6 Steps to Generate More Demand From Web

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While it’s in our nature to look for the next ‘big thing’ that will make balancing investment with return or the ever-elusive marketing ‘silver bullet’ that will deliver all the leads your sales team needs, your best performing marketing channel may actually already be at your fingertips. With data-driven insight and focus, your website can become the heart of your digital marketing mix and web-sourced leads the fuel to your sales team’s unbridled success. Re-discover the marketing channel that delivers the best quality leads for the least amount of investment. Join this webinar and learn: - How to redefine your website’s place in your customers’ journey - Why the leads from your website convert at such a high rate - 5 things you can do immediately to transform your website into a factory of high-quality leads & how others are doing it

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6 Steps to Generate More Demand From Web

Developers have embraced Drupal for many reasons: its powerful open source framework, support from the best developer community in the world, and the vast ecosystem of integrations and partners, just to name a few. What it’s not known for is its ease of getting up and running quickly and easily. That’s why we built Acquia Lightning. Lightning is an open source Drupal distribution that addresses the differences between the capabilities Drupal core provides and the needs we commonly see working with thousands of customers to build, launch, and maintain Drupal sites every day. In this session, we’ll show you how Acquia Lightning helps you get new Drupal projects up and running quickly by delivering key components like Media, Layout, Workflow and API out-of-the-box. You’ll come away from this with a clear understanding of the benefits of using Lighting for your next Drupal project and the simple steps it takes to get started with Lightning.

Build the Deli, Not the Sandwich: Lessons of Digital Platform Development

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Creating a robust digital platform for building, deploying and maintaining online properties — it’s a lot like building a deli. Make sure you have all the right components to build the various sandwiches people want, over and over again. Empower your marketers through a single flexible platform, including guidelines, best practices and governance, which allows consistent-quality sandwich-making on a scale that can’t be done without all those disparate pieces in place. This session will show how UL and development partner Genuine are using Acquia Cloud Site Factory and Acquia Lift (with Content Hub) to deliver a robust digital platform. By attending this webinar, you’ll learn: - How to embrace the complexity of your organization to develop a vision for your customers’ digital experience - How to build a business case and gain enterprise-wide buy-in on that vision - The ups and downs of operationalizing this vision using best-in-breed Acquia tools.

How To Turn A Data Driven Strategy Into Dynamic Experiences

Rachel Wandishin

Learn how to develop and execute a data driven experience strategy with Acquia Cloud integrating cross channel data sources to create user-optimized experiences. We'll explore how to define the foundation and create an execution plan for measurement and real-time optimization. By attending this webinar, you’ll learn: - How to overcome the data deluge - Steps to unify multi-channel data - Best practices and key implications for creating the foundation of truly dynamic customer experiences

Decoupled CMS is on the Rise. Is it Right for You?

Rachel Wandishin

The rise of decoupled CMS is a defining milestone for the evolution of web development. This modern approach can strengthen developer velocity and empower teams to build modern, performant sites with rich user experiences. However, it also carries “hidden” costs and issues if not properly evaluated. Most projects teams are not aware of all the options they have available, or the pros/cons of each. In this webinar, we will explore this topic more fully. Join Third & Grove’s Director of Engineering, Matt Davis, and Acquia’s Solutions Architect Team Lead, Ron Northcutt, as they share best practices for choosing and implementing decoupled CMS strategies. By attending this webinar, you’ll learn: - A clear understanding of decoupled, the complexity/effort of decoupling and the benefits of moving to a decoupled approach - The best use cases for traditional, decoupled and hybrid approaches - When it makes sense to go fully decoupled—and when you shouldn’t - The advantages of hybrid options with Drupal

Demystifying Decoupled Drupal for Developers & Content Authors

Rachel Wandishin

Today, with the diversity of customer experiences, developers require a WCM that provides flexibility and creativity in display output, and the ability to build innovative experiences that take advantage of diverse front-ends (i.e. JavaScript frameworks and libraries). Join our session to learn how Acquia’s WCM, Drupal, delivers universal content flexibility — providing the greatest creative flexibility to front-end developers and content authors to build content-rich experiences for any channel, device or mode of interaction. We’ll cover how the Acquia platform supports decoupled Drupal architectures and how you might use Drupal in three different modes that cover the “best of all worlds” - traditional, decoupled, and progressively decoupled WCM. As a result, developers have full flexibility and creativity, and content creators have full content management control - only Drupal provides this flexibility to all stakeholders. During this webinar, we will investigate the following topics: - An intro to decoupled Drupal concepts, options & supported features - Decoupled Drupal best practices and trade offs - Acquia customer case studies using decoupled Drupal - Decoupled Drupal improvements and upcoming releases

