2. Introduction
This survey is done to help me make the best music magazine I can. I have a variety of
open and closed questions to further help me gain both qualitative and quantitative
data.
Closed Questions: These type of questions give me data quickly and is normally
quantitative as there options given for the audience to look at and select
Open Questions: These type of questions give me data that can’t give me data quickly.
This question is open to a whole variety of questions and gives me qualitative data.
Quantitative Data: This is normally associated with closed questions and gives me
figures to work with when analysing data
Qualitative Data: This is normally associated with open questions and gives me the
thoughts and opinions of the sample.
My sample size is 15
3. General Information Of Sample
On this slide I just wanted to get a general idea of the people I am sampling before I ask them the subject related questions.
How Old Are You? In the graph on the left, I What Gender Are You?
simply asked the sample their
Male Female
age and as you can see 87% of
0% my sample is 15 – 19, whilst
13%
only 13% is 20 – 24.
15 - 19
In the graph on the right, I
20 - 24
asked what gender they are. It
25+ 47%
was quite an even split of
genders which is good for my 53%
sample.
87%
What Ethnicity Are You?
8 I then asked, what ethnicity
7 they are and the majority of
6 those I asked is Asian (Other)
Frequency
5 whilst the other two
4 ethnicities that was asked was
3 White British and Black
2 African.
1
0
White White Irish White Black Black Black Indian Chinese Asian Mixed
British (Other) African Carribbean (Other) (Other)
Ethnicity
4. Magazine Purchases
This slide mainly focuses on whether or not my sample actually buy magazines in general e.g. Not just music
How Many Magazines Would You Buy In A Would You Subscribe To A Music
Month? I asked my sample how many Magazine? When asked if they would subscribe to
magazines were bought in a month and a music magazine, 2/3 of my sample
0-1 2-3 4-5 6+ 47% of my sample said they may not said that they wouldn’t subscribe to a
Yes No
have bought any or they have bought music magazine. This may be the case
0%
just one. This may imply that they don’t because they may prefer to buy weekly
necessarily buy hard copies but may editions of the magazine and physically
13%
opt to look at the virtual ones via buy it in store, rather than wait for it to
mobile apps or on a website. Whilst come through the letter box everyday.
33%
47% 40% of my sample said they have
bought 2 – 3.
40%
67%
If yes, how often do you expect to How Much Are You Willing To Spend
receive the magazine? On A SINGLE Magazine?
Weekly Monthly From those that said yes to the £0 - £1.99 £2 - £3.99 £4 - 5.99 £6+
subscription question, 80% of those
who said yes would rather receive it on I then asked how much would they
a monthly basis. spend on magazine and half of my
0%
20% sample would spend £0 - £1.99 and the
other half would spend £2 - £3.99.
50% 50%
Realistically no one would want to
spend more than £4 on a magazine
80% unless its for a subscription.
5. R&B Perceptions & Concepts
This slide mainly focuses on the perceptions of the R&B genre
What age range would you consider
the R&B genre to be in? This question is debatable in regards to results. This is because the sample may think that
15 - 19 20 - 24 25 - 29 30+ R&B is available for everyone but there isn’t an option to pick it. Nevertheless I asked
them to pick a specific age range and 40% of my sample said R&B belongs to the 15 – 15
year old genre
0%
27%
40%
33%
What kind of artists would you like to
see on a front cover of an R&B
Knowing what kind of artist my sample may want to see on the front cover may also help
me to determine what I can do as my feature article for my double page spread. 53%
magazine?
would like to see a current artist. However when asking the sample, they responded with Current Artists Future of R&B Previous Artists
“I don’t mind” suggesting that it doesn’t matter what kind of artist they would want, so I
simply asked for what they prefer.
20%
27% 53%
6. Open Questions
Open questions doesn’t give me quantitative data, so to analyse this kind of data, I will be noting down any notable/common responses that
I got.
What words would you associate with the R&B genre?
Notable Responses: I asked this question to get an idea of what I can call my magazine. Responses that
Modern stand out to me is “Escape” and “Common”.
Common
Popular
An escape
Relatable
What kind of iconography would you associate to be in
I asked this question to get an idea of what props I can use for my front cover. The
the R&B genre?
one that stands out for me is the cross. This can connate many things for a front
Notable Responses:
cover such as an artists connection with religion.
Big headphones
Jukebox
Cross
What kind of articles would you expect in an R&B
magazine? I asked this question to get an idea of what I can do for my double page spread. Any
Notable Responses: of the notable responses can be a good topic to focus on in a double page spread.
The artists story/journey But I want my double page spread to focus on an artist.
History of the genre
In depths look into one particular artist
7. Conclusion
Overall, what I have found out with my questionnaire is that the R&B genre is
beginning to be synonymous with the 15 – 19 year old demographic; however as
people grow older R&B may still be in their minds. I have also discovered that more
people would rather subscribe to a music magazine than buy individual magazines on
a weekly basis. However if they were to buy a single magazine, they would spend in
between the region of £0 - £3.99.
I have also learnt that the main concept of my magazine should be based around
current artists rather than previous or any future artists. However I would like to focus
on the future of R&B as many young audiences will want to find out who they may be
listening to in the future.
