Swot before research
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The team conducted initial research into domestic violence which helped identify strengths for their campaign such as reviewing educational videos and creating mood boards and mind maps. However, they identified weaknesses in needing more research into what domestic violence is and who their target audience should be. Opportunities existed to use the mood boards and mind maps to help design an awareness film and target young adults. Threats included picking unsuitable ideas, an incorrect target audience, or using wrong information.
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SWOT
The document outlines a SWOT analysis for a campaign on domestic violence. Strengths include raising awareness and providing support to victims. Weaknesses note the difficulty of addressing all questions and needs for diverse survey responses. Opportunities exist to create a clearer understanding and obtain public opinions. Threats involve the time-consuming nature of getting the message right to avoid offense, using the proper words, and viewers interpreting domestic violence incorrectly.
Swot analysis research and campaign
Our SWOT analysis identified our research strengths in developing campaign ideas and weaknesses in having a narrow survey audience. It also revealed opportunities to understand our target teenage audience and threats if our audiences prove unreliable or if our target changes to a secondary group.
Attracting and adressing audiences 5.5
The document discusses strategies for attracting and addressing audiences for a film called ZEST. The filmmakers created social media pages on Facebook and Twitter to regularly provide photos, news, and interact with fans to build awareness and interest. They also made a website with the film's image, director info, storyline, and interactive games to attract audiences early. All of these efforts aim to create word of mouth marketing and address audiences directly and indirectly.
Evaluation Question Five
The document discusses how the author attracted their target audience of young adults to their horror film. Some key elements included using teenage main characters, sticking to horror conventions like isolated settings and weapons, and referencing the "fear of the unknown" through an unknown texter. The author promoted the film on social media like Facebook and informally engaged their audience. Audience feedback provided both quantitative and qualitative data. The opening engaged the audience with unanswered questions to keep them interested.
Audience theory pro forma
The document discusses several key concepts related to audience and media theory:
1) It defines primary and secondary audiences for different types of media content, such as boys ages 12+ and those interested in video games.
2) It provides definitions for concepts like the hypodermic needle theory, which suggests media can influence people's opinions.
3) Uses and gratifications theory is examined in relation to how people use social media for information, identity, social interaction, and entertainment.
4) The advantages of consumer generated content for media producers is discussed, such as reduced production costs.
5) Different psychographic categories are outlined, like "Belongers" who want to fit in and "A
Research theory pro forma
This document provides information on different types of research methods including primary, secondary, quantitative, qualitative, audience, market, and production research. It defines each method and provides examples. It also discusses advantages and disadvantages of each type of research. Finally, it covers terminology related to research methods, including objective vs subjective research and valid vs reliable research.
Focus group
The focus group generally liked the magazine idea, particularly the choice of genre, use of a female producer to promote empowerment, background information on the genre, and neon color theme. However, some had concerns about using puffs on the cover due to looking unprofessional, and using an unknown upcoming producer rather than an established musician. To improve, the group recommended keeping the magazine slick and professional by focusing on one or two ideas rather than multiple, and using white and black to separate out neon colors so they are not overwhelming.
Pitching a film
This document provides guidance on how to structure an effective film pitch in 5 minutes or less. It advises pitching the main character's arc from inciting incident to goal to twists/turns/conflict without excessive backstory. Pitches should grab attention, be concise yet compelling, focus on a character's journey, leave the audience wanting more, and convey why the story and filmmaker are unique. Effective pitches demonstrate passion and use media cleverly to set tone and intrigue the audience about an important story in a unique way.
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SWOT
The document outlines a SWOT analysis for a campaign on domestic violence. Strengths include raising awareness and providing support to victims. Weaknesses note the difficulty of addressing all questions and needs for diverse survey responses. Opportunities exist to create a clearer understanding and obtain public opinions. Threats involve the time-consuming nature of getting the message right to avoid offense, using the proper words, and viewers interpreting domestic violence incorrectly.
Swot analysis research and campaign
Our SWOT analysis identified our research strengths in developing campaign ideas and weaknesses in having a narrow survey audience. It also revealed opportunities to understand our target teenage audience and threats if our audiences prove unreliable or if our target changes to a secondary group.
Attracting and adressing audiences 5.5
The document discusses strategies for attracting and addressing audiences for a film called ZEST. The filmmakers created social media pages on Facebook and Twitter to regularly provide photos, news, and interact with fans to build awareness and interest. They also made a website with the film's image, director info, storyline, and interactive games to attract audiences early. All of these efforts aim to create word of mouth marketing and address audiences directly and indirectly.
Evaluation Question Five
The document discusses how the author attracted their target audience of young adults to their horror film. Some key elements included using teenage main characters, sticking to horror conventions like isolated settings and weapons, and referencing the "fear of the unknown" through an unknown texter. The author promoted the film on social media like Facebook and informally engaged their audience. Audience feedback provided both quantitative and qualitative data. The opening engaged the audience with unanswered questions to keep them interested.
Audience theory pro forma
The document discusses several key concepts related to audience and media theory:
1) It defines primary and secondary audiences for different types of media content, such as boys ages 12+ and those interested in video games.
2) It provides definitions for concepts like the hypodermic needle theory, which suggests media can influence people's opinions.
3) Uses and gratifications theory is examined in relation to how people use social media for information, identity, social interaction, and entertainment.
4) The advantages of consumer generated content for media producers is discussed, such as reduced production costs.
5) Different psychographic categories are outlined, like "Belongers" who want to fit in and "A
Research theory pro forma
This document provides information on different types of research methods including primary, secondary, quantitative, qualitative, audience, market, and production research. It defines each method and provides examples. It also discusses advantages and disadvantages of each type of research. Finally, it covers terminology related to research methods, including objective vs subjective research and valid vs reliable research.
