Marketers are struggling - they're overloaded with tools and technology that's supposed to help them create, deliver, and analyze great customer experiences. It adds up to a disconnected mess that needs some magical marketing enablement capability to help create customer journeys that can acquire, convert, serve and grow customers at a rapid pace, with less time and effort.
Join this webinar, co-hosted by GeekHive and Acquia, to see a demo showing how GeekHive harnesses Acquia Journey and Acquia’s real-time customer journey orchestration solution, to provide martech enablement for organizations to convert and sell to more customers, faster, in real-time, and deliver connected experiences that pay off quickly.
Attend this webinar to learn more about:
- Overcoming the challenges organizations face connecting martech and customer data
- How to make organizational change happen to enable connected customer experiences
- How to build customer journey maps and connect the dots of the customer journey
- How GeekHive uses Acquia Journey as a marketing enablement solution for it's clients to make real-time, journey-based engagement possible
Marketing Analytics Solutions from Gordian Knot Analytics v1.2Bill Taylor
Gordian Knot provides machine learning solutions that enable our clients’ marketing analytics efforts to be more effective, and deliver greater returns.
Building Your Product: Alternative Funding Models for Digital SuccessTWG
When you’re passionate about your product idea it’s tempting to do as much as you can yourself to get it off the ground. Learn how to source the right strategic partners and you’ll be able to get your product to market faster and give yourself more time to focus on the big picture.
This presentation explores:
- How to source strategic partners to help you launch your digital product
- Pros and cons of alternative funding models
- Using strategic partners to establish process and grow your team
Transforming Microsoft Dynamics into a Revenue & Profit Optimization EngineChristine Johnson
Jeff Garrett, Director of the Microsoft Alliance at PROS, gave a presentation at Microsoft's Convergence 2015 Conference in Atlanta. It's about extending the value of your CRM investment to realize better revenue and profits in an enterprise environment.
The Secrets Behind Million Dollar Indiegogo Launchesfuturewardcentral
Ben Bateman is Indiegogo's Senior Director of Strategic Programs, and currently leads Indiegogo's China efforts (https://www.indiegogo.com/). He has been a key player in building Indiegogo's hardware category, and now focuses on helping Asia-based companies launch products internationally through Indiegogo. He is passionate about making hardware entrepreneurship more accessible. Over the past two years he has worked with some of Indiegogo's largest campaigns including the Ubuntu Edge, JIBO, Axent Wear, and many more. In his talk, Ben will be speaking about the secrets behind million-dollar Indiegogo launches.
Bringing ABM to the 21st Century: JDA unlocks the power of ABM at scaleEngagio
ABM is the hot topic on every marketer’s mind. But most companies have been doing ABM for years. What’s different now? Join Heidi Bullock, the CMO of Engagio, as she speaks with Cristan Hutto, JDA’s Director of Marketing Operations on how they redefined ABM for today’s world to close more deals and increase pipeline by $2 million.
In this case study, you’ll learn:
Best practices for an enterprise ABM roll out
The most impactful metrics for an entire revenue team
Ideas on how to keep building upon your initial ABM success
Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. In this webinar presentation, Heidi Bullock, CMO of Engagio, covers how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience.
In this presentation you'll learn:
- Why marketing executives should bet on ABM
- How to manage change when making the transition
- How ABM can help meet company-wide goals
- Ways to showcase success
The Secrets To Crushing Your Number: How Engagio’s Revenue Team Uses EngagioEngagio
Modern B2B marketing is evolving – do you have the right technology to keep up?
In this webinar you'll learn how Engagio’s revenue team leverages its own product to crush its number. It will be a lively discussion from marketing (Heidi Bullock, CMO), sales (Stephen Frapart, Account Executive), and sales development (Danilo Nikolich, Head of Sales Development) on how Engagio’s Account Based Marketing platform helps align strategy, scale personalized outreach, and exceed quota.
We'll show you how to use Engagio to:
–Drive engagement at your target accounts
–Orchestrate an integrated ABM play across marketing, sales, and sales development
–Activate sales through account insights
See how Engagio can help you crush your number at Engagio.com/demo
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Marketing Analytics Solutions from Gordian Knot Analytics v1.2Bill Taylor
Gordian Knot provides machine learning solutions that enable our clients’ marketing analytics efforts to be more effective, and deliver greater returns.
