Joseph Swaney is an experienced PR professional with over 15 years of experience managing communications for media companies. He has a track record of creating award-winning social responsibility campaigns that improved brand metrics. His experience includes positions at Turner Broadcasting and Cartoon Network where he led PR for initiatives that increased viewership by double digits. Currently he works as a freelance PR consultant for media companies, a medical clinic, and SouthCrest Bank.

1. JOE SWANEY
Greater Atlanta Area • Cell: 404/273-7354 • josephaswaney@gmail.com •
www.linkedin.com/in/joeswaney
Summary
Experienced PR professional adept at managing overall corporate communications, public relations strategy,
project management and customer relations. Skilled at creating and executing award-winning social responsibility
campaigns designed to build brand identity and relationship with key audiences. Talented at counseling senior
management for interview preparation and presentations. Integral in planning and executing targeted media
campaigns for local events, trade shows and promotions marketing projects. Fresh-thinking, team-oriented leader
with strong writing, analytical and problem resolution skills. Areas of expertise include:
 Media Relations & Strategy  Targeted Social Responsibility Campaigns
 Public Relations Writing  Social Media Strategies for Consumer Engagement
 Customer Relations Management  Trade Show Strategy & Representation
 Creative Event Planning & Execution  Crisis Communications Planning & Response
 Interview & Presentation Preparation  Talent Relations & Media Booking
Significant Accomplishments
 Created, strategized and promoted long-term social responsibility campaigns that achieved significant
improvement for cable network brands measured by growth in consumer loyalty and higher Q Scores
 Pitched and earned more than 40 industry awards for Cartoon Network marketing and CSR efforts
 Created and led successful Viewer Relations for two television networks—resulted in 10%+ rise in ratings
 Instrumental to achieving double-digit annual ratings increases that resulted in most-watched years…
― in Cartoon Network history (2012), scoring annual growth between 10%-19% among all targeted kid demos
― in Adult Swim history (2013), scoring annual growth between 10%-13% among targeted young adult demos
Professional Experience
SouthCrest Bank Atlanta, GA
Freelance Manager, Public Relations 2015 – Present
Provide media relations services and external communications outreach for SouthCrest Bank N.A., a $560 million
asset holding company operating 14 branches and four mortgage & loan offices throughout Georgia and Alabama.
Duties include PR writing, research, media outreach, promotions and event planning and management. Significant
Accomplishments:
• Handled promotion/publicity for Grand Opening and Ribbon-Cutting Ceremony for new Commercial Business
Center in Cumming, GA. PR efforts generated more than 12 local print and online media hits.
• Announced executive mortgage banker hires in two markets—earned 15 local outlet and industry trade hits.
WGN America (Tribune Media Company) Atlanta, GA
Freelance Writer, Public Relations 2015 – Present
Write and edit all digital pressroom, publicity and press kit materials to support original scripted series
programming for television network nationally distributed in 73 million homes. Significant Accomplishments:
• Wrote premiere announcement, NYTVF & TCA panel/screening info. for January ‘16 premiere of OUTSIDERS
• Wrote Season II premiere release, new cast & NYTVF screening media alert for Emmy-winning MANHATTAN
• Wrote releases for New York Comic-Con screening & marketing campaign, National Civil Rights Museum
screening and cast/crew Q&A panel, additional screening events for March 2016 series, UNDERGROUND

