The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough intomorrow’s economy. It’s time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Participate in active discussion alongside hundreds of leaders and actively reimagine what’s possible. Look for opportunities to redesign every aspect of your brand and business and move models further away from “Take, Make, Waste” to those that are regenerative by nature. London, UK, November 3-5 2014. www.SB14London.com
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
In addition to identifying the top 100 most valuable global brands, this year’s Best Global Brands report also examines the evolving role of leadership as it relates to brands. Interbrand contends that leadership must now be shared. CEOs, CMOs and consumers all have the power to drive the value of the brands they manage or admire.
FBIF2019 Successfully Held in Hangzhou - AgendaQing Du
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BrandZ Top 100 Most Valuable Global Brands study 2014 - Millward BrownVikrant Mudaliar
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The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.
Mattering as the new brand building framework Bela Szabo
What is the new brand building framework nowadays which mirrors the recent cultural change? It is all about the new digital techniques, innovative products and brand utility. Why to spend a dime on dishonest ads when you can step up and solve real societal problems as part of the brand strategy.
For the first time in the history of Interbrand’s Best Global Brands report, there is a new #1 brand: Apple. Interbrand, the world’s leading brand consultancy, publishes Best Global Brands on an annual basis, identifying and examining the top 100 most valuable global brands. With Apple claiming the top position this year, Google jumps to #2 and Coca-Cola, the brand that held the #1 position for 13 consecutive years, moves to #3. This year, the total value of all 100 Best Global Brands is USD $1.5 trillion -- an 8.4 percent record increase over the total value of the 100 Best Global Brands in 2012.
In addition to identifying the top 100 most valuable global brands, this year’s Best Global Brands report also examines the evolving role of leadership as it relates to brands. Interbrand contends that leadership must now be shared. CEOs, CMOs and consumers all have the power to drive the value of the brands they manage or admire.
FBIF2019 Successfully Held in Hangzhou - AgendaQing Du
FBIF 2019 has been succesfully held in Hangzhou from 23rd-25th of April, with over 4000 decision makers from Nestle, PepsiCo, General Mills and etc. discussing open innovation.
BrandZ Top 100 Most Valuable Global Brands study 2014 - Millward BrownVikrant Mudaliar
The BrandZ Top 100 Most Valuable Global Brands study, commissioned by WPP and conducted by Millward Brown Optimor, is now in its ninth year. It is the only ranking that uses the views of potential and current buyers of a brand, alongside financial data, to calculate brand value.
The combined value of the Top 100 has nearly doubled since the first ranking was produced in 2006. The Top 100 today are worth $2.9 trillion, an increase of 49% compared with the 2008 valuation, which marked the start of the banking and currency crisis.
FBIF2018 THE RISING OFNEW CATEGORIES
Chief Talks R&D Marketing Packaging
April 18th-20th Shanghai, China
Plenary Session 18/4
Seize the new middle class
Brand internationalization
Smart reformation
Brand positioning for the rising new categories
19/4 Product Innovation A
Liquid milk
Yoghourt
Cheese
Product Innovation B
Infant Formula
Special Infant Formula
Infants’ nutrition intervention and disease prevention
Marketing Innovation
Scene marketing
Catering channels
Unmanned retailing
Innopack
Snacks packaging
Packaging decision making
The “New Plastics Economy”
Packages for e-commerce products
04.20
Product Innovation A
RTD’s innovation trend
Tea beverages
HPP juices
Sparkling water
Nut beverages
Product Innovation B
Snack’s innovation trend
Category of nuts
Freeze-drying snacks
Functional candies
Protein snacks
Marketing Innovation
Digital marketing &
Artificial intelligence
Business cases
Innopack
Creative Design Cases
Personalized Package Execution
Get Planning Smart with APG - Does Brand Purpose have a Point?emmersons1
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Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.
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The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
These are the slides created by be during my work during a marketing Internship under Prof.Sameer Mathur of IIM Lucknow and deals with the Marketing and Future Strategy of L'oreal
Fast growth, mergers and acquisitions, diversification… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies give meaning to their transformation and make their corporate culture a change accelerator, instead of an obstacle.
