Digital best practices.
Video is becoming increasingly important for marketing. It has a high engagement rate and the ability to influence purchases. The presentation recommends incorporating video into 2017 marketing plans, provides tips for creating compelling video content, and emphasizes measuring video performance through key metrics like views, impressions, and engagement rates. Tips include keeping videos short, authentic, and optimizing them across social media platforms like Facebook, YouTube, and Instagram.
This document provides guidance for starting a podcast. It addresses common concerns about not having time or skills. It recommends determining your audience and content plan before starting. It also suggests choosing a podcast hosting platform, developing a content calendar, and considering monetization strategies as the podcast grows. The overall message is that starting a podcast can be easier than many people think by taking it step-by-step and focusing on quality over expensive production.
This document provides 5 tips for spicing up content marketing: 1) Never turn down an invitation to events to expand your audience and stay informed. 2) Be open-minded and try new things to enhance your creativity. 3) Tap into your emotions to engage audiences and trigger emotional responses. 4) Let visual content like pictures and videos dominate to better convey information over text alone. 5) Identify and showcase your company's strengths and utilize all available data in your media.
The document provides tips for increasing followers and engagement across various social media platforms, including Twitter, Instagram, LinkedIn, Facebook, and YouTube. Some key recommendations are to use relevant hashtags on Twitter, maintain an optimal posting frequency, and re-share other people's content. On Instagram, use popular tags, time posts effectively, and leverage popular filters. For LinkedIn, install the follow button on your website, join groups, post expert solutions, share your content, and post job openings. Facebook tips include using engaging content, images, hashtags, and responding to comments. For YouTube, check popular channels, ask influencers to share your videos, and create attractive, high-quality videos.
This document provides tips for increasing followers and engagement across various social media platforms, including Twitter, Instagram, LinkedIn, Facebook, and YouTube. The key recommendations are to use relevant hashtags and tags, maintain an optimal posting frequency, promote and share other's content, engage users through contests and events, leverage popular filters and timing, cross-promote content across platforms, and ask thought-provoking questions. Proper use of images, videos, hashtags, and engaging followers are emphasized across all channels.
The SWOT analysis summarizes the strengths, weaknesses, opportunities, and threats of a project to create an anti-bullying video. The strengths include learning the target age range of 16-19 from research and identifying bullying methods to include. Weaknesses are not listing all bullying methods or asking all crucial questions. Opportunities involve including audience experiences and ideas in the video. Threats are audience members being too shy for interviews, weather affecting filming, and not covering all bullying methods or standing out from other videos.
TFEA 2015 - The Lasting Impression - Putting Your Best Foot Forward OnlineSaffire
This document provides tips and strategies for using social media and digital marketing to promote events. It discusses optimizing Facebook posts and paying for advertising. Twitter strategies like focusing on quality over quantity and using hashtags are covered. Other platforms discussed include Instagram, Snapchat, Pinterest, YouTube and using video in social media and emails. It emphasizes the importance of high quality imagery and provides tools for creating and collecting photos.
This document discusses the concept of vision and how creating a vision board can help clarify goals and dreams for both business and personal life. It defines vision as a vivid mental image of what you want your business or life to be in the future based on goals. Creating a vision board involves cutting out inspiring images and words from magazines to visually represent desired outcomes in areas like finances, relationships, health, and more. Regularly viewing the completed vision board is meant to keep those goals top of mind and help manifest them.
How to Balance Your Upload Schedule for Growth AND Audience SatisfactionGwen Miller
Picture this: you're running a fairly successful content business on YouTube and other social platforms. You've got an amazing channel concept and a really engaged, passionate core audience, but you've stopped growing... Why?? And what can you do about it?! In reality, there are only a few levers you can pull to influence audience growth on these platforms. If you're not pulling any of them, you will simply NOT GROW, no matter how much your subscribers love your content… While this sounds a little gloom and doom, don't panic! The last thing you want to do is end up frantically pulling levers and accidentally alienating your current audience, resulting in net loss, instead of net gain. But never fear!
This presentation will walk you through what levers to pull, what levers to definitely NOT pull, and how you can create that perfectly balanced upload schedule which will accomplish all your growth, engagement, and audience satisfaction objectives!