Focus group
The focus group generally liked the magazine idea, particularly the choice of genre, use of a female producer to promote empowerment, background information on the genre, and neon color theme. However, some had concerns about using puffs on the cover due to looking unprofessional, and using an unknown upcoming producer rather than an established musician. To improve, the group recommended keeping the magazine slick and professional by focusing on one or two ideas rather than multiple, and using white and black to separate out neon colors so they are not overwhelming.
Pitching a film
This document provides guidance on how to structure an effective film pitch in 5 minutes or less. It advises pitching the main character's arc from inciting incident to goal to twists/turns/conflict without excessive backstory. Pitches should grab attention, be concise yet compelling, focus on a character's journey, leave the audience wanting more, and convey why the story and filmmaker are unique. Effective pitches demonstrate passion and use media cleverly to set tone and intrigue the audience about an important story in a unique way.
Niger flowers week2_presentation
The document summarizes a talk given by Jonathan Haidt on the five moral values and their effects on liberals and conservatives. It discusses how Haidt engaged the audience through a show of hands, considered the Ten Commandments, and maintained engagement with facts, questions to the audience, and controversy-driven jokes. The document also evaluates Haidt's delivery, comparing it to Sir Ken Robinson, noting Haidt's speech was more rehearsed and factual while Robinson was more opinionated and conversational. It provides tips to believe in what you're saying, have tangible facts, and be brave.
Evaluation question 3
Sophia Leiper conducted audience feedback on her pre-production work to ensure she met the expectations of her target demographic. She created questionnaires for her print work and teaser trailer that were distributed via paper, WhatsApp, and SurveyMonkey. The feedback resulted in only small changes like adjusting font colors and slowing down some shots. However, Leiper feels these small modifications made based on audience feedback made her work more suitable for her intended audience.
Evaluation question 3
Sophia Leiper conducted audience feedback on her pre-production work to ensure she met the expectations of her target demographic. She created questionnaires for her print work and teaser trailer that were distributed via paper, WhatsApp, and SurveyMonkey. The feedback resulted in only small changes like adjusting font colors and slowing down some shots. However, Leiper feels these small modifications made based on audience feedback made her work more suitable for her intended audience.
Evaluation 4
The document discusses a film trailer evaluation. It aimed to entertain audiences and make them want to see more of the full film. Stylistic techniques like fast pacing, intense soundtrack, and relatable actors were used to create appeal. The trailer utilized uses and gratification theory to both entertain and convey that audiences should avoid the protagonist's negative path. Feedback from the target 18-35 male audience was positive and helped the creators better understand how to improve and follow the gangster thriller genre.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
PICTURE COMPARISON 3
The document provides speaking practice activities involving comparing pictures and having a discussion. For the picture comparison, learners are asked to compare two pictures by considering what the people are doing, how they feel, what caused their feelings, and how they can overcome difficulties. For the discussion, partners are prompted to talk about competitions in their area, competitiveness in school, when cooperation is better than competition, types of post-school competition, and recent frustrations and their causes.
Presentation 1
Ben Carter gathered feedback from fellow students who watched his horror film. They provided positives, negatives, and suggestions for improvement. This gave Ben insight into what elements truly scared audiences rather than just himself. He was able to incorporate feedback, such as using a more striking mask and younger protagonist. Ben has learned that audience opinions are valuable for success in filmmaking. Their feedback motivated him to perfect his film and consider new ideas. Without this audience input, Ben's horror film would not have progressed to its current quality level.
Evaluation Question 3
The document discusses feedback received from audiences on the film trailer. It provides details from surveys conducted to identify the target audience. Feedback from YouTube comments and social media indicated that most expected a male protagonist so the female lead was a unique selling point. However, dialogue was sometimes difficult to hear over music. Further feedback on the draft trailer suggested using more gangster iconography. The final trailer was improved with voiceover but could still extend some scenes to provide more context.
Survay evaultaion
1. The document analyzes the results of a survey about a music magazine produced by the author. Question 1 shows that 90% of respondents found the cover page engaging.
2. Question 2 found that respondents liked the cover lines and found them effective at piquing interest.
3. Question 3 found that respondents could instantly understand the main topic of the featured article and were not confused.
Audience theory pro forma
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
D13 Pen Portrait
Pen portraits are used to define a target audience by imagining a specific person and considering details like their name, beliefs, where they live, work, and learn, as well as their needs, ambitions, pleasures, and pains. Creating a pen portrait helps ensure communications are tailored to the individual or group by allowing the author to speak directly to the imagined person. Key details to consider include demographic information, peer groups, and psychological factors like what drives and motivates the individual. The goal is to empathize with the target audience and serve their needs in a way they will find most helpful.
Question 3
Audience feedback is important for media products for several reasons:
1) It helps producers learn what the target audience likes and dislikes in order to improve weaknesses and make more money.
2) There are many ways to get feedback, such as box office numbers, reviews, surveys, focus groups, and social media.
3) The author showed their film to peers and the target audience to get feedback on how to make it longer and add more music. Feedback on social media and blogs also helped improve the film and its poster. Audience feedback is key to making a media product popular and spreading its message.