FBIF2018 THE RISING OFNEW CATEGORIES
Chief Talks R&D Marketing Packaging
April 18th-20th Shanghai, China
Plenary Session 18/4
Seize the new middle class
Brand internationalization
Smart reformation
Brand positioning for the rising new categories
19/4 Product Innovation A
Liquid milk
Yoghourt
Cheese
Product Innovation B
Infant Formula
Special Infant Formula
Infants’ nutrition intervention and disease prevention
Marketing Innovation
Scene marketing
Catering channels
Unmanned retailing
Innopack
Snacks packaging
Packaging decision making
The “New Plastics Economy”
Packages for e-commerce products
04.20
Product Innovation A
RTD’s innovation trend
Tea beverages
HPP juices
Sparkling water
Nut beverages
Product Innovation B
Snack’s innovation trend
Category of nuts
Freeze-drying snacks
Functional candies
Protein snacks
Marketing Innovation
Digital marketing &
Artificial intelligence
Business cases
Innopack
Creative Design Cases
Personalized Package Execution
Get Planning Smart with APG - Does Brand Purpose have a Point?emmersons1
The APG's most recent Noisy Thinking event debated ‘Does Brand Purpose have a point?', revisiting fundamental questions as the concept becomes more established.
Former Donna Karan and Calvin Klein Executive Sal Khokhar will discuss strategies and processes for International Designers looking to enter the North American Market. As a 20-year veteran leading market entry strategies for both designer and contemporary brands such as Yohji Yamamoto Adidas, Emmanuel Ungaro, Van Heusen, and US Polo – Khokhar will discuss some of the biggest opportunities that lie ahead for the next generation.
Be part of a discussion on how retailers, designers, licensors, manufacturers, editors, publicists, and private equity can collaborate to NAVIGATE the business of fashion towards an exciting future. The discussion primarily will focus on the NEXT 10 YEARS. Trends towards non-traditional collaborations, celebrities, and retailers, mobile and movies, athletes and sponsors, luxury and mass, factories and creatives.
The role of e.commerce and real-time access to product design through vertical manufacturing partnerships, online shopping, and experiential marketing. The value of manufacturing partnerships, knowing your customers and going back to the fundamentals of building locally before growing globally.
These are the slides created by be during my work during a marketing Internship under Prof.Sameer Mathur of IIM Lucknow and deals with the Marketing and Future Strategy of L'oreal
Fast growth, mergers and acquisitions, diversification… when an organisation is at a turning point, its corporate culture is often harmed. This webinar helps leaders and companies give meaning to their transformation and make their corporate culture a change accelerator, instead of an obstacle.
David Cooperrider Sustainability For Profit And Value Through Appreciative In...dlc6
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Water Integrity Global Outlook : following the moneyIRC
Despite investing US$ 486 million in rural water supply in Tanzania between 2007-2014, coverage is stagnating and even declining. Who is to blame? Findings and lessons of a "value for money" review of the rural water supply programme in Tanzania conducted by IRCconsult for DFID. Presented by Catarina Fonseca on 15 April 2016 at the WIN-IRC Event: "Water Integrity Global Outlook 2016: Launch in the Netherlands", The Hague, The Netherlands.
What are the megatrends that affect our future? How will our lives change as a result of the need for ecological sustainability, intensifying globalisation and technological development? Find out more at www.sitra.fi/megatrends
The UN Global Compact-Accenture Strategy CEO Study 2016 Agenda 2030: A Window...accenture
The CEO Study explores the views of business leaders engaged and committed on sustainability through their participation in the Global Compact to give the views of the leaders on accelerating progress to 2030.
Renew your brand’s path to prosperity in response to changing norms. Go deep into the business case for delivering human and environmental value as part of your brand promise. Explore and learn How you can successfully innovate your brand for sustainability to drive brand success Now. Beaumont Estate, Windsor, UK, November 16-18, 2015.
An explosion of creativity and purpose-driven innovation is sweeping across the global brand community. Courageous brand leaders and entrepreneurs are finding ways to reinvent business and economies by looking to healthy natural systems for inspiration. Participate in the birth of a Sustainable Brand Renaissance as brand, innovation and sustainability leaders come together to shape the future of business at SB'13.
Join us as we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.
Together, we will explore quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of creating shared value within your supply chain; imaginative social innovation in response to economic gloom and high unemployment, brand led positive behavior change; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design.