Building Your Product: Alternative Funding Models for Digital SuccessTWG
When you’re passionate about your product idea it’s tempting to do as much as you can yourself to get it off the ground. Learn how to source the right strategic partners and you’ll be able to get your product to market faster and give yourself more time to focus on the big picture.
This presentation explores:
- How to source strategic partners to help you launch your digital product
- Pros and cons of alternative funding models
- Using strategic partners to establish process and grow your team
Transforming Microsoft Dynamics into a Revenue & Profit Optimization EngineChristine Johnson
Jeff Garrett, Director of the Microsoft Alliance at PROS, gave a presentation at Microsoft's Convergence 2015 Conference in Atlanta. It's about extending the value of your CRM investment to realize better revenue and profits in an enterprise environment.
The Secrets Behind Million Dollar Indiegogo Launchesfuturewardcentral
Ben Bateman is Indiegogo's Senior Director of Strategic Programs, and currently leads Indiegogo's China efforts (https://www.indiegogo.com/). He has been a key player in building Indiegogo's hardware category, and now focuses on helping Asia-based companies launch products internationally through Indiegogo. He is passionate about making hardware entrepreneurship more accessible. Over the past two years he has worked with some of Indiegogo's largest campaigns including the Ubuntu Edge, JIBO, Axent Wear, and many more. In his talk, Ben will be speaking about the secrets behind million-dollar Indiegogo launches.
Bringing ABM to the 21st Century: JDA unlocks the power of ABM at scaleEngagio
ABM is the hot topic on every marketer’s mind. But most companies have been doing ABM for years. What’s different now? Join Heidi Bullock, the CMO of Engagio, as she speaks with Cristan Hutto, JDA’s Director of Marketing Operations on how they redefined ABM for today’s world to close more deals and increase pipeline by $2 million.
In this case study, you’ll learn:
Best practices for an enterprise ABM roll out
The most impactful metrics for an entire revenue team
Ideas on how to keep building upon your initial ABM success
Despite the hype around ABM, some executives are still unsure that Account Based Marketing is their best bet. In this webinar presentation, Heidi Bullock, CMO of Engagio, covers how ABM (when done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience.
In this presentation you'll learn:
- Why marketing executives should bet on ABM
- How to manage change when making the transition
- How ABM can help meet company-wide goals
- Ways to showcase success
The Secrets To Crushing Your Number: How Engagio’s Revenue Team Uses EngagioEngagio
Modern B2B marketing is evolving – do you have the right technology to keep up?
In this webinar you'll learn how Engagio’s revenue team leverages its own product to crush its number. It will be a lively discussion from marketing (Heidi Bullock, CMO), sales (Stephen Frapart, Account Executive), and sales development (Danilo Nikolich, Head of Sales Development) on how Engagio’s Account Based Marketing platform helps align strategy, scale personalized outreach, and exceed quota.
We'll show you how to use Engagio to:
–Drive engagement at your target accounts
–Orchestrate an integrated ABM play across marketing, sales, and sales development
–Activate sales through account insights
See how Engagio can help you crush your number at Engagio.com/demo
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
Defining and Implementing Strategic Planning and Thinking for Marketers, Agencies, and Business Owners
What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
When Inbound Isn't Enough with Heidi Bullock, CMO of EngagioEngagio
Gone are the days when you could publish content and the leads would come flowing in. Most B2B marketers have found that relying solely on inbound tactics will not help them meet their revenue targets. In order to achieve the growth you desire, you must partner with sales, target the right accounts, and develop an outbound strategy.
In this presentation with Heidi Bullock, CMO of Engagio, you'll learn how to apply best practices from demand generation to implement a successful ABM strategy for predictable revenue.
You’ll discover:
–How to create an Account Based Marketing strategy that works
–How to establish a revenue plan for predictable pipeline
–A 3-step framework for balancing inbound and outbound efforts properly
Key Strategies to Drive the Omnichannel ExperienceBrandSquare
Brand management is dead. Long live brand experience! Get 5 actions for delivering transformative customer experiences.
