The document describes the process of creating a logo for a production company from start to finish using Adobe Photoshop and Premiere. Key steps included: - Creating a black background in Photoshop and adding barbed wire and text layers. Effects like shadows and overlays were used to style the elements. - The logo was animated in Premiere using 3D rotations and keyframes to zoom and spin the logo. Lighting and lens flare effects were added. - Adjustment layers and blend modes were used to composite the elements together realistically. The final animated logo incorporated conventions from horror genres to represent the production company.

1. Creating
Our Logo

2. I started off creating out Production company
logo by adding a black background. I did this by
selecting the background layer on Photoshop and
altering the colour to black. I then adding
another layer on the Panel and selected our
chosen image of barbwire onto the screen. Using
the magic wand tool I selected the background of
the image and backspaced, this got rid of the
background of the original image. It also allowed
me to get rid of the white parts of the image, so
I was just left with the actual bare wire. I then
continued to add effects on the barbwire layer. I
added a inner shadow to create some depth to the
image. I also added a grey colour overlay, I
wanted to alter the image to have a sort of eerie
feel to it. I finished off editing this image by
adding a pattern overlay and drop shadow. This
made the image slightly darker with a little bit
of a distressed texture.
I used Adobe Photoshop to create
our production company logo.

3. I then added another layer to Photoshop, this
layer was of the name of our production company.
The font of out title was taken from the site,
Dafont.com. I had copied and pasted to image onto
Photoshop, I then used the magic wand tool to rid
of the plain background of the image. I continued
to add another layer, this including the
‘Production’ portion of the logo. Again I used
the magic wand tool to get rid of the unnecessary
background that came with the font.
After adding all the desired text to our logo. I then decided to add effects and more
colour to the overall image. As you can see, at this point it is very difficult to read
the text on the screen, due to this reason I added multiple effects onto the writing. I
started with the ‘production’ portion of the logo. I added a light grey colour overlay
onto the layer. I then followed with bevel and emboss. This option allowed the text to
appear slightly raised and three dimensional. The effects allowed the text to stand put
and be readable against the image and black background.

4. I then started to work on the
official name of our production
company. From the layer style
box I was able to select
multiple effects such as bevel
and emboss, contour and
texture. All these effects
allows for the text to be
raised and stand out from the
black background. As a group we
also decided to add a colour
overlay. We all decided that
red would be a suitable colour.
We felt that the colour red
links to the genre of horror as
red can link to blood. Blood is
a common convention in horror
movies. The colour red also
connotes danger, all of these
factors lead us to the final
decision to have the name of
our production company be
coloured red.
I continued to add a outer glow. I played around with the settings on this option. I
increased the opacity of the outer glow. I then increased the size and range of the outer
glow. The outer glow created a fog like effect around the text. Fog and mist can be seen a
common convention within horror movies. Overall this effect gave the logo an eerie and
mysterious feel.

5. As a group we felt that we
should make the red portion of
the text much more darker. We
felt that the previous shade of
red was too bright for the
genre of horror. I then chose a
deeper hue of red. Overall the
colour scheme of the production
company is very mysterious and
portrays a theme of danger as
we used minimal and dark
shades. We chose to use a dark
colour palette as our research
into other horror production
company logos shows that dark
hues are used the most. So to
have our own logo seem more
genuine we stuck to this
convention. We then received
feedback from our audience
members and they felt that it
would be better to incorporate
the colour red within the
‘Production’ portion of our
logo. I took this advice on and
continued to add a outer glow
to the ‘production’ part of the
text. I had the outer glow a
light red colour. The result of
this made the logo look more
complete and whole.

6. OUR FINAL COMPANY LOGOREAL HORROR PRODUCTION COMPANY LOGOS
The logo for our production company includes an endless coil of barbed wire. We chose to
have the wire positioned in a never-ending loop, as this is meant to present the idea of
entrapment and never being able to escape. When brainstorming ideas for our logo our group
also felt that Barbed wire links to Asylums as the material is normally used to make sure
no one escapes. We felt that the wire also symbolises danger as there are spikes placed
around the wire. The colour red was used within the logo as the colour holds strong links
to blood (a horror movie convention) as well as connoting danger. The fog like presence
around our main text also links to the horror genre as fog and mist is a horror
convention. Uses of fog can also be seen in known horror production companies such as
‘Dark Castle Entertainment’. The colour scheme of our logo is red grey and black. This
colour scheme is common and can be found within other existing companies such as ‘Red
Letter Studios’ and ‘Hammer Films’. To make our logo professional we used these
conventions within our own work. The dark hues such as the shade black can link to death
as well as mystery. The dark shades I feel carry a negative connotation, overall
strengthening its links to the horror genre.

