Assignment 19: Audience
Topic : Does social media have a positive or negative impact on our identity
Chelsea Fashole – Luke
Purpose of our documentary
Cause people to question themselves
Niche or Mass?
Niche or Mass?
Comparison to similar
Topic aimed at all
individuals who use the
web and social networking
Catfish – aimed at people
of all ages
Statistics show that these are the
main ages that use social media.
Statistics show females use social
networking more often.
They will most likely use social
media more and so will be
interested on how it impacts them.
Middle- upper class
Computing, technology, staying
Being social – going to events,
messaging, keeping up to date
Those who are older are now
adapting to new technology
Less able to afford new technology
but still part of social media
They are stereotyped as being
community centred which is a
reason why someone may use
People who want to gain a better
insight into themselves.
They will want to learn how social
media has impacted on their
Males less likely to watch as they
spend less time on social media
and so believe it wouldn’t impact
Audience relation to topic
How will your audience relate to your topic?
• Will be able to identify if they share similar issues with others
• Our audience will most likely be social network users
Why will they enjoy your topic?
• It is relevant to todays society
• Will learn about how social media affects themselves and others
• Our documentary will contain elements that will hold their attention (music,
To put into todays context our topic is relevant/important to our audience because: it
is based around a subject which most audiences have access to and will want to
gain more insight into how it really affects them.
Channel choice & audience
• We might put our documentary on Channel 4 because
channel 4 mainly show documentaries that are expository,
participatory and reflexive.
• Similar documentaries on this channel that we were inspired
by were ‘Don’t Blame Facebook’, ‘Food Unwrapped’, ‘Human
Swarm'. They were appropriate for this channel because they
are exploring events that are current and on going in society.
• This connects to our target audience because they like to keep
up to date with current events and affairs in society.
Time on TV & audience
On terrestrial TV our documentary would be played at 8:00 – 9:00 pm
because it is convenient for most people who aren’t really interested in
watching entertainment shows such as Xfactor.
Platform and audience
In addition to terrestrial TV we would also make our documentary available on :
Connection to target audience
Our target audience will most
likely be online and so will be
able to access 4od
YouTube is a form of social
media so they will most likely
have a YouTube account
Younger audiences will know
how to utilise these facilities.
Technological convergence is
relevant to everyone
Attracting your audience
How will you attract your audience through construction aspects?
How will this attract your audience
Comparison to inspirational
It will current and relevant and
appropriate to our topic.
They will have a contemporary edge.
The Gadget Show
when interviewing experts
The culture show: is youtube
the future of tv?
To focus on the main objects in the
frame. Isolates the foreground to allow
the audience to pay attention.
Tiger: spy in the jungle
To make the documentary more
realistic and natural looking, causing a
sense of realism.
The woman who woke up
Uses & Gratifications (McQuail)
Integration & social Entertainment
• Gaining insight
into ones self.
• Finding models
• Identifying with
• Finding a bases
• Filling time.
• Being diverted
• Explain how this does/does not apply to your documentary
The reception theory does apply to our documentary because the audience use
different social networking sites which will impact on each individual in various ways,
causing them to perceive things differently.
• How will your audience read your documentary ?
- The reader partly shares the programmes code but modifies it in a way that
reflects their position and interests.
- Our audience will have a negotiated reading because they will take what relates to
their views and values, as well as learn new things that may impact them.