The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.
We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have.
Here are some of the areas we’ll discuss in this webinar:
- More than 50 percent of those surveyed worry about out of compliant image licensing.
- 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.
- More than 50 percent who don’t use a DAM struggle with finding files.
A 101 guide to the basics of New Media Marketing. What is it and how can businesses create an integrated marketing strategy that incorporates new media in an effective way?
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - ...iCrossing
"Global, Social & Valuable: A Framework for Connected Business" as presented by Gary Stein, SVP, Strategy and Planning for iCrossing on Dec 6, 2011 at the Seminarium Social Media Forum 2011 in Lima, Peru.
Break Down B2B Silos and Lead with Data to Drive Marketing PerformanceSocialTribe
At Digital Summit Detroit, Tatiana Natzke of Social Tribe + Erik Lindstrom of SAP walk through their experiences using data to break down silos in B2B marketing and drive audience engagement.
One page business case on the value of real time collaboration with high level description of case studies supporting travel reduction, employee engagement, customer satisfaction, and increased sales
V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Te...Scott Salkin
This slightly updated version of the original slide deck was presented to members of the Arizona Technology Council by Scott Salkin, CEO and Founder of IDS Technology Marketing, on Wednesday, April 17, 2013.
IDS Technology Marketing is a business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
1 - The Tyranny of the “OR”
2 - Data Fabric or Data Mesh?!
3 - How We Decide
4 - Poor Data Quality Could Cost You...
5 - The five core IT shifts of scaled agile organizations
A 101 guide to the basics of New Media Marketing. What is it and how can businesses create an integrated marketing strategy that incorporates new media in an effective way?
Global, Social & Valuable: A Framework for Connected Business - Gary Stein - ...iCrossing
"Global, Social & Valuable: A Framework for Connected Business" as presented by Gary Stein, SVP, Strategy and Planning for iCrossing on Dec 6, 2011 at the Seminarium Social Media Forum 2011 in Lima, Peru.
Break Down B2B Silos and Lead with Data to Drive Marketing PerformanceSocialTribe
At Digital Summit Detroit, Tatiana Natzke of Social Tribe + Erik Lindstrom of SAP walk through their experiences using data to break down silos in B2B marketing and drive audience engagement.
One page business case on the value of real time collaboration with high level description of case studies supporting travel reduction, employee engagement, customer satisfaction, and increased sales
V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Te...Scott Salkin
This slightly updated version of the original slide deck was presented to members of the Arizona Technology Council by Scott Salkin, CEO and Founder of IDS Technology Marketing, on Wednesday, April 17, 2013.
IDS Technology Marketing is a business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
1 - The Tyranny of the “OR”
2 - Data Fabric or Data Mesh?!
3 - How We Decide
4 - Poor Data Quality Could Cost You...
5 - The five core IT shifts of scaled agile organizations
Survey Results Reveal the Big Picture for DAM in 2018!Acquia
The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.
We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have.
Here are some of the areas we’ll discuss in this webinar:
- More than 50 percent of those surveyed worry about out of compliant image licensing.
- 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.
- More than 50 percent who don’t use a DAM struggle with finding files.
DataEd Slides: Approaching Data Management TechnologiesDATAVERSITY
Our architecturally solid stool requires three legs: people, process, and technologies. This webinar looks at the most misunderstood of these three components: technology. While most organizations begin with technologies, it turns out that technologies are the last component that should be considered. This webinar will survey a range of Data Management technologies that can be used to increase the productivity of Data Management efforts.
Paypal, Barbri: Lost in the cloud? Top challenges facing CIOs in a cloud nati...Dynatrace
At the heart of this panel-lead discussion sits a new piece of global research that looks at the big issues faced by today's technical leaders. From growing IT complexity, silo monitoring, limited resources and the rapid pace of new tech adoption - this discussion will hit all the hot topics, but it will also serve up lessons and learnings for everyone.
7 Secrets of Influencing and Winning Over SMB Technology Decision Makers with...saastr
Shruti Ghatge, CEO @ Zomentum
Shannon Murphy, Chief Marketer @ Zomentum
Are SMBs really looking for the cheapest option? Of course not! Zomentum commissioned an
independent study of 350 SMB technology decision-makers to understand why, how, and what
they buy when looking to innovate with SaaS.
