The document provides information about the Sustainable Brands Conference to be held June 7-10, 2010 in Monterey, CA. The conference will explore how sustainable brands can shape the future through strategic moves, creativity and innovation. Speakers will discuss using play, humor and game thinking to drive productivity, problem solving and engagement. Participants will learn how to leverage sustainability for competitive advantage and have opportunities to network with leading brand innovators. The conference location in Monterey offers participants opportunities to indulge in local activities along with their peers.
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
This document describes a startup called "In Green We Trust" that aims to revolutionize plastic recycling. It develops a home plastic recycling robot that shreds plastic trash and converts it into plastic coins that have monetary value. These coins can be redeemed at participating retailers, providing incentives for more widespread plastic recycling. The startup believes this model will address many of the issues that currently limit plastic recycling rates in the U.S. to only 7% of plastic waste. It has developed a prototype machine and plans to conduct a pilot market program and partnerships with retailers to further develop and test the business model.
Disney Consumer Product : Marketing Nutrition to ChildrenKartik Sagar
1) Disney was facing criticism over marketing unhealthy food to children and decided to implement nutritional guidelines for its branded food products.
2) An audit found that 28% of existing Disney branded foods were out of compliance with the new guidelines.
3) Disney partnered with retailers like Kroger to launch new product lines that met the guidelines, focusing on whole foods, fiber, calcium and limiting sugar and unhealthy fats.
4) Disney acknowledged implementing nutritional changes would be challenging and require a long-term commitment, but believed focusing on children's health was important for their brand reputation.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Unilever's approach to sustainability focuses on minimizing the negative environmental impacts of its manufacturing processes, like water usage and carbon emissions. It also aims to maximize the positive social impacts of its products. Regarding water usage, Unilever works to reduce usage in its factories, design products that need less water, and partners with suppliers on sustainable agriculture programs. Through brands like Lifebuoy soap, the company promotes hygiene education and behavior change programs to improve health outcomes in developing countries.
The document introduces SolidWorks Sustainability, a software tool that allows engineers to evaluate the environmental impact of their designs. It can be used to conduct life cycle assessments of individual parts and assemblies. SolidWorks Sustainability makes sustainable design accessible and easy to use for any SolidWorks user. It helps reduce the environmental impact of designs and communicate sustainability accomplishments.
Improving the status of agricultural biodiversity through private sector sust...Bioversity International
Presentation given in November 2013 as part of a series of internal seminars given by the Nutrition and Marketing Diversity team at Bioversity International.
View the video of this presentation: http://youtu.be/pN5JMWQoHyM
For more information about Bioversity International research on diet diversity for food and nutrition, please visit our website: http://www.bioversityinternational.org/research-portfolio/diet-diversity/
SUNRISE 2.0 Case Study: Unilever’s inclusive Black Soy Supply ChainOxfam GB
Unilever developed an inclusive black soybean supply chain in Indonesia to source for its Kecap Bango soy sauce brand. It collaborated with local universities, NGOs, governments and farmers' cooperatives to establish the Farmers Development Program. This program provided training, extension services and guaranteed prices to smallholder farmers to increase productivity, sustainability and livelihoods. Through this program and working with regional commodity traders, Unilever was able to develop a sustainable supply chain and meet its sourcing needs while supporting local smallholder farmers.
The document provides research insights into millennials and their attitudes towards Diet Coke. Key findings include:
- Millennials consume soda occasionally and see Diet Coke as a treat. They are frustrated by negative stereotypes and see themselves as hardworking.
- Millennials reject inauthentic brands and prefer entertaining ads that offer incentives. They are focused on success and acknowledgement of their achievements.
- Diet Coke is viewed as a better choice than regular soda, but its association with artificial sweeteners is a concern. Millennials want to feel they are leading a healthy lifestyle.
This document describes a startup called "In Green We Trust" that aims to revolutionize plastic recycling. It develops a home plastic recycling robot that shreds plastic trash and converts it into plastic coins that have monetary value. These coins can be redeemed at participating retailers, providing incentives for more widespread plastic recycling. The startup believes this model will address many of the issues that currently limit plastic recycling rates in the U.S. to only 7% of plastic waste. It has developed a prototype machine and plans to conduct a pilot market program and partnerships with retailers to further develop and test the business model.
