Long Run Works is an agency that helps good ideas grow through storytelling. They were founded in 2014 by two former advertising executives who wanted to use communication to inspire positive change. Long Run Works has three models - working directly with clients on briefs, collaborating on shared good causes, and developing their own campaigns. They have helped numerous organizations and startups grow through strategic storytelling and communication strategies.
GREEN Communications offers advice and insight on how to up your marketing and communications from simple PR to word of mouth to social media. You can get more for less...
How to make more of your communications by embracing everything from simple public relations to word-of-mouth to social media. It means you can actually get more for less...
GREEN Communications offers advice and insight on how to up your marketing and communications from simple PR to word of mouth to social media. You can get more for less...
How to make more of your communications by embracing everything from simple public relations to word-of-mouth to social media. It means you can actually get more for less...
Renew your brand’s path to prosperity in response to changing norms. Go deep into the business case for delivering human and environmental value as part of your brand promise. Explore and learn How you can successfully innovate your brand for sustainability to drive brand success Now. Beaumont Estate, Windsor, UK, November 16-18, 2015.
Bridgeable: Celebrating 10 years of Insight and ImpactBridgeable
Over the last 10 years, we've introduced the use of service design methods and tools to a variety of not-for-profit and caused-based organizations. This is a compilation of those case studies.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Renew your brand’s path to prosperity in response to changing norms. Go deep into the business case for delivering human and environmental value as part of your brand promise. Explore and learn How you can successfully innovate your brand for sustainability to drive brand success Now. Beaumont Estate, Windsor, UK, November 16-18, 2015.
Bridgeable: Celebrating 10 years of Insight and ImpactBridgeable
Over the last 10 years, we've introduced the use of service design methods and tools to a variety of not-for-profit and caused-based organizations. This is a compilation of those case studies.
WestBrook Consulting is a multi-functional creative marketing agency, creating a new blue print for a new age.
We put this Workbook together to show you who we are,
what we do & what we can make happen.
If you like what you see and want to know more, have a project that we might be able to help you with or an idea you’d like to discuss, then we’d love to hear from you.
Thanks for listening.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
2. Our call to
adventure
The works
Growing
good
Our
work
Our
team
Working
together
2 slides 4 slides 2 slides 7 slides 1 slides
14 slides
10min read
3. We make stories
to win support
for ideas
that make a
positive difference.
Long and short of it
“Whatever you are
trying to sell,
storytelling is the
most powerful thing
you can do”.
Richard Branson
4. Our founders joined the same big London agency
straight out of Uni and spent 10 years measuring
their success on how big their brands, budgets and
nights outs were.
They both had ‘oh-shit’ moments on years out.
One repented by supporting start-ups that were
solving society’s biggest challenges and the other
used his creativity to inspire change.
A 2014 Christmas pub reunion started with an
argument on all that is wrong in the communication
industry and finished with an agreement to fix it.
Their New Year’s revolution was to start Long Run
Works, an agency finding new ways to make and tell
stories that help good ideas grow.
Our story
6. • People who turn society’s challenges
into amazing new opportunities need
their story to be heard.
• Humans are hardwired to react to
stories that emotionally resonate –
so stories need to be about people
and purpose.
• Telling stories is getting easier but
making them stick is getting harder,
so stories need to be made properly.
The way we think
7. • Our long run tools will give you fresh
perspectives, deeper truths and more
impactful ideas.
• We love to do more for less, so expect
innovative collaboration and new ways to
use technology to make better stories.
• Our workshop approach makes it easier
to get going with new brands, campaigns
and conversations, or to refresh and
recharge existing ones.
The way we do
8. Our team
Guy Pattison >
CEO
Former director at a top 5 PR agency
and in-house head of communications.
Took a unique brand-led approach to
help over 100 of the UK’s top
entrepreneurs secure over £600m.
Alex Webb > People &
Projects
14 years in the events world.
Events Director for Sky Festival
overseeing 36 events in 1
weekend.
Charlotte Vang > Project
Manager
Hosted two start-up incubators.
Awarded UK’s most creative
Psychology BSc dissertation in 2014.
Ollie Graham > Content &
Film
Produced videos for ASOS, The
Guardian, Eric Schmit and Tim
Vine. Delivered over 10m views.
Vijit Singh > Innovation &
Insight
Expert in strategy, product and
brand innovation. Launched
pre-pay mobile in India.
Will Hill > Creative
Director
10 years experience as Creative
Director at leading PR agencies.
Launched Dove Campaign for Real
Beauty and sat on Coca-Cola’s
global board of creative agencies.
Alex Caminer > Business
Development
Recovering behavioural science
researcher. Connector of new
ideas and markets.