We will also be looking at emerging impact investing trends and strategies, and the impacts of EU legislation on tomorrow's brand marketing landscape. And to top it all off, we will gaze at the developing landscape of ROI models you can use to translate these new forms of value to your CMO, CFO, CEO and the rest of the C-Suite.
Sustainable Brands '14 San Diego – The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough in tomorrow's economy. It's time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Participate in active discussion alongside Unilever, Disney, Coca-Cola, Target, Ford, Johnson & Johnson, 3M, HP, Sprint, and hundreds of others and actively reimagine what's possible. Look for opportunities to redesign every aspect of your brand and business and move models further away from "Take, Make, Waste" to those that are regenerative by nature. Paradise Point, San Diego, CA. June 2-5, 2014. Learn more at www.SB14sd.com
The New Metrics of Sustainable Business Conference | BrochureSustainable Brands
Explore the future of sustainable business metrics. The two-day, Sustainable Brands Issues in Focus event examines leading-edge work that expands the way business can create, quantify, manage and communicate value, and enhance financial performance with shared value. Top sustainability strategists from a variety of sectors will explore models for quantifying the environmental and social impacts of business activity. And industry leaders will collaborate on issues such as valuing ecosystem services, adding environmental impact and human capital to the balance sheet, and putting goals in context. September 24-25, 2013, Philadelphia, PA.
Learn more: www.SBIIF.com
Sustainable Brands 2011 – Play On! as the Sustainability, Brand & Design Communities Come Together to Shape the Future. Reawaken a sense of play and discover how game thinking and play can inform smart strategic choices, improve problem solving skills, and inspire others to help bring healthier, smarter brands to market. Monterey CA, June 7-10. www.SustainableBrands11.com
Sustainable Brands 2012 – Join us for three days of extraordinary conversation and insight as Sustainability, Brand Strategy and Innovation leaders convene to inspire innovation and revolutionary action towards a flourishing future. Collaborate and learn with 150+ speakers and nearly 1,000 attendees in 80+ sessions, workshops, plenaries, and more. San Diego, CA June 4-7. Learn More: SustainableBrands'12
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
Europe's premier meeting place for responsible business professionals - 400+ attendees to learn how to build trust and purpose for their business.
** Manage business risk: Promote a responsible culture and mitigate risk throughout the value chain
** Partner successfully: Identify opportunities to add real value to brand and reputation
** SDGs - how business can deliver: Redevelop your strategy and identify the required capabilities and relationships
** Influence customer behaviour: Engage all departments to deliver a positive change in customer behaviour
** Relate to investors: deliver bottom line value for your business
Top level speaking companies include: Telefonica O2, Virgin Atlantic, Unilever, AkzoNobel, Patagonia, Fairphone, SalesForce, M&S, Janssen and many more
For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach that enables you to deliver innovation faster and with less risk.
Unlike traditional product development and delivery models, Digital Agility is a lean, insight driven technique that helps you become more nimble, innovative, and responsive.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. www.SB14London.com
INTRODUCTION
The leading brands of the future will be the ones that endure
and thrive by embedding sustainability principles into
everything they do. Building them takes a new kind of thinking
– bringing new groups of collaborators together and using a
novel set of tools. Sustainable Brands® is the global learning,
collaboration and commerce community that is dedicated to
leveraging this new thinking that drives innovation, leading
not only to enhanced business and brand value, but profitable
business results as well.
This November, the Sustainable Brands® community
assembles a remarkably diverse set of change agents from
distinguished brands such as Heineken, Barclays, Unilever,
Coca-Cola and Marks & Spencer, along with thought leaders
from Guardian Sustainable Business, Forum for the Future,
SustainAbility and more. There will be left-brain technical
wonks (aka sustainability analysts, market researchers,
corporate strategy planners) and right-brain creative
punks (aka marketers, communicators, product designers)
converging to create multi-stakeholder partnerships that focus
on reimagining brand purpose and value, redesigning the way
this value is delivered and ultimately helping to create the
regenerative economy of the future.
Join your colleagues and peers at SB’14 London, November
3-5th at the Lancaster London, and design your brand success
for the 21st century.
