1) The group initially created a different music video but received audience feedback that led them to change the narrative and song. 2) They conducted research and aimed their video at younger audiences aged 16-26 because their theme of mental illness can resonate with many age groups. 3) Feedback from questionnaires showed audiences wanted a video with meaning and story, so they created a video about the lives of a rich and poor person with similarities.

1. WHAT HAVE YOU LEARNT FROM
YOUR AUDIENCE FEEDBACK?

2. TARGET AUDIENCE
• Audience feedback played a major role in the production of our music video
and ancillary tasks. We initially started off with a different narrative and song
choice to our final product, this is due to our audience feedback.
• We started off conducting research into our chosen genre, Indie and the
demographic we was aiming for. We found as an aspect of our music video
focused on mental illnesses, such as depression, the audience age range would
vary over a large selection. This is because we feel many people of all ages can
relate to the meaning behind our music video. However we decided to aim our
music video to a younger target audience, as our video included more youthful
context, which we felt would appeal more to the age ranges of 16-26.

3. PITCH
• We asked our peers and general public what type of music they liked and what
they would want to see included in our music video. Through questionnaires we
gave out to our target audience, we found they wanted to see a music video with
a storyline/meaning. So we therefore chose the narrative of the different lives of a
rich and poor person, who still share similarities.
• After conducting this research, we presented a pitch to our class, which had 10
girls. When presenting our pitch we had to include what our narrative was, the %
of narrative and performance that would be included and the location/settings we
would use. After giving our pitch, we would here the audience feedback on what
they liked, disliked and how we could improve if needed.
• As a group, we decided the one thing we would change if we had the opportunity
to create a new music video would be the protagonist. We would use a male
protagonist, instead of a female in order to challenge the stereotypes of males
being less vulnerable. We believe this would be important, as we found after
researching into existing music videos that very few males were presented in a
more vulnerable state, in comparison to women.

4. AUDIENCE FEEDBACK
• Once our music video was completed, our school held a showcase. We had to show
our final product to the audience, which was mainly students, relatives of the students
and teachers. After the showcase was finished, we asked a few people before they left,
what they thought on our final product and how we could improve. Leaflets were also
handed out during the screening of our music video, so the audience could write down
their opinions whilst watching.
• What we found out from our audience:
• The layering of shots was a popular editing technique which grabbed the audiences
attention
• The effects, for example the fire and braking glass, attracted the audience as they
found it ‘intensified the video’.
• They also said if we were to make our music video again, they would want to see shots
of the ’rich’ girl outside, to contrast the areas between both girls.

5. OVERALL
• I believe audience feedback is vital in order to create a successful music video.
It gives an insight to what you did well, where you went wrong and how you
could improve. 3 points which are extremely important, if you want to develop
your skills and knowledge for the future.
• By receiving audience feedback I would now feel more confident if I had to
create another music video. This is because I have a vague idea of the
demographic I would want to attract, how to make it successful and what to
do to grab the attention of the audience.
• A final way I would improve my own music video is by making the beginning
more interesting. I would do this to keep the audiences full attention from the
start to the end. Overall the audience feedback for our main product was
positive, therefore making it a success for our first attempt. Our audience
understood our narrative and meaning we wanted to portray, which was our
main aim.