In this webinar, you’ll learn:
How to orchestrate delivery despite overwhelming content demands and consistency challenges
The blueprint for aligning key stakeholders across departments, agencies and channels
Tangible benefits you can expect for your organization
Watch the entire webinar here: http://videos.brandsquare.com/watch/Af89bvwCDnHgwdgXZZ3tyw
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
How to Capture more IT Business from HHS in 2018immixGroup
Health and Human Services (HHS) is the largest non-defense federal agency. At $13.8 billion, HHS’s top line IT budget is several times bigger than other large non-defense agencies. And although most of that money goes straight out the door in the form of grants to state and local agencies, the remainder still makes HHS the largest non-defense IT agency in government.
So how exactly is that money being spent and how can industry get their share? Get a sneak peek at my slides. View my webinar to get more details: https://immixgroup.com/partners/resources/type/webcasts/
Account Based Marketing for CMOs: The Need for ChangeEngagio
Despite the huge excitement around ABM, many enterprise executives are still unsure that account based marketing is their best bet. In this presentation from the B2B Champions Club during Dreamforce 2018, you’ll learn how ABM (when it’s done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience.
Social Media Made Easy for Cable Channel ManagersAngela Leavitt
Presentation given at the Cable Partner Manager Summit in Castle Rock, CO on July 31, 2018. Presented by Mojo Marketing founder Angela Leavitt, this presentation covers the state of the marketing industry, social media strategy, and LinkedIn tips and tricks.
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
- Implemented a successful field marketing model
LinkedIn: How 15 Minutes Can Majorly Impact Your BusinessAngela Leavitt
This presentation was given by Mojo Marketing's Founder & CEO Angela Leavitt at MicroCorp's One on One event on September 13, 2018 in Atlanta, GA. It covers LinkedIn strategy and tactics for growing thought leadership, prospecting and more.
[Best Practices Webinar] The NEW Clear and Complete Guide to Account Based Ma...Engagio
Have your ABM strategies evolved since you first put them into action?
In this presentation with Engagio & Demand Gen Report, Jon Miller, CEO and Co-Founder of Engagio, shares the evolution of ABM and recommends new best practices to ensure success.
In this presentation you'll discover how to:
- Get awesome tips for every ABM stage to help Sales act on account insights
- Use account data to analyze Sales and Marketing effectiveness by region
- Allocate the proper budget, time and resources to ABM with account entitlements
- Access new vetted criteria and recommendations for selecting an ABM Platform
Download the NEW Clear and Complete Guide to Account Based Marketing (Second Edition) here: https://info.engagio.com/clear-and-complete-guide-to-account-based-marketing.html
Driving Growth: The Power of the Post-Sales Customer JourneyEngagio
Join Anthony Kennada, Gainsight CMO, and Heidi Bullock, Engagio CMO, to learn how to develop a winning post-sale customer experience to keep your customers happy and coming back for more. We’ll discuss how Customer Success and Marketing teams can work together by owning parts of customer journey to deliver value, increase retention, and generate revenue. Additionally, we will outline how to structure your organization for success, leverage technology to understand customer health and engagement, and deepen relationships with the right programs and processes.
Attend to learn how to:
– Think beyond acquisition and focus on the post-sale customer journey
– Put long-term customer strategies in place for growth
– Gain insights into customer behavior and health through technology
– And much more!
Career Development in this new economy is more than discovery what are our strengths, interests, passion, etc. These are important but unless, we adopt a strategic approach to developing our careers, it is difficult to be set apart from the rest of the job seekers. This slide deck helps you to adopt 3 strategic shifts that help us to understand and add value to the environment we want to be in.
Please feel free to contact me if you would like to have further discussions on this topic.
How To develop An Artificial Intelligence Strategy: 9 Things Every Business M...Bernard Marr
An artificial intelligence (AI) strategy has become a vital tool every organisation needs. Based on my experience helping companies develop their AI strategies, I share my nine things every AI strategy must include.
