2. Strength
• Target audience (teenagers and young adults)
• The message
• Already know the different sets of actors that are acting inside the
short film/campaign.
• Time scale (example: 2 mins/3mins)
• Already know what location we will be filming at.
• We already know what different props/equipment we will be using in
our filming time. For example tripod, camera.
3. Weakness
• Time limit being set
• The weather may be corrupt for example rain/snow.
• Some of the actors may not attend for their filming time which can cause
more time of filming.
• The message of the short campaign film may not have been address or
been clearly said to the viewer.
• The message might be a bit too vague. Instead we could think outside the
box.
• Less resources used to make the filming harder for example the use of one
camera rather than a few.
• The viewer may lose interest in filming
4. Opportunities
• Good camera shots to make the piece of filming more intriguing to
watch.
• Special effect for good editing skills.
• Transition from different types of sound for example loud music to
low music within the right scene.
• Good use of catering all around the college for example food etc.
• Show good perspective – in case we miss a key factor in our short
film.
• Target audience can be filmed and involve inside the short film, for
example interviews etc.
5. Threat
• People walking past us around the college.
• More research needed about our target audience we can do this by
using questionnaires, surveys or even focus groups.
• The weather may not be appropriate for us to be filming.
• Equipment may not fully work at all times for example the camera
losing battery life.
• Time management may be an issue for example the lesson may finish
before we finish filming an important scene.
• A lot of retakes to be made during filming.
• The viewer may lose interest in filming