We’ll share with you,
● The self reported channels that influence buyers
● The most pressing criteria for conversion
● The types of services they’ll invest in the coming year (+ those that they’ll move to the
cloud)
● The technology partners influence on purchases and business decisions
Falcon.io | 2021 Trends Virtual Summit - Data PrivacyFalcon.io
Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.
Artificial intelligence (AI) and Chat GPT (Generative Pre-trained Transformer) are revolutionizing the way we work and interact with each other. From chatbots and virtual assistants to automated decision-making processes, AI is changing the way we approach work and the workplace. This seminar will explore the impact of AI and Chat GPT on the workplace and how businesses can leverage these technologies to improve efficiency and productivity.
During this seminar, we will cover a range of topics related to AI and Chat GPT, including the history and evolution of AI, its current state of development, and the different applications of AI in the workplace. We will also discuss the impact of these technologies on the job market and the skills required to work effectively with them.
Through a combination of lectures, case studies, and interactive discussions, attendees will gain a comprehensive understanding of the potential benefits and challenges of integrating AI and Chat GPT into the workplace. They will leave the seminar with practical insights and strategies to effectively leverage these technologies to drive innovation and productivity in their organizations.
Learning Objectives:
Upon completion of this seminar, participants will be able to:
1. Understand the history and evolution of AI and Chat GPT and their current state of development.
2. Gain insights into the different applications of AI and Chat GPT in the workplace and their potential benefits and challenges.
3. Learn about the impact of AI and Chat GPT on the job market and the skills required to work effectively with these technologies.
4. Develop practical strategies for effectively integrating AI and Chat GPT into the workplace to drive innovation and productivity.
5. Network with other industry professionals to share insights and best practices.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
Amazon is an ever-evolving marketplace, but change can be predicted if you have a good pulse on the platform and the marketplace landscape. Hear from Tinuiti, Jungle Scout, eComEngine and clients South Bay Boards Co. plus Great Deal Furniture to see how we’ve helped our client’s advance their marketplace strategy to boost sales. We’ll discuss DSP strategies, adapting to the Marketplace changes, expected trends for 2020 and more.
DataEd Slides: Leveraging Data Management TechnologiesDATAVERSITY
Our architecturally solid stool requires three legs: people, process, and technologies. This webinar looks at the most misunderstood of these three components: technology. While most organizations begin with technologies, it turns out that technologies are the last component that should be considered. This webinar will survey a range of technologies that can be used to increase the productivity of Data Management efforts. The goal is to invest in as little infrastructure as possible while still achieving business/program objectives. This program’s learning objectives include:
• Understanding technology considerations
• Appreciating the overview of data technologies and then specifically
• CASE technologies
• Repositories
• Profiling/discovery tools
• Data Quality engineering tools
• Appreciating the complete Data Quality life cycle
The Highest Impact Email Marketing Trends of 2020Chad S. White
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.
In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020.
Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020
Big Data is a topic that in on the strategic agenda of almost every organization. The demand for Big Data professionals keeps growing, and there is already a shortage in capacity of qualified and skilled people in this domain. As a result, a war on talent for the most qualified people in the industry has begun.
Are you interested in the domain of Big Data and Data Science, but wondering where to start? In this webinar, a select panel of experts from the Big Data Framework, DAMA (Data Management Association) and training organizations will discuss the problems and opportunities presented by the explosion of Big Data which has taken place in the last two years.
The panel will discuss how to get started with Big Data, both from an enterprise point of view (through strategy, processes and technology) as well as an individual point of view (which skills and knowledge do you need). The panel will discuss practical information and tips that will help you to get started in the Big world of Big Data.
Panellists include: Andrew Smailes – Australian National President of the Data Management Association (DAMA), Vincent Marsi, Director at HiLogic, Jan-Willem Middelburg, VP Asia at Pink Elephant, Shane Johnson, Principal Consultant at ITSMHub and Lawrie Kirk, Business Development Manager in Australia and New Zealand.
Watch recording here: https://apmg-international.com/events/big-data-how-get-started
Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape.
But it would be impossible to have this conversation without acknowledging that, with each passing quarter, more and more members of Gen Z are entering the workforce and exuding an increasing economic force. So, how can we take on this next, purpose-driven generation of consumers?