2. research (14)
The research conducted included analyzing existing podcast products to understand their studio layout, camera angles, lighting, and audience appeal. A questionnaire was distributed through Survey Monkey to gather information about the target audience's demographics, interests, and preferences. Interviews were also conducted to get a deeper understanding of why the audience enjoys horror movies and podcasts. The research provided insights into catering the new podcast to the primarily male, 16-19 year old audience who enjoys horror content and occasional podcast listening. Distributing the survey through Survey Monkey made it easy to use but limited the audience size. [/SUMMARY]
Five questions
This document outlines five key questions for media literacy:
1. Who created the message and what is their background?
2. What creative techniques are used to attract attention?
3. How might different people understand this message differently?
4. What values and points of view are represented or omitted from the message?
5. Why is this message being sent and what does the creator want from the audience?
Presentation to class
One Republic is a 2010 pop and teen pop band known for their hit song "If I Lose Myself". The song tells a narrative about a free spirit who feels lonely without his lover and looks forward to seeing her each day as his life builds up to their meetings. While the document discusses considerations for filming a music video for the song such as locations, actors, storyboards, and scheduling, it does not provide any details about specific choices that were made for the video.
Evaluation question 5
The document provides evaluation questions for a target audience analysis of a film project. It asks how the audience was engaged through narrative theory, soundtrack, costumes, scenario and camera angles. It suggests getting feedback from the target audience and analyzing their responses. An example is provided of a film group that uploaded their initial scene to get feedback on whether it conveyed the intended messages and appealed to their audience before the deadline. They received mixed feedback, with some feeling the characters were portrayed as intended but others not realizing the vulnerability until later. They decided to change the opening scene based on this feedback and their own analysis comparing it to psychological thriller research.
1. initial plans
Benjamin Fahey has created initial plans for a film, game, or entertainment magazine. The mind map shows different magazine ideas focused on films, games, music, or general entertainment. For the entertainment magazine, the mood board depicts a red and black color scheme aimed at teen and young adult males. The magazine would feature new celebrity releases and interviews.
1. initial plans
Beth plans to create magazines focused on different topics: landscape photography, portraits, films, and games. She will include articles discussing photo techniques, camera equipment, editing processes, models, and film reviews. Her target audiences will be 15-25 year olds for the photography magazines and both males and females aged 15-35 for the other magazines. She will use mood boards to help decide on visual styles, colors, and model poses for her magazines.
Pitch for doccumentary
The documentary will examine social media addiction and its effects on people of all ages. Interviews will be conducted with people of various ages and knowledge levels about social media to provide an objective perspective. Research will include quantitative questionnaires and qualitative interviews. Secondary research examined an existing documentary about social media's impact on teens to identify conventions to apply. The target audience is those over age 10. The documentary will use a voiceover, interviews, facts and an upbeat background music in a non-linear, open narrative structure accessible on YouTube and television.
Research theory pro forma
The document defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. It also defines and compares different types of research like primary and secondary research as well as quantitative and qualitative research. Finally, it discusses different areas of research including audience, market, production, objectives, and referencing.
Proposal
The document proposes a campaign film about domestic violence among young people. It will tell the story of a controlling boyfriend who monitors his girlfriend's clothing, texts, and interactions. The film aims to spread awareness of domestic violence and inform viewers, especially young adults aged 16-19, about warning signs of abusive relationships. Research was conducted including surveys to understand audiences. The campaign will be a 2-minute video posted on social media to broadly share information about domestic violence and encourage victims to seek help. It will depict a realistic teenage relationship and college setting while avoiding encouraging harmful behaviors.
Domestic violence secondary research
The document outlines the strengths, weaknesses, opportunities, and threats of a campaign to create an advert about domestic violence. It notes that research has provided a clear understanding of domestic violence but that not all questions may be answered. There is an opportunity to create a more understanding advert but it may be time consuming to get right and could offend people if not done carefully. Ensuring the correct messaging and not rushing the project are also threats.
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What's hot
Niger flowers week2_presentation
The document summarizes a talk given by Jonathan Haidt on the five moral values and their effects on liberals and conservatives. It discusses how Haidt engaged the audience through a show of hands, considered the Ten Commandments, and maintained engagement with facts, questions to the audience, and controversy-driven jokes. The document also evaluates Haidt's delivery, comparing it to Sir Ken Robinson, noting Haidt's speech was more rehearsed and factual while Robinson was more opinionated and conversational. It provides tips to believe in what you're saying, have tangible facts, and be brave.
Evaluation question 3
Sophia Leiper conducted audience feedback on her pre-production work to ensure she met the expectations of her target demographic. She created questionnaires for her print work and teaser trailer that were distributed via paper, WhatsApp, and SurveyMonkey. The feedback resulted in only small changes like adjusting font colors and slowing down some shots. However, Leiper feels these small modifications made based on audience feedback made her work more suitable for her intended audience.
Evaluation question 3
Sophia Leiper conducted audience feedback on her pre-production work to ensure she met the expectations of her target demographic. She created questionnaires for her print work and teaser trailer that were distributed via paper, WhatsApp, and SurveyMonkey. The feedback resulted in only small changes like adjusting font colors and slowing down some shots. However, Leiper feels these small modifications made based on audience feedback made her work more suitable for her intended audience.
Evaluation 4
The document discusses a film trailer evaluation. It aimed to entertain audiences and make them want to see more of the full film. Stylistic techniques like fast pacing, intense soundtrack, and relatable actors were used to create appeal. The trailer utilized uses and gratification theory to both entertain and convey that audiences should avoid the protagonist's negative path. Feedback from the target 18-35 male audience was positive and helped the creators better understand how to improve and follow the gangster thriller genre.
