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Brand Creation 4 the Next Generation
The document discusses the essential elements of brand creation for the next generation, emphasizing the intersection of creativity and commerce, and the importance of strategic planning and brand management. It outlines a process that includes identifying market opportunities, building unique products, and fostering collaboration across various business functions to drive consumer engagement and sales. The future of branding is linked to innovation and the ability to integrate new technologies, positioning companies to lead in an evolving economic landscape.
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Brand Creation 4 the Next Generation
- 1. BRAND CREATION FOR THENEXT GENERATION Presented By: Salman Khokhar, CEO Koka Consulting August 21, 2018 www.ApparelTextileSourcing.com/canada/
- 2. 1 Projects 1998 -2018 Calvin Klein Donna Karan Adidas Y-3 Earl Jeans Oscar De La Renta Carlos Miele Vivienne Tam Hudson Jeans Van Heusen Frankie Morello Zero Xposur Armando Cabral Pink Magnolia Emmanuel Ungaro Faith Connexion Sachin + Babi US Polo Assoc. Jespionne
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- 4. 3 Donna Karan /DKNY / LVMH
- 5. 4 ADIDAS Y-3 • NewProduct Concepts • Category Extensions Licensing • International Distribution
- 6. 5 EARL JEAN /VF CORP / JORDACHE • Brand Acquisition • Repositioning Re-Launch • Manufacturing Partnership
- 7. 6 GIGIAMBATTISTA VALLI /GILMAR • Collection Merchandising • US Market Entry • US Department & Specialty Stores • Wholesale Distribution
- 8. 7 HUDSON / FIREMANCAPITAL • European Distribution • Asian Distribution • Middle East / South Africa
- 9. 8 HUDSON / FIREMANCAPITAL • CEO • Film Editorial • New Brand Launch • US & EU Distribution
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- 11. 10 JESPIONNE / J11.MODA/ J11.TV • Concept Content & Creation • Web Design • Film & Editorial
- 12. 11 Before discussing BrandCreation lets Define a Brand ?
- 13. 12 It’s Aspirational Makes ourheart beat faster Something that engages us !! Lights a fire Fulfills a Promise
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- 15. 14 If organizational memoryis not tamed, it gets in the way of creation. Before you can create, you must forget
- 16. 15 The World WeLive In Bloomberg 300 Million viewers / 13 mill on social Kendall Jenner 70 Million James Bond - 2 Billion Followers $16 Billion Valuation Kendall Jenner at the age of 20 earned $35 million primarily through affiliate marketing and having over a 100 million followers – bloomberg only has 13 Million. Marvel comics reached a billion dollar deal with netflix with over 10 super hero shows in production averaging over 4 million views an episode.
- 17. 16 First Thing ToUnderstand
- 18. 17 Branding is theIntersection of Creativity & Commerce
- 19. 18 And If youare going to launch a Brand Selectively forget the past Manage the present And create the future But most of all … Make it Hot
- 20. 19 How do wedo it ? How do we build a brand today? By living a process By knowing the competitive landscape By identifying the market opportunity By targeting a niche By building the right product With the unique brand sensibility With a clear target demographic For the right retail partner At the sharpest margins With brilliant marketing With a focused sales strategy And all within a budget
- 21. 20 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION We must impact our business with ideas that generate results and engage consumers to ultimately drive sales. Hence, for everything we do, we must apply both right and left brain methodology to result in creative solutions for complicated challenges.
- 22. 21 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION Plan L Design R Sample R Branding R Creative R Sales L Logistics L PR / Markt L Social Media R Retail / Online L
- 23. 22 The Process If wecan do one thing, it’s to demystify the creative process, enabling entrepreneurs to clearly understand their vision and pursue it with the knowledge necessary for success.
- 24. 23 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION It is to help create an environment where design, marketing, finance, sales, and production speak the same language and work in synergy towards a single over arching goal.
- 25. 24 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION Our Lab was created to nurture the next generation of creative entrepreneurs. An eco system that disrupts, doesn’t play by the rules, and does what every it takes to help start-ups succeed. CREATIVE AGENCY MARKETING & PR Art Direction & Branding Ad Campaigns & Film Social Media & Marketing Brand Ambassadors Product Placement Editorial & Celebrity WHOLESALE SALES & GLOBAL DISTRIBUTION Product Merchandising Global Wholesale Sales Trade Shows & Market Department Stores & Boutiques / Concept Stores Agents & Distributors ONLINE & RETAIL DIRECT TO CONSUMER Concept Stores Multi-Brand Pop Up’s Mono Brand Pop Up’s Retail Sales Management Launch Execution Sponsorship & Production LICNESING & COLLABORAIONS Creative Collaborations Product Extensions Capsule Collections Strategic Retail Partnerships Licensing & Franchisees Capital Raise & Investments
- 26. 25 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION You need the Wolf !! Some one to lead in an efficient, positive, and productive manner and generate quick and accurate results. Taking your business to the next level based on it’s historical successes has everything to do with strategic planning and continued brand management. The key to facilitating this growth is having a tiered approach that focuses on retaining product integrity, maintaining profitability, and controlling distribution. Use market research, trend forecasting, and retail analysis to develop cohesive business strategies. Seek out synergies within the company and guide the team to work towards a singular vision.
- 27. 26 We Can NeverStop Learning “Opportunity is missed by most people because it is dressed in overalls and looks like work.” -Thomas Edison (1847-1931)
- 28. 27 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION We have to believe Change is irresistible A focused strategy unleashes creativity Reach and the bottom line will rise with you Whatever is conceivable is possible Entrepreneurs are rewarded Attitude is everything Take the risk
- 29. 28 The Future Smart Wear ArtificialIntelligence Block Chain & Transparency Vertical Integration Bricks & Clicks Print & Digital Movies & Celebrities China / India / LATAM
- 30. 29 The Future All ofus are at the beginning of a new wave of business innovation, one that will be triggered by companies who seize the opportunity not just as a tool for managing businesses, but rather as a means of imagining business. Those companies that can envision and sustain a new level of business integration - from business model to operations to customer relationship - will be the leaders in the new economy.
- 31. 30 The Future All ofus are at the beginning of a new wave of business innovation, one that will be triggered by companies who seize the opportunity not just as a tool for managing businesses, but rather as a means of imagining business. Those companies that can envision and sustain a new level of business integration - from business model to operations to customer relationship - will be the leaders in the new economy.
- 32. 31 KOLLECTIVE.MODA / BRANDCREATION 4 THE NEXT GENERATION Build better businesses by creating innovative ideas, products and experiences that connect the hearts of brands to the hearts of their consumers.
- 33. 32 RESOURCES Salman Khokhar, CEO KokaConsulting www.kokaconsulting.com 2018 Seminars See More Seminars from the ATSC 2018 Show: ApparelTextileSourcing.com/ Canada/Sessions
- 34. First Link InYour Supply Chain Sourcing | Wholesale | B2B eCommerce www.ApparelTextileSourcing.com