Disney Consumer Product : Marketing Nutrition to ChildrenKartik Sagar
1) Disney was facing criticism over marketing unhealthy food to children and decided to implement nutritional guidelines for its branded food products.
2) An audit found that 28% of existing Disney branded foods were out of compliance with the new guidelines.
3) Disney partnered with retailers like Kroger to launch new product lines that met the guidelines, focusing on whole foods, fiber, calcium and limiting sugar and unhealthy fats.
4) Disney acknowledged implementing nutritional changes would be challenging and require a long-term commitment, but believed focusing on children's health was important for their brand reputation.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Unilever's approach to sustainability focuses on minimizing the negative environmental impacts of its manufacturing processes, like water usage and carbon emissions. It also aims to maximize the positive social impacts of its products. Regarding water usage, Unilever works to reduce usage in its factories, design products that need less water, and partners with suppliers on sustainable agriculture programs. Through brands like Lifebuoy soap, the company promotes hygiene education and behavior change programs to improve health outcomes in developing countries.
The document introduces SolidWorks Sustainability, a software tool that allows engineers to evaluate the environmental impact of their designs. It can be used to conduct life cycle assessments of individual parts and assemblies. SolidWorks Sustainability makes sustainable design accessible and easy to use for any SolidWorks user. It helps reduce the environmental impact of designs and communicate sustainability accomplishments.
Improving the status of agricultural biodiversity through private sector sust...Bioversity International
Presentation given in November 2013 as part of a series of internal seminars given by the Nutrition and Marketing Diversity team at Bioversity International.
View the video of this presentation: http://youtu.be/pN5JMWQoHyM
For more information about Bioversity International research on diet diversity for food and nutrition, please visit our website: http://www.bioversityinternational.org/research-portfolio/diet-diversity/
SUNRISE 2.0 Case Study: Unilever’s inclusive Black Soy Supply ChainOxfam GB
Unilever developed an inclusive black soybean supply chain in Indonesia to source for its Kecap Bango soy sauce brand. It collaborated with local universities, NGOs, governments and farmers' cooperatives to establish the Farmers Development Program. This program provided training, extension services and guaranteed prices to smallholder farmers to increase productivity, sustainability and livelihoods. Through this program and working with regional commodity traders, Unilever was able to develop a sustainable supply chain and meet its sourcing needs while supporting local smallholder farmers.
Sustainable Brands 2012 – Join us for three days of extraordinary conversation and insight as Sustainability, Brand Strategy and Innovation leaders convene to inspire innovation and revolutionary action towards a flourishing future. Collaborate and learn with 150+ speakers and nearly 1,000 attendees in 80+ sessions, workshops, plenaries, and more. San Diego, CA June 4-7. Learn More: SustainableBrands'12
The document discusses an upcoming conference called SB'15 San Diego that will take place June 1-4. The conference will explore how brands can tap emerging innovations to successfully scale sustainability now. Over 2,500 participants from around the globe will attend workshops, presentations, and networking events to learn about the latest sustainability strategies and share best practices. Topics will include the sharing economy, circular economy, and how to translate sustainability goals into effective brand strategies.
The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough intomorrow’s economy. It’s time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Participate in active discussion alongside hundreds of leaders and actively reimagine what’s possible. Look for opportunities to redesign every aspect of your brand and business and move models further away from “Take, Make, Waste” to those that are regenerative by nature. London, UK, November 3-5 2014. www.SB14London.com
An explosion of creativity and purpose-driven innovation is sweeping across the global brand community. Courageous brand leaders and entrepreneurs are finding ways to reinvent business and economies by looking to healthy natural systems for inspiration. Participate in the birth of a Sustainable Brand Renaissance as brand, innovation and sustainability leaders come together to shape the future of business at SB'13.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
Sustainable Brands '14 San Diego – The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough in tomorrow's economy. It's time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Participate in active discussion alongside Unilever, Disney, Coca-Cola, Target, Ford, Johnson & Johnson, 3M, HP, Sprint, and hundreds of others and actively reimagine what's possible. Look for opportunities to redesign every aspect of your brand and business and move models further away from "Take, Make, Waste" to those that are regenerative by nature. Paradise Point, San Diego, CA. June 2-5, 2014. Learn more at www.SB14sd.com
Renew your brand’s path to prosperity in response to changing norms. Go deep into the business case for delivering human and environmental value as part of your brand promise. Explore and learn How you can successfully innovate your brand for sustainability to drive brand success Now. Beaumont Estate, Windsor, UK, November 16-18, 2015.
