This document provides information about the New Metrics '14 conference hosted by Sustainable Brands and MIT Sloan School of Management. The conference will explore new approaches to valuing environmental and social risks and impacts, setting company goals and key performance indicators, and using information and communication technologies for data management. It outlines the agenda over three days, with workshops at MIT on day one and sessions at the Royal Sonesta Hotel in Boston on days two and three. Featured speakers will discuss topics like measuring a company's social footprint, setting science-based goals, and using new tools to evaluate chemicals and visualize data. The goal is to help business leaders define new metrics for the 21st century that integrate environmental, social and economic impacts.

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CO-PRESENTED BY

2. Courageous corporate leaders have already spurred
aggressive action toward identifying and valuing entirely
new forms of costs and risks, and the optimistic ones
have demonstrated their ability to find new ways to create
and deliver social, environmental and economic value
to their stakeholders beyond simply profit and margin
growth. These leaders are successfully translating
previously ignored negative or untapped positive economic,
environmental and social impacts into new business
performance metrics that ultimately tie back to successful
business results.
The global Sustainable Brands® community first
convened, and remains at the forefront, of this New Metrics
conversation. The latest advances in capturing traditionally
underestimated social and environmental risks throughout the
value chain have been identified by inspirational multi-national
brands, entrepreneurial teams and non-profit organizations
that have come together as a community to create and
accelerate shift to new norms.
Defining success in the business environment of tomorrow
means understanding how new metrics are designed,
implemented and communicated effectively. Join the
progressive business leaders at New Metrics ’14, in
collaboration with MIT Sloan School of Management, who have
set the path toward defining an evolution of business metrics
in the 21st century. September 24-26, 2014 in Boston, MA.
Companies are quickly coming to understand that
current economic models do not allow for long-term
thriving – of business, of the ecosystems used to fuel
our economy, and worst case, of our species. The task
now at hand is to update business models so as to
enable social, economic and environmental resiliency
in the 21st century.
WHY NEW METRICS?

3. NEW APPROACHES TO VALUING
RISK & IMPACT
• Notable macro-trend indicators
• New insights on system dynamics
and the value of collaboration
• Progress in linking sustainability
performance to stock performance
• New measurement models for
companies creating shared value
• Evolving methodologies for impact
assessment in the supply chain
• Social LCA standards
• Next-level ESG ratings and rankings
THREE KEY TOPICS WILL BE EXPLORED:
NEW FRONTIERS IN SETTING
COMPANY GOALS & KPIs
• Science-based goals
• Making the business case and
gaining executive buy-in
• Lessons in materiality assessment
• The value of human capital
• Integrated reporting
• Internal corporate carbon pricing
• Natural capital accounting
• New studies on customer attitudes
and engagement
• New evidence for the value of
employee engagement
NEW SOLUTIONS IN ICT &
DATA MANAGEMENT
• Effective visualization and
interpretation of data
• Traceability of commodities and
products throughout the value chain
• Tools and data for evaluating chemicals
• Personal data economy - opportunities
and challenges
• Crowdsourcing solutions, data and funds
to tackle global challenges

4. FEATURED SPEAKERS
Sustainable Brands consistently delivers a world-class faculty of thought leaders and practitioners who not only offer diversity
of insight, but provide tangible business results. Speakers featured here provide only a glimpse of the complete program. Please
view the online program for a complete list of speakers and program details.
ROB MICHALAK
Global Director of Social Mission
Ben & Jerry’s
ANDREW PARK
Senior Sustainability Strategist
Bloomberg
CHARLES DUCLAUX
Head of Corporate
Responsibility Reporting and
Environmental Innovation
L’Oréal
JENNY BURNS
Director, Mission
Honest Tea
KATHRYN CAULFIELD
VP, Global Corporate
Communications & Corporate
Responsibility
Clorox
DIRK VOESTE
VP of Sustainability Strategy
BASF

5. FEATURED SPEAKERS
SABINE MILTNER
Managing Director & Group
Sustainability Officer
Deutsche Bank
ROBERT ECCLES
Professor of Management Practice
Harvard Business School
TERRY GARCIA
Chief Science and
Exploration Officer
National Geographic
AMY FENTON
Global Leader, Public Development
& Sustainability
Nielsen
ROYA KAZEMI
Director
GreeNYC, NYC Mayor’s Office
of Long-Term Planning and
Sustainability
BRAD PEIRCE
Vice President, TD Environment
TD Bank