Audeince essay q1 b
The document discusses a teaser trailer created for a teen drama film called "Casey's Journal" about the topic of bullying. The intended meanings of the trailer are to show that bullying is wrong, can be physical or verbal, and that bullies should not get away with it. The target audience who would be most likely to understand the preferred meaning are people who enjoy teen dramas and those who have experienced bullying themselves, as they can relate to the characters and story. Bullies or those who have not experienced bullying may take a more negotiated reading. The theoretical approach discussed is reception theory, which assumes an active audience who will decode meanings based on their own perspectives.
PICTURE COMPARISON 3
The document provides speaking practice activities involving comparing pictures and having a discussion. For the picture comparison, learners are asked to compare two pictures by considering what the people are doing, how they feel, what caused their feelings, and how they can overcome difficulties. For the discussion, partners are prompted to talk about competitions in their area, competitiveness in school, when cooperation is better than competition, types of post-school competition, and recent frustrations and their causes.
Presentation 1
Ben Carter gathered feedback from fellow students who watched his horror film. They provided positives, negatives, and suggestions for improvement. This gave Ben insight into what elements truly scared audiences rather than just himself. He was able to incorporate feedback, such as using a more striking mask and younger protagonist. Ben has learned that audience opinions are valuable for success in filmmaking. Their feedback motivated him to perfect his film and consider new ideas. Without this audience input, Ben's horror film would not have progressed to its current quality level.
Evaluation Question 3
The document discusses feedback received from audiences on the film trailer. It provides details from surveys conducted to identify the target audience. Feedback from YouTube comments and social media indicated that most expected a male protagonist so the female lead was a unique selling point. However, dialogue was sometimes difficult to hear over music. Further feedback on the draft trailer suggested using more gangster iconography. The final trailer was improved with voiceover but could still extend some scenes to provide more context.
Survay evaultaion
1. The document analyzes the results of a survey about a music magazine produced by the author. Question 1 shows that 90% of respondents found the cover page engaging.
2. Question 2 found that respondents liked the cover lines and found them effective at piquing interest.
3. Question 3 found that respondents could instantly understand the main topic of the featured article and were not confused.
Audience theory pro forma
The document discusses several topics related to audience theory:
It provides examples of primary and secondary audiences for three different films - a Lego movie, a romantic comedy, and a superhero movie.
It defines the "hypodermic needle" theory of media effects and provides an example from a 1938 radio broadcast.
It also includes sections on uses and gratifications theory, discussing how audiences use media to fulfill personal identity, social interaction, and entertainment needs.
Finally, it discusses the concepts of consumer generated content, psychographics, and different psychographic audience segments.
D13 Pen Portrait
Pen portraits are used to define a target audience by imagining a specific person and considering details like their name, beliefs, where they live, work, and learn, as well as their needs, ambitions, pleasures, and pains. Creating a pen portrait helps ensure communications are tailored to the individual or group by allowing the author to speak directly to the imagined person. Key details to consider include demographic information, peer groups, and psychological factors like what drives and motivates the individual. The goal is to empathize with the target audience and serve their needs in a way they will find most helpful.
Question 3
Audience feedback is important for media products for several reasons:
1) It helps producers learn what the target audience likes and dislikes in order to improve weaknesses and make more money.
2) There are many ways to get feedback, such as box office numbers, reviews, surveys, focus groups, and social media.
3) The author showed their film to peers and the target audience to get feedback on how to make it longer and add more music. Feedback on social media and blogs also helped improve the film and its poster. Audience feedback is key to making a media product popular and spreading its message.
2. research (14)
The research conducted included analyzing existing podcast products to understand their studio layout, camera angles, lighting, and audience appeal. A questionnaire was distributed through Survey Monkey to gather information about the target audience's demographics, interests, and preferences. Interviews were also conducted to get a deeper understanding of why the audience enjoys horror movies and podcasts. The research provided insights into catering the new podcast to the primarily male, 16-19 year old audience who enjoys horror content and occasional podcast listening. Distributing the survey through Survey Monkey made it easy to use but limited the audience size. [/SUMMARY]
Five questions
This document outlines five key questions for media literacy:
1. Who created the message and what is their background?
2. What creative techniques are used to attract attention?
3. How might different people understand this message differently?
4. What values and points of view are represented or omitted from the message?
5. Why is this message being sent and what does the creator want from the audience?
Presentation to class
One Republic is a 2010 pop and teen pop band known for their hit song "If I Lose Myself". The song tells a narrative about a free spirit who feels lonely without his lover and looks forward to seeing her each day as his life builds up to their meetings. While the document discusses considerations for filming a music video for the song such as locations, actors, storyboards, and scheduling, it does not provide any details about specific choices that were made for the video.
Evaluation question 5
The document provides evaluation questions for a target audience analysis of a film project. It asks how the audience was engaged through narrative theory, soundtrack, costumes, scenario and camera angles. It suggests getting feedback from the target audience and analyzing their responses. An example is provided of a film group that uploaded their initial scene to get feedback on whether it conveyed the intended messages and appealed to their audience before the deadline. They received mixed feedback, with some feeling the characters were portrayed as intended but others not realizing the vulnerability until later. They decided to change the opening scene based on this feedback and their own analysis comparing it to psychological thriller research.
1. initial plans
Benjamin Fahey has created initial plans for a film, game, or entertainment magazine. The mind map shows different magazine ideas focused on films, games, music, or general entertainment. For the entertainment magazine, the mood board depicts a red and black color scheme aimed at teen and young adult males. The magazine would feature new celebrity releases and interviews.
1. initial plans
Beth plans to create magazines focused on different topics: landscape photography, portraits, films, and games. She will include articles discussing photo techniques, camera equipment, editing processes, models, and film reviews. Her target audiences will be 15-25 year olds for the photography magazines and both males and females aged 15-35 for the other magazines. She will use mood boards to help decide on visual styles, colors, and model poses for her magazines.