2. Rock Springs Medical Clinic Milner, GA
Public Relations Consultant 2015 – Present
Strategize and deliver pro bono media relations, newsletter writing & editing, website materials and journalistic
profiles covering 501c3 free medical clinic serving middle Georgia’s uninsured and underinsured residents in
need of quality medical care and counseling services. Significant Accomplishments:
• Wrote and distributed press release announcing the clinic’s annual Independence Day Family Picnic
fundraising event, which attracted 500+ local guests and VIPs to attend its presentation
• Wrote & edited local announcement of Rock Springs Clinic’s Capital Expansion Campaign for 2016-17
• Wrote Rock Springs Clinic profile article that appeared in the Jan/Feb edition of Southern Journal Magazine.
Turner Broadcasting System, Inc. Atlanta, GA
Director, Public Relations 1997 – 2014
Significant Accomplishments
Co-developed, planned and executed PR strategy that introduced Cartoon Network’s brand-identifying corporate
social responsibility initiative, Stop Bullying: Speak Up.
 Pitched and earned 14 industry awards for corporate social responsibility excellence
 Secured more than 1,400 media stories, including AP, The Wall Street Journal, TIME, PEOPLE Magazine, The
Washington Post, CNN’s Anderson Cooper 360°, Key Trades, etc.
 Recruited participation from celebrities who provided free on-air endorsement of pro-social campaigns.
Personalities included Ne-Yo, Ellen DeGeneres, Jesse Tyler Ferguson, Tyra Banks, Reggie Miller, Rick Fox
 Led PR efforts with campaign partners Boys & Girls Clubs of America, Anti-Defamation League, 4-H, etc.
 Coordinated Washington, DC media screening at middle school with President Obama’s HHS Secretary
 Enlisted U.S. Senator Robert Casey (PA), Congresswoman Linda Sanchez (CA) to initiate SB:SU Flag Raisings
across the country at middle schools, high schools and 1,100 Boys & Girls Clubs of America.
Led PR efforts for additional award-winning social responsibility campaigns for Cartoon Network, including
Rescuing Recess, The Move It Movement, Get Animated and Animate Your World
Strategized and executed PR efforts to support network premieres of multiple animated and live-action series
for Cartoon Network & Adult Swim. Efforts helped achieve top-rated, most-watched events for the network.
 Examples include THE POWERPUFF GIRLS, STAR WARS: CLONE WARS, BEN 10, SCOOBY-DOO: THE MYSTERY
BEGINS, SPACE GHOST COAST TO COAST, FOSTER’S HOME FOR IMAGINARY FRIENDS
Served with team that positioned and launched Adult Swim late-night comedy network for adults 18-34:
 Publicized original programming that became signature branded content and ratings leaders—AQUA TEEN
HUNGER FORCE, THE BOONDOCKS, HARVEY BIRDMAN: ATTORNEY AT LAW, THE BRAK SHOW
 Championed Adult Swim’s #1 basic cable network ranking among adults 18-34 to key trade/consumer media
Additional PR responsibilities include:
 Liaison w/International PR counterparts  Advertising Upfront presentation writing
 Industry award strategies and submission  Network & Digital ratings research and
reporting
 Executive media interview training &
preparation
 Cable affiliate special events & tour
coordination
 Talent handling and media bookings  Trade show strategy and representation
 Corporate facts & milestones; press
website administration
 Executive bio & headshot creation and
management

3. Sample Targeted Industry Awards Pitched & Secured:
 Promax Entertainment Marketer of the Year  NCTA Vanguard Award for Programmers
 Kidscreen Channel & Marketer of the Year  Cynopsis !magination Luminary Award
 Advertising Age Cable Marketer of the Year  SABRE Award; PR News CSR Award
Additional Work Experience at Turner Broadcasting
Director, Public Relations—Turner Home Entertainment Domestic Home Video Atlanta/Los Angeles
Other titles held: Senior Manager, Public Relations; Public Relations Manager
Senior Manager, Public Relations—Hanna-Barbera Cartoons, Inc. Los Angeles
Other titles held: Public Relations Manager
Education & Training
B.A., Public Relations, Cum Laude California State University, Fullerton
Turner Broadcasting Management Essentials Two-Year Management Training, Atlanta
Corporate Responsibility Council Leader, 2011-2013 Turner Broadcasting System, Inc, Atlanta
Board of Directors, 2005-2010 Atlanta Lyric Theatre (501c3)
Annual Retreat Team Leadership, 1998-2015 Mount Paran Music Ministries