3. WHAT YOU WILL LEARN AT
SB’14 LONDON
Find inspiration, tools and partnerships to drive business success
and positive impact. Participate in thought-provoking breakout
sessions, facilitated discussion groups and plenaries and learn:
• Up to the minute market trends driving new opportunity
www.SB14London.com
for brand innovation that solves real social and
environmental problems
• How leaders are repositioning their brands around deeper
meaning and purpose and realizing greater brand love,
engagement, and loyalty in the process
• How understanding product life cycle impact can lead to
more creative, win/win innovation by baking sustainability
considerations into the design process from the ground up
• How to build shared value into your supply chain to
improve supply chain stability and quality and give you
competitive advantage
• How to create authentic, two-way conversations that reduce
the likelihood of criticism, improve stakeholder relationships
and help support innovation
• How to use storytelling rather than overly technical
or scientific marketing messages as a way to improve
engagement and sell-through
• How to move beyond individual or limited-scope
sustainability initiatives toward embedded sustainability
that delivers more value to the business than the sum of the
individual efforts might alone
4. WHAT’S HAPPENING AT SB‘14 LONDON?
BREAKOUTS
Dynamic sessions to help me
analyze specific business issues.
www.SB14London.com
WORKSHOPS
Half-day, deep-dive studios to
help me turn ideas into action.
PLENARIES
An avalanche of trends and
market drivers that set the tone.
ACTIVATION HUB
A showcase of leadership to help
me find new tools and solutions.
INNOVATION OPEN
The brightest social and environmental
entrepreneurs challenging the status
quo of business.
SPECIAL EVENTS
Networking events designed to
connect me with the
right partners.
5. FEATURED SPEAKERS
Sustainable Brands® brings people together as a business community to create shift towards a sustainable economy.
Courageous corporate leaders, insightful marketers and innovative product designers have stories to tell and our esteemed
Advisory Board and content team searches the globe to find and share them with you. This short list of speakers represents a
sample of this year’s world-class faculty of thought leaders and practitioners who are at the intersection of sustainability and
innovation. Please check online for an updated list of speakers and programme topics as they are announced.
www.SB14London.com
ALY KHALIFA
Founder
LYF Shoes
On Radical Redesign:
Re-Imagining a Whole
New Shoe
NIGEL STANSFIELD
Chief Innovation Officer, VP,
Co-Innovation
Interface
On The Value of Collaborating
with NGOs
ROBERT JONES
Head of New Thinking
Wolff Olins
On 5 Secrets of High-Growth
AND Sustainable Businesses
MICHAEL DICKSTEIN
Director Global Sustainable
Development
HEINEKEN International
On Harmonizing Brand
and Sustainability Initiatives
6. www.SB14London.com
TOM LAFORGE
Global Director, Human &
Cultural Insights
Coca-Cola
On Role of Business in Society
BELLA VUILLERMOZ
Director, Sky Academy
Sky
On Creating Social Value by
Empowering Young People
FEATURED SPEAKERS
CHRISTIAN WIETH
Senior Global Marketing
Manager, Textile and Leather
Marketing
Novozymes
On Aligning Sustainable
Manufacturing with
Customer Preferences
SIMON ROBINSON
Author
Holonomics: Business Where
People and Planet Matter
On Managing Complexity:
Tapping Biology for Business
7. www.SB14London.com
JOHN GARDNER
Chief Sustainability Officer
Novelis
On Scaling Disruptive
Innovation in Sustainable
Packaging
BELLA VUILLERMOZ
Program Manager
Circular Economy
Philips
On The Circular Economy
FEATURED SPEAKERS
ROY VERCOULEN
Vice President
C2C
On Quantifying the Impacts of
Good Product Design
NICOLE RYCROFT
Founder and
Executive Director
Canopy
On Managing Complexity:
Tapping Biology for Business
8. www.SB14London.com
SUSTAINABILITY & CSR
I seek to solve social problems
that alleviate, or altogether
eliminate, resource tensions
along the way.
BRAND STRATEGY
I believe leadership stems from
brands who have awareness
of the impact they have on the
world around them.
COMMUNICATIONS
I encourage purpose-driven
voice and invite stakeholders on
interactive, co-creative journeys.
FIND YOUR PASSION
DESIGN & INNOVATION
I seek skillful, sensitive design
that leads to radical innovation
and heightened shared value.
SUPPLY CHAIN
Supply chain disruptions are not an
option. I strive for enlightenment
across the entire value chain.
