The document discusses an upcoming conference called SB'15 San Diego that will take place June 1-4. The conference will explore how brands can tap emerging innovations to successfully scale sustainability now. Over 2,500 participants from around the globe will attend workshops, presentations, and networking events to learn about the latest sustainability strategies and share best practices. Topics will include the sharing economy, circular economy, and how to translate sustainability goals into effective brand strategies.

1. www.SB15sd.com
®
HOW DO WE TAP EMERGING INNOVATION TO
SUCCESSFULLY SCALE SUSTAINABILITY NOW?

2. www.SB15sd.com
We know the world is changing – transparency is driving
a multitude of stakeholders to connect the dots between
brands and their positive or negative environmental and social
impacts. The demand for new products, services and business
models that deliver purpose and profit is soaring and it’s the
resilient brand leaders of the 21st century who will thrive.
The global Sustainable Brands® community remains at the
forefront of sustainability-led brand innovation. Dive deep into
the trenches at SB’15 San Diego and learn How do we tap
emerging innovation to successfully scale sustainability Now?
From the sharing economy to the circular economy to bio-
inspired design – new ideas are making their way into brand
innovation conversations around the world and SB’15 San
Diego is the place to find them.
This June, join the assembly of global thought leaders and
practitioners to explore detail-rich case studies, acquire
practical know-how and learn specific implementation tips to
accelerate your business success. Market leaders will share
insight, breakthrough research, and disruptive new practices
in brand strategy, communication, design and sustainability.
Nearly 2,500 participants will come from across the globe for
3 jammed packed days of learning in workshops, plenaries,
evening events and open discussions. Plus, find the partners
and solutions to help bring ideas and commitments to life in
the Activation Hub. Reinvent yourself in response to changing
norms by attending SB’15 San Diego, June 1-4.
www.SB15sd.com
INTRODUCTION

3. www.SB15sd.com
Having addressed the ‘Why’ and ‘What’ for year, in 2015 we
focus on the ‘How’. Participate in over 80 thought-provoking
breakout sessions, facilitated discussion groups and plenaries
and discover:
• How to translate high-level sustainability goals into brand
strategies that work.
• How to design brand-led social movements that lead your
customers to see you as an enabler of change.
• How to influence societal demand and behavior in favor of
more sustainable consumption norms.
• How to leverage content marketing to help demystify
complex sustainability messages.
• How to tap corporate intrapreneurs as a resource for
brilliant ideas.
• How to drive desirable market shifts through the power of
corporate purchasing programs, and more!
www.SB15sd.com
WHAT YOU WILL LEARN AT SB’15 SAN DIEGO

4. www.SB15sd.com
BREAKOUTS
Dynamic sessions to help me
analyze specific business issues.
WORKSHOPS
Half-day, deep-dive studios to
help me turn ideas into action.
PLENARIES
An avalanche of trends and
market drivers that set the tone.
ACTIVATION HUB
An action-centered environment
where brands will find the
conversations, collaborators and
tools necessary to bring good
ideas to life
INNOVATION OPEN
The brightest social and environmental
entrepreneurs challenging the status
quo of business.
SPECIAL EVENTS
Networking events designed to
connect me with the
right partners.
WHAT’S HAPPENING AT SB‘15 SAN DIEGO?
www.SB15sd.com

5. www.SB15sd.com
Sustainable Brands consistently delivers a world-class faculty of thought-leaders and practitioners who not only offer diversity of
insight, but provide tangible business results. Compiling this elite set of speakers would not be possible without the guidance of
our esteemed Advisory Board. Speakers featured here provide only a glimpse of the complete program. Check online for regular
updates as speakers and program details are confirmed.
JOHN SCHULZ
AVP of Sustainability
Operations
AT&T
on effective consumer
engagement strategy
ARTHUR KARULETWA
Director of Traceability
Starbucks
on incentivizing
supplier transparency
LETITIA WEBSTER
Global Director of
Corporate Sustainability
VF Corporation
on evolving corporate-
level strategy
CHIP BERGH
President and CEO
Levi Strauss & Co.
on executive
leadership and
strategy
www.SB15sd.com
FEATURED SPEAKERS