[Sneak Peek] The Clear & Complete Guide to ABM AnalyticsEngagio
Measurement and metrics are critical in any facet of marketing, and ABM is no different. However, things have changed, and if you don't keep up, you'll be left behind by your competition. As B2B marketers transition from a lead-based world to an account-based world, the metrics and models used to analyze your marketing efforts have changed. Traditional demand-gen metrics aren’t enough. Account-based strategies call for account-based metrics and analytics.
In this presentation by Jon Miller, CEO, and Cofounder of Engagio, you'll get a sneak peek of his new book, The Clear and Complete Guide to ABM Analytics.
In this webinar, you'll discover:
–The core components to establish your ABM foundation
–5 new account metrics and how to measure them
–A framework for mapping account journeys in B2B marketing
–How to prove the ROI of your ABM efforts
–3 steps to getting started with the new ABM analytics
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
While it’s in our nature to look for the next ‘big thing’ that will make balancing investment with return or the ever-elusive marketing ‘silver bullet’ that will deliver all the leads your sales team needs, your best performing marketing channel may actually already be at your fingertips.
With data-driven insight and focus, your website can become the heart of your digital marketing mix and web-sourced leads the fuel to your sales team’s unbridled success. Re-discover the marketing channel that delivers the best quality leads for the least amount of investment.
Join this webinar and learn:
- How to redefine your website’s place in your customers’ journey
- Why the leads from your website convert at such a high rate
- 5 things you can do immediately to transform your website into a factory of high-quality leads & how others are doing it
Shockingly Fast Site Development with Acquia Lightning 4.0Rachel Wandishin
Developers have embraced Drupal for many reasons: its powerful open source framework, support from the best developer community in the world, and the vast ecosystem of integrations and partners, just to name a few. What it’s not known for is its ease of getting up and running quickly and easily.
That’s why we built Acquia Lightning.
Lightning is an open source Drupal distribution that addresses the differences between the capabilities Drupal core provides and the needs we commonly see working with thousands of customers to build, launch, and maintain Drupal sites every day.
In this session, we’ll show you how Acquia Lightning helps you get new Drupal projects up and running quickly by delivering key components like Media, Layout, Workflow and API out-of-the-box. You’ll come away from this with a clear understanding of the benefits of using Lighting for your next Drupal project and the simple steps it takes to get started with Lightning.
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What: See if this scenario sounds familiar: A fresh new marketing plan has been crafted by a crack team of digital specialists, all set to maximize your growth and ROI for the coming year, except, the lift isn’t there. Campaign reports look strong, but the bottom line isn’t moving. If this sounds at all familiar, your digital strategy may be broken, or just plain missing.
In a rapidly evolving digital marketing landscape, the work we do to achieve our marketing goals needs to be better defined and understood among all of our stakeholders, vendors, and partners and the business goals that define our success, or failure.
Join us for the upcoming webinar where Anvil’s Stephen Hammill explores the role of digital strategy in defining goals and marketing tactics matched to the right technologies. Stephen will also be addressing the common misconception that digital strategy and marketing strategy are the same — this is not just incorrect, but works against what a holistic digital strategy is all about!
Who: A New York City native, Stephen moved to Portland in 2012 to work in data marketing and teamed with some fantastic agencies and brands, including Nike, Taco Bell, and Yamaha in the quest to better utilize data science to tell stories, from merging data, to cleaning to platforms, and most importantly to strategizing insights into actionable strategic business growth.
He’s a recovering rock n roll musician, and active karaoke addict. A big fan of the Timbers and Thorns, he loves to play soccer around town with friends of all skill levels, and drive his scooter when the weather allows. He now lives in Lake Oswego with his wife Monnie, in a mixed household (three cats and a pug).
When Inbound Isn't Enough with Heidi Bullock, CMO of EngagioEngagio
Gone are the days when you could publish content and the leads would come flowing in. Most B2B marketers have found that relying solely on inbound tactics will not help them meet their revenue targets. In order to achieve the growth you desire, you must partner with sales, target the right accounts, and develop an outbound strategy.
In this presentation with Heidi Bullock, CMO of Engagio, you'll learn how to apply best practices from demand generation to implement a successful ABM strategy for predictable revenue.