HUMAN RESOURCES
I encourage embedded
sustainability-driven behaviors
and proactive management to
drive change from within.
9. DAY 1: WORKSHOPS | MONDAY, NOVEMBER 3RD
9: 00AM-12:00PM Market Insights from Top Researchers: The
Latest Intelligence on Customer Attitudes
and Behavior
Ben Maxwell, Senior Strategist, Wolff Olins
Elizabeth Reiss, Founder, Ethicity
Eric Whan Director, Sustainability Practice, GlobeScan
Andy Last, Co-Founder & CEO, Salt
James Goodman, Director of Futures, Forum for the
Future
Nick Liddell, Director of Strategy, Dragon Rouge
Holonomic Thinking: Upgrading Our
Leadership Skills and Systems Thinking for
the New Economy
Simon Robinson, Co-Author, Holonomics: Business
Where People and Planet Matter
Maria Moraes Robinson, Co-Author, Holonomics:
Business Where People and Planet Matter
New Modes of Engagement: Telling a
Sustainable Brand Story Your Customers will
Listen to
Daianna Karaian, Head of Brand Strategy, Futerra
Stuart Duncan, Marketing Manager, Futerra
12:00-13:30 LUNCH
13:30-16:30 Bridging the Gaps between Marketing and
Sustainability Teams: Insights, Case Studies
and Tools from a New Study
James Payne, Strategy Director, Given London
David Hawksworth, Creative Director, Given London
Becky Willan, Managing Director, Given London
Business Model Innovation: Redesigning
Value Delivery and Unlocking New Benefits
in the Process
Matt Loose, Director, SustainAbility
Zoë Arden, Director, SustainAbility
17:00 - 19:00 Birds-of-a-Feather Dinners
119:30 Private Event for Sustainable Brands Corporate Members and Invited Guests
New Levels of Connection: Storydoing for
Authenticity and Lasting Brand Value
Ty Montague, Author, True Story: How to Combine Story
and Action to Transform Your Business
Conrad Lisco, Head of Community Experience, co:
collective
10. DAY 2: PROGRAM | TUESDAY, NOVEMBER 4TH
9:00-10:30 MORNING PLENARIES
Opening Remarks
Sally Uren, Chief Executive, Forum for the Future
Jo Confino, Executive Editor, The Guardian
Holonomic Thinking: Upgrading Leadership Skills and Systems
Thinking for the New Economy
Simon Robinson, Co-Author, Holonomics: Business Where People and Planet Matter
Maria Moraes Robinson, Co-Author, Holonomics: Business Where People and Planet Matter
A New Product Design Paradigm: Radical Integration of Material
Sustainability, Job Creation and Customer Service
Aly Khalifa, Founder, Lyf Shoes
Communicating Sustainability at a Brand Level: A Close Look at 15
Global FMCG Leaders
Matthew Yeomans, Founder, Sustainly
Heroes of Innovation: The Logic and Value of Branding an
“Anonymous” Supply Chain Company
Rich Kylberg, Vice President, Corporate Communications, Arrow Electronics
10:30-11:00 NETWORKING BREAK
Building Brand Trust and Sustainable Returns Through Citizenship
Strategy & Culture Change
David Wheldon, Head of Brand, Reputation and Citizenship, Barclays Group
Intersecting Sustainability and Marketing: Driving Positive Impact,
Market Share and Brand Acuity at the Same Time
Michael Dickstein, Director, Global Sustainable Development, HEINEKEN International
Lessons and Trade-offs in Embedding a Sustainability Concept into an
Above-the-line Marketing Campaign
Chris Moss, Customer & Marketing Director, B&Q
Awkward-looking Fruits and Vegetables for the Win: The Magic of
“Inglorious” Produce
Mathieu Delcourt, Intermarché
A Trailblazer’s Multipronged Approach to Prosperity: Aligning
Strategy, Product Innovation, Customer Preferences and
Performance Metrics
Mike Barry, Director of Sustainable Business (Plan A), Marks & Spencer
12:30-14:00 LUNCH & ACTIVATION HUB OPEN
BRAND
POSITIONING &
COMMUNICATION
PRODUCT&
SERVICE
INNOVATION
CULTURE SHIFT
TRACK
Intersecting
Sustainability and
Marketing, Continued:
Q&A about Heineken’s
Experience to Date
Michael Dickstein, Director,
Global Sustainable
Development, HEINEKEN
International
Kirsten Barnhoorn,
Founder, New Energy
Consulting
Quantifying