Pitch for doccumentary
The documentary will examine social media addiction and its effects on people of all ages. Interviews will be conducted with people of various ages and knowledge levels about social media to provide an objective perspective. Research will include quantitative questionnaires and qualitative interviews. Secondary research examined an existing documentary about social media's impact on teens to identify conventions to apply. The target audience is those over age 10. The documentary will use a voiceover, interviews, facts and an upbeat background music in a non-linear, open narrative structure accessible on YouTube and television.
Research theory pro forma
The document defines key terminology used in research such as circulation, hits, box office figures, ratings, and sales. It also defines and compares different types of research like primary and secondary research as well as quantitative and qualitative research. Finally, it discusses different areas of research including audience, market, production, objectives, and referencing.
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Proposal
The document proposes a campaign film about domestic violence among young people. It will tell the story of a controlling boyfriend who monitors his girlfriend's clothing, texts, and interactions. The film aims to spread awareness of domestic violence and inform viewers, especially young adults aged 16-19, about warning signs of abusive relationships. Research was conducted including surveys to understand audiences. The campaign will be a 2-minute video posted on social media to broadly share information about domestic violence and encourage victims to seek help. It will depict a realistic teenage relationship and college setting while avoiding encouraging harmful behaviors.
Domestic violence secondary research
The document outlines the strengths, weaknesses, opportunities, and threats of a campaign to create an advert about domestic violence. It notes that research has provided a clear understanding of domestic violence but that not all questions may be answered. There is an opportunity to create a more understanding advert but it may be time consuming to get right and could offend people if not done carefully. Ensuring the correct messaging and not rushing the project are also threats.
synergy
The document describes the author's favorite examples of different media sectors including a TV show, song, magazine, website, and phone app. For the TV sector, the author chose Narcos and described it as telling the true story of Pablo Escobar. For audio, they chose Rihanna's "Needed Me" and liked the song and music video. Vogue magazine was selected for "published piece" because it covers women's fashion and lifestyle. YouTube was chosen as the favorite website for its vast library of free music and videos. Finally, the author picked Instagram as their favorite app for sharing pictures and watching tutorials.
Mood board
This document provides two links to examples of domestic violence awareness campaigns, with the goal of raising awareness about domestic violence and supporting victims. The links are meant to serve as inspiration for creating a mood board focused on domestic violence campaigns.
Task 1c analysing advert
The advert is for Barnardos Charity and shows the same person at different ages telling their story of abuse as a child. As a 3-year-old the boy says he is scared of his mother's boyfriend who hits him. As he gets older he describes having nightmares, anger issues, and not trusting others due to the abuse. The advert uses sad music and costumes to elicit sympathy for child abuse victims. It aims to get people to join the charity to help prevent such problems.
Audience profiling
This document summarizes the audience profiling for a domestic violence awareness campaign targeted at people ages 16-19 in the UK. The campaign aims to educate students and raise awareness that domestic violence can affect all genders, races, and areas of the UK. The target audience is interested in social media and news/magazines and believes domestic violence is unacceptable. The purpose is to structure the campaign messaging and ideas to meet the needs and beliefs of the target audience.
Hhh copy
This survey contains 8 questions to gather information from respondents. The survey includes a variety of questions to collect different types of feedback and data from participants. In a concise format, the survey addresses several topics through 8 brief questions.
Micro analysis
The short film uses various techniques to summarize a girl's life over the course of a year through quick cuts occurring every second. It starts by showing her happy birthday celebration with family but then depicts increasingly distressing scenes as her family is forced to flee their home due to conflict, showing the girl becoming sick and injured. The film ends by returning to her birthday but now in a hospital, illustrating how her life was upended within a year.
Micro analysis2
The document provides a micro-analysis of a short campaign film. It analyzes the film's mise-en-scene, use of costumes, props, and locations to establish a sense of normalcy in the girl's life at the beginning. It then notes how the film uses changes in lighting, location, costumes, and the girl's appearance to indicate something is wrong and her life is deteriorating. The analysis also discusses the film's camerawork using eye-line matching and close-ups to connect the audience to the girl's emotions, its use of diegetic sounds on the radio and TV to inform the story, and its fast cutting rate and jump cuts to depict the change from her happy family life to one of
Swot
This document outlines the strengths, weaknesses, opportunities, and threats (SWOT) of research conducted for a domestic violence awareness campaign film. The strengths included gathering opinions from primary research and understanding audiences, as well as learning about domestic violence from secondary sources. Weaknesses involved people skipping questions or providing unhelpful answers in primary research and unreliable sources in secondary research. Opportunities comprised identifying a target audience and gaining pre-production insights from surveys. Threats centered on using unreliable information that could undermine the production or reaching the wrong audience.
O
The document discusses the roles and responsibilities of picture editors and photo editors. A picture editor at Cosmopolitan magazine is responsible for picture research, photo shoots, and ensuring deadlines are met. They work closely with the editorial team. A photo editor at Sotheby's commissions and organizes photography for articles and marketing. They manage photo assets and provide art direction to photographers. The advantages of permanent roles include benefits while freelance offers more flexibility but less stability and benefits.
Task 6 evaluation
The pre-production process was mostly successful for Marija and her group. Creating a storyboard, proposal, and call sheet helped them plan shots and stick to their story. However, the call sheet was not very helpful as they did not have many props or other elements. Overall, Marija found the pre-production process important for filming.