6. www.SB15sd.com
FEATURED SPEAKERS
GAYLE SCHUELLER
Chief Sustainability
Officer
3M
on openness
in stakeholder
engagement
MANUEL GOMEZ
Vice President,
Sustainability
Walmart
on engaging
consumers on
complex impact data
JILL MANATA
Vice President, Global
Public Affairs & CSR
Engagement
McDonald’s
on a new transparency
campaign
SHERYL CONNELLY
Global Trends
and Futuring
Ford
on customer trust and
future-proofing brands

7. www.SB15sd.com
JONATHAN ATWOOD
VP Sustainability
& Corporate
Communications
Unilever
on scaling the B
Corp movement
MARK BUCKLEY
VP of Environmental
Affairs
Staples
on using non-wood
fiber to make paper
and packaging
CHRIS HOLLANDER
CMO
Panera Bread
on shifting product
portfolios
JOSH HENRETIG
Sr Director, Environmental
Sustainability
Microsoft
on partnering with
cities on sustainability
www.SB15sd.com
FEATURED SPEAKERS
Please visit SB15sd.com to stay up to date on the latest speaker additions

8. www.SB15sd.com
SUSTAINABILITY & CSR
I seek to solve social problems
that alleviate, or altogether
eliminate, resource tensions
along the way.
BRAND STRATEGY
I believe leadership stems from
brands who have awareness
of the impact they have on the
world around them.
COMMUNICATIONS
I encourage purpose-driven
voice and invite stakeholders on
interactive, co-creative journeys.
DESIGN & INNOVATION
I seek skillful, sensitive design
that leads to radical innovation
and heightened shared value.
SUPPLY CHAIN
Supply chain disruptions are not an
option. I strive for enlightenment
across the entire value chain.
HUMAN RESOURCES
I encourage embedded
sustainability-driven behaviors
and pro-active management to
drive change from within.
www.SB15sd.com
FIND YOUR PASSION

9. www.SB15sd.com
DAY 1: WORKSHOPS | MONDAY, JUNE 1ST
9:00AM-
12:00PM
WORKSHOPS
Market Insights from Top Researchers: The Latest Intelligence on
Customer Attitudes and Behavior
Andy Last, Salt Nick Liddell, Dragon Rouge
Maria Redin, GOODcorps Mark Rossolo, UL Environment
Rosie Warin, Global Tolerance Whitney Dailey, Cone Communications
Raphael Bemporad, BBMG
Storytelling and the Language of Sustainability: Tactics and Tools
for Scalable Customer Engagement
Henk Campher, Senior Vice President, Business + Social Purpose, Edelman
Holonomic Thinking: Upgrading Our Leadership Skills and Systems
Thinking for the New Economy
Maria Moraes Robinson, Co-Author, Holonomics: Business Where People and Planet Matter
Simon Robinson, Co-Author, Holonomics: Business Where People and Planet Matter
Cities and Corporations: How Do They Intersect on Sustainability?
Gil Friend, Chief Sustainability Officer, City of Palo Alto
Chris Guenther, Reserch Director, SustainAbility
Evaluating the Chemicals in Your Products: Comparing and
Contrasting Leading Tools
Tony Kingsbury, President, TKingsbury Consulting
Ann Mason, Senior Director, American Chemistry Council
Tim Greiner, Co-founder and Managing Director, Pure Strategies
ThePathtoNetPositive:Principles,PracticalModelsandProgresstoDate
Bill Baue, Co-Founder, Sustainability Context Group
Sally Uren, Chief Executive, Forum for the Future
Ralph Thurm, Founder & Managing Director, ThriveAbility Foundation
12:00-1:30 LUNCH
1:30PM -
4:30PM
AFTERNOON BREAKOUTS
System Innovation and Food Waste: Engaging and Equipping Key
Players for Shift at Scale
Sally Uren, Chief Executive, Forum for the Future
Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMG
Beyond the Choir: Pitfalls and Pathways in Conversations about
Sustainability
Jason Jay, Director, Director, Sustainability Initiative, MIT Sloan
Gabriel Grant, PhD Candidate - Leadership and Sustainability, Yale University
Innovation for a Circular Economy: Emerging Players, Business
Models and Key Partnerships
Bridget Croke, Director, Partnerships and Communications, Closed Loop Fund
Bridgett Luther, President, Cradle to Cradle Products Innovation Institute
Rosalyn Bandy, Sr. Sustainability Manager- Materials Group, Avery Dennison
Jennifer Gilbert, Chief Marketing Officer, I:CO
The Future-Fit Business Benchmark: The Holy Grail of Managing
Non-Financial Performance
Bob Willard, Author & Speaker, The Sustainability Advantage: Seven Business Case
Benefits of a Triple Bottom Line
Dr. Geoff Kendall , Co-Founder & CEO, 3D Investment Forum
Bridging the Gaps between Marketing and Sustainability Teams:
Insights, Case Studies and New Tools
Becky Willan, Managing Director & Co-Founder, Given London
David Hawksworth, Co-Founer, Given London
Virginie Helias, Global Sustainability Director, Procter & Gamble
Leveraging the Relationship and Sharing Economies: Innovation
Potential and Strategies for Entry
Jerry Michalski, Founder, REX
4:45PM-
5:10PM
Opening Plenary Remarks: From What If to How
KoAnn Vikoren Skrzyniarz, CEO/Founder, Sustainable Brands
5:15PM-
5:30PM
How to Draw on the Remarkable Power of Ideas to Meet a Moment
of Multiple Crises
Ramez Naam, Author, Speaker & Futurist, The Infinite Resource
6:30PM -
8:30PM
OPENING NIGHT RECEPTION & ACTIVATION HUB KICKOFF
Hosted by
Program as of 4/20/2015, please visit SB15sd.com
to stay up to date on the latest content