Join us as we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.
Together, we will explore quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of creating shared value within your supply chain; imaginative social innovation in response to economic gloom and high unemployment, brand led positive behavior change; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design.
We will also be looking at emerging impact investing trends and strategies, and the impacts of EU legislation on tomorrow's brand marketing landscape. And to top it all off, we will gaze at the developing landscape of ROI models you can use to translate these new forms of value to your CMO, CFO, CEO and the rest of the C-Suite.
Europe's premier meeting place for responsible business professionals - 400+ attendees to learn how to build trust and purpose for their business.
** Manage business risk: Promote a responsible culture and mitigate risk throughout the value chain
** Partner successfully: Identify opportunities to add real value to brand and reputation
** SDGs - how business can deliver: Redevelop your strategy and identify the required capabilities and relationships
** Influence customer behaviour: Engage all departments to deliver a positive change in customer behaviour
** Relate to investors: deliver bottom line value for your business
Top level speaking companies include: Telefonica O2, Virgin Atlantic, Unilever, AkzoNobel, Patagonia, Fairphone, SalesForce, M&S, Janssen and many more
We helped Fresh Express achieve measurable ROI by developing a product traceability microsite to provide consumers information about their bag of salad by entering a product code. This increased traffic to their website by 800% within 10 days. We also helped transform their marketing by adding 40,000 newsletter subscribers and signing up 130,000 people for a sweepstakes in just 8 weeks. For Chiquita, we raised brand awareness of their targeted audience from 18% to 36% in six weeks and increased their website traffic by 700% in four weeks by developing an integrated website, CRM, social media and PR program.
The document discusses market trends in 2012 and provides a look ahead to 2013. Some key points:
- In 2012, concerns about economic, environmental and government stability increased, eroding confidence. Sustainability became more interconnected.
- Grassroots citizen activism grew through organizations like Greenpeace and Occupy Wall Street. Local alternative economies and sharing economies also expanded.
- The document asserts that future leadership will require brands to establish themselves as platforms for purpose and collaborate to drive sustainable innovation.
- Looking to 2013, it suggests the "revolution" is over and attention should turn to continuous innovation to create meaningful value for both businesses and society. It reaffirms the role of brands in shaping what is considered
Starbucks aims to engage consumers, partners, and stakeholders in a more meaningful way through multiple communication channels during the holiday season. The goals are to drive more traffic into stores for their special holiday drinks and experience, as well as to create a child-like joy and spark through the holiday experience. Starbucks will leverage their 25th anniversary of their Christmas blend, red cup launch day, global presence, in-store activation, influencer network, and potential CPG tie-ins to achieve these goals over five weeks of holiday wishes engagement.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are asserting they must establish themselves as platforms for purpose, drive revolutionary innovation, and collaborate to shift consumer behavior. The document outlines Sustainable Brands' agenda for developing new forms of sustainable innovation ROI, encouraging revolutionary innovation, and collaborating to shift demand. It looks ahead to 2013 and exploring new forms of value creation for brands through continuous innovation and establishing brands as platforms for purpose.
We were created to help retailers, manufacturers and service providers achieve their next level of greatness. We have in-depth understanding of retail and relationships with trade globally. Our approach involves immersing ourselves to deeply understand the client, developing strategic approaches, empowering the client team, and jointly executing the plan while tracking progress.
We were created to help retailers, manufacturers and service providers achieve their next level of greatness. We have in-depth understanding of retail and relationships with trade globally. Our approach involves immersing ourselves to deeply understand the client, developing strategic approaches, empowering the client team, and jointly executing the plan while tracking progress.
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
This marketing plan proposes a new refillable bottle for Coca-Cola's Diet Coke line. The bottle is designed to appeal to health-conscious consumers through its sports-inspired aesthetic and use of sustainable materials. The plan aims to change Coca-Cola's brand image, inform consumers about the new product, and boost sales as carbonated drinks are projected to lose market share to healthier options by 2015. A penetration pricing strategy is recommended to quickly gain market share through initially low prices. The bottle is meant to encourage reuse and purchasing additional items like beverage holders to promote complementary products.
