The document discusses how the filmmaker attracted and addressed their audience for their film opening in three main ways: 1) By having a storyline similar to "Kidulthood" to appeal to a younger generation who could relate to the experiences portrayed. 2) By using conventions like hero vs villain and good vs evil in the murder scene to grab audience attention and build tension. 3) By hybridizing the thriller and social realism genres to appeal to both audiences, and including relatable elements like knife crime and relationships.