10. DAY 2: PROGRAM | TUESDAY, JUNE 2ND
BREAKOUT
SESSIONS
MACRO TRENDS
& DRIVERS
LEADERSHIP &
STRATEGY
DRIVINGDEMAND
&BEHAVIOR
9:15AM-10:15AM How to Stay Afloat in
Water Management:
Practical Tools for
Evaluating and
Reporting Water Use
Speakers from:
Bonneville Environmental
Foundation, WWF, Carbon
Disclosure Project, Ecolab
How to Get Better at
Measuring Impact: a
Review of Compelling
New Studies and
Methodologies
Cindy Drucker, Executive
VP Global Sustainability,
Weber Shandwick
Steven Rochlin, Co-
Founder and Co-CEO, IO
Sustainability
How the World’s
Biggest Brands
Communicate
Sustainability
on Social Media:
Platforms, Trends
and Reach
Matthew Yeomans,
Founder, Sustainly
CIRCULAR
& SHARING
ECONOMIES
SUPPLY CHAIN &
PROCUREMENT
SMARTER HOMES
& CITIES
THE
WORKPLACE
OF THE
FUTURE
How to Invest in
Municipalities to
Increase Recycling in
the US: the Case of
the Closed Loop Fund
Bridget Croke, Director,
Partnerships and
Communications,
Closed Loop Fund
Tim Carey, Senior Director
of Sustainability &
Recycling,
PepsiCo
Monique Oxender, Chief
Sustainability Officer,
Keurig Green Mountain
How to Use Non-wood
Fiber to Make Paper
and Packaging: a
Behind-the-scenes
View of a New Market
Speakers from: New Leaf
Paper, Sprint, Canopy,
Staples and Kimberly-Clark
How Positive-impact
Homes are Shaping
the Future of Smart
living: a Case Study
Ron Voglewede, Global
Sustainability Director,
Whirpool
How to Design
One-click Impact
Investment
Opportunities
for Employees:
Practical Tips and
Case Studies
Speakers from: HIP
Investor, Kiva, Google,
HP
10:15AM-10:30AM NETWORKING BREAK HOSTED BY
10:30AM-
12:30PM
MORNING PLENARIES
Opening Remarks
Mark Lee, Executive Director, SustainAbility
How to Tap into the Brand-Building Principles that Separate the
Greatest from Everyone Else
Denise Yohn, Author, What Great Brands Do
How Millennials and Gen Z are Changing the Game, and How a
Chief Futurist Can Help
Sheryl Connelly, Manager, Global Consumer Trends and Futuring, Ford Motor Company
How to Intersect Sustainability and Marketing, Sell More by Selling
Less and Drive Positive Impact
Len Sauers, Vice President, Global Sustainability, Procter & Gamble
HowtoCloseMaterialLoopsandDriveValuefromInnovativePartnerships
Michael Dickstein, Director, Global Sustainable Development, HEINEKEN International
How Major Technological Advances will Enable a More
Sustainable Future
Chandrakant Patel, Senior Fellow and Chief Engineer, HP
How to Become Part of the Next Generation of Winning Brands
Meika Hollender, Co-Founder, Marketing Director, Sustain Condoms
Jeffrey Hollender, Co-Founder & CEO (former President & CEO of Seventh
Generation), Hollender Sustainable Brands
12:30PM-
2:30PM
LUNCH
Activation Hub
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Program as of 4/20/2015, please visit SB15sd.com
to stay up to date on the latest content