Join Jenn VandeZande, Beth Scott, Nikki Grigsby, and Levana Wang for this insightful and topical conversation on the modernization of e-Commerce tech. This webinar will include:
• What the next generation of e-Commerce customers are looking for
• How e-Commerce organizations can anticipate these needs on a micro and macro level
• What it means to integrate passion, ethics (transparency and accountability), and DEI&I accessibility
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
What is digital asset management for consumer packaged goodsBynder
Digital asset management (DAM) is transforming all industries, but none more than the consumer packaged goods space. Brands in this category typically have countless photos, logos, PDFs, sales materials, event assets, videos, presentations, as well as, different versions based on location and language. And don’t forget about version controls and limited time access for special events and announcements.
All of these assets need to be stored, organized and distributed both internally and to external vendors and partners. The best way to keep up with the never-ending onslaught of assets is with DAM.
While it’s in our nature to look for the next ‘big thing’ that will make balancing investment with return or the ever-elusive marketing ‘silver bullet’ that will deliver all the leads your sales team needs, your best performing marketing channel may actually already be at your fingertips.
With data-driven insight and focus, your website can become the heart of your digital marketing mix and web-sourced leads the fuel to your sales team’s unbridled success. Re-discover the marketing channel that delivers the best quality leads for the least amount of investment.
Join this webinar and learn:
- How to redefine your website’s place in your customers’ journey
- Why the leads from your website convert at such a high rate
- 5 things you can do immediately to transform your website into a factory of high-quality leads & how others are doing it
Shockingly Fast Site Development with Acquia Lightning 4.0Rachel Wandishin
Developers have embraced Drupal for many reasons: its powerful open source framework, support from the best developer community in the world, and the vast ecosystem of integrations and partners, just to name a few. What it’s not known for is its ease of getting up and running quickly and easily.
That’s why we built Acquia Lightning.
Lightning is an open source Drupal distribution that addresses the differences between the capabilities Drupal core provides and the needs we commonly see working with thousands of customers to build, launch, and maintain Drupal sites every day.
In this session, we’ll show you how Acquia Lightning helps you get new Drupal projects up and running quickly by delivering key components like Media, Layout, Workflow and API out-of-the-box. You’ll come away from this with a clear understanding of the benefits of using Lighting for your next Drupal project and the simple steps it takes to get started with Lightning.
More Related Content
Similar to Survey Results Revealed: The Big Picture for DAM in 2018
Survey Results Reveal the Big Picture for DAM in 2018!Acquia
The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.
We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have.
Here are some of the areas we’ll discuss in this webinar:
- More than 50 percent of those surveyed worry about out of compliant image licensing.
- 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.
- More than 50 percent who don’t use a DAM struggle with finding files.
DataEd Slides: Approaching Data Management TechnologiesDATAVERSITY
Our architecturally solid stool requires three legs: people, process, and technologies. This webinar looks at the most misunderstood of these three components: technology. While most organizations begin with technologies, it turns out that technologies are the last component that should be considered. This webinar will survey a range of Data Management technologies that can be used to increase the productivity of Data Management efforts.
Paypal, Barbri: Lost in the cloud? Top challenges facing CIOs in a cloud nati...Dynatrace
At the heart of this panel-lead discussion sits a new piece of global research that looks at the big issues faced by today's technical leaders. From growing IT complexity, silo monitoring, limited resources and the rapid pace of new tech adoption - this discussion will hit all the hot topics, but it will also serve up lessons and learnings for everyone.
7 Secrets of Influencing and Winning Over SMB Technology Decision Makers with...saastr
Shruti Ghatge, CEO @ Zomentum
Shannon Murphy, Chief Marketer @ Zomentum
Are SMBs really looking for the cheapest option? Of course not! Zomentum commissioned an
independent study of 350 SMB technology decision-makers to understand why, how, and what
they buy when looking to innovate with SaaS.
We’ll share with you,
● The self reported channels that influence buyers
● The most pressing criteria for conversion
● The types of services they’ll invest in the coming year (+ those that they’ll move to the
cloud)
● The technology partners influence on purchases and business decisions
Falcon.io | 2021 Trends Virtual Summit - Data PrivacyFalcon.io
Two years after Cambridge Analytica, personal data is still at the forefront of the conversation. Consumers all vehemently care about what companies do with their data. Privacy is on everyone’s mind (not just the older, wealthier bracket). The pandemic has only accelerated these concerns, which marked 2020 as a significant year for data management. As businesses face new technological challenges amid COVID-19, the topic of privacy has drawn an increasingly bright spotlight. This sensitivity regarding data privacy has only been growing — and companies are responding accordingly.