You’ll discover:
–How to create an Account Based Marketing strategy that works
–How to establish a revenue plan for predictable pipeline
–A 3-step framework for balancing inbound and outbound efforts properly
Key Strategies to Drive the Omnichannel ExperienceBrandSquare
Brand management is dead. Long live brand experience! Get 5 actions for delivering transformative customer experiences.
In this webinar, you’ll learn:
How to orchestrate delivery despite overwhelming content demands and consistency challenges
The blueprint for aligning key stakeholders across departments, agencies and channels
Tangible benefits you can expect for your organization
Watch the entire webinar here: http://videos.brandsquare.com/watch/Af89bvwCDnHgwdgXZZ3tyw
Mind the Gap 2: Marketing Operations in Age of DisruptionAprimo
While marketing operations capabilities are a requirement for today’s b-to-b marketing organizations, they can choose from a variety of approaches to execute those capabilities. The key to success is matching an organization’s situation and requirements to the right execution model.
In this webinar Jeff Clark (Research Director at SiriusDecisions) and Ed Breault (VP Marketing at Aprimo) will define the organizational choices for executing marketing operations responsibilities and the advantages and risks associated with each choice, addressing the topics such as organizational model and responsibilities and technology platform.
How to Capture more IT Business from HHS in 2018immixGroup
Health and Human Services (HHS) is the largest non-defense federal agency. At $13.8 billion, HHS’s top line IT budget is several times bigger than other large non-defense agencies. And although most of that money goes straight out the door in the form of grants to state and local agencies, the remainder still makes HHS the largest non-defense IT agency in government.
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Account Based Marketing for CMOs: The Need for ChangeEngagio
Despite the huge excitement around ABM, many enterprise executives are still unsure that account based marketing is their best bet. In this presentation from the B2B Champions Club during Dreamforce 2018, you’ll learn how ABM (when it’s done right) will grow revenue, improve your brand, align your entire organization, and ultimately deliver a better customer experience.
Social Media Made Easy for Cable Channel ManagersAngela Leavitt
Presentation given at the Cable Partner Manager Summit in Castle Rock, CO on July 31, 2018. Presented by Mojo Marketing founder Angela Leavitt, this presentation covers the state of the marketing industry, social media strategy, and LinkedIn tips and tricks.
In this presentation from Engagio and ServiceMax, you'll learn how ServiceMax:
- Evolved their target account strategy
- Effectively works with sales
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[Best Practices Webinar] The NEW Clear and Complete Guide to Account Based Ma...Engagio
Have your ABM strategies evolved since you first put them into action?
In this presentation with Engagio & Demand Gen Report, Jon Miller, CEO and Co-Founder of Engagio, shares the evolution of ABM and recommends new best practices to ensure success.
In this presentation you'll discover how to:
- Get awesome tips for every ABM stage to help Sales act on account insights
- Use account data to analyze Sales and Marketing effectiveness by region
- Allocate the proper budget, time and resources to ABM with account entitlements
- Access new vetted criteria and recommendations for selecting an ABM Platform
Download the NEW Clear and Complete Guide to Account Based Marketing (Second Edition) here: https://info.engagio.com/clear-and-complete-guide-to-account-based-marketing.html
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Join Anthony Kennada, Gainsight CMO, and Heidi Bullock, Engagio CMO, to learn how to develop a winning post-sale customer experience to keep your customers happy and coming back for more. We’ll discuss how Customer Success and Marketing teams can work together by owning parts of customer journey to deliver value, increase retention, and generate revenue. Additionally, we will outline how to structure your organization for success, leverage technology to understand customer health and engagement, and deepen relationships with the right programs and processes.
Attend to learn how to:
– Think beyond acquisition and focus on the post-sale customer journey
– Put long-term customer strategies in place for growth
– Gain insights into customer behavior and health through technology
– And much more!
Career Development in this new economy is more than discovery what are our strengths, interests, passion, etc. These are important but unless, we adopt a strategic approach to developing our careers, it is difficult to be set apart from the rest of the job seekers. This slide deck helps you to adopt 3 strategic shifts that help us to understand and add value to the environment we want to be in.
Please feel free to contact me if you would like to have further discussions on this topic.
