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1. SURVEY RESPONCE
I sent my Survey Monkey
questionnaire out to
people within the age
range of my chosen target
audience. I did this by
sending links to the
survey over social media
platforms as well as
messaging apps such as
WhatsApp. This is a
screenshot showing how I
sent the message to my
target audience.

2. Question 1-What is
your greatest fear?
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snakes
death
being chased
falling
the dark
small spaces
injections
This is a pie chart
showing the results for
question1.
From this chart I able to
defer that my target
audiences the most afraid
of small spaces. I will
use this information to
help produce my horror
trailer. I will do this be
including scenes within my
trailer which either
places the protagonist in
a small space or either
use the camera to achieve
the effect of the audience
feeling that they are in a
small, confined space.

3. 2
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Yes No To some extent
Question 2-Do you like
the use of gore?
This is a bar chart
showing me the results of
this question. The
results from this
question show me that the
majority of my target
audience member do NOT
like the use of gore
within movies. Due to
these responses I will
include little to no gore
within my own trailer and
production work. The
second most popular
answer was ‘To some
extent’ again this shows
how not even is always on
board with too much gore.

4. Question 3- What is your
preferred sub-genre?
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From these results I am
able to defer that
Psychological horror is
the most preferred
subgenre with
supernatural horror and
zombie horror following
behind. When brain
storming ideas for our
horror trailer plot I
will make sure that our
groups sub genre would be
something which explore
psychological horror.

5. Question 4- What elements
of a trailer entice you to
go watch the movie?
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The soudtrack The acting The special
effects
The editing
I have found that the
soundtrack to be one
of the conventions
which draw audience
members in to
watching a movie. In
my project I will try
to incorporate
multiple sound
effects and sound
tracks to help build
a suspenseful piece
of work. I will also
use the trailer
convention of pacing
to help improve the
soundtrack of my
media text.

6. Question 5- Which of these
scenarios do you find the
scariest?
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Being stuck alone in an
isolated building
Hiding in your own
home from invaders
Beging Kidnapped and
waking up in a
different environment
Seeing things fall off
the wall by itself
For my final question I hinted
at particular subgenres. For
example with the option
‘Seeing things fall off the
wall by itself’ I was hinting
at the supernatural sub-genre.
Overall from these results I
have found that the majority
of people are afraid of being
trapped within their own homes
as they hide from invaders.
From all of the information
that I have collected
throughout all of the survey
questions I believe that a
horror movie falling within
the ‘Psychological’ sub-genre
would work well to attract my
target audience. I also feel
that I should try to
incorporate some form of
‘invader’. As this seems to
scare my audience very much.