This document outlines a campaign by a wine brand to engage millennial wine drinkers. It involved crafting tactics to facilitate social conversations among friends to build the brand. Tactics included in-store displays, coasters, and a mobile app combining expert recommendations and crowdsourced reviews. For social media, the brand developed a strategic plan, analyzed metrics, managed multiple accounts, and maintained customer care. After 4 months, the mobile app saw nearly 65,000 downloads exceeding projections. Visuals and infographics were tailored for the social media strategy.
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
Sustainable Brands 2012 – Join us for three days of extraordinary conversation and insight as Sustainability, Brand Strategy and Innovation leaders convene to inspire innovation and revolutionary action towards a flourishing future. Collaborate and learn with 150+ speakers and nearly 1,000 attendees in 80+ sessions, workshops, plenaries, and more. San Diego, CA June 4-7. Learn More: SustainableBrands'12
The document discusses an upcoming conference called SB'15 San Diego that will take place June 1-4. The conference will explore how brands can tap emerging innovations to successfully scale sustainability now. Over 2,500 participants from around the globe will attend workshops, presentations, and networking events to learn about the latest sustainability strategies and share best practices. Topics will include the sharing economy, circular economy, and how to translate sustainability goals into effective brand strategies.
The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough intomorrow’s economy. It’s time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Participate in active discussion alongside hundreds of leaders and actively reimagine what’s possible. Look for opportunities to redesign every aspect of your brand and business and move models further away from “Take, Make, Waste” to those that are regenerative by nature. London, UK, November 3-5 2014. www.SB14London.com
An explosion of creativity and purpose-driven innovation is sweeping across the global brand community. Courageous brand leaders and entrepreneurs are finding ways to reinvent business and economies by looking to healthy natural systems for inspiration. Participate in the birth of a Sustainable Brand Renaissance as brand, innovation and sustainability leaders come together to shape the future of business at SB'13.
Project on Branding | Branding of ridege e solution Sanklha paul
Nshm knowledge campus
student
Name SANKHA PAUL
it's all free! download and enjoy the taste of branding
website blog trueexperience.info
my youtube channel https://youtu.be/WRKienOW-LQ
Sustainable Brands '14 San Diego – The brand leaders of the future will be sustainable brands that successfully deliver net positive value to society. Doing less bad is not enough in tomorrow's economy. It's time to re-imagine and redesign our brands, business and society for a healthy, regenerative future. Participate in active discussion alongside Unilever, Disney, Coca-Cola, Target, Ford, Johnson & Johnson, 3M, HP, Sprint, and hundreds of others and actively reimagine what's possible. Look for opportunities to redesign every aspect of your brand and business and move models further away from "Take, Make, Waste" to those that are regenerative by nature. Paradise Point, San Diego, CA. June 2-5, 2014. Learn more at www.SB14sd.com
Renew your brand’s path to prosperity in response to changing norms. Go deep into the business case for delivering human and environmental value as part of your brand promise. Explore and learn How you can successfully innovate your brand for sustainability to drive brand success Now. Beaumont Estate, Windsor, UK, November 16-18, 2015.
Join us as we continue our community’s global conversation about the collective journey From Revolution to Renaissance in brand building for an abundant future.
Together, we will explore quickly-evolving opportunities and challenges in creating, measuring and communicating brand value, customer trust and reputation; new forms of creating shared value within your supply chain; imaginative social innovation in response to economic gloom and high unemployment, brand led positive behavior change; and new bold visions of restorative, 'net positive' business models with profit, as well as environmental and social benefits baked in by design.
We will also be looking at emerging impact investing trends and strategies, and the impacts of EU legislation on tomorrow's brand marketing landscape. And to top it all off, we will gaze at the developing landscape of ROI models you can use to translate these new forms of value to your CMO, CFO, CEO and the rest of the C-Suite.
Europe's premier meeting place for responsible business professionals - 400+ attendees to learn how to build trust and purpose for their business.