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Measurement and metrics are critical in any facet of marketing, and ABM is no different. However, things have changed, and if you don't keep up, you'll be left behind by your competition. As B2B marketers transition from a lead-based world to an account-based world, the metrics and models used to analyze your marketing efforts have changed. Traditional demand-gen metrics aren’t enough. Account-based strategies call for account-based metrics and analytics.
In this presentation by Jon Miller, CEO, and Cofounder of Engagio, you'll get a sneak peek of his new book, The Clear and Complete Guide to ABM Analytics.
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–The core components to establish your ABM foundation
–5 new account metrics and how to measure them
–A framework for mapping account journeys in B2B marketing
–How to prove the ROI of your ABM efforts
–3 steps to getting started with the new ABM analytics
Download Engagio's Clear and Complete Guide to Account Based Marketing at Engagio.com/guide
Learn more about Engagio at Engagio.com
Twitter.com/Engagio
Linkedin.com/Company/Engagio
Facebook.com/Engagio
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While it’s in our nature to look for the next ‘big thing’ that will make balancing investment with return or the ever-elusive marketing ‘silver bullet’ that will deliver all the leads your sales team needs, your best performing marketing channel may actually already be at your fingertips.
With data-driven insight and focus, your website can become the heart of your digital marketing mix and web-sourced leads the fuel to your sales team’s unbridled success. Re-discover the marketing channel that delivers the best quality leads for the least amount of investment.
Join this webinar and learn:
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Acquia Platform Update: New Features and CapabilitiesRachel Wandishin
It’s that time of the quarter again! Join us for 30 minutes (plus Q&A) to hear about all of the new Acquia Platform enhancements and capabilities that have been released in Q1, and are already available to you TODAY.
M.J. Johnson, Acquia’s Sr. Director of Product Marketing, will walk through recent feature updates that will help you:
-Achieve speed and agility by launching and managing sites with minimal time, effort, and code.
-Drive business results by leveraging data and content to connect with audiences.
-Reduce cost of ownership with an efficient, reliable infrastructure that scales.
-Deliver the lowest business risk by adhering to high standards for security and compliance.
Specific discussion topics will include: Improvements to Acquia Cloud, Acquia Developer Tools, Acquia Edge, Acquia Lift, Acquia DAM, Acquia Lightning and much more.
Measure, Understand & Influence the Customer JourneyRachel Wandishin
Too often we hear that organizations want to pursue personalization and cross-channel orchestration, but spin their wheels trying to get started. With Drupal, Acquia and Google Analytics, you have strong platforms that allow you to segment users, identify key insights in new ways, and ultimately layer on Acquia’s Lift and Journey tools to personalize and target those segments. Join Bounteous & Acquia as we take the guesswork out of decision making and introduce an analytics-driven approach to deliver content that improves engagement and your business results.
In this webinar you will learn about:
- The problems marketers face to provide consistent cross-channel messaging that enables more effective digital marketing, and personalization at scale
- How to leverage analytics and insights to drive customer journey orchestration solutions
- New analytical modeling approaches, including user clustering for persona development and content attribution modeling that identifies investment in journey improvement
- Left & right brain journey design that combines quantitative and qualitative analysis to improve customer experiences
- The solution architecture behind insight-driven journeys with Google, Drupal and the Acquia platforms
Check out our recent blog post on journey management maturity for a sneak peak, and join speakers from both Bounteous and Acquia on March 5, 2019 at 10 a.m. EST / 3 p.m. GMT.
How does a leading software company unify its sales and marketing technology stack on an
adaptable platform? In a project that highlights the power of Drupal 8 for enterprise
websites, Pegasystems optimizes the customer experience with personalization, analytics,
and reporting.
Follow Pegasystems and their partners Mediacurrent and Acquia on this journey to Drupal 8. See how their solution puts marketers in the driver's seat and, more broadly, what all of us as marketing leaders can learn from it.
In this webinar you will learn:
- A brief history of the website and its evolution from Drupal 7 to Drupal 8
- How Pega reaches its target audience with third-party integrations
- What marketers can learn from the Pega D8 Implementation
Need For Speed: How to Deliver Faster, Safer WebsitesRachel Wandishin
Can you afford to serve your users 404s or slow page load times? As consumers’ expectations continue to rise, poor site performance can have an unintended consequences and directly impact business outcomes, user experience, and customer retention.