The group's filming had some weaknesses with camera angles and could be improved by practicing more and striving for a more professional look. However, their editing and sound effects were strengths, as they researched effects and used techniques like vignettes and color/shading.
To improve, Marija and her group should work on camera stability and skills, as well as
Secondary research
Domestic violence affects a significant portion of the population. Approximately 1 in 4 women and 1 in 6 men will experience domestic violence in their lifetime. It accounts for 16% of violent crimes but is severely underreported. Survivors often suffer long-term mental health effects like depression, anxiety, and post-traumatic stress disorder long after leaving an abusive situation. Emotional abuse can be even more damaging than physical abuse and may take longer to recover from.
Mood board sc research
This document provides two links to examples of domestic violence awareness campaigns, with the goal of raising awareness about domestic violence and supporting victims. The links are meant to serve as inspiration for creating a mood board focused on domestic violence campaigns.
Unit1 favoutites examples of products
The document describes the author's favorite examples of different media sectors including a TV show, song, magazine, website, and phone app. For TV, they chose the show Narcos for its depiction of Pablo Escobar's true story. Their favorite song was Rihanna's "Needed Me" which they enjoyed listening to and its ocean-view music video. Vogue magazine was selected for its coverage of women's fashion and lifestyle. YouTube was picked as the best website for its vast library of free music and videos. Finally, Instagram was described as a favorite app to see pictures of people and celebrities, as well as tutorials and short videos.
Revision 2
This document discusses various topics related to the media industry including radio regulation, employment, copyright, recruitment, integration, programming, funding, publishing, and regulation. It provides details on regulatory bodies, sources of funding, responsibilities of broadcasters, disadvantages of private funding, benefits of advertising for recruitment, examples of unpaid media work, copyright protection organizations, advantages of showreels for hiring, benefits of freelancing, types of business integration, reasons for government support, advantages of local and cooperative publishing, and defenses against libel actions.
Mood board domestic violence
This document contains 3 links to YouTube videos. The links are not labeled or described, so the content and topics of the videos are unknown based solely on the information provided in the document.
Revision
Media organisations can be publicly or privately funded, with public funding coming from sources like lottery money or government grants and private funding coming from companies like News Corporation, MTV, or Warner Brothers. Both public and private funding have benefits such as increased revenue, marketing, or editorial freedom for media companies. Privately funded organisations have more independence while publicly funded ones like the BBC are overseen by a governing body.
Hhh copy
This survey contains 8 questions to gather information from respondents. It includes a variety of questions to collect different types of feedback and data from participants. The questions are numbered consecutively from 1 through 8 to make responding in order straightforward for those taking part in the survey.
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This document outlines the strengths, weaknesses, opportunities, and threats (SWOT) of research conducted for a domestic violence awareness campaign film. The strengths included gathering opinions from primary research and understanding audiences, as well as learning about domestic violence from secondary sources. Weaknesses involved people skipping questions or providing unhelpful answers in primary research and unreliable sources in secondary research. Opportunities comprised identifying a target audience and gaining pre-production insights. Threats centered on using unreliable information that could undermine the production or targeting the wrong audience.
S.w.o.t’ analysis
The document analyzes the strengths, weaknesses, opportunities, and threats (SWOT) of a survey conducted to inform a short film about bullying. The strengths included identifying the target audience, charity partner, and types of bullying to depict. Weaknesses were a missing gender question and inexperience with the survey platform. Opportunities involved giving respondents confidence to share experiences and collecting information through interviews. Threats included respondents being too shy to fully disclose personal experiences.
S.w.o.t analysis
This document outlines a S.W.O.T. analysis for a short film campaign. The strengths identified include knowing the target audience, charity, and age group (16-19) of most viewers. Weaknesses include not knowing the gender of most audience members and inexperience with the survey platform. Opportunities include giving audience members confidence to provide feedback and using different methods like interviews. Threats consist of shy audience members who may not provide clear feedback and possibility of untruthful information affecting results.
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This document summarizes a student's media evaluation project. The student created a film opening scene based on conventions of teen dramas like Breaking Bad and Requiem for a Dream. Their opening scene represents older teenagers ages 17-21 and portrays the struggles they face with money and drugs. The intended audience is people ages 16-25 who would find it most relatable. Through the process, the student learned how to use movie editing software and camera techniques to construct their opening scene. They felt they improved at editing over their previous continuity task and better understand how to craft different genres and moods.
Media evaluation question 4
The target audience for the film is ages 15 and up, as the filmmakers thought people that age enjoy scary thriller films. Females may be particularly drawn to the film given its strong female friendships. Pre-production research involved a video questionnaire of the target demographic to understand their preferences for sound, locations, and appropriate age rating after hearing the plot. Their positive feedback validated the filmmakers' ideas and their suggestions, like using woods locations, were incorporated into planning the film to appeal to the audience.
Question 3 Ashleigh
The document discusses using audience feedback to improve film productions. It explains that filmmakers conduct test screenings and market research to get feedback from audiences on how to strengthen their films and target their marketing. The feedback helps filmmakers identify their target audience, determine if a film will succeed, and learn what audiences like. The document also provides examples of how a film production team gathered feedback during their project pitch, rough cut screening, and final screening. They used the feedback to improve areas like their script, sound design, trailer structure, and marketing materials. The final feedback suggested they successfully achieved their goals for a teen drama marketing campaign.
Research and Planning
1) The document outlines the extensive research and planning process undertaken by a group to produce a music video portfolio. This included researching artists, genres, target audiences, costumes, locations, and more.
2) Key aspects of research included studying music videos by artists like Haim, Rihanna, and Sky Ferreira for inspiration. Research was also done on schizophrenia to portray it accurately.
