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THRILLER
DEMOGRAPHIC
RESEARCH
FINLEY SINCLAIR
Q1:
This bar graph of my
data shows that women
go to the cinema more
than men as 55% of
people that took the
survey were female. This
may be because women
usually go to films in
groups or with a friend
or boyfriend.
Q2:
According to the data it appears
that psychological thriller is the
most popular sub genre as it has
the highest percentage at 30%. This
data helps with the creation of my
thriller opening as now I can use
psychological conventions which
will appeal most to my audience as
this was the favourite option. This
may be the most popular response
because this is a very popular
thriller genre meaning it is created
more than other genres so viewers
would come across this genre more
often, influencing their decision.
Q3:
By analysing this data I can
infer that The Call is a very
popular film within my target
audience of 15-24. This data
helps with my thriller
opening as it means that I
can analyse the conventions
used in The Call and use
them to my advantage to
create an opening that will
entice my target audience
and persuade a good
reaction.
Q4:
According to the data I have
collected I can infer that my
target audience would prefer the
location of a thriller film to be in a
city rather than a countryside,
dark area or light area; this is as
it got the highest percentage at
40%. This helps with the creation
of my thriller film as this means I
can base my thriller film around a
city location to appeal to my
target audience. This may be the
most popular as some people
may be fearful of dark areas as
they would get scared easily so
this would be most popular, and
an area with a lot happening in
such as a city would make a
viewer more comfortable
Q5:
Due to the data I have
gathered I can assume
that my target audience
prefer a male in the
leading role in contrast to
a female; this may be
because it is very
stereotypical for a male to
be in the main role. This
means that I can have a
male in the leading role to
appeal to my target
audience and keep with
stereotypes.
Q6:
It appears that my target
audience prefer a male
as the antagonist in a
thriller as 80% of my
responses were male.
This may be because it
is stereotypical for the
antagonist to be a
powerful male which
may have influenced
their responses. This
means that I can have a
male as an antagonist to
appeal to my target
audience.
Q7:
By this data I can infer
that 45% of the
respondents that took my
survey chose neutral.
This does not help with
the creation of my movie
opening as if most chose
strongly agree, I could
make the opening very
scary and provoke
emotion out of my target
audience.
Q8:
I can infer that most
respondents in my target
audience prefer a plot twist
in a thriller movie. This
would help in the creation of
my opening as I can use a
plot twist in the opening to
create a sense of mystery
and provoke emotion out of
the viewer to attract interest.
Q9:
The data in this graph
allows me to understand
that I could put hints of
the plot in the opening
scene to provoke interest
in the audience. This
could be the most
popular as this is where
plot twists and suspense
happens which is proven
to be my target
audience’s favourite parts
of a thriller movie.
Q10:
I can infer from this data
that my target audience
prefer suspense to be
built moderately slow
before a potential jump
scare. I can use this in
my opening to create
false peaks of suspense
and also scare the
viewer.
SOCIAL MEDIA:
I used a social media site named
Instagram to share my survey to
my target audience to get as many
responses as possible, so that I
can collect data and create the
best opening possible to appeal to
my target audience.

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Thriller demographic research.

  • 2. Q1: This bar graph of my data shows that women go to the cinema more than men as 55% of people that took the survey were female. This may be because women usually go to films in groups or with a friend or boyfriend.
  • 3. Q2: According to the data it appears that psychological thriller is the most popular sub genre as it has the highest percentage at 30%. This data helps with the creation of my thriller opening as now I can use psychological conventions which will appeal most to my audience as this was the favourite option. This may be the most popular response because this is a very popular thriller genre meaning it is created more than other genres so viewers would come across this genre more often, influencing their decision.
  • 4. Q3: By analysing this data I can infer that The Call is a very popular film within my target audience of 15-24. This data helps with my thriller opening as it means that I can analyse the conventions used in The Call and use them to my advantage to create an opening that will entice my target audience and persuade a good reaction.
  • 5. Q4: According to the data I have collected I can infer that my target audience would prefer the location of a thriller film to be in a city rather than a countryside, dark area or light area; this is as it got the highest percentage at 40%. This helps with the creation of my thriller film as this means I can base my thriller film around a city location to appeal to my target audience. This may be the most popular as some people may be fearful of dark areas as they would get scared easily so this would be most popular, and an area with a lot happening in such as a city would make a viewer more comfortable
  • 6. Q5: Due to the data I have gathered I can assume that my target audience prefer a male in the leading role in contrast to a female; this may be because it is very stereotypical for a male to be in the main role. This means that I can have a male in the leading role to appeal to my target audience and keep with stereotypes.
  • 7. Q6: It appears that my target audience prefer a male as the antagonist in a thriller as 80% of my responses were male. This may be because it is stereotypical for the antagonist to be a powerful male which may have influenced their responses. This means that I can have a male as an antagonist to appeal to my target audience.
  • 8. Q7: By this data I can infer that 45% of the respondents that took my survey chose neutral. This does not help with the creation of my movie opening as if most chose strongly agree, I could make the opening very scary and provoke emotion out of my target audience.
  • 9. Q8: I can infer that most respondents in my target audience prefer a plot twist in a thriller movie. This would help in the creation of my opening as I can use a plot twist in the opening to create a sense of mystery and provoke emotion out of the viewer to attract interest.
  • 10. Q9: The data in this graph allows me to understand that I could put hints of the plot in the opening scene to provoke interest in the audience. This could be the most popular as this is where plot twists and suspense happens which is proven to be my target audience’s favourite parts of a thriller movie.
  • 11. Q10: I can infer from this data that my target audience prefer suspense to be built moderately slow before a potential jump scare. I can use this in my opening to create false peaks of suspense and also scare the viewer.
  • 12. SOCIAL MEDIA: I used a social media site named Instagram to share my survey to my target audience to get as many responses as possible, so that I can collect data and create the best opening possible to appeal to my target audience.