Acquia Platform Update: New Features and Capabilities

Rachel Wandishin

It’s that time of the quarter again! Join us for 30 minutes (plus Q&A) to hear about all of the new Acquia Platform enhancements and capabilities that have been released in Q1, and are already available to you TODAY. M.J. Johnson, Acquia’s Sr. Director of Product Marketing, will walk through recent feature updates that will help you: -Achieve speed and agility by launching and managing sites with minimal time, effort, and code. -Drive business results by leveraging data and content to connect with audiences. -Reduce cost of ownership with an efficient, reliable infrastructure that scales. -Deliver the lowest business risk by adhering to high standards for security and compliance. Specific discussion topics will include: Improvements to Acquia Cloud, Acquia Developer Tools, Acquia Edge, Acquia Lift, Acquia DAM, Acquia Lightning and much more.

Measure, Understand & Influence the Customer Journey

Rachel Wandishin

Too often we hear that organizations want to pursue personalization and cross-channel orchestration, but spin their wheels trying to get started. With Drupal, Acquia and Google Analytics, you have strong platforms that allow you to segment users, identify key insights in new ways, and ultimately layer on Acquia’s Lift and Journey tools to personalize and target those segments. Join Bounteous & Acquia as we take the guesswork out of decision making and introduce an analytics-driven approach to deliver content that improves engagement and your business results. In this webinar you will learn about: - The problems marketers face to provide consistent cross-channel messaging that enables more effective digital marketing, and personalization at scale - How to leverage analytics and insights to drive customer journey orchestration solutions - New analytical modeling approaches, including user clustering for persona development and content attribution modeling that identifies investment in journey improvement - Left & right brain journey design that combines quantitative and qualitative analysis to improve customer experiences - The solution architecture behind insight-driven journeys with Google, Drupal and the Acquia platforms Check out our recent blog post on journey management maturity for a sneak peak, and join speakers from both Bounteous and Acquia on March 5, 2019 at 10 a.m. EST / 3 p.m. GMT.

Build for Change: Pegasystems Drupal 8 Showcase

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How does a leading software company unify its sales and marketing technology stack on an adaptable platform? In a project that highlights the power of Drupal 8 for enterprise websites, Pegasystems optimizes the customer experience with personalization, analytics, and reporting. Follow Pegasystems and their partners Mediacurrent and Acquia on this journey to Drupal 8. See how their solution puts marketers in the driver's seat and, more broadly, what all of us as marketing leaders can learn from it. In this webinar you will learn: - A brief history of the website and its evolution from Drupal 7 to Drupal 8 - How Pega reaches its target audience with third-party integrations - What marketers can learn from the Pega D8 Implementation

Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have an unintended consequences and directly impact business outcomes, user experience, and customer retention. Join John Mandile, Acquia security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption. In this webinar, you’ll learn: - An overview of current performance challenges facing CIOs and web operators. - How Acquia uses a network of more than 120 data centers around the world to serve 5.5 million requests every second. - Best practices for optimizing the delivery of your site to save you time and money.

Tidy Up Your Digital Assets: DAM Best Practices and Why You Need One

Rachel Wandishin

More than 50 percent of companies who don’t use a DAM struggle with finding approved files. The need to manage the important digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences. See how Acquia's customer EBSCO Information Services implemented a digital asset management solution to centralize and optimize their assets. By attending this webinar, you’ll learn: - The strategy behind one Acquia customer’s success in implementing a digital asset management solution - How to get started with DAM – from planning to implementation all the way through onboarding - Best practices for organizing and managing your digital assets most effectively

Planning For The Personalization Journey: From Empathy to Engagement

Rachel Wandishin

Tailored digital experiences that respond to the need of each end-user are the next step on the path of digital maturity. In this webinar, Dave Sawyer, Lead Optimization Strategist at FFW, and Kasia Sinczak, Lead Content Strategist and User Researcher at FFW, and Eric Fullerton, Product Marketing Manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy. Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message, multi-channel strategies to the right prospects at the right time. Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision. The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action. Whether thinking about personalization for the first time or looking to improve your approach, join Dave, Kasia and Eric to learn about ways you can start converting prospects to customers with personalization.

Through the Eyes of All Users - How to Achieve Website Accessibility for Eve...

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Building and maintaining an accessible website is an incredibly important thing. Not only is it essential to ensure that all users can fully access your content, but as we've seen lately, adherence to accessibility standards is critical in higher education. Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota Sate University, a 15,000-student public-research university, to illustrate the transformative power of accessibility to optimize your site for all users. By attending this webinar, you'll learn: - How to optimize your site for different groups from some of the web’s leading experts - Real examples of accessibility best practices - How implementing best practices will affect the typical user, the disabled user, and even your SEO.

