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AUTOMOTIVE WORKSHOPS
Group Members
• Yip Xiaojung
• Leong Darren
• Alwin Ng
• Chung How Cyong
• Kenneth Tan
• Ng Sheng Zhe
• Goh Jia Jun
Brief History of Automotive Workshops
•Early car owners had to maintain
own vehicles
•Rich owners had to hire drivers
• Then, standardized parts were used
• Easier to repair & maintain vehicles
• This caused the increase in the automotive workshop
industry
Places of Research
Within Klang Valley – Bandar Sunway,
E.H. Auto Cares Service Centre
Outside Klang Valley – Malacca,
Hock Tyre Services & Batteries Sdn. Bhd.
Within Klang Valley – Bandar Sunway,
E.H. Auto Cares Service Centre
• Owner – Mr. Ng Chian Fain
• 3 branches
• Services provided – wheel balancing, vehicle repairs & gearbox
overhauls
Strategies used to compete with competitors
• Provide good customer service
• Price of goods and services are reasonable
• Promote with advertisements on newspapers and Facebook page
Vast variety of engine oil
and car parts.
A vehicle being repaired
in the workshop
Outside Klang Valley – Malacca,
Hock Tyre Services & Batteries Sdn. Bhd.
• Branch owner – Ms. Joan Lim
• 3 branches
• The main products sold in the shop are tyres. They sell several brands
of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda.
• Also produces own brand for suspension – RedPhoenix
Strategies used to compete with competitors
• Provide excellent customer service
• Sets price of services at a reasonable price
• Promote on the internet
• Use up to date services and technology
• Each branch has own specialty
Different types and brands of rims
Variety of engine oil, vipers and
suspension
RedPhoenix, their own brand for
off-road vehicles suspension
Similarities in both businesses
• Type of business
• Shop lot location
• Branches
• Main consumers
Differences in both businesses
• Competitiveness in location
• Annual revenue
• Average number of customers (monthly)
Suggestions to both the businesses
• For E.H. Auto Care Service Centre
• Provide greater quality and customer service
• Treat customers better
Suggestions to both the businesses
• For Hock Tyre Services and Batteries
• Hire more mechanics to cater for the overflowing customers
• Produce a bigger and nicer signboard to attract more customers
Thank You!
Bandar Sunway Malacca

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Automotive workshops

  • 1. AUTOMOTIVE WORKSHOPS Group Members • Yip Xiaojung • Leong Darren • Alwin Ng • Chung How Cyong • Kenneth Tan • Ng Sheng Zhe • Goh Jia Jun
  • 2. Brief History of Automotive Workshops •Early car owners had to maintain own vehicles •Rich owners had to hire drivers
  • 3. • Then, standardized parts were used • Easier to repair & maintain vehicles • This caused the increase in the automotive workshop industry
  • 4. Places of Research Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre
  • 5. Outside Klang Valley – Malacca, Hock Tyre Services & Batteries Sdn. Bhd.
  • 6. Within Klang Valley – Bandar Sunway, E.H. Auto Cares Service Centre • Owner – Mr. Ng Chian Fain • 3 branches • Services provided – wheel balancing, vehicle repairs & gearbox overhauls
  • 7. Strategies used to compete with competitors • Provide good customer service • Price of goods and services are reasonable • Promote with advertisements on newspapers and Facebook page
  • 8. Vast variety of engine oil and car parts. A vehicle being repaired in the workshop
  • 9. Outside Klang Valley – Malacca, Hock Tyre Services & Batteries Sdn. Bhd. • Branch owner – Ms. Joan Lim • 3 branches • The main products sold in the shop are tyres. They sell several brands of tyres such as Silverstone, Toyo, Michelin, Yokohama and Kenda. • Also produces own brand for suspension – RedPhoenix
  • 10. Strategies used to compete with competitors • Provide excellent customer service • Sets price of services at a reasonable price • Promote on the internet • Use up to date services and technology • Each branch has own specialty
  • 11. Different types and brands of rims Variety of engine oil, vipers and suspension
  • 12. RedPhoenix, their own brand for off-road vehicles suspension
  • 13. Similarities in both businesses • Type of business • Shop lot location • Branches • Main consumers
  • 14. Differences in both businesses • Competitiveness in location • Annual revenue • Average number of customers (monthly)
  • 15. Suggestions to both the businesses • For E.H. Auto Care Service Centre • Provide greater quality and customer service • Treat customers better
  • 16. Suggestions to both the businesses • For Hock Tyre Services and Batteries • Hire more mechanics to cater for the overflowing customers • Produce a bigger and nicer signboard to attract more customers