This document summarizes a presentation on mapping out a social media plan for businesses. It discusses researching competitors and customers, planning goals and content strategy, implementing the plan across platforms like Facebook and Google, and measuring results. The presentation emphasizes starting small with 15 minutes per day, having social media policies, including social links on all marketing, and getting employee buy-in. The overall message is that social media requires research, planning, implementation and measurement to see results like increased website traffic and email subscribers.