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‘ISLAM IN THE MEDIA’
FINAL PITCH
PURPOS
E
 The purpose of this documentary is to inform people that Islam is different to
the way the media portrays.
 The media portrays Islam to be related to ‘terrorism’ which causes people to
classify Muslims as terrorists. I want to change this misconception.
 Perhaps making this documentary it would reduce the amount of anti-Muslim
hate crime. As people would be able to understand what Islam is.
TARGET
AUDIENCE
My primary target audience are racist white people who live on benefits as well as are
part of racists groups such as EDL and Britain First
My secondary target audience are rich white people who have negative opinions on
Muslims because they believe what the media says.
FACT AND FIGURES
After Paris attacks: ( Charlie Hebdo shooting)
 The 12 months up to October 2014 saw 576 incidents reported which increased by 47.6% to 845
the following year.
 Week ending 10 November - 24
 Week ending 17 November - 46
 Week ending 24 November – 76
 Tell MAMA found a 326 per cent rise in incidents last year
 57 per cent rise in reports to a police online hate crime
 326 per cent in 2015 from 146 to 437
 Source:
 http://www.theweek.co.uk/uk-news/59333/anti-muslim-hate-crimes-increase-in-england-and-
wales
 http://www.independent.co.uk/news/uk/home-news/brexit-muslim-racism-hate-crime-
islamophobia-eu-referendum-leave-latest-a7106326.html
RESEARCH
 I have conducted primary and secondary research on my topic on ‘ Islam in the Media’.
For example, I used focus groups, questionnaires, articles similar documentaries and
phone interview to develop my idea. This has allowed me to think about the type of
content I should include in my documentary.
COST AND
BUDGETS
This is my costs on what I will be
spending. As I would not have enough
money to cover theses costs then I will
be taking over some roles such as the
producer, production manager,
director. Also, I will be using the schools
equipment to cut down my costs .
An organization like BFI may fund my
organization as they support documentaries
that have relevance to today. This organization
also, covers topics, which are not mainstream. I
believe my idea is unique so perhaps they
would be interested in funding my
documentary, as there are not many
documentaries out in the documentary
industry like my idea.
MAPPING THE DEVELOPMENT OF
MY IDEA
This task has allowed me to think about what I should include in my documentary as
well as it allowed me to think about what how I could develop my idea.
COMMERCIAL VIABILITY
Here I talked about how my documentary will be filling in the gap. This has
enabled me to think about how my documentary would be different to other
documentary. As well as how my documentary is different to other
documentaries based on the similar issue ‘Islam in the media’.
DISTRIBUTION
I decided to advertise, promote and publicise my documentary
through specific ways for example I want a trailer of my documentary
to go up on channel 4 as this would have a strong impact on my
documentary. It would also, mean that the trailer of my documentary
will be seen by a wide audience
SIMILAR
DOCUMENTARIES
I analysed three documentaries similar to my idea. I found
various ways in which I could develop my idea. For
example, one of the documentaries consisted of a voice
over I found that less engaging because the voiceover just
went on and on and it didn't really have a connection with
the audience. Therefore in my documentary I will have a
presenter to lead my documentary; this would enable the
audience to connect with documentary.
LEGAL AND ETHICAL ISSUES
In this task I talked about the legal and ethical issues I could face. For example, an
ethical issue is balance and bias, this ethical issue states that I cant make my
documentary bias therefore I would have to have the media opinion on Islam in the
media as well as my opinion. This would mean that there is a balance to what my
documentary would portray.
STRUCTURE OF MY DOCUMENTARY
 The structure of my documentary is
1) There will be a speeded up footage of the documentary this would allow the
audience to have an idea of what the documentary will include. 
2) the documentary will have a introduction of presenter talking about what the
documentary is about and what will be happening in the documentary
3) Social experiment 
4) the presenter will be visiting places like the mosque and then will be getting
Muslims views on Islam in the media including an imams view on Islam in the
media 
5) statistics will be shown of the anti-Muslim hate crime rate, include voice
over
6) Interview victim of hate crime 
7) Presenter talk to audience about the negative affects of hate crime
8) End off on a positive note. 
