Joseph Swaney is an experienced PR professional with expertise in media relations, social responsibility campaigns, public relations writing, and social media strategies. He has worked at SouthCrest Bank, WGN America, and Rock Springs Medical Clinic providing PR services. Previously, he was the Director of Public Relations at Turner Broadcasting System for 17 years where he led award-winning social responsibility initiatives for Cartoon Network and helped launch and promote Adult Swim. He holds a BA in Public Relations from California State University, Fullerton.

1. JOE SWANEY
Greater Atlanta Area • Cell: 404/273-7354 • josephaswaney@gmail.com •
www.linkedin.com/in/joeswaney
Summary
Experienced PR professional adept at managing overall corporate communications, public relations strategy,
projectmanagement andcustomerrelations.Skilledat creatingandexecutingaward-winningsocial responsibility
campaigns designed to build brand identity and relationship with key audiences. Talentedat counseling senior
management for interview preparation and presentations. Integral in planning and executing targeted media
campaigns for local events,trade showsandpromotions marketingprojects.Fresh-thinking,team-orientedleader
with strong writing, analytical and problem resolution skills. Areas of expertise include:
 Media Relations & Strategy  Targeted Social Responsibility Campaigns
 Public Relations Writing  Social Media Strategies for Consumer Engagement
 Customer Relations Management  Trade Show Strategy & Representation
 Creative Event Planning & Execution  Crisis Communications Planning & Response
 Interview & Presentation Preparation  Talent Relations & Media Booking
Significant Accomplishments
 Created, strategized and promoted long-term social responsibility campaigns that achieved significant
improvement for cable network brands measured by growth in consumer loyalty and higher Q Scores
 Pitched and earned more than 40 industry awards for Cartoon Network marketing and CSR efforts
 Created and led successful Viewer Relations for two television networks—resulted in 10%+ rise in ratings
 Instrumental to achieving double-digit annual ratings increases that resulted in most-watched years…
― inCartoonNetworkhistory(2012), scoringannual growthbetween10%-19% amongall targetedkid demos
― inAdultSwimhistory (2013),scoringannual growthbetween10%-13% amongtargetedyoungadult demos
Professional Experience
SouthCrest Bank Atlanta, GA
Freelance Manager, Public Relations 2015 – Present
Provide mediarelationsservices andexternal communicationsoutreach forSouthCrestBankN.A.,a $560 million
assetholdingcompanyoperating14branchesand fourmortgage & loan officesthroughoutGeorgiaandAlabama.
Dutiesinclude PRwriting,research,mediaoutreach,promotionsandeventplanningandmanagement. Significant
Accomplishments:
• Handledpromotion/publicityforGrandOpeningand Ribbon-CuttingCeremonyfornew Commercial Business
CenterinCumming,GA.PReffortsgeneratedmore than12 local printand online mediahits.
• Announcedexecutive mortgage banker hiresintwomarkets—earned15 local outletandindustrytrade hits.
WGN America (Tribune Media Company) Atlanta, GA
Freelance Writer, Public Relations 2015 – Present
Write and editall digital pressroom,publicityand presskit materials to supportoriginal scripted series
programmingfortelevision networknationallydistributedin73 millionhomes. SignificantAccomplishments:
• Wrote premiere announcement,NYTVF&TCA panel/screeninginfo.for January ‘16 premiere ofOUTSIDERS
• Wrote SeasonII premiere release,newcast&NYTVF screeningmediaalertforEmmy-winningMANHATTAN
• Wrote releasesforNewYorkComic-Conscreening&marketingcampaign, NationalCivilRightsMuseum
screeningandcast/crewQ&A panel,additionalscreeningevents forMarch2016 series,UNDERGROUND