Join John Mandile, Acquia security product manager, to learn how to deliver faster, more reliable digital experiences and sites that are protected from threats and disruption.
In this webinar, you’ll learn:
- An overview of current performance challenges facing CIOs and web operators.
- How Acquia uses a network of more than 120 data centers around the world to serve 5.5 million requests every second.
- Best practices for optimizing the delivery of your site to save you time and money.
Tidy Up Your Digital Assets: DAM Best Practices and Why You Need OneRachel Wandishin
More than 50 percent of companies who don’t use a DAM struggle with finding approved files. The need to manage the important digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
See how Acquia's customer EBSCO Information Services implemented a digital asset management solution to centralize and optimize their assets.
By attending this webinar, you’ll learn:
- The strategy behind one Acquia customer’s success in implementing a digital asset management solution
- How to get started with DAM – from planning to implementation all the way through onboarding
- Best practices for organizing and managing your digital assets most effectively
Planning For The Personalization Journey: From Empathy to EngagementRachel Wandishin
Tailored digital experiences that respond to the need of each end-user are the next step on the path of digital maturity.
In this webinar, Dave Sawyer, Lead Optimization Strategist at FFW, and Kasia Sinczak, Lead Content Strategist and User Researcher at FFW, and Eric Fullerton, Product Marketing Manager at Acquia, will outline the steps necessary to deploy a successful personalization strategy.
Content creation, storage, and access are easier and cheaper than ever before. Organizations are beginning to compete on delivering multi-message, multi-channel strategies to the right prospects at the right time. Behind the scenes, this involves a coordinated effort between a complex set of variables including marketing technology tools, content, the right mix of talent, and a willingness to experiment. None of these variables are as important or complicated as the human being ultimately responsible for the purchase decision. The most impressive technology stack, biggest data warehouse, and well-planned content calendar are useless if they lack the empathic understanding to give users what they need to take action.
Whether thinking about personalization for the first time or looking to improve your approach, join Dave, Kasia and Eric to learn about ways you can start converting prospects to customers with personalization.
Through the Eyes of All Users - How to Achieve Website Accessibility for Eve...Rachel Wandishin
Building and maintaining an accessible website is an incredibly important thing. Not only is it essential to ensure that all users can fully access your content, but as we've seen lately, adherence to accessibility standards is critical in higher education.
Join experts from Siteimprove, Palantir, and Acquia as we use a real case study from North Dakota Sate University, a 15,000-student public-research university, to illustrate the transformative power of accessibility to optimize your site for all users.
By attending this webinar, you'll learn:
- How to optimize your site for different groups from some of the web’s leading experts
- Real examples of accessibility best practices
- How implementing best practices will affect the typical user, the disabled user, and even your SEO.
You're Not Ready For It: A Practical Guide to Optimizing the Customer JourneyRachel Wandishin
Having the best tools can make all the difference when mapping customer journeys, but how do you prepare yourself to get the most out of your investment in these tools? In this session, we will take you through the pitfalls that nobody talks about, help you understand the moments that matter, and share the importance of creating a culture of optimization.
In this webinar you will learn:
- Who makes up the customer journey team
- The technology for mapping customer journeys
- How to map customer journeys across touch points
- How to deliver an engaging, targeted experience
- How to measure the results for success
To build great sites and digital experiences, teams require easy to use tools focused on key capabilities: Rapid development tools, radically simple page building components, drag-and-drop widgets to manage and use rich media and content assets, and intuitive tools to review, approve and publish quickly.
Acquia Lightning, a Drupal 8 open source distribution from the Drupal experts at Acquia, is the content management foundation that provides these capabilities and more to developers and experience teams in thousands of organizations worldwide.
Join this webinar, led by Drupal Project Lead and Acquia CTO Dries Buytaert, and Jeff Beeman, Acquia Lighting Product Manager, to discover how Lightning is the best content management foundation for developers and next-generation experience builders.
