SWOT Analysis
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This document outlines the key aspects of a SWOT analysis, which is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It explains that a SWOT analysis helps organizations answer questions about how to build on strengths, improve weaknesses, capitalize on opportunities, and manage threats. The document provides examples of factors to consider when identifying an organization's strengths, weaknesses, opportunities, and threats.
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SWOT Analysis
- 1. SWOT Analysis Sensei Ndlovu- MBA Director: Kaizen Academy contact@sensei-Ndlovu.com
- 2. Strategy Management Process The SWOT analysis will help your organisationto ask and answer the following questions: “How do we….” • Buildon our strengths • Shore up our weaknesses • Capitalize on our opportunities • Manage our threats
- 3. Strategy Management Process Identify Strengths and Weaknesses Strengths refer to what your company does well. What do we want to build on ? • What do we do well (in sales, marketing, operations, management) • What are our core competencies • What differentiates us from our competitors • Why do our customers buy from us?
- 4. Strategy Management Process Weaknesses refer to any limitations your company faces in developing or implementing a strategy. What do we need to shore up? • Where do we lack resources • What can we do better? • Where are we losing money? • In what areas do our competitors have an edge?
- 5. Strategy Management Process Identify Opportunities and Threats Opportunities are situations that exist but must be acted on if the business is to benefit from them. What do we want to capitalize on ? • What new needs of customers could we meet? • What are the economic trends that benefit us? • What are the emerging political and social opportunities? • What niches have our competitors missed?
- 6. Strategy Management Process Threats refer to external conditions or barriers that may prevent your company from reaching its objectives. What do we need to mitigate ? What are the negative economictrends? What are the negative political and social trends? Where are competitors about to bite us? Where are we vulnerable?