Increase Marketing ROI by Connecting People, Process & Technology

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Marketers are struggling - they're overloaded with tools and technology that's supposed to help them create, deliver, and analyze great customer experiences. It adds up to a disconnected mess that needs some magical marketing enablement capability to help create customer journeys that can acquire, convert, serve and grow customers at a rapid pace, with less time and effort. Join this webinar, co-hosted by GeekHive and Acquia, to see a demo showing how GeekHive harnesses Acquia Journey and Acquia’s real-time customer journey orchestration solution, to provide martech enablement for organizations to convert and sell to more customers, faster, in real-time, and deliver connected experiences that pay off quickly. Attend this webinar to learn more about: - Overcoming the challenges organizations face connecting martech and customer data - How to make organizational change happen to enable connected customer experiences - How to build customer journey maps and connect the dots of the customer journey - How GeekHive uses Acquia Journey as a marketing enablement solution for it's clients to make real-time, journey-based engagement possible

You're Not Ready For It: A Practical Guide to Optimizing the Customer Journey

Rachel Wandishin

Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools? In this session, we will take you through the pitfalls that nobody talks about, help you understand the moments that matter, and share the importance of creating a culture of optimization. In this webinar you will learn: - Who makes up the customer journey team - The technology for mapping customer journeys - How to map customer journeys across touch points - How to deliver an engaging, targeted experience - How to measure the results for success

Zero to Drupal in 60 Days with Acquia Lightning

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To build great sites and digital experiences, teams require easy to use tools focused on key capabilities: Rapid development tools, radically simple page building components, drag-and-drop widgets to manage and use rich media and content assets, and intuitive tools to review, approve and publish quickly. Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the content management foundation that provides these capabilities and more to developers and experience teams in thousands of organizations worldwide. Join this webinar, led by Drupal Project Lead and Acquia CTO Dries Buytaert, and Jeff Beeman, Acquia Lighting Product Manager, to discover how Lightning is the best content management foundation for developers and next-generation experience builders. Attend this webinar to: - Learn about Acquia Lightning and how to make it the best starting point for your Drupal projects - Discover Lightning’s benefits and learn how developers are reducing development time by 30% while creating better, more usable sites - Understand through demos how Lightning makes it easier for experience builders to create page layouts, embed rich media, create, approve and publish content more easily to engage with audiences faster - Discover why Lightning, on Acquia Cloud, is the secret to building better, faster, and delivering more engaging sites that drive engagement and outcomes.

Acquia Platform Updates: New Features and Capabilities

Rachel Wandishin

Acquia Platform Updates: New Features and Capabilities - Session 3 It’s that time of the quarter again! Join us for 30 minutes (plus Q&A) to hear about all of the new Acquia Platform enhancements and capabilities that are already available to you RIGHT NOW, TODAY. Our platform expert and Sr. Director of Product Marketing, MJ Johnson, will be on hand with product experts to walk you through recent feature updates that will help you achieve: Simplicity: Helping developers reduce the cost and effort to build and integrate applications. Reliability: Helping operators reduce the risk and effort to author, manage and secure infrastructure. Intelligence: Helping marketers automate customer engagement while gaining actionable insight. Specific discussion topics will include: Improvements to Acquia Cloud, Acquia Lift, Acquia DAM, Acquia Lightning and much more - with a glimpse into innovation coming in 2019.

Security from the Start: Optimizing Your Acquia Experience with Acquia Cloud...

Rachel Wandishin

The document discusses security threats facing websites and how Acquia Cloud Edge can help address them. It notes that Acquia blocks over 13 million threats per week and that attacks are becoming more frequent, sophisticated, and coordinated. Acquia Cloud Edge provides security, resilience, and performance benefits through a web application firewall, content delivery network, and other services like rate limiting and bot protection to help customers mitigate common attack types like DDoS and cross-site scripting. The presentation encourages establishing a strong security plan and reducing potential vulnerabilities.

Global Marketing with a Digital Factory

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In this webinar, co-hosted with our customer Solvay and partner Mirum, we provide a vision for meeting the new marketing mandates and winning with customer experience. In this digital-first world, organizations must be customer-first. No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalized experiences at every point in their journey. Furthermore, the complexity is only growing as CMOs, CX pros and tech leaders grapple with sprawl — wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.

Survey Results Revealed: The Big Picture for DAM in 2018

Rachel Wandishin

The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences. Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices. We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have. Here are some of the areas we’ll discuss in this webinar: - More than 50 percent of those surveyed worry about out of compliant image licensing. - 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them. - More than 50 percent who don’t use a DAM struggle with finding files.