Attend this webinar to:
- Learn about Acquia Lightning and how to make it the best starting point for your Drupal projects
- Discover Lightning’s benefits and learn how developers are reducing development time by 30% while creating better, more usable sites
- Understand through demos how Lightning makes it easier for experience builders to create page layouts, embed rich media, create, approve and publish content more easily to engage with audiences faster
- Discover why Lightning, on Acquia Cloud, is the secret to building better, faster, and delivering more engaging sites that drive engagement and outcomes.
Acquia Platform Updates: New Features and CapabilitiesRachel Wandishin
Acquia Platform Updates: New Features and Capabilities - Session 3
It’s that time of the quarter again! Join us for 30 minutes (plus Q&A) to hear about all of the new Acquia Platform enhancements and capabilities that are already available to you RIGHT NOW, TODAY.
Our platform expert and Sr. Director of Product Marketing, MJ Johnson, will be on hand with product experts to walk you through recent feature updates that will help you achieve:
Simplicity: Helping developers reduce the cost and effort to build and integrate applications.
Reliability: Helping operators reduce the risk and effort to author, manage and secure infrastructure.
Intelligence: Helping marketers automate customer engagement while gaining actionable insight.
Specific discussion topics will include: Improvements to Acquia Cloud, Acquia Lift, Acquia DAM, Acquia Lightning and much more - with a glimpse into innovation coming in 2019.
Security from the Start: Optimizing Your Acquia Experience with Acquia Cloud...Rachel Wandishin
The threat landscape of DDoS attacks, data breaches, and performance disruption continues to become more complex and overwhelming. You don’t have to worry alone.
At Acquia, our suite of Acquia Cloud Edge solutions allows your team to deliver faster, reliable digital experiences and sites that are protected from threats and disruption. On average, Acquia Cloud Edge blocks more than 13 million threats per week.
Join Brad LaPorte, Acquia Security Product Manager, to learn how your organization can build security best practices from the start:
In this webinar, Brad LaPorte will outline:
- An overview of the current state of the threat landscape.
- Detailed examples on how Acquia can help your organization become more secure.
- Best practices on protecting your environment from the start and beyond.
In this webinar, co-hosted with our customer Solvay and partner Mirum, we provide a vision for meeting the new marketing mandates and winning with customer experience.
In this digital-first world, organizations must be customer-first. No matter the brand or enterprise, the new rules require you to engage individuals and deliver personalized experiences at every point in their journey. Furthermore, the complexity is only growing as CMOs, CX pros and tech leaders grapple with sprawl — wrestling with greater marketing demands, higher customer expectations, and rising complexity across martech, data and touchpoints.
Survey Results Revealed: The Big Picture for DAM in 2018Rachel Wandishin
The need to manage digital assets – photos, videos, PDFs, logos, creative templates and so on – is at the heart of creating engaging digital experiences.
Today’s customers expect their digital interactions to be met with a visual, graphical, and image-rich experience. It’s not a “nice to have,” it’s a “need to have” to compete and stay relevant. When it comes to digital asset management, we’re at an interesting inflection point. While some of those legacy DAM systems are still being used, modern, cloud-based DAM solutions are providing new choices.
We surveyed 738 marketing professionals to help understand how companies are using creative files today, how they are organising them and some of the challenges and concerns they have.
Here are some of the areas we’ll discuss in this webinar:
- More than 50 percent of those surveyed worry about out of compliant image licensing.
- 90 percent are creating some assets in-house, although those with DAM are more likely to pay an agency or contractor to help create them.
- More than 50 percent who don’t use a DAM struggle with finding files.
Building with Drupal: Personalized Digital Experiences for Higher EducationRachel Wandishin
Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education. With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites — or to put it front and center for new Drupal projects.
By leveraging Acquia Lift’s centralized personalization management platform, integrated with the resilient Drupal experience, we’ll show you how you can deliver relevant content and calls-to-action to your visitors based on their unique consumer journeys — even before you have identified who they are.
In this webinar, we’ll walk you through
- Effective, sustainable, and unobtrusive personalization campaigns for higher education, implemented using Acquia Lift,
- Best practices for colleges and universities to apply personalization to their marketing strategies
- How to implement personalization
Whether you are looking to capture stealth applicants, increase conversions, or reengage prospects, implementing personalization brings relevance to your audiences and helps you achieve your business goals.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
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During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
