V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
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Scott Salkin is the CEO and founder of IDS Technology Marketing, a B2B marketing and lead generation firm. The mission of IDS Technology Marketing is twofold: to help technology companies and startups grow through effective sales and marketing, and to help the local community and economy grow through technology advocacy and mentorship. Scott Salkin provides his contact information at the end for any questions.
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V2 - Social Media & Mobile: How the Last 5 Years Have Forever Changed High-Tech B2B Marketing
- 2. A QUICK INTRODUCTION Scott Salkin CEO & Founder IDS Technology Marketing A business-to-business (B2B) marketing and lead generation firm who's mission is twofold: To help technology companies and startups grow through smart, impactful sales and marketing, and to help our local community and economy grow through technology and entrepreneurial advocacy and mentorship.
- 11. Sold for $1 billion 30M Users ($33/user) $0 Revenue
- 30. Here’s an ugly slide with way too many bullets… • Mobile internet usage will overtake desktops internet usage in 2014 (Microsoft TAG) • +50% of all local Google searches are performed on mobile devices…27% of all clicks (Microsoft TAG) • 70% of mobile searches result in action w/in one hour (Microsoft TAG) • Users will wait an average of 5 seconds for your page to load on their mobile device (Gomez Research) • 91% of mobile internet access is for social media or search (Microsoft TAG)
- 36. The next challenge is avoiding this.
- 37. Blogging Speaking Posting Tweeting Mobile Advocating Partnering Closing
- 39. QUESTIONS? Scott Salkin CEO & Founder IDS Technology Marketing ssalkin@idstm.com @scottsalkin LinkedIn.com/in/scottsalkin 480.685.5472 www.idstm.com