Collide >
Youth Engagement
Fresh thinking from 16 to 19 year
olds on how to be better brands,
businesses and consumers.
9. Some of our past experience
Accounts run: Awards won:
• PR Week, Campaign of the Year
• PR Week, Best Use of Research
• Marketing Society, Employee
Engagement
• PRCA, Digital & New Media Award
• DADI, Best Recruitment Campaign
• BT Digital Music, Best Event
• Sports Industry Awards, Best
Community Programme
• PRCA, Best Integrated Campaign
• PRCA, Best Consumer Campaign
• CIPR, Best Industry & Commerce
Campaign
• Marketing Society, Best Marketing
Communications
• Hollis Sponsorship, Best Use of PR
And we’re really pleased to say that Long Run Works has been shortlisted for
Green PR Agency of the Year by the Business Green Leaders Awards 2015.
11. Hermann International
Our strategy to reposition a 40 year old
company in the UK as a skunk works
division is empowering them to
experiment with new digital products
and build a new story to ensure it
flourishes for the next 40.
A partnership with Clean and Cool will provide intelligence
from entrepreneurs tackling society’s biggest challenges. An
event in Q4 for c-level executives will showcase the value of
embracing diverse thinking to help people find new solutions
to the biggest business issues.
BUSINESS
ISSUES
CEO
HR
BUSINESS
SOLUTIONS
CONFEREN
CE & FILMS
12. Clean and Cool
Our unique story-led platform for the
UK’s best cleantech SMEs is designed
on the insight that the most important
challenge for founder–CEOs in
jumping the innovation ‘valley of death’
is a human one.
We’ve found, inspired and equipped 76 of the UK’s early stage
companies that have the transformative potential in agriculture,
buildings, energy, transport, water and waste. Our entrepreneur
missions to the US, training and follow on support gives them
the pitch and profile and contacts that they used to secure over
£600m in 123 deals. We are backed by the UK government
and private sector partners.
TM
13. Appgree
As a ground-breaking digital tool that
allows you to learn the genuine
consensus of the crowd in real time,
we’re building their story around the
most newsworthy crowds in the UK,
with global reach.
In 3 months we’ve established launch partnerships with a
political party, a Premier League football club, a sport
governing body and a global mobile telecoms brand. We’re
now planning a launch news generating campaign that grows
good by sharing better insights and making voices heard.
14. BASIS
With the power of sport still yet to be
mobilised to make a difference, our
programme will create a stronger
brand, clearer communication and a
grassroots sustainability campaign that
embraces facilities and fans.
We’ve designed a series of collaborative workshops for the
members of the British Association of Sustainability in Sport -
including Royal Ascot, Twickenham, Lords, Wembley Stadium
and Wimbledon – to remake their collective story and
empower them to tell it.
15. SPARK Festival
By bringing together people who care
the most about new ways for children
to learn we sparked a festival of ideas
in an innovative collaboration with
MakerClub.
Over 70 teachers, innovators and employers including SKY,
Barclays and the BBC took part in our inaugural one day
showcase and workshop to spark local action in education.
Outcomes included a new crowd funded maker space, a city
wide rewilding strategy and an innovative new social
enterprise to help unemployed 16-18 year olds.
16. We’re scaling an innovation that
improves community engagement and
decisions about sustainability in urban
planning by using games to allow kids
to design change.
Blockbuilders
We made a story that was launched on stage at TEDx Brighton,
pitched to the head of innovation at Dept. of Energy and Climate
Change and the next step is an audience of developers and
architects as part of RIBA’s digital transformation platform.
Blockbuilders are now involved in the Mary Portas Regeneration
Project and are being engaged by local councils.
17. Goodmoney’s gift voucher is designed
to help small independent businesses
by keeping more money circulating
locally for longer. To launch
successfully it needed an authentic
brand, compelling story and a ready
made engaged community.
Goodmoney
By setting up a classic news creation PR calendar – from a
competition at launch to a ‘shelfie’ socal media campaign –
we’re helping win new customers for all local businesses that
sign up. We are also running Make Your Story workshops to
help over 100 SMEs tell a better story.
18. Working together
We love nothing more than being asked to
prove ourselves.
We’ve designed workshops and tools that can
refresh, challenge or create a brand and
communication strategy in 48hrs.
We deliver immediate, practical and tactical
actions for either you or us to implement.
Our approach is always to:
- inject energy
- be open and share tools, know-how and
networks
- push, challenge and stretch what we can do
together based on big thinking and results
The opportunity to help grow
good ideas everyday makes
for an awesome adventure.
19. We’d love to hear your story,
please get in touch:
guy@longrun.works
will@longrun.works
We believe in the power of stories
to grow good ideas and change
behaviour for the better.
We’d love to make yours.