Marisa Okano has over 5 years of experience in content writing, social media management, and brand strategy for startups and major companies. She has consulted for multiple clients, creating social media strategies and content. At Yahoo, she pioneered best practices for social-first content across the global organization. Her experience also includes managing social media for Fandango and NBC, growing one Facebook page's organic reach by over 70% in under 3 months. She holds a B.A. in Communication from the University of Southern California.

1. marisa@marisaokano.com ❖ (310) 489-9763 ❖ Los Angeles, CA ❖ Portfolio: marisaokano.com
WORK EXPERIENCE
Independent Consultant 2016 — Present
Consulting for Multiple Clients Remote and On-site
▪ Writing treatment copy for a mobile-first reality series at startup production company
▪ Created and curated social media content plus evaluated brand strategy for Blue Fever, a Techstars-backed com-
pany on a mission to improve the way young women think about themselves and how the world sees them
▪ Pioneered social media and brand strategy for Nav.it, a personal finance mobile app for millennial women
▪ Wrote, edited and packaged original copy and video content for distribution to Billboard Music Awards, KIA
and Troye Sivan social media channels
Yahoo! 2017 (6-month contract)
Content Writer & Editor Playa Vista, CA
▪ Wrote and researched numerous original social media content pieces for publish daily in Breaking News, World
News, Music, Movies, TV, Politics & Government, Celebrity, Health, Style/Beauty, and Fashion categories for
Yahoo! / Oath in fast-paced newsroom environment
▪ Pioneered best practices on style and design for social-first content across global organization
▪ Elected to edit content pieces for the rest of the project team prior to publishing
Fandango and NBC via MXM (Accenture Interactive) 2016 — 2017
Copywriter & Community Manager Culver City, CA
▪ Created, curated and managed editorial calendar plus up to 30 written and visual content pieces daily for
Fandango and NBC social channels including memes, GIFs, ad copy, CTAs and video content
▪ Reviewed user analytics on a weekly basis and reported insights to client contacts
▪ Introduced new video content and grew Fandango Facebook's organic reach over 70% <3 months as a result
▪ Responded to posts and engaged followers for the purposes of fan affinity and customer service
Career Group Companies 2015 — 2016
Copywriter & Social Media Coordinator Century City, CA
▪ Initiated first social media strategies for a family of five nationwide recruitment agency brands
▪ Wrote and edited original content for publication on company blogs, social media sites, and email newsletters
▪ Assisted the Marketing Manager in supervising Creative Coordinators on daily social media and blog post tasks,
including coaching feedback on writing and delegating assignments
▪ Managed 20 communities across five brands, including monthly editorial calendar development
Yahoo! 2013 — 2014
Editorial Associate and Social Media Intern Santa Monica, CA
▪ Pitched and wrote original breaking news, celebrity interview features, live event reviews and galleries for Yahoo!
Music, Movies, TV and Celebrity pages
EDUCATION
University of Southern California May 2014
Communication B.A. Los Angeles, CA
▪ Activities: Neon Tommy - Annenberg Digital News (Executive Producer), Trojan Vision Television (Content)
SKILLS
▪ Mac OS X; Microsoft Office Suite; Google Suite; Wordpress; SEO fundamentals; HTML; copywriting; copy-
editing; social media management; content management systems; Adobe Photoshop; Adobe Premiere Pro;
HootSuite; Sprout Social; Facebook; InDesign; Instagram; Twitter; Pinterest; social analytics