The document provides training on various social media platforms and strategies for engaging constituents online. It discusses investing time and resources to properly manage social media accounts. Platforms covered include blogs, Audioboo, YouTube, Twitter, hashtags, retweeting, and email. For each platform, it provides tips on how to use the tools effectively such as keeping posts short, linking to other content, and regularly engaging with followers. The document stresses the importance of social media as part of an overall communications strategy and growing an engaged audience online.
Slideshare allows users to share presentations and now offers the ability to embed YouTube videos directly into presentations. This provides benefits like having all materials in one place for presenters. While YouTube is good for some purposes, Slideshare provides more control and privacy for businesses who want to keep their information private from competitors. Both slide presentations and videos each have advantages depending on the situation - slides allow more interactivity and pacing control by presenters, while videos can be helpful for tutorials, training, examples and visual learning.
This document summarizes a presentation about how video marketing can help promote events. It discusses why every marketer needs video in their 2017 plans, how to create compelling video content, and tips for getting the word out and measuring results. Key points include that 64% of consumers report video influencing purchases and video posts have greater organic reach than photos. It provides advice on setting up a video studio with a smartphone, webcam or DSLR camera, accessories like tripods and microphones, and free or low-cost video editing software. The presentation outlines types of video content like awareness, engagement, products and support and emphasizes keeping videos short, authentic and high-energy to maximize viewership. It also offers ideas for promoting videos at live
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How to grow on Youtube with 0 views and 0 subscribers
1.
2. FIND YOUR TRIBE
• CREATE CONTENT TO ATTRACT YOUR TARGET AUDIENCE
• PEOPLE TYPICALLY COME TO YOUTUBE FOR INFORMATION OR ENTERTAINMENT, BE INFORMATIVE AND
ENTERTAINING IN YOUR VIDEOS AND TO YOUR VIEWERS
• PROPERLY UPLOAD YOUR VIDEOS SO THEY CAN FIND YOU, THEY’RE LOOKIN’! [LINK BELOW]
3. STRATEGICALLY SHARE ON SOCIAL MEDIA
• WHEN YOU UPLOAD A VIDEO, SHARE IT ON ALL OF YOUR SOCIAL MEDIA SITES. CREATE AN APPEALING
PREVIEW OF THE VIDEO CONTENT (TYPICALLY 30 SECONDS OR LESS) AND ADD THE LINK TO THE ACTUAL
VIDEO AS THE CAPTION OR IN THE COMMENTS.
• WHEN YOU’RE IN A DISCUSSION WHERE YOUR VIDEO WILL MAYBE BE OF USE TO SOMEONE, SHARE THE
VIDEO WITH THEM
4. SHARE IN FORUMS AND GROUPS
• FORUM SITES WHERE YOUR VIDEO COULD BE OF HELP TO SOMEONE
• FACEBOOK GROUPS IF YOU THINK YOUR VIDEO COULD SOLVE SOMEONE'S PROBLEMS OR ADD SOME TYPE
OF VALUE TO THEM OR THE TOPIC AT HAND
5. CONTENT IS KING
• PROVIDE TRULY VALUABLE INFORMATION
• BE ENTERTAINING
• CARE ABOUT WHO’S WATCHING YOUR VIDEOS, YOU ARE SERVING THEM, ITS NOT THE OTHER WAY
AROUND. YOU CANT HIDE IT, IT SHOWS!
• POST CONSISTENTLY , IF YOU HAVE 0 VIEWERS AND SUBSCRIBERS, MAKE AT LEAST 10-20 VIDEOS
BEFORE YOU START UPLOADING ANY TO YOUTUBE SO THAT HAVE YOU LEEWAY TO STAY CONSISTENT,
YOUR VIEWERS WILL BE EXPECTING NEW CONTENT AT LEAST A FEW DAYS A WEEK, 1 DAY A WEEK
MINIMUM
6. COLLABORATE WITH SIMILAR CHANNELS
• GET IN TOUCH WITH OTHER YOUTUBER WITH SIMILAR CONTENT AS YOURS AND MAKE A VIDEO WITH
THEM
• YOU CAN ALSO DO A GUEST POST ON THEIR CHANNEL
• DON’T TRY TO COLLAB WITH CHANNELS THAT HAVE WAY MORE SUBSCRIBER THAN YOU HAVE, ITS
NOTHING WRONG WITH IT BUT THEY’LL LIKELY DENY YOU BECAUSE THEY DON’T HAVE ANYTHING TO GAIN
7. POST ON A SCHEDULE AND STICK TO IT
• LET YOUR AUDIENCE OR VIEWER KNOW WHEN YOU WILL BE POSTING NEW FRESH CONTENT
• LET VIEWERS KNOW TO CLICK THE BELL ICON TO BE NOTIFIED WHEN YOU UPLOAD A VIDEO
• DON’T LIE TO THEM, STICK TO THE DAMN SCHEDULE!