2. Rock Springs Medical Clinic Milner,GA
Public Relations Consultant 2015 – Present
Strategize anddeliverprobono mediarelations,newsletterwriting& editing, website materialsandjournalistic
profilescovering501c3 free medical clinicservingmiddle Georgia’suninsuredandunderinsuredresidentsin
needof qualitymedical care andcounselingservices.SignificantAccomplishments:
• Wrote and distributedpressreleaseannouncingthe clinic’sannual IndependenceDayFamilyPicnic
fundraisingevent,whichattracted500+ local guestsand VIPstoattenditspresentation
• Wrote & editedlocal announcementof Rock SpringsClinic’sCapital ExpansionCampaign for2016-17
• Wrote Rock SpringsClinicprofile articlethatappearedin the Jan/Febeditionof Southern Journal Magazine.
Turner Broadcasting System, Inc. Atlanta, GA
Director, Public Relations 1997 – 2014
Significant Accomplishments
Co-developed,plannedandexecutedPRstrategythatintroducedCartoonNetwork’s brand-identifyingcorporate
social responsibilityinitiative,StopBullying:SpeakUp.
 Pitchedandearned 14 industryawards for corporate social responsibilityexcellence
 Securedmore than 1,400 mediastories,includingAP,TheWall Street Journal,TIME,PEOPLE Magazine,The
Washington Post,CNN’sAnderson Cooper360°,KeyTrades,etc.
 Recruited participationfrom celebrities whoprovidedfreeon-airendorsementof pro-social campaigns.
PersonalitiesincludedNe-Yo,EllenDeGeneres,JesseTylerFerguson,TyraBanks, Reggie Miller,RickFox
 LedPR effortswithcampaignpartners Boys& GirlsClubsof America, Anti-DefamationLeague,4-H,etc.
 Coordinated Washington,DCmediascreeningatmiddle school withPresidentObama’sHHS Secretary
 EnlistedU.S.SenatorRobert Casey (PA),CongresswomanLinda Sanchez(CA) to initiate SB:SUFlagRaisings
across the countryat middle schools,highschoolsand 1,100 Boys& GirlsClubsof America.
LedPR effortsforadditional award-winningsocial responsibility campaignsforCartoonNetwork,including
RescuingRecess, The Move It Movement,Get Animatedand AnimateYour World
StrategizedandexecutedPReffortstosupport networkpremieresof multiple animatedand live-actionseries
for CartoonNetwork &AdultSwim.Effortshelpedachievetop-rated,most-watchedeventsforthe network.
 ExamplesincludeTHEPOWERPUFFGIRLS, STAR WARS:CLONE WARS,BEN 10, SCOOBY-DOO:THE MYSTERY
BEGINS,SPACEGHOST COASTTO COAST,FOSTER’SHOME FOR IMAGINARYFRIENDS
Served with team that positioned and launched Adult Swim late-night comedy network for adults 18-34:
 Publicizedoriginal programmingthat became signature brandedcontentandratingsleaders—AQUA TEEN
HUNGER FORCE,THE BOONDOCKS,HARVEYBIRDMAN:ATTORNEYAT LAW, THE BRAKSHOW
 ChampionedAdultSwim’s #1basic cable network ranking among adults 18-34 to keytrade/consumermedia
Additional PR responsibilities include:
 Liaisonw/International PRcounterparts  AdvertisingUpfrontpresentationwriting
 Industryawardstrategiesandsubmission  Network&Digital ratings researchand
reporting
 Executive mediainterviewtraining&
preparation
 Cable affiliatespecialevents&tour
coordination
 Talenthandlingandmediabookings  Trade show strategyandrepresentation
 Corporate facts & milestones;press
website administration
 Executive bio&headshotcreationand
management

3. Sample Targeted Industry Awards Pitched & Secured:
 Promax EntertainmentMarketerof theYear  NCTA Vanguard AwardforProgrammers
 Kidscreen Channel& Marketerof theYear  Cynopsis!magination Luminary Award
 Advertising AgeCableMarketerof theYear  SABRE Award;PRNewsCSRAward
Additional Work Experience at Turner Broadcasting
Director, Public Relations—Turner Home Entertainment Domestic Home Video Atlanta/LosAngeles
Other titles held: Senior Manager, Public Relations;Public Relations Manager
Senior Manager, Public Relations—Hanna-Barbera Cartoons, Inc. Los Angeles
Other titles held: Public Relations Manager
Education & Training
B.A., Public Relations, Cum Laude California State University, Fullerton
Turner Broadcasting Management Essentials Two-Year Management Training, Atlanta
Corporate Responsibility Council Leader, 2011-2013 Turner Broadcasting System, Inc, Atlanta
Board of Directors, 2005-2010 Atlanta Lyric Theatre (501c3)
Annual Retreat Team Leadership, 1998-2015 Mount Paran Music Ministries