THANK
YOU
 IF YOU NEED MORE INFORMATION
PLEASE VISIT MY WIX PAGE:
http://missnadz.wixsite.com/13comm

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Final pitch

  • 1. ‘ISLAM IN THE MEDIA’ FINAL PITCH
  • 2. PURPOS E  The purpose of this documentary is to inform people that Islam is different to the way the media portrays.  The media portrays Islam to be related to ‘terrorism’ which causes people to classify Muslims as terrorists. I want to change this misconception.  Perhaps making this documentary it would reduce the amount of anti-Muslim hate crime. As people would be able to understand what Islam is.
  • 3. TARGET AUDIENCE My primary target audience are racist white people who live on benefits as well as are part of racists groups such as EDL and Britain First My secondary target audience are rich white people who have negative opinions on Muslims because they believe what the media says.
  • 4. FACT AND FIGURES After Paris attacks: ( Charlie Hebdo shooting)  The 12 months up to October 2014 saw 576 incidents reported which increased by 47.6% to 845 the following year.  Week ending 10 November - 24  Week ending 17 November - 46  Week ending 24 November – 76  Tell MAMA found a 326 per cent rise in incidents last year  57 per cent rise in reports to a police online hate crime  326 per cent in 2015 from 146 to 437  Source:  http://www.theweek.co.uk/uk-news/59333/anti-muslim-hate-crimes-increase-in-england-and- wales  http://www.independent.co.uk/news/uk/home-news/brexit-muslim-racism-hate-crime- islamophobia-eu-referendum-leave-latest-a7106326.html
  • 5. RESEARCH  I have conducted primary and secondary research on my topic on ‘ Islam in the Media’. For example, I used focus groups, questionnaires, articles similar documentaries and phone interview to develop my idea. This has allowed me to think about the type of content I should include in my documentary.
  • 6. COST AND BUDGETS This is my costs on what I will be spending. As I would not have enough money to cover theses costs then I will be taking over some roles such as the producer, production manager, director. Also, I will be using the schools equipment to cut down my costs . An organization like BFI may fund my organization as they support documentaries that have relevance to today. This organization also, covers topics, which are not mainstream. I believe my idea is unique so perhaps they would be interested in funding my documentary, as there are not many documentaries out in the documentary industry like my idea.
  • 7. MAPPING THE DEVELOPMENT OF MY IDEA This task has allowed me to think about what I should include in my documentary as well as it allowed me to think about what how I could develop my idea.
  • 8. COMMERCIAL VIABILITY Here I talked about how my documentary will be filling in the gap. This has enabled me to think about how my documentary would be different to other documentary. As well as how my documentary is different to other documentaries based on the similar issue ‘Islam in the media’.
  • 9. DISTRIBUTION I decided to advertise, promote and publicise my documentary through specific ways for example I want a trailer of my documentary to go up on channel 4 as this would have a strong impact on my documentary. It would also, mean that the trailer of my documentary will be seen by a wide audience
  • 10. SIMILAR DOCUMENTARIES I analysed three documentaries similar to my idea. I found various ways in which I could develop my idea. For example, one of the documentaries consisted of a voice over I found that less engaging because the voiceover just went on and on and it didn't really have a connection with the audience. Therefore in my documentary I will have a presenter to lead my documentary; this would enable the audience to connect with documentary.
  • 11. LEGAL AND ETHICAL ISSUES In this task I talked about the legal and ethical issues I could face. For example, an ethical issue is balance and bias, this ethical issue states that I cant make my documentary bias therefore I would have to have the media opinion on Islam in the media as well as my opinion. This would mean that there is a balance to what my documentary would portray.
  • 12. STRUCTURE OF MY DOCUMENTARY  The structure of my documentary is 1) There will be a speeded up footage of the documentary this would allow the audience to have an idea of what the documentary will include.  2) the documentary will have a introduction of presenter talking about what the documentary is about and what will be happening in the documentary 3) Social experiment  4) the presenter will be visiting places like the mosque and then will be getting Muslims views on Islam in the media including an imams view on Islam in the media  5) statistics will be shown of the anti-Muslim hate crime rate, include voice over 6) Interview victim of hate crime  7) Presenter talk to audience about the negative affects of hate crime 8) End off on a positive note. 
  • 13. THANK YOU  IF YOU NEED MORE INFORMATION PLEASE VISIT MY WIX PAGE: http://missnadz.wixsite.com/13comm