7. ANIMATING OUR LOGO
As a group we felt that it would be best if we were to animate our logo. When researching
into production company logos, we found that many successful companies included some sort
of animation to their logo. For our work to seem more genuine we used Adobe Premiere to
animate our product.
To start I added the Jpeg file of our logo
to the software. I then dragged the file
onto the sequence editor. Then selected the
effects options in the bottom left of the
screen. I then clicked onto video effects
and selected the Basic 3D option and
dragged it onto the files bar on the
sequence editor. This effect allowed the 2D
image to become three dimensional. I then
explored the effect control option at the
top left of the screen. I then made the
scale of the image smaller, this was done
by decreasing the number in the scale
option.

8. To start animating the logo I started to
play around with the swivel and tilt
options, underneath the Basic 3D effect
controls. I made the swivel option 71.0
degrees, tilt at 29.0 degrees. I also
decided to have the logo to come from a
distance. For this to be done increased
the distance to image option to 32.0.
After I had selected my desired options
I created key frames. This was done by
clicking on the small clock graphic next
to these options.
After setting the original key frames I then dragged
the blue slider a couple of seconds into the video.
After this I then set the values of the options back
the 0.0, which are the default values. This
automatically allowed the software to add key frames
on the effect controls.
The next steps allowed the logo to
turn slightly as it fades out of
the screen. I moved further into
the video. I then changed the Tilt
and Swivel option to -10.0 degrees,
this change added another two key
frames into the sequence. I moved
these two key frames near the end
of the sequence. I then continued
to add a turn to the animation,
this was done by experimenting with
the rotation of the image. I went
back the begging of the clip using
the blue slider and set the
rotation effect to -35.0 degrees,
under the motion control.

9. After watching over the animation
created I felt that the transitions
were very harsh and stiff. This was
due to the fact that I had made
linear key frames. To make the
animation more smoother I first
right clicked the rotation key
frame. I then selected the ease in
option. For the tilt and Swivel
effects, I right clicked and chose
the Auto Bezier option. I followed
by making the distance key frame
‘ease in’ as well. By changing the
key frame effects it made the video
much more smoother.
After I had created the basic animation
for our clip, I added a light effect. To
do this I searched for ‘lighting effects’
in the effects option on the bottom left
corner of the screen. I then dragged and
dropped this onto the logo file in the
sequence editor.

10. After dropping the lighting effects on the logo bar. I then scrolled down in the
effect controls until the lighting effects appeared. I then clicked on ‘light one’.
This would allow me to control the light options. I then increased the intensity
option of the light to 100. This creates a harsh light source. I followed by
setting the focus option to 0.0. By changing the focus is creates shadows. To
increase the shadow effect I lowered the Ambient intensity to 0.0. To add more
darkness to the video I clicked on video transition then dissolve and finally
dragged the cross dissolve effect onto the start and the end of the logo bar.

11. I continued to add another
layer, I did this by going back
to my project panel, I then
clicked on the new item menu
and then selected the
Adjustment layer. I then added
this layer underneath the logo
file to the sequence editor. On
this adjustment layer I added
the lens flare effect. I did
this by searching in the bottom
left box of effects. When I
found the option I dragged it
onto the adjustment layer.
After I added this option I
found that I could not see the
effect. I soon found out that
this was due to the lense flare
only working if there is a
layer below. So for the effect
to appear on the screen I went
onto the project panel,
selected new item and added a
Black Video. I then dropped
this layer underneath, then
resulting in the lens flare
being visible on the screen.

12. To animate the lenses flare, I
clicked on the Lenses Flare option
within the effect controls box. I
was then able to experiment with
the positioning of the flare. Using
my mouse I Dragged the flare more
to the right of the screen. I then
created a key frame for the flare
centre. I did this by clicking on
the small clock graphic on the
flare centre option. I then
dragged the blue slider further
into the video, I then repositioned
the flare centre the the opposite
side of the screen.

13. I then added key frames to the
lens flare effect, this allowed me
to control the positioning of the
light. The multiple key frames
also allow me to play around with
the flashing of the lens in the
clip. After adding all my desired
key frames I then changed the lens
type. This allows me to change the
colour and intensity of the light.
As a group we all felt that 105mm
Prime was the best, as it had very
minimal colouring.
After altering my lens
effects I selected my
logo layer within the
sequence editor. I then
moved onto the effect
controls box and then
clicked on the opacity
option and then clicked
on the blend mode. This
allowed for a drop
option box to appear.
From this I selected
the Linear Dodge (Add)
mode.

14. Before Blend Mode After Blend Mode
I finished off the animation by creating a
copy of the adjustment layer. I did this by
dragging the logo layer a channel up. I then
held down my Alt key on the keyboard and
dragged the adjustment layer to the channel
above. This process created a duplicate of the
layer. On the duplicate layer I added a
Gaussian blur effect. I then clicked on the
effect controls box and increased the blur
onto the layer. Finally I selected the screen
option of the blending mode on the opacity
option. This allowed for the lens flare to
look more realistic as well as get rid of any
harsh lines.