Artificial intelligence (AI) and Chat GPT (Generative Pre-trained Transformer) are revolutionizing the way we work and interact with each other. From chatbots and virtual assistants to automated decision-making processes, AI is changing the way we approach work and the workplace. This seminar will explore the impact of AI and Chat GPT on the workplace and how businesses can leverage these technologies to improve efficiency and productivity.
During this seminar, we will cover a range of topics related to AI and Chat GPT, including the history and evolution of AI, its current state of development, and the different applications of AI in the workplace. We will also discuss the impact of these technologies on the job market and the skills required to work effectively with them.
Through a combination of lectures, case studies, and interactive discussions, attendees will gain a comprehensive understanding of the potential benefits and challenges of integrating AI and Chat GPT into the workplace. They will leave the seminar with practical insights and strategies to effectively leverage these technologies to drive innovation and productivity in their organizations.
Learning Objectives:
Upon completion of this seminar, participants will be able to:
1. Understand the history and evolution of AI and Chat GPT and their current state of development.
2. Gain insights into the different applications of AI and Chat GPT in the workplace and their potential benefits and challenges.
3. Learn about the impact of AI and Chat GPT on the job market and the skills required to work effectively with these technologies.
4. Develop practical strategies for effectively integrating AI and Chat GPT into the workplace to drive innovation and productivity.
5. Network with other industry professionals to share insights and best practices.
(Another) Wild Year in Data Privacy: What Went Down in 2022 & What to Expect ...Tinuiti
Here we are at the end of another crazy year navigating an ever-changing privacy landscape. And, we hate to break it to you…but 2023 is shaping up to bring even more changes. The question is – are you prepared?
In this webinar, our privacy experts recap everything that happened in 2022, and provide you with your survival guide for 2023 – you won’t want to miss this.
Amazon is an ever-evolving marketplace, but change can be predicted if you have a good pulse on the platform and the marketplace landscape. Hear from Tinuiti, Jungle Scout, eComEngine and clients South Bay Boards Co. plus Great Deal Furniture to see how we’ve helped our client’s advance their marketplace strategy to boost sales. We’ll discuss DSP strategies, adapting to the Marketplace changes, expected trends for 2020 and more.
DataEd Slides: Leveraging Data Management TechnologiesDATAVERSITY
Our architecturally solid stool requires three legs: people, process, and technologies. This webinar looks at the most misunderstood of these three components: technology. While most organizations begin with technologies, it turns out that technologies are the last component that should be considered. This webinar will survey a range of technologies that can be used to increase the productivity of Data Management efforts. The goal is to invest in as little infrastructure as possible while still achieving business/program objectives. This program’s learning objectives include:
• Understanding technology considerations
• Appreciating the overview of data technologies and then specifically
• CASE technologies
• Repositories
• Profiling/discovery tools
• Data Quality engineering tools
• Appreciating the complete Data Quality life cycle
The Highest Impact Email Marketing Trends of 2020Chad S. White
To help you determine your email marketing priorities for 2020, we surveyed our more than 500 consultants about 26 tactics and technologies. They rated each one for its current adoption and its impact it will have in 2020. We then organized them into adoption-impact quadrants.
In this 49-minute on-demand webinar, we focus on those email marketing tactics and technologies that our consultants said would have the highest impact this year. Along the way, we share Oracle CX Marketing Consulting client stories and talk about how Oracle technology can help brands make the most of these email marketing trends in 2020.
Watch the on-demand webinar >> https://blogs.oracle.com/marketingcloud/the-highest-impact-email-marketing-trends-of-2020
Big Data is a topic that in on the strategic agenda of almost every organization. The demand for Big Data professionals keeps growing, and there is already a shortage in capacity of qualified and skilled people in this domain. As a result, a war on talent for the most qualified people in the industry has begun.
Are you interested in the domain of Big Data and Data Science, but wondering where to start? In this webinar, a select panel of experts from the Big Data Framework, DAMA (Data Management Association) and training organizations will discuss the problems and opportunities presented by the explosion of Big Data which has taken place in the last two years.
The panel will discuss how to get started with Big Data, both from an enterprise point of view (through strategy, processes and technology) as well as an individual point of view (which skills and knowledge do you need). The panel will discuss practical information and tips that will help you to get started in the Big world of Big Data.
