Foodpanda is a global online food delivery service based in Singapore, operating in over 400 cities across 11 markets in Asia, and is a subsidiary of Delivery Hero. Founded in 2012, the company has expanded rapidly, focusing on customer satisfaction and innovative marketing strategies, although it faces challenges such as brand awareness and competition. The document includes a detailed analysis of Foodpanda's history, culture, business model, revenue generation methods, and a SWOT analysis.

1. FOODPANDA
ONLINE FOOD ORDERING COMPANY
Bringing good food into your everyday.
- Mission

2. CONTENTS
 Introduction
 History
 Culture
 Value
 Marketing Strategy
 Business Model
 Revenue Generation Methods
 SWOT
 References

3. INTRODUCTION
 Foodpanda is a global online food delivery marketplace headquartered in Singapore.
 Foodpanda operates in more than 400 cities across 11 markets in Asia.
 Foodpanda is a subsidiary of Delivery Hero, a global leader of the food delivery industry.
 The service allows users to select from local restaurants and place orders via website or mobile
application.

4. HISTORY
 In 2012, Swiss Lukas Nagel and Rico Wyder established Foodpanda in Singapore, before expanding to
Malaysia, Indonesia, the Philippines, Taiwan and Thailand.
 A year later in 2013, Foodpanda was launched in Bangladesh and Romania. With more than 20,000
employees operating in their company, Foodpanda became the largest food delivery service in
Bangladesh.
 The company stated that it aimed to move into 40 nations in Asia, Europe, Latin America, the Middle East
and Africa by the end of 2014.
 Fast forward to 2022, Foodpanda collaborated with digital investment platform Syfe.

5. CULTURE
 Flat hierarchy and an “execution mind-set” within the team makes it possible to influence and create a
lot on your own.
 Very steep learning curve.
 Award recognition for the best performer.
“Works on Flexibility, Dynamism, Young employees”

6. VALUE
 Foodpanda underlines its focus on customer delight and value.
“If Foodpanda likes it, you will love it.”

7. MARKETING STRATEGY
 Traditional Marketing.
 Online discount Coupon.
 Customer sharing blogs on foodpanda to win prizes.
 Referral Program.
 Tie ups with bloggers.

8. BUSINESS MODEL

9. REVENUE GENERATION METHODS

10. SWOT
Strengths
 Worldwide brand image
 Quick Delivery
 Trained People
 International Company
 Organizational Structure and
managers
 Better Customer Support
 Wide range of restaurants
offered
 Free delivery
Weaknesses
 Availability of the restaurants
located in the zone of the
order placed.
 Low brand awareness and
marketing.
 Need to be able to use internet
based communication.
 Quantity Required for free
delivery may be bit more for
one person.
Opportunities
 Pioneer in food delivery
business.
 Growing market for potential
customers.
 Increasing market share.
 Only few other food delivery
businesses.
Threats
 Present customer base is low.
 Increased obesity rate.
 Increasing potential
competitors.
 Negligence of potential
competitors.

11. REFERENCES
 Foodpanda (slideshare.net)
 Foodpanda – Wikipedia
 About • foodpanda | food and more, delivered
Bye, Have a Great Time!