8. STEAL IDEAS FROM POPULAR CHANNELS
• GO TO POPULAR YOUTUBE CHANNEL PAGES IN YOUR SPECIFIC NICHE AND VIDEO THEIR MOST POPULAR
VIDEOS
• MAKE YOUR OWN CONTENT BASED ABOUT THE TOPIC OF THOSE VIDEOS
• TRY TO CHOOSE THE TOPICS THAT ARE MORE RECENT AND THAT YOU BELIEVE PEOPLE WILL STILL FIND
VALUABLE
• THIS VIDEO YOU’RE WATCHING NOW IS A STOLEN IDEA! LOL SEARCH AND SEE HOW MANY PEOPLE STOLE
THIS SAME IDEA, ITS NOT A COINCIDENCE. “GOOD ARTISTS COPY, GREAT ARTISTS STEAL” –A WISE MAN
9. TELL PEOPLE ABOUT YOUR CHANNEL
• TELL PEOPLE ABOUT YOUR CHANNEL IN REAL LIFE
• TELL YOUR FRIEND, FAMILY, CO WORKERS, CLASSMATES, STRANGERS
• IM SURE PEOPLE WILL BE INTRIGUED AND CHECK YOU OUT JUST BECAUSE THEY KNOW YOU OR KNOW OF
YOU
• TALK ABOUT IT A LOT! LET IT BE KNOWN!!!
10. ADVERTISE
• CONSIDER STRATEGICALLY RUNNING SOME FACEBOOK ADS OR YOUTUBE ADS TO SOME OF YOUR
CONTENT
• YOU SHOULD LEARN MORE ABOUT MARKETING AS NOT TO WASTE MONEY, BUT IT WONT HURT TO
EXPERIMENT WITH SOME SPARE CASH
11. KNOW YOUR TARGET AUDIENCE
• WHAT DO THEY WANT TO KNOW ABOUT?
• WHAT DO THEY LIKE?
• WHAT DO THEY NOT LIKE?
• KNOW YOUR AUDIENCE LIKE YOU KNOW YOUR BEST FRIEND, YOU KNOW EVERYTHING THAT MAKES THEM
TICK AND WHAT WILL HAVE THEM INTERESTED. REMEMBER, YOU ARE SPEAKING AND SEEKING OUT YOUR
SPECIFIC TRIBE, THEY’RE LIKE A REFLECTION OF YOU
12. START UNKNOWN. LEAVE UNFORGETABLE
• DON’T BE BORING, BE REMARKABLE!
• DON’T BE BORING, BE ENTERTAINING!
• DON’T BE BORING, BE YOURSELF! (WHEN YOU’RE BY YOURSELF, INTROVERTS!)
13. THINK ABOUT YOUR BRAND
• SHAMELESSLY PLUG YOUR BRAND, BUT DON’T DO IT IN BAD TASTE
• YOU ARE YOUR BRAND SO BE MINDFUL OF HOW YOU DRESS AND PRESENT YOUR SELF PHYSICALLY AND
VOCALLY
• THE COLORS AND THE WAY YOU SHOOT YOUR VIDEOS, ITS ALL YOUR BRAND
• MAKE SURE YOU HAVE YOUR PAGE SETUP WITH INFORMATION ABOUT YOUR CHANNEL
14. CONSIDER DOING VIDEO SERIES
• A VIDEO SERIES WILL KEEP AN INTERESTED VIEWER AROUND TO COMPLETE THE WHOLE SERIES AND GIVE
THEM MORE VALUE AS WELL AS BUILD CREDIBILITY FOR YOUR CHANNEL
• IF YOU BRANCH TOPICS OFF OF A SPECIFIC SERIES THEY’RE ALSO LIKELY TO WATCH THAT VIDEO( OR
VIDEO SERIES) TOO
• NOT ONLY WILL YOU BE GETTING MORE VIEWS BUT YOU ARE MORE LIKELY TO GET THEM TO SUBSCRIBE
• YOU’LL BE BUILDING TRUST, IF YOU’RE ENTERTAINING YOU’LL BE BUILDING LIKABILITY AND IF YOUR
CONSISTENT THEY’LL FEEL LIKE THEY KNOW YOU
15. PAY ATTENTION TO YOUR COMMENTS
• WHAT ARE PEOPLE ASKING FOR? GIVE IT TO THEM
• WHAT ARE THEY STRUGGLING WITH? OFFER A SOLUTION
16. ENGAGE & INTERACT
• WHEN PEOPLE COMMENT WITH YOUR VIDEO, RESPOND TO THEM
• WHEN PEOPLE POST YOUR VIDEO SOMEWHERE, SAY SOMETHING IN THE COMMENTS WHERE ITS POSTED!
