Jenna Royall is a marketing manager with experience developing and executing email marketing campaigns, social media strategies, and digital content. She identifies opportunities to grow social media followers and engages customers. Jenna oversees quality control of marketing materials and works closely with sales. She has experience initiating partnerships with local organizations to create promotional campaigns.

1. 27728 Ramblewood, San Antonio, TX 78261  210-863-0863  jennaroyall@gmail.com
EIA, San Antonio, TX
Sources and manages content development and publishing of email marketing
campaigns, social media posts, educational resources, digital graphics, newsletters,
white papers, & website copy
Creates and executes segmented email marketing campaigns throughout key
moments of customer lifecycle and analyzes open rates (average of 35%), click-
throughs, responses, deliverability, trends, and timing
Identifies social media opportunities and develops actionable plans for
implementation
Recommends and develops strategies for growing & leveraging social media
follower base using promotions, contests, polls, surveys and referral programs on
company social pages (Instagram, Facebook, Twitter, and LinkedIn)
Develops digital strategies for customer engagement & retention and acquiring new
customers
Maintains strong relationships with current and prospective clients
Oversees the quality control review of marketing materials for completeness and
correctness ensuring consistency in branding, format and content
Works closely with sales team; enabling them to meet their commercial objectives
by providing them with appropriate tools, materials and presentations
Leads weekly marketing meeting with sales team to report analytics, collaborate on
vertical-specific email marketing campaigns, plan local partnership outreach, and
secure social media opportunities
Initiates partnerships with local businesses and community organizations to create
custom campaigns & promotional activities to highlight business services &
community impact
Grows new leads by converting site traffic through calls-to-action, landing pages,
responsive forms, and lead generation content
Practices basic SEO techniques to drive more website traffic, achieves page 1
Google rankings (260% increase in organic search), and maintains local search
relevancy
Jenna Royall
Enthusiastic and dynamic marketer with 2+ years of experience spearheading
company’s first-ever integrated, multi-channel digital marketing program. Passionate
about content creation and proficient in email marketing, social media & website
design. Proven success developing and executing innovative digital media campaigns
with the ability to switch from the creative side of marketing to the analytical side.
Vibrant and naturally engaging personality with a passion for creativity and a flair for
writing and design. Known for outgoing nature, colorful ideas, and positive vibes.
Social Media
Experience
Marketing Manager
06/2016 - present
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Personal Website
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LinkedIn
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Personal Twitter
For Music
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Company
Website

2. Spredfast, Austin, TX
Conducted in-depth research to discover industry leaders in the social space
(enterprise, mid-market level companies) that could benefit from Spredfast’s social
software platform
Presented the value of Spredfast’s SaaS offering and used outbound marketing
techniques through phone & email
Successfully developed, identified and secured all relevant sales opportunities,
generating $460,840 in closed/won sales (within 6-month timeframe)
Excelled at qualifying each opportunity properly to ensure the right level of follow-
through and commitment was executed
Developed a variety of consultative skills to establish long-term
relationships with clients
Demonstrated extensive knowledge of social media space, technology, and industry
trends
The Leukemia & Lymphoma Society, Austin, TX
Performed weekly phone calls, emails, & in-person meetings to recruit, acknowledge,
and retain donors/participants
Managed over 100 corporate/family teams, including high-level executives, key
donors, community leaders by providing customer service & support for goal setting,
strategy development, and execution of fundraising events & activities
Developed strategic campaign plan for fundraisers, vendors, and volunteers
Generated individual revenue impact of over $350,000 for 2014 campaign
Generated individual revenue impact of over $250,000 for 2013 campaign,
contributing to overall total of $1 million raised in Austin
Personal Wine, Austin
Implemented launch of PR campaign with national and statewide magazines &
media companies by calling editors and pitching product
Compiled a database of companies and contacts by establishing initial contact with
various individuals within media companies for a media kit and sample
JHL Company, Austin
Executed fundraising activities for multiple clients including research, donor
relations, database management, outreach, follow up, and monitoring & tracking of
results
Identified potential donors through research and developed an in-depth
understanding of current philanthropic & public relations interests of local
companies, individuals and organizations
Developed sales materials and identified appropriate means to solicit potential
donors (meeting, phone call, letter) and completed outreach
Followed up on sales asks and assisted in ensuring all commitments to donors were
fulfilled and strong relationships were maintained
Implemented event planning activities including research, vendor outreach and
negotiation, invitee outreach follow up, and wrap up
University of Texas at Austin, Austin, TX
UT Pro-Social Public Relations Maymester, Dublin, Ireland
Experience
Social Business
Development Representative
03/2015 – 09/2015
Campaign Specialist
09/2012 – 02/2015
PR & Marketing Coordinator
06/2012 – 09/2012
Account Manager
01/2012 – 06/2012
Education
Bachelor of Science, Public
Relations
08/2017 – 12/2012
Communications & PR
Internship
05/2010 – 07/2012

3. WordPress
Google Analytics
SEO
Microsoft Office
Canva
Social Media
Fundraising
Event Planning/Management
Writing
Research
Editing
Excel
Customer Service
Client Relationship Management
The Leukemia & Lymphoma Society, San Antonio & Austin
Helped organize and promote fundraising campaigns, Light The Night Walk & Team
In Training
Planned and helped manage signature social events and provided on-site support
Recruited, coordinated and trained volunteers
San Antonio Humane Society, San Antonio
Conducted initial outreach to local shelter volunteer coordinators & organization
directors to form corporate community partnership
Worked with directors to develop staff involvement initiatives and activities such as
obtaining donations for shelter, including financial contributions and supplies
Developed marketing materials and creative to promote partnership & company
involvement via social media, website, and email
The Alzheimer's Association, San Antonio
Collaborated with organization's marketing director to develop quarterly campaign
aimed at educating and developing awareness for Alzheimer's amongst local
community
Designed creative content to promote partnership initiatives via newsletters, social
media, and website
Soldiers' Angels, San Antonio
Collected donations to help deliver stockings to deployed service members and
veterans overseas
Communities In Schools, San Antonio
Participated and organized company supply drive to help underserved students get
the tools and supplies they need to succeed in school
Skills
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Volunteer Work
Volunteer Coordinator
2006 - present
Community Partner
Coordinator
11/2016 – 03/2018
Partnership Manager
01/2018 - present
Donation Coordinator
11/2017 – 01/2018
Donation Coordinator
2016 – 2017