6. DAY 1 - WED, SEPT 24TH
| WORKSHOPS at MIT SLOAN
MORNING
WORKSHOPS
The SASB Way: A Close Inside Look at Process
and Progress of the Sustainability Accounting
Standards Board
Katie Schmitz Eulitt, Director of Stakeholder Engagement,
SASB
Deb Martin, Associated Director, Stakeholder Engagement,
SASB
The Maturation of LCA as a Basis for Sustainability
Metrics across the Organization
Jon Dettling, Managing Director, US, Quantis
Cynthia Cummis, Deputy Director, GHG Protocol, WRI + MORE!
A New Generation of Practical Web-based Tools
for Sustainability Professionals
Daniel Aronson, Founder, Valutus
LUNCH
AFTERNOON
WORKSHOPS
The Art of Assigning Specific Dollar Values to
Previously Ignored Impacts: Shadow Pricing, SROI,
and More
Bea Boccalandro, President, VeraWorks
Tom Gosselin, Sustainability Director, Det Norske Veritas +
MORE!
Practical Models for Effective Employee Engagement
in Support of Evolving Sustainability Agendas
Susan Hunt Stevens, Founder & CEO, WeSpire
Stephanie Bertels, Director of the Embedding Sustainability
Working Group, Network for Business Sustainability + MORE!
Taking Sustainability Literally: An Introduction to
Context-Based Sustainability
Mark McElroy, Founder & Executive Director, Center for
Sustainable Organizations
Jeff Gowdy, Adjunct Professor of Management, Vanderbilt
University

7. Opening Remarks
KoAnn Skrzyniarz, Founder & CEO, Sustainable Brands
How High Impact Portfolios Can Outperform Wall Street - and
Modern Portfolio Theory
Paul Herman, Founder & CEO, HIP Investor
ESG and the Credit Rating Frontier: GISR & the Future of
Measuring Corporate Sustainability Performance
Allen White, Founder, Global Initiative for Sustainability Ratings (GISR)
The Future-Fit Business Benchmark: An Updated View
Bob Willard, Sustainability Author and Speaker, Sustainability Advantage
The MultiCapital Scorecard: Concept and
Pilot Application
Mark McElroy, Founder & Executive Director, Center for Sustainable Organizations
Rob Michalak, Global Director of Social Mission, Ben & Jerry’s
NETWORKING BREAK
Fair Trade USA’s New Impact Measurement and Management
Framework
Mary Jo Cook, Chief Impact Officer, Fair Trade USA
Jenny Burns, Director, Mission, Honest Tea
It Takes a Village: A New Measurement Model for Companies
Creating Shared Value
Kyle Peterson, Managing Director, FSG
Quantifying a Company’s Social Footprint: A First-of-its-Kind
Methodology
João Fontes, Social Footprinting Expert, PRé Sustainability
Charles Duclaux, Head of Corporate Responsibility Reporting and Environmental
Innovation, L’Oréal
How to Influence a Multitude of Industries and Markets: Next-level
Applied Sustainability Measurement from a Key Upstream Player
Dirk Voeste, VP of Sustainability Strategy, BASF
LUNCH
NEW APPROACHES
TO VALUING RISK
& IMPACT
NEW FRONTIERS IN
SETTING COMPANY
GOALS & KPIS
NEW SOLUTIONS
IN ICT & DATA
MANAGEMENT
Quantifying a Company’s
Social Footprint: A First-
of-its-Kind Methodology
João Fontes, Social Footprinting
Expert, PRé Sustainability
Charles Duclaux, Head of
Corporate Responsibility
Reporting and Environmental
Innovation, L’Oréal
Sébastien Zinck, Manager,
Eco-design and Life-Cycle
Assessment, Steelcase
The Evolution of
Corporate Sustainability
Goals: Current Landscape
and Future Prospects
Bill Baue, Co-Founder,
Sustainability Context Group
Mark McElroy, Founder &
Executive Director, Center for
Sustainable Organizations
Bob Willard, Sustainability
Author and Speaker,
Sustainability Advantage
Andrew Winston, Author, The
Big Pivot
Cynthia Cummis, Deputy
Director, GHG Protocol, WRI
Integrated Reporting: An
Exploration of Progress,
Lessons and Challenges to
Date
Matt Ellis, CEO, Measurabl
Thomas Odenwald, Senior Vice
President, SAP
Kathryn Caulfiel, VP, Global
Corporate Communications &
Corporate Responsibility, Clorox
Aaron Smith, Director of
Sustainable Building Solutions,
Assa Abloy
NETWORKING BREAK
It Takes a Village: A New
Measurement Model
for Companies Creating
Shared Value
Kyle Peterson, Managing Director,
SG/Shared Value Initiative
Veronica Nyhan Jones, Strategic
Community Investment Lead,
Infrastructure & Natural
Resources, IFC
Cora Olsen, ESG Data Manager,
Global Stakeholder Engagement,
Novo Nordisk AS
The Evolution of
Corporate Sustainability
Goals: Case Studies
Bill Baue, Co-Founder,
Sustainability Context Group
Kathrin Winkler, President &
Chief Sustainability Officer, EMC
Jed Davis, Director of
Sustainability, Cabot Creamery
Emma Stewart, Head of
Sustainability Solutions,
Autodesk
The Next Frontier for
ESG Research and
Ratings
Mark Tulay, Program Manager,
GISR
Bob Mann, Chief Operating
Officer, Sustainalytics
Andrew Park, Senior
Sustainability Strategist,
Bloomberg
Sabine Miltner, Managing
Director & Group Sustainability
Officer, Deutsche Bank
Steve Leffin, Director, Global
Sustainability, UPS
EVENING PLENARY
From the Investor Community to the Corporate Sustainability Community, with
Love: What is Working and What isn’t in Building Sustainable Investment Portfolios
Paul Herman, Founder & CEO, HIP Investor
Denise Hills, Head of Sustainability, Itau
Robert Eccles, Professor of Management Practice, Harvard Business School
Erika Karp, CEO, Cornerstone Capital Group, Cornerstone Capital Group
COCKTAIL RECEPTION
BREAKOUTS
DAY 2 - THURS, SEPT 25TH
| at the ROYAL SONESTA HOTEL