** Manage business risk: Promote a responsible culture and mitigate risk throughout the value chain
** Partner successfully: Identify opportunities to add real value to brand and reputation
** SDGs - how business can deliver: Redevelop your strategy and identify the required capabilities and relationships
** Influence customer behaviour: Engage all departments to deliver a positive change in customer behaviour
** Relate to investors: deliver bottom line value for your business
Top level speaking companies include: Telefonica O2, Virgin Atlantic, Unilever, AkzoNobel, Patagonia, Fairphone, SalesForce, M&S, Janssen and many more
We helped Fresh Express achieve measurable ROI by developing a product traceability microsite to provide consumers information about their bag of salad by entering a product code. This increased traffic to their website by 800% within 10 days. We also helped transform their marketing by adding 40,000 newsletter subscribers and signing up 130,000 people for a sweepstakes in just 8 weeks. For Chiquita, we raised brand awareness of their targeted audience from 18% to 36% in six weeks and increased their website traffic by 700% in four weeks by developing an integrated website, CRM, social media and PR program.
The document discusses market trends in 2012 and provides a look ahead to 2013. Some key points:
- In 2012, concerns about economic, environmental and government stability increased, eroding confidence. Sustainability became more interconnected.
- Grassroots citizen activism grew through organizations like Greenpeace and Occupy Wall Street. Local alternative economies and sharing economies also expanded.
- The document asserts that future leadership will require brands to establish themselves as platforms for purpose and collaborate to drive sustainable innovation.
- Looking to 2013, it suggests the "revolution" is over and attention should turn to continuous innovation to create meaningful value for both businesses and society. It reaffirms the role of brands in shaping what is considered
Starbucks aims to engage consumers, partners, and stakeholders in a more meaningful way through multiple communication channels during the holiday season. The goals are to drive more traffic into stores for their special holiday drinks and experience, as well as to create a child-like joy and spark through the holiday experience. Starbucks will leverage their 25th anniversary of their Christmas blend, red cup launch day, global presence, in-store activation, influencer network, and potential CPG tie-ins to achieve these goals over five weeks of holiday wishes engagement.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are encouraged to establish themselves as platforms for purpose, pursue revolutionary innovation, and collaborate to drive sustainability. The 2013 theme will explore new forms of value creation and making brands more meaningful by focusing on well-being and sustainable futures. Brands are urged to become leaders in shaping aspirations and culture to lead to a flourishing future.
The document discusses market trends in 2012 that increased focus on sustainability, including economic instability, environmental disasters, and loss of trust in governments and businesses. It notes the rise of citizen activism and alternative economies. Brands are asserting they must establish themselves as platforms for purpose, drive revolutionary innovation, and collaborate to shift consumer behavior. The document outlines Sustainable Brands' agenda for developing new forms of sustainable innovation ROI, encouraging revolutionary innovation, and collaborating to shift demand. It looks ahead to 2013 and exploring new forms of value creation for brands through continuous innovation and establishing brands as platforms for purpose.
We were created to help retailers, manufacturers and service providers achieve their next level of greatness. We have in-depth understanding of retail and relationships with trade globally. Our approach involves immersing ourselves to deeply understand the client, developing strategic approaches, empowering the client team, and jointly executing the plan while tracking progress.
We were created to help retailers, manufacturers and service providers achieve their next level of greatness. We have in-depth understanding of retail and relationships with trade globally. Our approach involves immersing ourselves to deeply understand the client, developing strategic approaches, empowering the client team, and jointly executing the plan while tracking progress.
The group is studying Coca-Cola and has identified its core values, vision, and mission. Coca-Cola is the world's largest beverage company serving over 1.6 billion drinks per day in over 200 countries. It employs over 92,000 people and has over 3000 brands. The group will analyze Coca-Cola's strategies, financial performance, industry environment, and leadership style to understand how it has achieved global success.
This marketing plan proposes a new refillable bottle for Coca-Cola's Diet Coke line. The bottle is designed to appeal to health-conscious consumers through its sports-inspired aesthetic and use of sustainable materials. The plan aims to change Coca-Cola's brand image, inform consumers about the new product, and boost sales as carbonated drinks are projected to lose market share to healthier options by 2015. A penetration pricing strategy is recommended to quickly gain market share through initially low prices. The bottle is meant to encourage reuse and purchasing additional items like beverage holders to promote complementary products.
This document outlines a campaign by a wine brand to engage millennial wine drinkers. It involved crafting tactics to facilitate social conversations among friends to build the brand. Tactics included in-store displays, coasters, and a mobile app combining expert recommendations and crowdsourced reviews. For social media, the brand developed a strategic plan, analyzed metrics, managed multiple accounts, and maintained customer care. After 4 months, the mobile app saw nearly 65,000 downloads exceeding projections. Visuals and infographics were tailored for the social media strategy.