Panellists include: Andrew Smailes – Australian National President of the Data Management Association (DAMA), Vincent Marsi, Director at HiLogic, Jan-Willem Middelburg, VP Asia at Pink Elephant, Shane Johnson, Principal Consultant at ITSMHub and Lawrie Kirk, Business Development Manager in Australia and New Zealand.
Watch recording here: https://apmg-international.com/events/big-data-how-get-started
Post-2020 life has changed the world in many ways — not the least of which is accelerating our reliance on digital commerce. Furthermore, there's the growth of social commerce, evolution of omnichannel commerce, in-store transformation, and online/offline hybridization, all of which are becoming e-Commerce trends that will inevitably shape the 2022 innovation landscape.
But it would be impossible to have this conversation without acknowledging that, with each passing quarter, more and more members of Gen Z are entering the workforce and exuding an increasing economic force. So, how can we take on this next, purpose-driven generation of consumers?
Join Jenn VandeZande, Beth Scott, Nikki Grigsby, and Levana Wang for this insightful and topical conversation on the modernization of e-Commerce tech. This webinar will include:
• What the next generation of e-Commerce customers are looking for
• How e-Commerce organizations can anticipate these needs on a micro and macro level
• What it means to integrate passion, ethics (transparency and accountability), and DEI&I accessibility
Building a Foundational Tech Stack to Support Your First-Party Data StrategyTinuiti
D2C has led the way by building direct relationships with consumers, which has become essential across the retail landscape now that first-party data is king. In this 2-day virtual event, we discuss the emerging trends in 2021 and how brands can adapt their approach to meet ever-changing consumer expectations.
What is digital asset management for consumer packaged goodsBynder
Digital asset management (DAM) is transforming all industries, but none more than the consumer packaged goods space. Brands in this category typically have countless photos, logos, PDFs, sales materials, event assets, videos, presentations, as well as, different versions based on location and language. And don’t forget about version controls and limited time access for special events and announcements.
All of these assets need to be stored, organized and distributed both internally and to external vendors and partners. The best way to keep up with the never-ending onslaught of assets is with DAM.
While it’s in our nature to look for the next ‘big thing’ that will make balancing investment with return or the ever-elusive marketing ‘silver bullet’ that will deliver all the leads your sales team needs, your best performing marketing channel may actually already be at your fingertips.
With data-driven insight and focus, your website can become the heart of your digital marketing mix and web-sourced leads the fuel to your sales team’s unbridled success. Re-discover the marketing channel that delivers the best quality leads for the least amount of investment.
Join this webinar and learn:
- How to redefine your website’s place in your customers’ journey
- Why the leads from your website convert at such a high rate
- 5 things you can do immediately to transform your website into a factory of high-quality leads & how others are doing it
Shockingly Fast Site Development with Acquia Lightning 4.0Rachel Wandishin
Developers have embraced Drupal for many reasons: its powerful open source framework, support from the best developer community in the world, and the vast ecosystem of integrations and partners, just to name a few. What it’s not known for is its ease of getting up and running quickly and easily.
That’s why we built Acquia Lightning.
Lightning is an open source Drupal distribution that addresses the differences between the capabilities Drupal core provides and the needs we commonly see working with thousands of customers to build, launch, and maintain Drupal sites every day.
In this session, we’ll show you how Acquia Lightning helps you get new Drupal projects up and running quickly by delivering key components like Media, Layout, Workflow and API out-of-the-box. You’ll come away from this with a clear understanding of the benefits of using Lighting for your next Drupal project and the simple steps it takes to get started with Lightning.
Build the Deli, Not the Sandwich: Lessons of Digital Platform DevelopmentRachel Wandishin
Creating a robust digital platform for building, deploying and maintaining online properties — it’s a lot like building a deli. Make sure you have all the right components to build the various sandwiches people want, over and over again. Empower your marketers through a single flexible platform, including guidelines, best practices and governance, which allows consistent-quality sandwich-making on a scale that can’t be done without all those disparate pieces in place.
This session will show how UL and development partner Genuine are using Acquia Cloud Site Factory and Acquia Lift (with Content Hub) to deliver a robust digital platform.
By attending this webinar, you’ll learn:
- How to embrace the complexity of your organization to develop a vision for your customers’ digital experience
- How to build a business case and gain enterprise-wide buy-in on that vision
- The ups and downs of operationalizing this vision using best-in-breed Acquia tools.