Building with Drupal: Personalized Digital Experiences for Higher Education

Rachel Wandishin

Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education. With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites — or to put it front and center for new Drupal projects. By leveraging Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys — even before you have identified who they are. In this webinar, we’ll walk you through - Effective, sustainable, and unobtrusive personalization campaigns for higher education, implemented using Acquia Lift, - Best practices for colleges and universities to apply personalization to their marketing strategies - How to implement personalization Whether you are looking to capture stealth applicants, increase conversions, or reengage prospects, implementing personalization brings relevance to your audiences and helps you achieve your business goals.

5 Steps to Delivering Many Sites, Lowering Costs, and Improving Governance

Rachel Wandishin

Today, digital technology leaders and their IT teams are facing mounting pressure to meet demand for the creation and management of digital experiences (i.e. websites and beyond), driven by new business initiatives such as digital marketing campaigns, global branding, and security and compliance standards. In addition to executing ever-growing site delivery requests, IT teams are pressed to accommodate internal requirements for content flexibility, cost efficiency, and continuous multisite performance - often causing conflicting obligations. To meet expectations, for both quantity of sites delivered and quality of service, digital IT teams must re-evaluate their approach to site management and process governance. They must evolve their technologies and services, and make the necessary changes to become a ‘center of excellence’ for their organizations. In this webinar, we will cover the following topics: - How to transform your IT digital team from a “bottleneck” to a trusted service provider - How to implement a site governance strategy across your organization - Best practices for expediting website development and delivery

‘Crawl, Walk, Run’ to Personalisation Success

Rachel Wandishin

In today’s competitive digital landscape, it’s more difficult than ever to stand out from pack and deliver experiences that differentiate your brand and grow your business. Leveraging the power of personalisation to engage your prospects and customers with highly relevant content is one key way to increase engagement and conversion. But personalisation is not turnkey. It requires technology, people, data, and strategy. Join our webinar on Thursday 27th September at 3pm BST and learn the steps you can take and technology you can leverage to deliver data-driven experiences to your customer, no matter where you are in your digital journey. Also covered: An overview of the digital landscape How to set the right personalisation metrics Which tactics to embrace at each stage of the personalisation journey Customer success stories Presented by: Eric Fullerton, Product Marketing Leader, Acquia Gemma Singleton, Senior Customer Success Manager, Acquia

New Features and Capabilities Added to the Acquia platform over the Past Thre...

Rachel Wandishin

It’s been a busy several months for Acquia’s product teams, working hard to deliver 28 new capabilities that add value to your existing Acquia investment. Please join us for 30 minutes plus Q&A to learn what’s been added to the Acquia Platform. If you can’t make the live time, register anyway and we will send you slides and recording! Here is a quick sneak peek of themes: * Intelligence: Further automate and gain actionable insight with new updates to Acquia Lift and Acquia Journey * Scalability: Improve authoring, site operations and data security with new updates to Acquia DAM, Acquia Cloud, Acquia Edge, Acquia Cloud Site Factory and Acquia Journey * Simplicity: Lower your development and maintenance costs with new updates to Acquia Lightning and Acquia Commerce Manager.

The Value of Personalization for B2B Companies

Rachel Wandishin

Personalization is top of mind for many organizations -- 67% of marketers are currently pursuing personalization today. And while personalization is critical to engaging audiences in an increasingly competitive digital landscape, it’s challenging for organizations to understand where exactly to start. In the first portion of this webinar Sirius Decision will share their industry and market insight to highlight the value personalization can deliver to your business based on their years of expertise in the B2B space. Next, you’ll hear about Acquia’s multi-step approach to enabling data-driven personalization at your organization, with a specific focus on customers who have just started down the path to personalization.

Upgrading Acquia.com from Drupal 7 to Drupal 8: If We Knew Then What We Know Now

Rachel Wandishin

Everyone knows that a company’s website is one of the most important assets in their ecosystem and engagement model. It becomes a recurring touchpoint in the customer journey and must deliver a high quality experience to each user and their unique needs in order to reinforce the overall brand promise. Here at Acquia, our team was recently faced with a challenging project involving our very own Acquia.com. Our task was to upgrade our website from Drupal 7 to Drupal 8, as well as undergo a total redesign to align to a new brand positioning and deliver a better experience to all visitors. Anyone who has gone through an upgrade/redesign project knows that it is a massive undertaking and requires a combination of skills, planning, and nerves to get through it. We all learn important lessons, and walk away wishing we knew then what we know now. In this webinar we will to discuss the key learnings from our Acquia.com redesign project so you can gain from our experiences and apply them to your next big project. Join Eric Williamson VP of Digital Marketing, Adrianna Shukla Web Operations Manager and Jeff Reed Senior Solutions Manager, Professional Services as they provide an overview of the lessons they learned with our recent redesign project. They will talk through the good, bad, and the ugly and host a Q&A in an effort to pass along our learnings to you.

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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject. We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup. Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved. The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring. The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise. By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.

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