11. www.SB15sd.com
DAY 2: PROGRAM | TUESDAY, JUNE 2ND (CONT)
BREAKOUT
SESSIONS
MACRO TRENDS
& DRIVERS
LEADERSHIP &
STRATEGY
DRIVINGDEMAND
&BEHAVIOR
2:00PM-3:30PM How to Influence
National Public
Policy: Updates
and Lessons from
Proactive Brands
Anne Kelly, Sr. Director,
Policy, Ceres
Letitia Webster
Sr. Director, Global
Corporate Communication
VF Corporation
Lori Duvall, Global
Director, Green Social
Innovation, eBay
How to Advance
toward Truly Local
Economies: Lessons
from a Breakthrough
Experiment in Local
Apparel
Annie Longsworth, Founder
& CEO, The Siren Agency
Rebecca Burgess, Exec.
Director, Fibershed
AdamMott,Directorof
Sustainability,TheNorthFace
How to Power
Content Marketing
with Purpose
and Meme-ready
Constructs: New
Case Studies
Suzanne Ginestro,
CMO, Bolthouse Farms
Gerard LaFond
VP, Digital Engagement,
Cone Communications
Sujean Lee, SVP,
Corporate Affairs,
Chobani
CIRCULAR
& SHARING
ECONOMIES
SUPPLY CHAIN &
PROCUREMENT
SMARTER HOMES
& CITIES
THE
WORKPLACE
OF THE
FUTURE
How to Structure
Effective Recycling
and Reuse Initiatives:
Case Studies
of Innovative
Partnerships
Speakers from: Ford Motor
Company, Novelis, PepsiCo,
The Nature Conservancy,
Net Impact, Sprint,
GreenBlue
How to Intersect
Transparency
and Supply Chain
Performance: Wins
and Tradeoffs in Data
Sharing
Speakers from: Starbucks,
Avery Dennison, Volcom,
Kimberly-Clark, SupplyShift
How to Utilize Cities
as Partners and
Customers for New
Sustainable Solutions:
the City Perspective
Gil Friend, Chief
Sustainability Officer, City of
Palo Alto
Tom Perrigo, Chief
Sustainability Officer,
City of Las Vegas
Mark Hartman, Chief
Sustainability Officer,
City of Phoenix
How to Pool and
Leverage Collective
Leadership
in Employee
Engagement: SB
Collaboratory
Results
Speakers from:
Eastman Chemical
Company, SAP,
Microsoft, HP
3:30PM-4:00PM NETWORKING BREAK HOSTED BY
4:05PM-
6:10PM
AFTERNOON PLENARIES
How the Correlation between Sustainability and Brand Strength
has Changed in the Last Few Years
Cynthia Figge, COO and Cofounder, CSRHub
How to Galvanize an Entire Industry by Deepening System-level
Understanding
Craig Shiesley, President, US Silk and Canada, WhiteWaves Foods
How Brands Can Help Protect Global Ecosystem Services
and Biodiversity
Gerard Bos, Director, Global Business and Biodiversity Programme, IUCN
How to Identify Brands Fighting Human Trafficking and Slave Labor
Rani Hong, UN Special Advisor on Sustainability and CEO, Tronie Foundation
How to Advance toward a Sufficiency Economy
Sirikul Laukaikul, Brand & Sustainability Consultant, The Brandbeing Consultant Co., Ltd
How a Celebrity Insider Can Help Engage and Shift an Entire
Business Ecosystem
Amber Valletta, Fashion Icon & Founder, Master & Muse
6:30PM-
7:30PM
NETWORKING RECEPTION
Activation Hub
7:30PM-
10:00PM
CONNECT SUITE PARTIES
Executive Suites Lawn
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Program as of 4/20/2015, please visit SB15sd.com
to stay up to date on the latest content