How To Turn A Data Driven Strategy Into Dynamic ExperiencesRachel Wandishin
Learn how to develop and execute a data driven experience strategy with Acquia Cloud integrating cross channel data sources to create user-optimized experiences. We'll explore how to define the foundation and create an execution plan for measurement and real-time optimization.
By attending this webinar, you’ll learn:
- How to overcome the data deluge
- Steps to unify multi-channel data
- Best practices and key implications for creating the foundation of truly dynamic customer experiences
Decoupled CMS is on the Rise. Is it Right for You?Rachel Wandishin
The rise of decoupled CMS is a defining milestone for the evolution of web development. This modern approach can strengthen developer velocity and empower teams to build modern, performant sites with rich user experiences.
However, it also carries “hidden” costs and issues if not properly evaluated. Most projects teams are not aware of all the options they have available, or the pros/cons of each. In this webinar, we will explore this topic more fully.
Join Third & Grove’s Director of Engineering, Matt Davis, and Acquia’s Solutions Architect Team Lead, Ron Northcutt, as they share best practices for choosing and implementing decoupled CMS strategies.
By attending this webinar, you’ll learn:
- A clear understanding of decoupled, the complexity/effort of decoupling and the benefits of moving to a decoupled approach
- The best use cases for traditional, decoupled and hybrid approaches
- When it makes sense to go fully decoupled—and when you shouldn’t
- The advantages of hybrid options with Drupal
Demystifying Decoupled Drupal for Developers & Content AuthorsRachel Wandishin
Today, with the diversity of customer experiences, developers require a WCM that provides flexibility and creativity in display output, and the ability to build innovative experiences that take advantage of diverse front-ends (i.e. JavaScript frameworks and libraries).
Join our session to learn how Acquia’s WCM, Drupal, delivers universal content flexibility — providing the greatest creative flexibility to front-end developers and content authors to build content-rich experiences for any channel, device or mode of interaction.
We’ll cover how the Acquia platform supports decoupled Drupal architectures and how you might use Drupal in three different modes that cover the “best of all worlds” - traditional, decoupled, and progressively decoupled WCM. As a result, developers have full flexibility and creativity, and content creators have full content management control - only Drupal provides this flexibility to all stakeholders.
During this webinar, we will investigate the following topics:
- An intro to decoupled Drupal concepts, options & supported features
- Decoupled Drupal best practices and trade offs
- Acquia customer case studies using decoupled Drupal
- Decoupled Drupal improvements and upcoming releases
Acquia Platform Update: New Features and CapabilitiesRachel Wandishin
It’s that time of the quarter again! Join us for 30 minutes (plus Q&A) to hear about all of the new Acquia Platform enhancements and capabilities that have been released in Q1, and are already available to you TODAY.
M.J. Johnson, Acquia’s Sr. Director of Product Marketing, will walk through recent feature updates that will help you:
-Achieve speed and agility by launching and managing sites with minimal time, effort, and code.
-Drive business results by leveraging data and content to connect with audiences.
-Reduce cost of ownership with an efficient, reliable infrastructure that scales.
-Deliver the lowest business risk by adhering to high standards for security and compliance.
Specific discussion topics will include: Improvements to Acquia Cloud, Acquia Developer Tools, Acquia Edge, Acquia Lift, Acquia DAM, Acquia Lightning and much more.
Measure, Understand & Influence the Customer JourneyRachel Wandishin
Too often we hear that organizations want to pursue personalization and cross-channel orchestration, but spin their wheels trying to get started. With Drupal, Acquia and Google Analytics, you have strong platforms that allow you to segment users, identify key insights in new ways, and ultimately layer on Acquia’s Lift and Journey tools to personalize and target those segments. Join Bounteous & Acquia as we take the guesswork out of decision making and introduce an analytics-driven approach to deliver content that improves engagement and your business results.
In this webinar you will learn about:
- The problems marketers face to provide consistent cross-channel messaging that enables more effective digital marketing, and personalization at scale
- How to leverage analytics and insights to drive customer journey orchestration solutions
- New analytical modeling approaches, including user clustering for persona development and content attribution modeling that identifies investment in journey improvement
- Left & right brain journey design that combines quantitative and qualitative analysis to improve customer experiences
- The solution architecture behind insight-driven journeys with Google, Drupal and the Acquia platforms
Check out our recent blog post on journey management maturity for a sneak peak, and join speakers from both Bounteous and Acquia on March 5, 2019 at 10 a.m. EST / 3 p.m. GMT.
