Marisa Okano has over 5 years of experience in content strategy, writing, and social media management for companies in media, technology, and recruitment. She has consulted for startups creating social media strategies and written content for Yahoo!, Fandango, and NBC. Her skills include copywriting, editing, social media analytics, and working with CMS platforms like Wordpress. She holds a BA in Communication from the University of Southern California.

1. marisa@marisaokano.com ❖ (310) 489-9763 ❖ Los Angeles, CA ❖ Portfolio: marisaokano.com
WORK EXPERIENCE
Independent Consultant 2016 — Present
Consulting for Multiple Clients Remote and On-site
▪ Establishing and executing B2B content strategy for Early Learning Management, a childcare marketing agency
▪ Writing treatment copy for a mobile-first reality series at startup production company, CYA Media
▪ Created and curated social media content plus evaluated brand strategy for Blue Fever, a Techstars-backed
company on a mission to improve the way young women think about themselves and how the world sees them
▪ Pioneered social media and brand strategy for Nav.it, a personal finance mobile app for millennial women
▪ Wrote, edited and packaged content for distribution to Billboard Awards, KIA and Troye Sivan channels
Yahoo! 2017 (6-month contract)
Content Writer & Editor Playa Vista, CA
▪ Wrote and researched numerous original social media content pieces for publish daily in Breaking News, World
News, Music, Movies, TV, Politics & Government, Celebrity, Health, Style/Beauty, and Fashion categories for
Yahoo! / Oath in fast-paced newsroom environment
▪ Pioneered best practices on style and design for social-first content across global organization
▪ Elected to edit content pieces for the rest of the project team prior to publishing
Fandango and NBC via MXM (Accenture Interactive) 2016 — 2017
Copywriter & Community Manager Culver City, CA
▪ Created, curated and managed editorial calendar plus up to 30 written and visual content pieces daily for
Fandango and NBC social channels including memes, GIFs, ad copy, CTAs and video content
▪ Reviewed user analytics on a weekly basis and reported insights to client contacts
▪ Introduced new video content and grew Fandango Facebook's organic reach over 70% <3 months as a result
▪ Responded to posts and engaged followers for the purposes of fan affinity and customer service
Career Group Companies 2015 — 2016
Copywriter & Social Media Coordinator Century City, CA
▪ Initiated first social media strategies for a family of five nationwide recruitment agency brands
▪ Wrote and edited original content for publication on company blogs, social media sites, and email newsletters
▪ Assisted the Marketing Manager in supervising Creative Coordinators on daily social media and blog post tasks,
including coaching feedback on writing and delegating assignments
▪ Managed 20 communities across five brands, including monthly editorial calendar development
Yahoo! 2013 — 2014
Editorial Associate and Social Media Intern Santa Monica, CA
▪ Pitched and wrote original breaking news, celebrity interview features, live event reviews and galleries for Yahoo!
Music, Movies, TV and Celebrity pages
EDUCATION
University of Southern California May 2014
Communication B.A. | Cinematic Arts Minor Los Angeles, CA
▪ Activities: Neon Tommy - Annenberg Digital News (Executive Producer), Trojan Vision Television (Content)
SKILLS
▪ Mac OS X; Microsoft Office Suite; Google Suite; Wordpress; SEO fundamentals; HTML; copywriting;
copyediting; social media management; CMS; Adobe Photoshop; Adobe Premiere Pro; HootSuite; Sprout
Social; Facebook; InDesign; Instagram; Twitter; Pinterest; TikTok; social media analytics; millennials; Gen Z