12. DAY 3: PROGRAM | WEDNESDAY, JUNE 3RD
BREAKOUT
SESSIONS
MACRO TRENDS
& DRIVERS
LEADERSHIP &
STRATEGY
DRIVINGDEMAND
&BEHAVIOR
9:15AM-10:15AM How to Reach and
Activate Millennials:
Pragmatic Tips and
In-person Inspiration
Greg Perlstein, Director,
Strategy & Partnerships,
TMI The DoSomething.org
Agency
Aria Finger, COO,
DoSomething.org &
President, TMI Agency
DoSomething.org
How to Intervene in
a System: a Practical
Case Study of the
Award-winning
Sustainable Surf
Movement
Mark Price, CEO
Firewire Surfboards
Derek Sabori, VP, Global
Sustainability, VOLCOM
Pam Wilhelms, Owner
Wilhelms Consulting
Group
How to Convert
Mainstream
Consumers
into Activists:
Emerging Thought
Leadership
Henk Campher, Senior
VP, Business + Social
Purpose, Edelman
Ryan Williams
Good Cop & Director of
Sustainability, Method
Joe Whinney
Founder & CEO
Theo Chocolate
CIRCULAR
& SHARING
ECONOMIES
SUPPLY CHAIN &
PROCUREMENT
SMARTER HOMES
& CITIES
THE
WORKPLACE
OF THE
FUTURE
How to Build a
Branded Peer-to-
peer Marketplace:
Emerging Thought
Leadership and
Practical Tools
Kevin Cohen, Director of
Marketing, Near Me
How to Navigate
Sustainability
Messages, Claims and
Labels: a New Tool
to Help Purchasing
Programs
Lara Koritzke, Director
of Development and
Communications,
ISEAL Alliance
How to Empower
a Community to
Learn, Collaborate
and Design a Future
that Works for All:
#DetroitRising
Alicia Douglas, Founder
& CEO, PIP Passion in
Philanthropy
How to Go Beyond
Nudging, Gaming
and Competing: an
Open Discussion
about Designing
Real Engagement
Renee Lertzman,
Director of Insight,
Brand Cool
10:30AM-
12:30PM
MORNING PLENARIES
Opening Remarks
Raphael Bemporad, Founding Partner & Chief Strategy Officer, BBMG
How to Unify and Scale Sustainability Strategy Across a
Multi-Brand Portfolio
Letitia Webster, Sr. Director, Global Corporate Communication, VF Corporation
How to Inform, Justify and Expand a Product Portfolio Shift in
Favor of Sustainability Attributes
Speakers TBA
How to Improve the ROI of Business Model Innovation and Scale it
to New Heights
John Bradford, Chief Innovations Officer, Interface
How to Lead for Sustainability, and What Engagement Levers to
Pull both Internally and Externally
Chip Bergh, President & CEO, Levi Strauss & Co.
Marc Gunther, Editor at Large, Guardian Sustainable Business US
Paul Dillinger, Head of Global Product Innovation, Levi Strauss & Co.
12:30PM-
2:30PM
LUNCH
Activation Hub
10:15AM-10:30AM NETWORKING BREAK HOSTED BY
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to stay up to date on the latest content