How does a leading software company unify its sales and marketing technology stack on an
adaptable platform? In a project that highlights the power of Drupal 8 for enterprise
websites, Pegasystems optimizes the customer experience with personalization, analytics,
and reporting.
Follow Pegasystems and their partners Mediacurrent and Acquia on this journey to Drupal 8. See how their solution puts marketers in the driver's seat and, more broadly, what all of us as marketing leaders can learn from it.
In this webinar you will learn:
- A brief history of the website and its evolution from Drupal 7 to Drupal 8
- How Pega reaches its target audience with third-party integrations
- What marketers can learn from the Pega D8 Implementation
Need For Speed: How to Deliver Faster, Safer WebsitesRachel Wandishin
Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have an unintended consequences and directly impact business outcomes, user experience, and customer retention.
Join John Mandile, Acquia security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption.
In this webinar, you’ll learn:
- An overview of current performance challenges facing CIOs and web operators.
- How Acquia uses a network of more than 120 data centers around the world to serve 5.5 million requests every second.
- Best practices for optimizing the delivery of your site to save you time and money.
Tidy Up Your Digital Assets: DAM Best Practices and Why You Need OneRachel Wandishin
More than 50 percent of companies who don’t use a DAM struggle with finding approved files. The need to manage the important digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
See how Acquia's customer EBSCO Information Services implemented a digital asset management solution to centralize and optimize their assets.
By attending this webinar, you’ll learn:
- The strategy behind one Acquia customer’s success in implementing a digital asset management solution
- How to get started with DAM – from planning to implementation all the way through onboarding
- Best practices for organizing and managing your digital assets most effectively
Planning For The Personalization Journey: From Empathy to EngagementRachel Wandishin
Tailored digital experiences that respond to the need of each end-user are the next step on the path of digital maturity.
In this webinar, Dave Sawyer, Lead Optimization Strategist at FFW, and Kasia Sinczak, Lead Content Strategist and User Researcher at FFW, and Eric Fullerton, Product Marketing Manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.
Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message, multi-channel strategies to the right prospects at the right time. Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision. The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.
Whether thinking about personalization for the first time or looking to improve your approach, join Dave, Kasia and Eric to learn about ways you can start converting prospects to customers with personalization.
Through the Eyes of All Users - How to Achieve Website Accessibility for Eve...Rachel Wandishin
Building and maintaining an accessible website is an incredibly important thing. Not only is it essential to ensure that all users can fully access your content, but as we've seen lately, adherence to accessibility standards is critical in higher education.
Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota Sate University, a 15,000-student public-research university, to illustrate the transformative power of accessibility to optimize your site for all users.
By attending this webinar, you'll learn:
- How to optimize your site for different groups from some of the web’s leading experts
- Real examples of accessibility best practices
- How implementing best practices will affect the typical user, the disabled user, and even your SEO.
Increase Marketing ROI by Connecting People, Process & TechnologyRachel Wandishin
Marketers are struggling - they're overloaded with tools and technology that's supposed to help them create, deliver, and analyze great customer experiences. It adds up to a disconnected mess that needs some magical marketing enablement capability to help create customer journeys that can acquire, convert, serve and grow customers at a rapid pace, with less time and effort.
Join this webinar, co-hosted by GeekHive and Acquia, to see a demo showing how GeekHive harnesses Acquia Journey and Acquia’s real-time customer journey orchestration solution, to provide martech enablement for organizations to convert and sell to more customers, faster, in real-time, and deliver connected experiences that pay off quickly.
Attend this webinar to learn more about:
- Overcoming the challenges organizations face connecting martech and customer data
- How to make organizational change happen to enable connected customer experiences
- How to build customer journey maps and connect the dots of the customer journey
- How GeekHive uses Acquia Journey as a marketing enablement solution for it's clients to make real-time, journey-based engagement possible
You're Not Ready For It: A Practical Guide to Optimizing the Customer JourneyRachel Wandishin
Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools? In this session, we will take you through the pitfalls that nobody talks about, help you understand the moments that matter, and share the importance of creating a culture of optimization.
In this webinar you will learn:
- Who makes up the customer journey team
- The technology for mapping customer journeys
- How to map customer journeys across touch points
- How to deliver an engaging, targeted experience
- How to measure the results for success
To build great sites and digital experiences, teams require easy to use tools focused on key capabilities: Rapid development tools, radically simple page building components, drag-and-drop widgets to manage and use rich media and content assets, and intuitive tools to review, approve and publish quickly.
Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the content management foundation that provides these capabilities and more to developers and experience teams in thousands of organizations worldwide.
Join this webinar, led by Drupal Project Lead and Acquia CTO Dries Buytaert, and Jeff Beeman, Acquia Lighting Product Manager, to discover how Lightning is the best content management foundation for developers and next-generation experience builders.
Attend this webinar to:
- Learn about Acquia Lightning and how to make it the best starting point for your Drupal projects
- Discover Lightning’s benefits and learn how developers are reducing development time by 30% while creating better, more usable sites
- Understand through demos how Lightning makes it easier for experience builders to create page layouts, embed rich media, create, approve and publish content more easily to engage with audiences faster
- Discover why Lightning, on Acquia Cloud, is the secret to building better, faster, and delivering more engaging sites that drive engagement and outcomes.
Acquia Platform Updates: New Features and CapabilitiesRachel Wandishin
Acquia Platform Updates: New Features and Capabilities - Session 3
It’s that time of the quarter again! Join us for 30 minutes (plus Q&A) to hear about all of the new Acquia Platform enhancements and capabilities that are already available to you RIGHT NOW, TODAY.
Our platform expert and Sr. Director of Product Marketing, MJ Johnson, will be on hand with product experts to walk you through recent feature updates that will help you achieve:
Simplicity: Helping developers reduce the cost and effort to build and integrate applications.
Reliability: Helping operators reduce the risk and effort to author, manage and secure infrastructure.
Intelligence: Helping marketers automate customer engagement while gaining actionable insight.
Specific discussion topics will include: Improvements to Acquia Cloud, Acquia Lift, Acquia DAM, Acquia Lightning and much more - with a glimpse into innovation coming in 2019.
Security from the Start: Optimizing Your Acquia Experience with Acquia Cloud...Rachel Wandishin
The threat landscape of DDoS attacks, data breaches, and performance disruption continues to become more complex and overwhelming. You don’t have to worry alone.
At Acquia, our suite of Acquia Cloud Edge solutions allows your team to deliver faster, reliable digital experiences and sites that are protected from threats and disruption. On average, Acquia Cloud Edge blocks more than 13 million threats per week.
Join Brad LaPorte, Acquia Security Product Manager, to learn how your organization can build security best practices from the start:
In this webinar, Brad LaPorte will outline:
- An overview of the current state of the threat landscape.
- Detailed examples on how Acquia can help your organization become more secure.
- Best practices on protecting your environment from the start and beyond.
In this webinar, co-hosted with our customer Solvay and partner Mirum, we provide a vision for meeting the new marketing mandates and winning with customer experience.
In this digital-first world, organizations must be customer-first. No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalized experiences at every point in their journey. Furthermore, the complexity is only growing as CMOs, CX pros and tech leaders grapple with sprawl — wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.
Building with Drupal: Personalized Digital Experiences for Higher EducationRachel Wandishin
Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education. With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites — or to put it front and center for new Drupal projects.
By leveraging Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys — even before you have identified who they are.
In this webinar, we’ll walk you through
- Effective, sustainable, and unobtrusive personalization campaigns for higher education, implemented using Acquia Lift,
- Best practices for colleges and universities to apply personalization to their marketing strategies
- How to implement personalization
Whether you are looking to capture stealth applicants, increase conversions, or reengage prospects, implementing personalization brings relevance to your audiences and helps you achieve your business goals.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Survey Results Revealed: The Big Picture for DAM in 2018
1.
2. Survey Results Reveal the
Big Picture for DAM in
2018!
Stephen Skidmore, Product
Marketing, DAM Acquia
3. Welcome to Today’s Webinar!
MODERATOR
Jack Barrett, Marketing Programs Specialist, Acquia
RECORDING & SLIDES
Will be emailed to you within the next few days.
QUESTIONS?
Submit your questions in the Q/A Tab and we’ll attempt to answer
them at the end of the presentation.
19. RECAP!
– Being created in-house
– Used for Web, Social, eMail & Printed material
– include small videos
Everything is dumped into a cloud-based storage!
It’s not hard to see why..
1. Concern about brand consistency
2. Concern about image licensing
3. Lost productivity finding assets
Digital Marketing Assets are...