3) Planning incorporated creating treatments, storyboards, props lists, and casting to visualize the video before shooting. This preparation helped address issues and ensure a successful final product.
ANALYSING THE CAMPAIGN
The Raid 2 campaign aimed to reach as many people as possible through internet advertising due to its lower budget. It sought to create awareness and inform fans of the first film, as well as attract new audiences aged 18-38. The persuasive trailer used shock tactics, sex appeal, and adrenaline to grab attention. It represented the Indonesian culture and martial arts. The website and posters continued the aggressive yet artistic message to hype excitement and discussion around the film. Interviews with the stars also helped engage fans. Legally, content had to avoid libel and slander. Ethically, explicit content was not shown inappropriately in promotions.
Evaluation Question 4/5
Thomas Hope conducted research to determine the target audience for a thriller film project. He decided to focus on a young female audience after debates. Through questionnaires and interviews, he gathered feedback that helped narrow the audience and determine what themes and elements the audience preferred, such as a female lead and themes of torture. For his film, Hope aimed to make the protagonist relatable to the target audience and included conventions of the thriller genre. He also used sound and cinematography, such as diegetic sounds and music, to build tension without dialogue. Additionally, Hope planned to promote the film online to engage the target audience.
Research issues facing producers of factual programming and
The document discusses several key principles for factual programming: accuracy, balance, impartiality, objectivity, subjectivity, opinion, bias, representation, privacy, and access. It provides definitions and examples for each, with many references to the documentaries "Supersize Me" and "Aileen: Life and Death of a Serial Killer" to illustrate the concepts.
Evaluation
The document discusses a student film project that aims to depict the comic adventures of girls unable to stay away from boys. The messy opening titles are meant to suggest the story will be chaotic. Stereotypes are used to represent how people initially prejudge those they do not know personally. The film is aimed at teenage audiences to potentially send positive or negative messages. Screen Gems is proposed as a suitable distributor as it has released similar romantic comedies in the past. Through constructing this project, the student has learned editing skills, how to use cameras and computers, and researched using the web. Continuity editing skills have also improved from preliminary tasks.
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The document outlines the strengths, weaknesses, opportunities, and threats of a campaign to create an advert about domestic violence. It notes that research has provided a clear understanding of domestic violence but that not all questions may be answered. There is an opportunity to create a more understanding advert but it may be time consuming to get right and could offend people if not done carefully. Ensuring the correct messaging and not rushing the project are also threats.
Domestic violence secondary research (1)
The document outlines the strengths, weaknesses, opportunities, and threats of a campaign to create an advert about domestic violence. It notes that research has provided a clear understanding of domestic violence but that not all questions may be answered. There is an opportunity to create a more understanding advert but it may be time consuming to get right and could offend people if not done carefully. Ensuring the correct messaging and not rushing the project are also threats.
Week 12 pro-forma audiences & products (2)
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The document provides examples and details for each concept to illustrate strengths, weaknesses and applications in media and audiences. It
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Evaluation question 3 - Hyde Productions
The document summarizes the key learnings from audience feedback on a film trailer. It discusses who the target audience was intended to be based on an initial collage - mainly young adult Christian males interested in technology, food, and sports. A survey found WhatsApp to be the most popular social media, so it was used to gather feedback. A questionnaire indicated that posters with red and black colors would appeal most. Blind reaction feedback from the target demographic showed approval of scenes and piqued attention. Questioning after revealed the genres were clear but the ending scream was too loud.
Audience theory pro forma
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Q3 part 2- receiving audience feedback
The document discusses feedback received at various stages of a film marketing campaign. At the pitch presentation, feedback was positive about the clarity of the idea and taglines, though concerns were raised about filming large party scenes. Rough cut feedback identified needed improvements. The final screening comments on YouTube praised conveying teen drama conventions and intriguing storyline. The feedback validated that the marketing successfully targeted the intended 16-21 year old audience.
Q3; part 2- what have you learned from your audience feedback?
The document discusses feedback received at various stages of a film marketing campaign. At the pitch presentation, feedback was positive about the clarity of the idea and taglines, though concerns were raised about filming large party scenes. Rough cut feedback identified needed improvements. The final screening comments on YouTube praised conveying teen drama conventions and intriguing storyline. The feedback throughout helped ensure the film and marketing appealed to the target teenage audience, suggesting the marketing campaign was successful.
Utilizing%20Cinema[1]
This document discusses utilizing cinema therapy in a correctional setting. It proposes showing movies once a week for eight weeks as part of a "Movies with a Purpose" group. The majority of women in the correctional facility have co-occurring mental health and substance use disorders. Cinema therapy can help address issues like depression, anxiety, PTSD and grief. The group would have 10-15 participants and movies would be selected beforehand based on their mental health or addiction themes. Guidelines are provided for facilitating discussion after each movie. Challenges of the approach and ways to address them are also discussed, such as balancing entertainment and therapy. Evaluations would gather feedback to improve the group.
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This document provides information about a film project about a woman named Bella Rose who gets a job in the fashion industry and her obsessive boss Christian Wood who begins stalking her. It describes the characters of Bella, a hardworking but naive woman, and Christian, a wealthy man from a dysfunctional family with OCD and control issues. The story is about how Christian's obsession ruins Bella's life. It also outlines the target audience, potential locations, production technologies, costumes and backgrounds of the main characters.
