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Raising Capital for
Your Startup
Sean Ammirati

Partner, BirchmereVentures	

Adjunct Professor, Carnegie Mellon University
#CMULean
Only a few companies
should RaiseVC $ 

(but that is our focus for next 45 minutes)
#CMULean
When should approach
VC re:investing?
Revenue EBITDA
#CMULean
A VC’s Job:
!
Step 1: Find the best companies
Step 2: Invest on rational terms
!
Step 3: Help them grow till exiting for a
much higher valuation
#CMULean
1 Investment:
100 - 150 Pitches
#CMULean
!
!
!
What makes a great
investment?
The Relevant Question ...
#CMULean
1 Fantastic Team
2 Large Market
3 True Differentiation
4 MarketValidation
5 Fit with the Fund
#CMULean
Rational Terms
• Amount	

• Preferences	

• Control
#CMULean
Quick Summary
• Liquidation
Preference	

• Board Seat	

• Budget Approval	

• Information Rights	

• Pro-Rata Rights
Pre-Money
Valuation
Investment
Post-Money	

Valuation
#CMULean
How do you determine
valuation?
• Team,Traction, Stage & Sector	

• Exit Expectations (next slide)
#CMULean
Exit Expectations
At early
stage
10x
Success
Return Capital
Write Off
Portfolio 3x 

(really relative to otherVCs same vintage)
#CMULean
#CMULean
For Next Week ...
!
#CMULean
~7 Slide / 15 minute
“Pitch”
1.Problem & Solution (summarize AE 1)
2.Business model (summarize AE 2)
3.Market Opportunity (summarize AE 3)
4.Next MAP you want to validate
5.Mockup or Specification for that MAP
6.Projections and milestones (beyond next MAP)
7.Budget
#CMULean

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