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2020 Digital Performance
Marketing Panels
THE FUTURE OF AMAZON, PAID SEARCH, EMAIL MARKETING, AND PAID SOCIAL
2
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● Log back in anytime with the same link
● Resources available as handouts
Eyebrow Text
Today’s Logistics
Persephanie Arellano
Webinar Coordinator
Experts-Only Approach
Strategic acquisitions have positioned us as the
leading independent performance marketing agency
Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate •
Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
Today’s Speakers
Alex Cecola
Product Design & Development
Greg Mercer
Founder & CEO
Liz Fickenscher
Industry Liaison
Meghan Andrade
Strategist, Marketplace Search
Tess Reynolds
Team Strategist, Marketplace
Search
5
1. Impactful Amazon Advertising Trends
2. Tools to Supplement Amazon Business
3. Staying in Stock
4. Customer Acquisition & Securing Your Brand
5. Customer Retention
6. Predictions for 2020 and key takeaways
7. Live Q&A
Amazon & Marketplaces Roundtable Agenda
Impactful Amazon Advertising Trends
Tools to Supplement Amazon Business
Staying in Stock
Customer Acquisition & Securing Your Brand
Customer Retention
Predictions for 2020
Key Takeaways
Consistent brand messaging across all channels &
platforms
Take advantage of any betas and new updates that
Amazon rolls out so you can get ahead of the competition
and learn how it works with your business.
Compete on price (commodity products) or brand/quality.
Don't get stuck in the middle.
Vine for 3p could be great - generally, product reviews will
continue to be vitally important to success, so the more
means and tools to get them, the better.
● Compliance checklists
● Email templates
● Feedback and review
guides
● Spreadsheet templates
● bit.ly/2Opj8Kd
Schedule Your 1:1
Amazon & Marketplace
Strategy Evaluation
Live Q&A
Alex Cecola
Product Design & Development
Greg Mercer
Founder & CEO
Liz Fickenscher
Industry Liaison
Meghan Andrade
Strategist, Marketplace Search
Tess Reynolds
Team Strategist, Marketplace
Search
2020 Digital Performance Marketing Panels
Timeline
2020 Digital Performance Marketing Panels
Today
Tuesday, December 17th @ 11AM PT / 2PM ET
The Future of Amazon & Marketplaces
Feat. South Bay Board Co., Jungle Scout and eComEngine
Tuesday, December 17th @ 1PM PT / 4PM ET
The Future of Paid Search
Featuring Omega, DialogTech and Feedonomics
The Future of Amazon, Social Media, Email Marketing, and Paid Search
Tomorrow
Wednesday, December 18th @ 11AM PT / 2PM ET
The Future of Email Marketing
Featuring Heap, The Vitamin Shoppe and Sailthru
Wednesday, December 18th @ 1PM PT / 4PM ET
The Future of Paid Social
Featuring Etsy
THANK YOU!

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The Future of Amazon & Marketplaces

  • 1. 2020 Digital Performance Marketing Panels THE FUTURE OF AMAZON, PAID SEARCH, EMAIL MARKETING, AND PAID SOCIAL
  • 2. 2 ● Session recording and slides will be sent out ● Log back in anytime with the same link ● Resources available as handouts Eyebrow Text Today’s Logistics Persephanie Arellano Webinar Coordinator
  • 3. Experts-Only Approach Strategic acquisitions have positioned us as the leading independent performance marketing agency Search • Social • Amazon • Email • Display • Shopping & Data Feed • SEO • Affiliate • Conversion Rate Optimization • Creative Services • Analytics & Marketing Science
  • 4. Today’s Speakers Alex Cecola Product Design & Development Greg Mercer Founder & CEO Liz Fickenscher Industry Liaison Meghan Andrade Strategist, Marketplace Search Tess Reynolds Team Strategist, Marketplace Search
  • 5. 5 1. Impactful Amazon Advertising Trends 2. Tools to Supplement Amazon Business 3. Staying in Stock 4. Customer Acquisition & Securing Your Brand 5. Customer Retention 6. Predictions for 2020 and key takeaways 7. Live Q&A Amazon & Marketplaces Roundtable Agenda
  • 7. Tools to Supplement Amazon Business
  • 9. Customer Acquisition & Securing Your Brand
  • 12. Key Takeaways Consistent brand messaging across all channels & platforms Take advantage of any betas and new updates that Amazon rolls out so you can get ahead of the competition and learn how it works with your business. Compete on price (commodity products) or brand/quality. Don't get stuck in the middle. Vine for 3p could be great - generally, product reviews will continue to be vitally important to success, so the more means and tools to get them, the better.
  • 13. ● Compliance checklists ● Email templates ● Feedback and review guides ● Spreadsheet templates ● bit.ly/2Opj8Kd
  • 14. Schedule Your 1:1 Amazon & Marketplace Strategy Evaluation
  • 15. Live Q&A Alex Cecola Product Design & Development Greg Mercer Founder & CEO Liz Fickenscher Industry Liaison Meghan Andrade Strategist, Marketplace Search Tess Reynolds Team Strategist, Marketplace Search
  • 16. 2020 Digital Performance Marketing Panels Timeline
  • 17. 2020 Digital Performance Marketing Panels Today Tuesday, December 17th @ 11AM PT / 2PM ET The Future of Amazon & Marketplaces Feat. South Bay Board Co., Jungle Scout and eComEngine Tuesday, December 17th @ 1PM PT / 4PM ET The Future of Paid Search Featuring Omega, DialogTech and Feedonomics The Future of Amazon, Social Media, Email Marketing, and Paid Search Tomorrow Wednesday, December 18th @ 11AM PT / 2PM ET The Future of Email Marketing Featuring Heap, The Vitamin Shoppe and Sailthru Wednesday, December 18th @ 1PM PT / 4PM ET The Future of Paid Social Featuring Etsy