8. Opening Remarks
Dimitar Vlahov, Director of Content Development, Sustainable Brands
Global Trends and Drivers in Sustainable Consumption and
Lifestyles: The Latest Greendex Results
Terry Garcia, Chief Science and Exploration Officer, National Geographic
Eric Whan, Director, Sustainability Practice, Globescan
From Broad Concern to Willingness to Pay: Tracking Global
Attitudes with the Latest Nielsen Data
Amy Fenton, Global Leader, Public Development & Sustainability, Nielsen
Tapping into Unprompted Responses to Measure Customer
Perception of Sustainability Initiatives and Attributes
Jenny Rushmore, Director of Responsible Travel, TripAdvisor
Enabling Informed and Impactful Purchasing Decisions through
Effective In-Store Labels
Alexander Gillett, CEO, How Good
NETWORKING BREAK
Cities as Platforms for Studying and Activating Interest in
Sustainability Initiatives
Roya Kazemi, Director of GreeNYC, NYC Mayor’s Office of Long-Term Planning
and Sustainability
The Potential of One-to-One Marketing: Applying Behavioral
Economics to Inspire Behavior Change
Suzanne Shelton, CEO, Shelton Group
The Good Company Score: A One-number Indicator for Tracking
Brands’ Cultural Standing
Tom LaForge, Global Director, Human & Cultural Insights, Coca-Cola
How to Influence a Multitude of Industries and Markets: Next-level
Applied Sustainability Measurement from a Key Upstream Player
Dirk Voeste, VP of Sustainability Strategy, BASF
LUNCH
NEW APPROACHES
TO VALUING RISK
& IMPACT
NEW FRONTIERS IN
SETTING COMPANY
GOALS & KPIS
NEW SOLUTIONS
IN ICT & DATA
MANAGEMENT
Top Risks in Global
Supply Chains: Primary
Source Intelligence and
Recommendations
for Action
Mark Robertson, Head of
Marketing & Communications,
Sedex
Andrew Savini, Manager, Supplier
Management & Audits, Intertek
Cities as Platforms for
Studying and Activating
Interest in Sustainability
Initiatives
Roya Kazemi, Director of
GreeNYC, NYC Mayor’s Office
of Long-Term Planning and
Sustainability
Shivika Sahdev, Engagement
Manager, McKinsey & Company
New Tools for Tracking,
Visualizing and Interpreting
Complex Data
Ory Zik, Founder & CEO,
Energy Points
Svetlana Zenkin, Environmental
Sustainability Manager, HP
Leonardo Bonanni, Founder &
CEO, SourceMap
Hicham Oudghiri, Co-Founder,
Enigma
Tom O’Malley, Co-Founder &
CEO, Convetit
NETWORKING BREAK
Comparing and
Contrasting Leading Tools
for Evaluating Chemicals
Kyle Peterson, Managing Director,
SG/Shared Value Initiative
Veronica Nyhan Jones, Strategic
Community Investment Lead,
Infrastructure & Natural
Resources, IFC
Cora Olsen, ESG Data Manager,
Global Stakeholder Engagement,
Novo Nordisk AS
Demonstrating the Value
of Employee Engagement:
Case Studies
Bill Baue, Co-Founder,
Sustainability Context Group
Kathrin Winkler, President &
Chief Sustainability Officer, EMC
Jed Davis, Director of
Sustainability, Cabot Creamery
Emma Stewart, Head of
Sustainability Solutions, Autodesk
Tapping the Crowd for
Insights and Solutions:
Crowdsourcing,
Crowdfunding, and the
Personal Data Economy
John Havens, Founder, The
Happathon Project
Matt Hogan, CEO, Datacoup
Thomas Malone, Director,
Climate Co-Lab
Gwen Nguyen, Cause Director,
Indiegogo
CLOSING EVENING
PLENARY
BREAKOUTS
DAY 3 - THURS, SEPT 26TH
| at the ROYAL SONESTA HOTEL

9. MIT Sloan School of Management hosts a full day of deep-dive workshops
Wednesday, September 24th on the university campus in Cambridge, MA.
The conversation then continues just down the street on Thursday and
Friday, September 25 - 26 at the Royal Sonesta Hotel Boston where
the SB community will come together for inspiring plenary sessions,
collaborative afternoon breakout sessions and networking opportunities.
CONVENIENTLY LOCATED IN BOSTON

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www.NewMetrics14.com
© Sustainable Brands, 2014