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This document identifies risks and existing controls for a reporter and interviewees during outdoor recordings, including adverse weather, traffic, and fatigue. It recommends actions like bringing water, dressing for the weather, allowing extra travel time, getting good rest before recording, and protecting equipment from water.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Task 2 photography
The document provides guidelines for photography settings including framing subjects, shutter speed, aperture, file size, and composition. It recommends using slow shutter speeds and correct exposure for portraits and fashion shoots. Photos should have appropriate resolution and file size for publication, and follow the rule of thirds for composition with casually dressed models.
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The document provides details about a student's photography project for a magazine cover. It discusses two location ideas - indoor studio shots and outdoor forest shots. For the indoor shots, the student plans to use evening makeup, unique clothing, and a chair prop. For the outdoor shots, natural makeup and comfortable clothing will be used with no props. The document also discusses scheduling details, previous photo shoot experiences, and safety considerations for future indoor studio shoots.
2a artcile
The photographer plans to capture street art, old fashioned streets, and canal boats on the River Lea in east London to represent the area in their photos. Another location they will photograph is the Olympic park to document the historical events that occurred there. The goal is to take many pictures across these east London locations to depict life in that part of the city through their photography.
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The document outlines the storyboards, shot lists, props, costumes, makeup, call sheets, script, and crew for a short film about a man who goes for a jog while feeling depressed but finds his mood lifting when he starts listening to music on his headphones. The storyboards describe shots of the man leaving his house in a gloomy mood, slowly jogging while looking unhappy, seeing a happy woman jogger, putting on his headphones, starting to run faster as his mood changes, exercising on stairs, taking a break, and returning home with a smile. The crew will consist of two actors, and filming will take place in a park and the filmmaker's house over three hours with no budget.
Photography new and final
- The document discusses plans for magazine cover photoshoots, including indoor studio shots and outdoor forest shots
- Indoor shots will feature evening makeup, unique clothing, and a chair prop, while outdoor shots will have natural makeup and comfortable clothing
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The photographer plans to capture street art, old fashioned streets, and canal boats on the River Lea in east London to represent the area in their photos. Another location they will photograph is the Olympic park to document the historical events that occurred there. The goal is to take many pictures across these east London locations to depict life in that part of the city through their photography.
Photography new and final
- The document discusses ideas for magazine cover photographs, including shooting indoors in a studio and outdoors in a forest. Photographs will tell a story about the magazine's fashion genre without needing text.
- Existing magazine covers were examined for inspiration. Studio shots often used evening makeup and unique clothing in black and white, while outdoor shots featured natural makeup and comfortable clothing in locations like forests and beaches.
- Plans are to shoot one cover in black and white in a studio with evening makeup and smart clothing, and another outdoors in a forest with natural makeup and comfortable clothing. Test shoots will capture different poses.
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Traditional printing techniques included woodblock printing in the 18th century and later lithography, which used chemical processes to create images on stone or metal printing plates. Desktop publishing, which began in 1983, allows creation of documents on personal computers and saves time compared to traditional techniques by eliminating machines and making published products more accessible online. Digital printing refers to professional printing of small runs directly from digital files using large-format printers, avoiding the need to replace plates as in traditional lithography, letterpress, and other analog printing methods.
Task 2a danielle
Woodblock printing was the first major printing technique, originating in China before 220 AD. It involved carving characters or images in relief on wooden blocks to create prints. Movable type was later invented in China around 1040 AD, allowing for quicker page setting than woodblock printing. The printing press was invented around 1440 and was a major breakthrough, allowing for widespread printing of texts. Various intaglio printmaking techniques like etching, mezzotint and aquatint were developed, using acid or tools to cut into metal plates to create detailed prints. Lithography, invented in 1796, was based on the repulsion of oil and water and allowed for printing from stone or metal plates. Chromolithography,
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The document discusses different types of digitally published products including CD covers, flyers, leaflets, instruction manuals, interactive websites, promotional materials, charity adverts, e-newspapers, e-magazines, and e-books. It describes the purpose, design elements, and intended audience impact of each type of digital publication.
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The survey analyzed people's perspectives on domestic violence. For question 1, most respondents agreed that domestic violence is associated with earlier experiences of violence or abuse. For question 2, most felt people don't leave abusive relationships because they feel frightened about an uncertain future. For question 3, most didn't know someone experiencing abuse. Responses to question 4 expressed that domestic violence is generally bad or sad. Question 5 showed an even split on whether it's possible to love someone who abuses you. For question 6, emotional/verbal abuse and physical abuse were most often cited as problems that should never be tolerated. All respondents for question 7 were aged 16-18. For question 8, all agreed that men can experience domestic violence.
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Swot before research
- 2. Strengths • The strengths of our campaign that we looked at different videos about domestic violence so we got better idea what campaign should be about. • The also strength is that we done mood board and spider map with our ideas so we can see what we done and improve so more. • We also did interviews about our ideas and get some feedbacks that helped us improve our work.
- 3. Weaknesses • The weaknesses of our work that we need more research and get more information about what domestic violence is. • The other weakness is also that we don’t have our target audience and we need some more research to looker deeper into that. • The weakness is that we need some people opinions and understanding about domestic violence. • The other weakness is that we need to look deeper in articles about domestic violence, look at more videos and get more ieas about our campaign film.
- 4. Opportunities • The mood boards and spider maps helped us to understand what we need to do and get ideas about our film. It also helped to understand what our target audience should be and what may we use like props and locations we going to shoot our film. The campaign film gives us opportunities to spread awareness around the country to let young adults understand that domestic violence is not right and that they shouldn’t stay quiet.
- 5. Threats • The threats is that we may choose wrong ideas that not suitable for our target audience. It can also be that we won't pick right target audience for our campaign film. Also it can be that we choose wrong information or use our own opinions that can be not true.