• DON’T ACT LIKE YOU AREN’T REACHABLE, INTERACT WITH PEOPLE
• WHEN COMMENTING ON OTHER PEOPLE’S VIDEOS, ADD VALUE THERE AND PLUG 1 OF YOUR OWN VIDEOS
IN AN NOT ANNOYING WAY, SAME CONCEPT WITH SHARING IN FORUMS AND GROUPS
17. TRENDING TOPICS
• MAKE VIDEO ON TOPICS THAT ARE TRENDING IN POP CULTURE AND IN YOUR NICHE
• TIE IT IN TO WHATEVER YOU’LL BE TALKING ABOUT BECAUSE IT’LL BE GETTING TYPED INTO SEARCH A LOT
AND WILL CATCH PEOPLE’S ATTENTION JUST BECAUSE ITS TRENDING
• TRENDING TOPICS ARE LIKE GOOD INVESTMENT OPPORTUNITIES, YOU NEED TO TAKE ADVANTAGE OF
THEM BEFORE EVERYBODY DOES, ONCE YOU GET A GLIMPSE- MAKE A VIDEO ABOUT IT! ANY VIDEO! AS
SOON AS POSSIBLE! OR YOU’LL MISS THE TREND. YOU CAN ALWAYS MAKE ANOTHER BETTER VIDEO LATER,
BUT DON’T MISS THE TREND!!
18. QUALITY CONTENT AND VIDEO
PRODUCTION
• CONTENT IS KING!
• IMPROVE YOUR CONTENT QUALITY BY WHATEVER MEANS YOU CAN
• VIDEO PRODUCTION IS QUEEN
• CONSIDER UPGRADING OR IMPROVING ON CAMERA QUALITY, LIGHTING, AUDIO AND EDITING
19. ANALYZE YOUR ANALYTICS
• SEE WHERE PEOPLE MAY BE JUMPING OFF YOUR VIDEOS AND MAKE ANY NECESSARY CHANGES, CONSIDER
ADDING A LINK TO ANOTHER VIDEO OF YOURS RIGHT BEFORE PEOPLE TEND TO JUMP OFF
• CONSIDER CHANGING THE LENGTH OF YOUR VIDEO, MAYBE ITS TOO LONG. OR EDIT THEM DOWN MORE.
• JUST USE YOUR BEST JUDGMENT ON HOW YOU CAN IMPROVE.
• WHEN YOU HAVE 0 VIEWERS AND 0 SUBSCRIBERS YOU’RE FREE TO EXPERIMENT AND SPLIT TEST IDEAS,
TAKE ADVANTAGE NOW WHILE YOU’RE IN THE BEGINNING LEARNING STAGE
20. MASTER THE ART OF HOOKING VIEWERS
• WATCH TIME IS WHAT YOUTUBE IS ALL ABOUT NOW DAYS
• HAVE GOOD ATTENTION GRABBERS
• PUT IN A BRAND PLUG AND CTA EARLY IN THE VIDEO
• MAKE VIDEOS IN LIST FORM IF POSSIBLE
• FOLLOW THE 5 PART TEMPLATE I DISCUSS IN THE YOUTUBE CR@FT COURSE [LINKED BELOW]
• ADD ANOTHER CTA AT THE END OF THE VIDEO, PEOPLE FORGET. TELL THEM TO SUBSCRIBE!
21. CALL TO ACTION (CTA)
• DOWNLOAD THESE SLIDES, PRINT THEM OUT AND USE LIKE NOTE CARDS! [[LINKED BELOW]]