2. Institutions Logo – This is the
name of the institutions involved
with the movie for example:
Universal Studios, Lions Gate,
Paramount Pictures and 20th
Century Fox. We added our logo
near the begging of the trailer,
our logo like many contemporary
production company logos is
animated. The colours and style
of our logo also reflect the
horror genre.
3. Builds In Pace – When trailers start they usually start
of slow then it builds by showing action packed moments
of the film or maybe people being chased if it were a
horror movie.
We challenged this convention within our own trailer as
we started with fast cuts of the protagonist trying to
turn her torch on. After a jump scare we then started
the narrative with a calm setting, with a constant key
note at a slow pace. We then sped up the pase of the
music, the soundtrack also got louder when the villain
entered the house. As the trailer was reaching the end
there were multiple cuts which played one after
another. We also used pauses within the video to create
suspense and the ‘on the edge of your seat feel’. The
build up of pase can be seen within trailer for ‘The
conjouring’ and ‘The forrest’
These are images showing
the comparison of our
trailer and the conjuring.
Near the begging of the
trailers there is a happy
aura.
4. Theme Music – Theme Music is the
music that play throughout the
trailer it matched the genre of the
film to create the right feeling for
the viewer. The music is a key aspect
within our horror trailer, we first
start off with a very calm piano.
After Olivia dies there is a sudden
scream. After this there are loud
thuds. The music then becomes faster
and louder. The music we used matches
our
5. Release Date – This is the date when the film
will be released to the public. They do this to
reel the audience in to the movie so it will
make them watch it and it appeals to them. This
can be seen at the end of our trailer, as well
as adding the date we also added social media
platform logos. This is to indicate to audience
members that more information can be found on
the movies social media. This also appeals to
my target audience as they are known for being
the generation who consume web 2.0 and social
media platforms.