Similar to Sustainable Brands 2011 - Brochure (20)
How a Breakthrough Product Portfolio Assessment is Changing Business Strategy...Sustainable Brands
Dirk Voeste of BASF Corporation discusses how BASF is changing its business strategy through a breakthrough product portfolio assessment that evaluates the sustainability of its solutions. Key points:
- BASF categorized all of its products into four categories based on their sustainability contributions. It aims to increase the percentage of "Accelerator" products that substantially contribute to sustainability.
- The assessment analyzed 60,000+ product applications representing €66.3 billion in sales. It found that 23% were Accelerators that outgrow markets with higher margins. Over 60% of BASF's R&D pipeline are Accelerators.
- BASF integrates sustainability fully into its investment decisions and portfolio management as a major lever to
Building Harmony: How to Champion Sustainability from Grain to BiscuitSustainable Brands
Mondelēz International is focused on sustainability across its biscuit operations in Europe. Albert Mathieu, President of the Biscuit Category Europe, discusses how the company works with farmers to grow crops sustainably and reduces environmental impact at factories. The goal is to champion sustainability from grain to finished biscuit.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document discusses how companies can drive business model transformation from within by recognizing changing markets, fitting new models with corporate strategy, and building support networks. It provides examples of innovative business models and recommends mapping current models, planning the customer journey, and assembling all elements like market needs and strategic aims to form a new "jigsaw" business model. The goal is to help businesses develop profitable approaches to sustainability through the REBus project which provides free support for pilot programs across Europe.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes research from the Natural Marketing Institute (NMI) on global sustainability trends. NMI conducts an annual tracking study of over 150,000 consumer interviews in 23 countries to understand attitudes and behaviors related to environmental and social responsibility. The research compares perspectives between developed countries like the US, UK, Germany and Japan, and emerging countries like Russia, China, India and Brazil. It finds that consumers in emerging countries generally care more about environmental protection and socially responsible business. The research also shows increases since 2010 in consumers choosing sustainable products over conventional options.
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
This document summarizes a presentation on the future of living spaces and workplaces given at Sustainable Brands London in November 2015. The presentation discusses research that identifies different consumer attitudes towards sustainability and circular concepts. It also outlines several emerging trends, like the squeeze on living space in urban areas, the blurring of work and personal life, the rise of responsive smart home technologies, community-focused "maker" movements, and a growing focus on zero waste solutions. These underlying technological and social changes are creating more opportunities for sustainable living than can be achieved through messaging alone. The presentation argues that businesses should focus on aligning with these emerging needs rather than just "selling sustainability."
Market Insights from Top Researchers: The Latest Intelligence on Customer Att...Sustainable Brands
1) The document summarizes a report by Wolff Olins investigating how leadership practices are changing to adapt to employees who are independent and individualistic.
2) It discusses tensions leaders face in creating an "uncorporation" culture that liberates employees while still meeting corporate goals. It also outlines shifts in leadership approaches over time from command-and-control to more distributed and purpose-driven models.
3) Key leadership approaches highlighted include acting as a "Designer in Chief" who focuses on culture rather than outputs, distributed leadership that trusts employees, and providing a "rough sense of purpose" rather than rigid ideologies.
New Tactics in Contextual Promotion of Healthy LifestylesSustainable Brands
Disney has had a longstanding commitment to promoting healthy lifestyles since 2006. This includes establishing nutritional guidelines for food and beverages, implementing promotional guidelines, and partnering with organizations like Change4Life. Disney aims to make healthy living fun and accessible for families through storytelling, experiences like Run Disney races, and partnerships with advocates, retailers, and chefs. Research shows that healthy living is universally important to parents worldwide who trust Disney to help children live active, well-balanced lives.
Sustainable Living Brands: Why Purpose Alone is Not Enough to Drive Sustainab...Sustainable Brands
Unilever's VP of Sustainable Business argues that while having a strong purpose is important for brands, it is not enough on its own to drive sustainable growth. Brands need to demonstrate their positive impact through transparency and accountability. She also stresses the importance of engaging consumers in purpose by showing how individual actions can contribute to collective change.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
The document discusses a presentation by Anna Swaithes from SABMiller on leveraging the UN Sustainable Development Goals for brands. SABMiller has over 200 local brands consumed in over 80 countries. SABMiller is committed to contributing to the Global Goals and having three brands in each market build sustainable development messages into their brand activations by 2020. Examples are provided of brands in India, Uganda, and Colombia that are engaging in programs focused on livelihoods, sustainable supply chains, and supporting workers and farmers.
