The survey results provide helpful information for designing a new magazine targeted at 16-24 year olds. Specifically: - 28% of respondents were interested in music magazines, and 32.1% preferred rap/hip hop music. - Respondents chose entertainment (53.6%) and gossip (42.9%) as their main reasons for buying magazines. - Cover images (37.9%) and magazine names (34.5%) most influence purchase decisions. - The target audience prefers magazines priced between £1-£2.99 (65.5%). - Most respondents were white British (89.3%), but 11.7% represented mixed ethnicities.