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BREAKOUT
SESSIONS
MACRO TRENDS
& DRIVERS
LEADERSHIP &
STRATEGY
DRIVINGDEMAND
&BEHAVIOR
2:00PM-3:30PM How to Make Carbon
Offsets more
Accessible: Latest
Research and New
Engagement Tools
for Business
Speakers from: Offsetters,
Code Redd, Intuit, Volcom
How to Shift Product
Portfolios and
Influence Entire
Industries: the
Evolution of a few
Remarkable Pivots
Speakers from: Pure
Strategies, CVS Health,
Panera Bread, BASF
HowtoChange
Consumerand
IndustryBehavior
inPursuitof
SustainableFashion:
anOverviewofKey
Initiatives
Speakers TBA
CIRCULAR
& SHARING
ECONOMIES
SUPPLY CHAIN &
PROCUREMENT
SMARTER HOMES
& CITIES
THE
WORKPLACE
OF THE
FUTURE
How to Fill Existing
Gaps in Current
Attempts at Circular
Business Models: an
Open Discussion
Speakers from: The
Chemours Company (a
subsidiary of DuPont),
Philips, Dell, Arizona State
University, TerraCycle
How Continuously
Proactive Supply Chain
Engagement Can be
Crucial in Building
Brands: Case Studies
Speakers from: BonnEco,
Inc., Timberland, HP, Lego,
Chick-fil-A
How to Utilize Cities
as Partners and
Customers for New
Sustainable Solutions:
the Brand Perspective
Speakers from: Cisco, The
Ford Motor Company,
Microsoft, Guardian
Sustainable Business US
How to Reach
New Milestones
in Employee
Engagement:
Gamification,
Educational
Services and
Culture Shifts
Speakers from:
Transitioning to
Green, MGM Resorts
International, PwC,
Intel
3:30PM-4:00PM NETWORKING BREAK HOSTED BY
4:10PM-
5:10PM
AFTERNOON PLENARIES
How to Recapture Packaging Before the Trash Bin, and What that
Implies for the Future of Retail
Eduardo Da Rocha E Souza, Sustainability, Multivarejo, GPA
How to See Trash as Treasure, and How to Go about the Conversion
David Katz, EO Global Citizen of the Year, Founder, The Plastic Bank
How to Generate New Layers of Value from Innovative
Peer-to-peer Models
James MacKenzie, Integrated Marketing Manager, New Balance
Ivo Gormley, Founder, GoodGym
5:10PM-
6:00PM
SUSTAINABLE BRANDS INNOVATION OPEN FINALS
Hosted by
6:15PM-
7:30PM
NETWORKING RECEPTION
Activation Hub
7:30PM-
11:00PM
THE SB AMP’D-UP BEACH BBQ Hosted by
AND CONCERT
DAY 3: PROGRAM | WEDNESDAY, JUNE 3RD (CONT)
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Program as of 4/20/2015, please visit SB15sd.com
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14. www.SB15sd.com
DAY 4: PROGRAM | THURSDAY, JUNE 4TH
BREAKOUT
SESSIONS
MACRO TRENDS
& DRIVERS
LEADERSHIP &
STRATEGY
DRIVINGDEMAND
&BEHAVIOR
9:15AM-10:15AM How to Leverage the
New UN Sustainable
Development
Goals: Expectations
and Engagement
Strategies
Mark Robertson,
Head of Marketing &
Communications, Sedex
Vincent Kneefel, Manager,
United Nations Global
Compact, United Nations
How to Scale the B
Corp Movement:
Making B Corp Status
Matter for Fortune 500
Brands
Speakers: B Lab, The
i.d.e.a. Brand, Revolution
Foods, Campbell Soup,
Unilever
How to Convert
Mainstream
Consumers
into Activists:
Emerging Thought
Leadership
Henk Campher, Senior
VP, Business + Social
Purpose, Edelman
Ryan Williams
Good Cop & Director of
Sustainability, Method
Joe Whinney
Founder & CEO
Theo Chocolate
CIRCULAR
& SHARING
ECONOMIES
SUPPLY CHAIN &
PROCUREMENT
SMARTER HOMES
& CITIES
THE
WORKPLACE
OF THE
FUTURE
How to Approach
Transparency
Campaigns: Lessons
from Recent Attempts
and Stakeholder
Reactions
Mark Lee, Executive
Director, SustainAbility
Jill Manata, VP, Global
Public Affairs & CSR
Engagement, McDonald’s
Corporation
HowtoInformSupply
ChainEngagement
StrategywiththeLatest
Data:KeyIssues,Hot
SpotsandTools
Sheila Bonini, CEO, The
Sustainability Consortium
Adam Gordon, Account
Manager, Supply Chain,
Carbon Disclosure Project
Mary Jo Cook, Chief Impact
Officer, Fair Trade USA
How Cities, Sports
Venues and Brands
can Work Together
for Win-win-
win Stakeholder
Engagement
Neill Duffy, Co-Chair
Sustainability Sub
Committee, San Francisco
Bay Area Super Bowl 50
Host Committee
How to Create
Innovation
Environments: the
Process by Which
Business Model
Innovation Gets
Traction
Lindsay Clinton,
Director, SustainAbility
10:30AM-
12:30PM
MORNING PLENARIES
Opening Remarks
Annie Longsworth, Founder & CEO, The Siren Agency
How a New Connected Life Can Transform Communities, and How
to Know if Customers Care
John Schulz, AVP, Sustainability Operations, AT&T
How Digital Innovation and Strategic Collaboration Can Drive
Consumers to More Sustainable Goods
Manuel Gomez, Vice President, Sustainability, Walmart
How a Science-based Company is Navigating to Openness in
Stakeholder Relationships
Gayle Schueller,VP, Global Sustainability, 3M
Andrew Winston, Author, Founder, The Big Pivot, Winston Eco-Strategies
How to Inspire People from All Walks of Life to Do a Tonne of Good
Prince Ea, Inspiration Artist & Founder of Make SMART Cool, Prince Ea
How to Wake Society up to Difficult or Rarely Spoken Truths
Eduardo Srur, Visual Artist & Author, Manual for Urban Intervention
12:30PM-
2:00PM
LUNCH
Activation Hub
2:00PM-
3:30PM
HOW TO MAXIMIZE YOUR CONNECTIONS NOW
Paradise Terrace
3:30PM-
4:00PM
NETWORKING BREAK
Sunset Terrace
4:00PM-
5:00PM
Closing Plenary
KoAnn Vikoren Skrzyniarz, CEO/Founder, Sustainable Brands
10:15AM-10:30AM NETWORKING BREAK
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Program as of 4/20/2015, please visit SB15sd.com
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15. www.SB15sd.com
The Sustainable Brands® community has grown to include
thought leaders, brand strategists, marketing executives,
product and service innovators, and other change agents from
several hundred of the world’s most influential companies.
Last year, we hosted an audience in San Diego of over 2,000
from over 60 countries. There is a conscious effort to bring
unexpected participants together - large multinational
corporations, start-ups, NGOs, academia, investors and
government agencies - each bringing a unique perspective but
shared passion for shifting the world to a sustainable economy.
WHO ATTENDS SB CONFERENCES?
www.SB15sd.com