Leveraging the New UN Sustainable Development Goals: Expectations and Engagem...Sustainable Brands
This document discusses leveraging the UN Sustainable Development Goals for brands. It provides an introduction to the goals, including ending poverty, and outlines expectations for business engagement. Civil society organizations see opportunities for businesses to contribute through their core activities. The business case for alignment with the SDGs includes access to new markets among the 4 billion living in poverty and growth in green technologies worth over $3 trillion by 2020.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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2. PLAY ON!
BRANDS OF THE FUTURE
WILL BE SUSTAINABLE BRANDS.
Building them requires smart strategic moves, exceptional execution and captivating
creative. At SB’11, come reawaken your sense of play and discover how game thinking
and even humor can increase productivity, improve problem solving skills, and inspire
others to join you in bringing better brands to market. Enjoy three days of extraordinary
conversation and outcomes as the game changers in sustainability, brand and design
come together to shape the future.
learn more and register at: www.sustainablebrands11.com
3. SUSTAINABLE BRANDS PROmISE THE FUTURE WILL BE DELIGHTFUL!
the world as we know it is at a pivotal point
in history and humankind is now faced with
an unprecedented challenge. the social,
environmental, and economic implications
of population growth, over consumption of
resources, and threats to biodiversity demand a
dramatic shift from ‘business as usual’. Smart
companies realize that the opportunity is ripe
for sustainable brands to own the future.
Since 2004, Sustainable Life Media has been At SB’11, join leading sustainable brand
helping leading businesses uncover that leaders such as General electric, Unilever,
opportunity by providing solutions to these SC Johnson, 3M, Hewlett Packard, Green
increasing global pressures. We inspire, equip Mountain Coffee, reI, and hundreds more
and engage over 45,000 sustainable business to discuss how better brands will shape the
leaders via our events, newsletters, and website. future through by keeping tabs on the changing
now in its 5th year, the Sustainable Brands playing field, making smarter strategic moves,
conference has become the center of gravity and leveraging game thinking and play to spur
for companies that are committed to leveraging creativity and innovation, teamwork, customer
sustainable innovation as a driver of business engagement and loyalty, and behavior change
and brand value. for the better.
learn more at: www.sustainablebrands11.com or 415.626.2212
4. A GAmE-cHANGING LINE UP
At SB, you’ll be part of a rich three-day dialogue, kick-started by some of the
leading thinkers and practitioners of environmental and social innovation in the
world. Plenary speakers inspire and provoke conversations that are picked up by
all in interactive, facilitated breakout sessions and salons, at birds-of-a-feather
dinners, in a multitude of networking events and activities – and this year, in a
unique set of hands-on, team building and game play experiences that will help
make the value of play come alive for all participants.
our commitment is to ensure you’ll leave inspired, engaged, and better
equipped to build new business and brand value for your company by innovating
for sustainability. And as always, we’re so confident in the value you’ll receive
by joining us -- we guarantee it!
A few of our SB’11 Game Changer Faculty include:
Chris librie, lisa Klauser Michael Maggio, Michael dupee
Director of Global VP Consumer & Customer VP Global Strategic VP Corporate Social
Sustainability, Solutions Design Operations, responsibility, Green
SC Johnson Unilever Johnson & Johnson Mountain Coffee
roasters, Inc.
learn more at: www.sustainablebrands11.com or 415.626.2212
5. A GAmE-cHANGING LINE UP cONTINUED:
Marc Gobe, Chip Conley, Jeffrey Hollender, Chris laslo,
Designer, Futurist, Founder & CEO, Co-founder, Seventh Author, Sustainable
Author, Citizen Brands, Joie de Vivre Generation, Author, Value, and soon,
Brandjam, and The Responsibility Embedded Sustainability
Emotional Branding 2.0 Revolution
over the last two years robert has developed and implemented Kendall
Jackson’s Corporate responsibility program built on a platform of ISo
14001, LeeD, Certified California Sustainable Winegrowing using the Global
reporting Initiative for accounting. early achievements include; two LeeD Gold
certifications; all U.S. vineyard acreage and wineries CCSW certified, 4,200
acres Sustainability in Practice certified and the Stratospheric ozone Protection
Award from the ePA. energy conservation achievements now top 9.3 million
robert boller kWh annually – equal to 1,500 homes usage.
