The document summarizes market research conducted with college students to determine their preferences for a music magazine. A questionnaire was used to collect both quantitative and qualitative data on students' favorite music genres, magazine content interests, how much they would spend, and how they listen to and get music. The majority of respondents were aged 15-17, female, liked pop music, and wanted competitions in the magazine. Most would pay £1-1.49 and thought image quality was important. The top ways to get music were iTunes, Spotify and YouTube, and most listened on an iPod.

1. Market Research
The purpose of my research was to investigate what type of music magazine was favoured
by college students on campus. By interviewing them with a series of questions, such as
‘what is your preferred genre of music’ and ‘what content do you like most in a magazine’
laid out in a questionnaire format. The purpose was to try and find out what they read and
what they enjoy and this would then relate back to their age and gender to see if this also
makes a difference. My primary research method was asking the students a series of
questions through the use of a quick summary questionnaire that would help me analyse
what music magazine they prefer and why. This was mainly set through observing
quantitative results, however there were answers that were open to answer with anything,
this was qualitative.Below, I have presented my results in a summary of graphs that show
what I found while conducting the questionnaire amongst the students.
This graph here shows the age groups of the
What is Your Age? students that I interviewed. What these results
6 indicate is that the majority of my interviewees
were aged 15-17, with 5 being in this age
4 15-17 category, 2 people were aged 18-20 and just 1
2 18-20 who was 21+. This result would allow me to
21+ know what age category I should base my
0
magazine on- this being aged 15-17 as this was
15-17 18-20 21+
the main bulk of my study.
The pie chart displayed here shows the
What is Your Gender? percentage of males and females who took part
in my questionnaire. This quantitative data
shows that the majority of my study was
females with 63% whereas the percentage of
37% Male males who I asked to fill out my questionnaire
Female was only 37% which is a significant difference of
63%
34%.

2. I asked 10 students what their favourite genre of
What is Your Favorite music as; I gave them 5 different categories to
Genre? answer from and the results show that the most
popular genre between the students I asked was
Rock
pop. This was dominant with 4 students preferring
2 2 Pop
this genre of music. The conclusion of this question
1 Indi
would be that I know now that the magazine
1 4 Folk
should be more focused on pop music.
Other
What Content Would you Enjoy This question was open to multiple choices so the
in a Magazine? students could select more than one box for this
8 question. My collected results indicate that more
6 Reviews students would rather have a magazine with
4 Freebies competitions inside than any other type of content.
2 Posters
0
News
Competions
Other
How Much Would you be This chart here shows how much people would
Willing to Spend? be willing to spend on a music magazine. My
2.5 results show a range of what people would be
2 £0-0.49
1.5 willing to spend. This could be because certain
1 £0.50-0.99 people have a higher income than others. My
0.5
0 £1-1.49 results show that only 1 person would be willing
£1.50-1.99 to pay £2+ and likewise, between £0.50-0.99.
£2+ With this result, I know to base my magazine
around £1-1.49 as this is mid-range.

3. Is the Quality of the Images I asked this question to find out if the
Important? photography and images used in a
magazine are important. 50% of my study
said that yes they are important, 25% said
Yes no and a further 25% said that they weren’t
No bothered. Seeming that an overwhelming
Not Bothered portion of my study said yes, I believe I
should concentrate on producing good
quality images to be used in my magazine.
Where do you Download The ways people download music these days
Music From? has considerably changed. During my research, I
7 found that the majority of the people
6 downloaded their music off the internet using
5 sites such as iTunes, Spotify and You Tube. 6
Itunes
4 people use Apple’s service iTunes and 3 people
Spotify for both Spotify and You Tube. It shows an
3
You Tube increase of people using Web 2.0 to download
2
1 Other music. 1 person selected ‘other’ which was
0 actually CD, this shows that downloading music
Itunes Spotify You Tube Other online is the way forward.
How do You Listen to I asked this question as I wanted to know what the
Your Music? most popular way of listening to music was and
6
how it has changed. 3 or 4 years ago the Sony
5 Walkman was the most popular MP3 player on the
4 market, this has changed now with an increase of
3 Ipod
2 Walkman Apple’s iPod being the main leader in the way the
1 user consumes music. 5 people in my study said
0 Ipad
that they listened to their music on their iPod
Other
whereas only 2 people said Walkman and only 2
people said they used their iPad. 0 people selected
other.