16. www.SB15sd.com
We’re pleased to once again host this Sustainable Brands® conference at Paradise Point Resort & Spa in San Diego, CA. Both San
Diego as a destination, and Paradise Point as a venue, offer unique opportunities for fresh perspective and creative inspiration for
the Sustainable Brands community. Known for its commitment to cross sector collaboration, San Diego is fast becoming a hub of
sustainable innovation – an ideal location for SB’15 San Diego.
www.SB15sd.com
LOCATION

17. www.SB15sd.com
Engage with leading edge change makers, insightful
entrepreneurs and distinguished companies who are delivering
innovative business solutions. Explore how to activate
sustainability-led initiatives now within your organization
through demonstration and dialogue and identify partners
with a shared intention who can help you drive your large scale
change initiatives.
It’s time to create the vibrant and sustainable economy of the
future by enabling productive commercial partnerships between
companies and organizations who share the same commitment.
The Activation Hub at SB’15 San Diego functions as a thriving
marketplace for brands exploring how to transform their
innovative ideas into reality. This action-centered environment
holds the conversations, collaborators and tools necessary to
bring good ideas – and brand success - to life.
ACTIVATION HUB
www.SB15sd.com

18. www.SB15sd.com
WHAT DO PEOPLE SAY ABOUT SB CONFERENCES?
“This was my first Sustainable Brands event and it exceeded
my every expectation. The content was stellar, the connections
genuine and relevant. I loved meeting so many smart and
passionate people! It may have been my first, but won’t be my last.”
– Leslie Hale, Chief Strategy Officer, Methodologie
“It is easy to get energized and give your best when you have such
an exploratory, networking oriented, and collaborative platform
like SB. So, kuddos to you, KoAnn, and the rest of the crew as well
for what seems to be the best networking conference around.”
– Cristian Barcan, VP Business Development, PurView and GoodGuide,
UL Information & Insights
“I wanted you to know how amazing I thought the San Diego conference
was this year and that I am still drawing from content, ideas and
inspiration that I heard while attending. The speakers, topics and
attendees were far and away the best of all I experienced all year. Thank
you for making this possible and for your masterful convening talents”
– Pamela Alabaster, VP Global Corporate Responsibility, Estee Lauder
www.SB15sd.com

19. www.SB15sd.com
COPYRIGHT © SUSTAINABLE BRANDS, 2015.
For more information vist www.SB15sd.com
or call 415-626-2212
®