Vice President of
Sustainability &
Production, Kendall robert has twenty two years of wine business experience in a broad spectrum of
Jackson Winery positions evenly split between operations, marketing and sales.
learn more at: www.sustainablebrands11.com or 415.626.2212
6. PLAY WITH THE LEADERS
the Sustainable Brands Conference is the preeminent
international conference for executives throughout your
organization who are looking to understand today’s changing
business playing field and gain insight into best new moves for
build new products and enhancing brand value. Innovating for
sustainability takes perseverance, collaboration, and a long
term commitment, so at SB’11 we invite you to Play on! and we
look forward to demonstrating why it doesn’t hurt to add a bit
of humor along the way.
at Sb’11 You’ll learn:
• How increasing access to data can help you • How the pursuit of happiness is playing a bigger
visualize the right next move role in defining value at individual, organizational
and global economic levels
• How technology is helping sustainable brand
innovators change the game • How smart, semi-irreverent marketers are
letting go of guilt and shame and using fun and
• What “Gamification’ means, how it works, how
humor to generate attention, engagement, and
to measure it and what it can do for your brand
even behavior change…
learn more at: www.sustainablebrands11.com or 415.626.2212
7. HERE’S WHO’S PLAYING
Whether you are a trend watching business,or sustainability executive a brand strategist or designer
looking for new products or service ideas that better meet unfolding environmental or social needs, or
a communications professional seeking insights in to how to craft messages that hit the mark, make
Sustainable Brands 2011 your move to find new ideas and partners to help you leverage sustainable
innovation for competitive advantage. Here are just a few of those who are part of the Sustainable
Brands community
Increase your learning! Join our VIP group of leading brand innovators from ford, target, Coca-Cola,
Johnson & Johnson, SC Johnson, 3M, bumble bee foods, Kendall Jackson, unilever and more – each of
whom are engaged in driving the shift to a sustainable future.
learn more at: www.sustainablebrands11.com or 415.626.2212
8. THE mONTEREY BAY PENINSULA – A LOcATION THAT INSPIRES PLAY IN ALL OF US
At SB’11, you’ll find Skills Building Pre-conference Workshops, Birds-of-a feather networking dinners,
and experiential learning opportunities that support our mission to inspire, engage, and equip brand
leaders to find new ways to drive business and brand value by innovating for sustainability.
Part of the reason for the unique, Sustainable Brands experience is its setting along the beautiful
northern CA coast.. Located at the Monterey Conference Center and Portola Hotel & Spa, the conference
is near Monterey’s world-famous historic district, Cannery row, and just steps away from fisherman’s
Wharf, the renowned Monterey Bay Aquarium, and dozens of magnificent restaurants. enjoy plenty of
opportunities to indulge in your favorite activities along with your peers. In addition, take advantage of
our special room rate of $179 per night at the Portola Hotel & Spa, conveniently located adjacent to the
Conference Center. the hotel will fill up quickly, so make sure to reserve your room today.
9. SB INNOVATION OPEN
As part of our mission to be the bridge to better
brands, we are proud to announce the third annual
Sustainable Brands Innovation open – an early
stage business competition focused on connecting
the existing global brands and socially responsible
investor communities to the most innovative new
product and service solutions brought to market by
today’s social and eco-entrepreneurs. If you are in
the early venture stages of a business plan or are
an Impact Investor with a desire to connect with
an entrepreneur, the Innovation open will be the
highlight of your week.
Learn more about SBIo at SBInnovationopen.com
Picture: Winner of SBIo 2010, BioLite
10. SUSTAINABLE BRANDS 2011.
JUNE 7-10, mONTEREY cONFERENcE cENTER
For best rates, register today to attend Sustainable Brands 2011. June 7-10, Monterey,
CA. Broaden your thinking, build new partnerships, and uncover new opportunities
to increase your business and build your brand. We guarantee this will be the most
productive – and playful conference you attend all year!
sustainablebrands11.com/register or 415.626.2212