a Product’s
#SocialFootprint: The
Next Stepping Stone
in Assessing Product
Sustainability
Joss Tantram, Partner,
Corporate Sustainability,
Terrafiniti LLP
Roy Vercoulen, Vice
President, Europe, Cradle
to Cradle Products
Innovation Institute
Richie Hardwicke, Head
of Corporate Services,
Trucost
Liesbeth Bracke, IDC Team
Leader & Project Manager,
Europe, AGC Glass
The Value of Deeper
Collaboration:
Evolving
Partnerships in
Deforestation
Nicole Rycroft, Founder
and Executive Director,
Canopy
Christopher Hodgson,
Environment and
Sustainability Manager,
Guardian News Media
Claire Bergkamp,
Sustainability Manager,
Stella McCartney
15:00-15:30 NETWORKING BREAK
15:30-16:30 In Search of the
Holy Grail: Building
Movements for
Behavior Change at
Scale
Dan Burgess, Co-Founder,
Swarm
Ivo Gormley, Founder, Good
Gym
The Path to Slave-
Free Supply Chains:
Growing Risks and
Practical Solutions
Pamela Wilhelms,
Executive Coach, Systems
Coach, Social Architect
Ruth Dearnley, CEO,
Stop the Traffik
Creating Social Value
by Empowering Young
People
Martin Chilcott, CEO,
2degrees
Bella Vuillermoz, Director,
Sky Academy, Sky
Additional Speaker(s) TBA
14:00-15:00 AFTERNOON BREAKOUTS
16:45-17:30 EVENING PLENARY
17:30-19:00 Reception
19:00-21:00 Birds of a Feather Dinners
21:00 Cocktail Meet-ups
11. DAY 3: PROGRAM | WEDNESDAY, NOVEMBER 5TH
9:00-10:30 MORNING PLENARIES
Opening Remarks
Sally Uren, Chief Executive, Forum for the Future
Jo Confino, Executive Editor, The Guardian
The Circular Economy: Beyond Theory into Practical System
Design and Business Case
Markus Laubscher, Project Manager, Circular Economy, Philips
Tom Francken, Chief Financial Officer, Desso
Scaling Disruptive Innovation in Sustainable Packaging: Trends
and Drivers
John Gardner, Chief Sustainability Officer, Novelis
Inclusive Business: Creating a Future Defined by Shared Values
and Closer Partnerships
Nigel Stansfield, Chief Innovation Officer & VP of Co-Innovation, Interface
10:30-11:00 NETWORKING BREAK
Risk and Innovation Opportunities around Water: A Global Launch
of the Latest CDP Data
Paul Dickinson, Executive Chairman, CDP
A New Standard in Clean Messaging: The Case of the Hana
Water Billboard
Mary Noah Manarang, President, Vetiver Farms Philippines
Insight, Inspiration and Action: Lessons from Customer Engagement
and Brand Innovation
Lucy Carver, Director, Bigger Picture, Sky
Sanitation, Dignity and Brand Identity: Delivering Sustainable Growth
through a Social Mission Campaign
Noam Buchalter, Marketing Manager, EMEA, Kimberly Clark
Style, Substance and other Elements Contributing to Success in
Marketing Sustainability
John Isherwood, Head of Sustainability, Pret A Manger
Leveraging Humor and Social Media: Inside Greenpeace’s
#ClickClean Campaign
Andrew Hatton, Head of IT, Greenpeace UK
12:30-14:00 LUNCH & ACTIVATION HUB OPEN
BRAND
POSITIONING &
COMMUNICATION
PRODUCT
& SERVICE
INNOVATION
CULTURE SHIFT
TRACK
Dissecting a
360-Degree Map of
Holistic Marketing:
Evolution and Practical
Applications
Mathieu Jahnich, Founder,
Sircome
Valérie Martin, Head
of Communication and
Information Department,
ADEME - French
Environment and Energy
Management Agency
The Circular Economy:
Q&A around Leading
Case Studies
James Goodman, Director
of Futures, Forum for
the Future
Markus Laubscher,
Project Manager, Circular
Economy, Philips
John Gardner, Chief
Sustainability Officer,
Novelis
Anette Timmer,
Director, Corporate
Communications & CSR,
Desso
Maria Giovanna Sandrini,
Brand & Corporate
Communications Manager,
Aquafil Group
Matter to a Million:
Practical Tools for
Employee Engagement
and Culture Change
Karen Little, Director of
Development, Kiva
Pia Garcia, Global Client
Strategist, Edelman
Ann Ewasechko, Global
Manager, Strategic
Partnerships & Innovation
in Education, HP
15:00-15:30 NETWORKING BREAK
15:30-16:30 Consumer Engagement
in the Face of Novel
Product Attributes:
Marketing Longer
Lasting Clothes as
a Key Step towards
Increased Consumer
Loyalty and More
Sustainable Textiles
Phil Townsend, Sustainable
Raw Materials Specialist,
Marks & Spencer
Christian Wieth, Senior
Global Marketing Manager,
Textile and Leather
Marketing, Novozymes
Han Kuilderd, Industry
Technology Specialist,
Textiles, Novozymes
How the
#SocialFootprint of
Your Products Meets
Customer Expectations
and Improves
Communications
João Fontes, Social
Footprinting Expert, PRé
Sustainability
Markus Laubscher,
Project Manager, Circular
Economy, Philips
Jacobine Das Gupta,
Corporate Sustainability
Manager, DSM
Hazel Culley, Sustainability
Manager, Marks & Spencer
The Future of Corporate
Diplomacy: Lessons in
Building Reputations
and Relationships with
External Stakeholders
Witold Henisz, Author,
Corporate Diplomacy:
Building Reputations and
Relationships with External
Stakeholders
14:00-15:00 AFTERNOON BREAKOUTS
16:45-17:30 CLOSING EVENING PLENARY
12. WHO ATTENDS SB’14 LONDON?
The Sustainable Brands® community has grown to include
thought leaders, brand strategists, marketing executives,
product and service innovators, and other change agents from
several hundred of the world’s most influential companies.
Last year, hundreds of brand leaders such as Unilever, Adidas,
Coca-Cola, Kingfisher, Philips and MARS assembled in London
to discuss how better brands are shaping the future.
Now these leaders will convene to discuss enhanced business
models and smarter product design that is leading to the
regenerative economy of tomorrow.
There is a conscious effort to bring unexpected participants
together - large multinational corporations, start-ups, NGOs,
academia, investors and government agencies - each bringing
a unique perspective but shared passion for shifting the world
to a sustainable economy.
www.SB14London.com
13. www.SB14London.com
ACTIVATION HUB
Collaborative conversations breed success - success in
amplifying innovation, in transforming ideas into action, in
value creation leading to profitable business results. There
is no greater achievement than finding a business partner to
help you realize your goals.
Sitting at the pinnacle of brand innovation and sustainability,
the Activation Hub at SB’14 London will gather the broadest
spectrum of global business leaders committed to sharing
progress that leads to greater achievement and net positive
impact. This is where inspiration and ideas come to life.
Network with the leaders who are shaping the future of
commerce worldwide and participate in the Activation Hub at
SB’14 London. Engagement opportunities are now available.
Visit online for more information.
14. WHAT DO PEOPLE SAY ABOUT
SB CONFERENCES?
“Thanks so much for challenging our thinking and for your
genuine interest and support.”
- Javier Rodriguez Merino, Group Marketing Director,
The Coca-Cola Company
“I love it when I bring colleagues to Sustainable Brands for the
first time. They are forever changed. The content, networking and
overall energy of the venue continues to bring thought leaders
together for a perfect blend of good business and fun.”
– Marci VerBrugge-Rhind, Corporate Communications - Corporate
Responsibility, Sustainability, Sprint
“Sustainable Brands is the most professionally produced,
valuable event I’ve ever engaged as an attendee and partner.
They offer me numerous ways to engage the community in person
and across media channels, all worthwhile. Their magic is that
they do this while being down to earth, easy to work with people.
It’s an unbeatable combination.”
– Neal Gorenflo, Co-Founder, Shareable
“I had such a nice time at the SB conference. It was my first time and
it was great to be part of such an inspiring, motivated and determined
community. You and the team really put on a great meeting!”
– Natasha Davidson, Area Marketing Officer, Philips Africa, Philips
www.SB14London.com